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Mohamad Toha
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Jalan Raya Tirtowening Jl. Raya Tirtowening Pacet No.17, Bendorejo, Bendunganjati, Kec. Pacet, Kabupaten Mojokerto, Jawa Timur 61374
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INDONESIA
IIJSE
Published by Universitas KH. Abdul Chalim
ISSN : -     EISSN : 2621606X     DOI : https://doi.org/10.31538/iijse
Core Subject : Economy,
Economics, Econometrics & Finance
The Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) is Sharia Economics Journal published by Sharia Economics Department Institut Pesantren KH. Abdul Chalim, Mojokerto. The Journal focuses on the issues of Sharia Economics, the History of Islamic Economic Thought, Islamic Law, Local Wisdom in Sharia Economic Perspective, and others related to Sharia economics. The journal is published periodically triannually in March, July, and November. Guidance for submission: ֎ The manuscript submitted to IIJSE must never be published elsewhere. ֎ The IIJSE is published in English. ֎ The articles must be submitted via OJS in Microsoft Word format. ֎ The articles should follow APA reference, with the body note, max 4000 words, and APA citation style.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 2,520 Documents
 92   93   94   95   96 
The Effect of Capital Intensity, Sales Growth, Inventory Intensity, and Profitability on Tax Aggressiveness (Empirical Study on Food, and Beverage Sub-Sector Manufacturing Companies Listed on the Indonesia Stock Exchange in 2020-2023) Dio Janitra Rizanta; Emylia Yuniartie; Meita Rahmawati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6762

Abstract

This research explores the influence of capital intensity, sales growth, inventory intensity, and profitability on tax aggressiveness in manufacturing companies within the food and beverage sub-sector listed on the Indonesia Stock Exchange (IDX) from 2020 to 2023. Tax aggressiveness is measured using the effective tax rate method. The population of this study consists of food and beverage sub-sector manufacturing firms listed on the IDX during the specified period. The sample was selected using a purposive sampling method, resulting in a total of 101 samples. The data were analyzed using multiple linear regression analysis with the assistance of SPSS 26 software. The results indicate that capital intensity, sales growth, and inventory intensity do not have a significant effect on tax aggressiveness. However, profitability has a significant influence on tax aggressiveness.
Comparative Analysis of Promotion Strategies Between MSMEs Fried Shallot Mak Yem and Fried Shallot Rinings in Nganjuk Regency Pramesti Intan Destari; Siti Ning Farida
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6788

Abstract

This study aims to determine and analyze the comparison of promotional strategies between MSMEs of fried shallots mak yem and fried shallots rinings in Nganjuk Regency. Consumers compare promotional strategies consisting of several dimensions, namely: Advertising, Personal selling, Publicity, Sales Promotion, and Direct Marketing. The method used is quantitative by collecting data through questionnaires using Purposive Sampling techniques in sampling. Respondents in this study were 100 respondents with the following criteria: 1) Consumers of MSME fried shallots mak yem, 2) Consumers of MSME fried shallots rinings, and 3) MSME actors in Nganjuk Regency. The analysis technique used in this study is the Wilcoxon Test, which is a nonparametric statistical method used as an alternative to the Paired T-Test when the data analyzed is not normally distributed. This Wilcoxon test aims to evaluate the differences between two groups of paired data by comparing the value rankings of the observation pairs. The results of this study show that: (1) In the advertising dimension, the average results show that Mak Yem UMKM is superior to Rinings UMKM, (2) In the personal selling dimension, the average results show that Mak Yem UMKM is superior to Rinings UMKM, (3) In the publicity dimension, the average results show that Mak Yem UMKM is superior to Rinings UMKM, (4) In the sales promotion dimension, there is no difference in the average score between Mak Yem and Rinings UMKM, (5) In the direct marketing dimension, the average results show that Mak Yem UMKM is superior to Rinings UMKM.
The Effect of Product Display and Store Atmosphere on Impulse Buying in Consumers Mandiri Store Gresik Rini Purwati; Sumainah Fauziah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6796

Abstract

The development of business in Indonesia is increasing every year, leading to tighter competition among industries, particularly in the retail sector. This situation demands that consumers pay close attention to changes in meeting their daily needs. Toko Mandiri Gresik has become a primary destination for the local community to fulfill various personal and family needs. This research aims to determine the impact of product display and store atmosphere on impulse buying among consumers at Toko Mandiri Gresik. The population for this study consists of individuals who have made purchases at Toko Mandiri Gresik at least twice in the last three months, are at least 17 years old, and live in Gresik. The study uses a sample of 90 respondents selected through non-probability sampling methods, specifically purposive sampling. Multiple linear regression analysis is employed to analyze the data using SPSS version 25. The results indicate that product display influences impulse buying, store atmosphere affects impulse buying, and both product display and store atmosphere significantly impact impulse buying.
The Influence of Brand Image, Brand Love, and Perceived Value on Luxcrime Comics Customer Loyalty in East Surabaya Nurul Hidayati; Lia Nirawati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6885

Abstract

The growth of the cosmetics industry is increasing, creating competition among companies to attract customers. The purpose of this research is to identify the effect of brand image, brand love and perceived value on customer loyalty in Luxcrime Cosmetics in East Surabaya. This research is included in the associative type with a quantitative approach, the data was analysed using the Statistical Packagel for the Social Sciences 27 for Windows software with (validity test, reliability test, hypothesis testing, classical assumption test). This data collection technique uses questionnaires with sampling techniques from the population of users of luxury cosmetic products in East Surabaya with probability sampling techniques. Thus, 150 respondents were obtained based on the Yamane and Isaac and Michael formulas with the criteria of living in East Surabaya and having bought/used Luxcrime at least 2 times. The study results show that 1) the brand image variable has a partial effect on customer loyalty, 2) the brand love variable has no partial effect on customer loyalty, and 3) the perceived value variable has a partial effect on loyalty. The other results show that the independent variables, namely brand image, brand love and perceived value, have a positive and significant effect on customer loyalty at the same time.
Improving Employee Performance of Manufacturing Companies in Cirebon Regency Through Training and Job Placement Factors Raemadhani Patria Azkhali; Rifqi Ahmad Ar-rafi'i
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6913

Abstract

The purpose of this study is to examine and ascertain how employee performance, placement, and training affect manufacturing firms. This study employs quantitative methodologies, gathering data via surveys and interviews. The study's population consisted of 177 respondents who worked for manufacturing companies. The Slovin formula was used to calculate the study's sample, which had a 5% margin of error. So, the respondents obtained 123. The findings demonstrated that these factors significantly affect worker performance. Thus, the study's findings support the significance of these elements in raising overall worker performance. This demonstrates that employee performance in manufacturing organizations is significantly influenced by training and placement.
The Role of Training and Career Development in Efforts to Improve Employee Performance in Regional Public Companies Rama Faiz Rustandi; Fikri Bayu Nur Rizal
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6914

Abstract

This study aims to examine and understand the role of training and career development in efforts to improve employee performance in regional public companies. This research uses quantitative methodologies with a sample size of 240 people. This research used a sample size of 151 participants, which was determined using the Slovin method with a 5% margin of error. In order to gather data, interviews, surveys, and questionnaires were used. Both characteristics were shown to significantly affect employee performance in the research. Training and career development are critical components in enhancing overall employee performance, as this finding proves. This further supports the idea that public sector organizations in the area may benefit greatly from training and career development programs in order to achieve their full potential.
Gamification Appeal and Customer Engagement Increase Online Consumer Repurchase Intentions Elsya Tri Hasanah; Mila Widia Putri; Siska Ernawati Fatimah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.7015

Abstract

Gamification with the use of non-gaming through points, levels, challenges, rewards, or leaderboards on e-commerce shopping platforms becomes a more interesting activity and motivates customer engagement. This study aims to explore the factors that influence repurchase intention in e-ecommerce, with a focus on gamification and customer engagement. The participants in this study were individuals from Cirebon City, aged between 15-29 years old, with a sample size of 399 respondents determined using the Slovin formula. The sampling technique used was purposive random sampling. The research data were analyzed using the SEM-PLS (Partial Least-Structural Equation Modeling) method. The research findings reveal that gamification and customer engagement significantly influence Generation Z's intention to repurchase in e-commerce. Gamification strongly drives Generation Z's purchase intention in e-commerce shopping, this is because gamification creates a fun and interactive shopping experience. An interactive gamification strategy can be utilized by e-commerce businesses to encourage Generation Z's buying interest, so that the strategy created is interesting and effective to be of interest to Generation Z, which will increase consumer buying interest.
The Influence of Patient Satisfaction and Trust on Revisit Intention Mediated by Word-of-Mouth Intention at Mom & Baby Clinic, Mangga Besar Branch Mediana Sutopo Liedapraja; Hery Winoto Tj
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7029

Abstract

This study examined the impact of patient satisfaction and trust on revisit intention, mediated by word-of-mouth intention, at the Mom & Baby Clinic's Mangga Besar branch. The stagnation in the number of patient visits during 2023-2024, which only increased from 6,329 to 6,336 visits, far below the target of 8,000 visits, became the background of the study. With a quantitative approach, the study involved 130 respondents who were selected through purposive sampling. Hypothesis testing using the SEM-PLS method. The results showed that patient satisfaction and trust had a significant positive effect on both word-of-mouth intention and revisit intention. Patient trust had a more dominant influence (β=0.591) on word-of-mouth intention than satisfaction (β=0.249), while satisfaction had a stronger influence (β=0.291) on revisit intention than trust (β=0.240). Word of mouth intention effectively mediates the relationship between both patient satisfaction and trust with revisit intention. These findings highlight the importance of enhancing patient satisfaction and trust to encourage positive word of mouth and increase revisit intention.
Analysis of Marketing Mix Strategies with a SWOT Approach in Increasing Market Competitiveness at Coffee Shop De'ale Sidoarjo Dinda Larasati Esa Putri; Yanda Bara Kusuma
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7031

Abstract

The purpose of this study is to evaluate Coffee Shop De'Ale's marketing mix strategy to improve its competitiveness in the coffee industry. This research uses a qualitative descriptive approach and uses SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis to identify the strengths, weaknesses, opportunities, and threats faced by De'Ale. The analysis results show that De'Ale is in quadrant I in the SWOT matrix, indicating that an aggressive growth strategy is the most suitable for the current situation. Therefore, De'Ale should expand its cafe area, increase its digital promotion through social media such as Instagram and TikTok, and cooperate with influencers or food bloggers to expand the market. By implementing these strategies, De'Ale is expected to become more competitive in the growing coffee industry.
The Implementation of Promotional Strategies via TikTok Social Media in Increasing Sales Revenue at Fat Hunt Surabaya Ossa Yuansah Putri; Yanda Bara Kusuma
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7043

Abstract

This research discusses how digital promotion strategies through the TikTok platform can be effectively implemented to increase sales turnover in micro, small and medium enterprises (MSMEs). This research approach is descriptive qualitative with data collection techniques through interviews with owners, employees, and consumers. The results showed that the implementation of promotional strategies was carried out through optimizing TikTok accounts, creating attractive visual content, collaborating with influencers, and active and responsive interaction with audiences. This strategy is reinforced by a personalized approach through comment replies and direct communication relevant to customer needs. Turnover data shows a significant increase from November 2024 to April 2025, with the highest figure reaching Rp 70,000,000. This finding shows that a promotional strategy that is carried out creatively, and consistently is able to increase the competitiveness of MSMEs and encourage increased sales in a business.

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