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Jurnal Ekonomi Dan Bisnis Digital CV.ITTC INDONESIA Jl. Veteran dalam no.24d, Kota Padang, Sumatera Barat 25112
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JEBD
Published by CV ITTC Indonesia
ISSN : -     EISSN : 30256429     DOI : doi.org/10.47233/jebd
Core Subject : Economy, Engineering,
Economics, Econometrics & Finance Engineering
Jurnal Ekonomi dan Bisnis Digital (JEBD) E-ISSN : 3025-6429 is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Economic, finance, management, information technology and related fields. JEBD provides an outlet for the increasing flow of interdisciplinary research cutting across business, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 686 Documents
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Pengaruh Kualitas Produk Dan Media Sosial Terhadap Keputusan Pembelian Dengan Citra Merek Sebagai Variabel Intervening Pada Produk Iphone (Studi Kasus Pengguna Produk Iphone Pada Mahasiswa Di Universitas Putra Indonesia "YPTK" Padang) Muliani, Mutiara; Kumbara, Vicky Brama; Putri, Della Asmaria
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i3.4258

Abstract

This study aims to determine and analyze the influence of product quality and social media on purchasing decisions with brand image as an intervening variable for iPhone products (A Case Study of iPhone Product Users Among Students at Universitas Putra Indonesia "YPTK" Padang). The population and sample of this study were iPhone users at UPI "YPTK" Padang. Primary data were collected through questionnaires and then analyzed using SEM-PLS (SmartPLS 4.0) to test the measurement and structural models. The results of the study found that Product Quality has a positive and significant effect on Brand Image. Social Media has a positive and significant effect on Brand Image. Product Quality has a positive and significant effect on Product Purchase Decisions. Social Media has a positive but insignificant effect on Purchase Decisions. Brand Image has a positive but insignificant effect on Purchase Decisions. Product Quality has a positive but insignificant effect on Purchase Decisions through Brand Image. Social Media has a positive but insignificant effect on Purchase Decisions through Brand Image
Pengaruh Strategi Konten Marketing dan Keterlibatan Influencer di Media Sosial Terhadap Keputusan Pembelian dengan Kepercayaan Konsumen Sebagai Variabel Intervening (Studi Kasus Pada Pengguna Lazada di Kalangan Mahasiswa Jurusan Manajemen Angkatan 2022 Universitas Putra Indonesia “YPTK” Padang) Bilkisti, Imanina Salsa; Afuan, M.; Saputra, Deni
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i3.4259

Abstract

This study aims to analyze the influence of content marketing strategies and influencer involvement on social media on purchase decisions, with consumer trust as an intervening variable among Management students of the 2022 cohort at Universitas Putra Indonesia “YPTK” Padang who use Lazada. The population consisted of 900 students, and 100 respondents were selected using probability sampling techniques. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach. The results indicate that content marketing has a positive and significant effect on purchase decisions and consumer trust. In contrast, influencer involvement does not have a significant effect on purchase decisions or consumer trust. Furthermore, consumer trust does not significantly influence purchase decisions and is unable to mediate the relationship between content marketing and purchase decisions, nor between influencer involvement and purchase decisions.
Analisis Pengaruh Beban Kerja Dan Technostressterhadap Kinerja Karyawan Dengan Motivasi Sebagaivariabel Intervening Pada Rumah Sakit Jiwa Prof. Dr. HB Saanin Padang Zahra Khairina; Vicky Brama Kumbara; Nia Nadilla
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to analyze the effect of workload and technostress on employee performance with work motivation as an intervening variable at Prof. Dr. HB Saanin Mental Hospital, Padang. This research was motivated by fluctuations in organizational performance achievement, increasing demands for mental health services, and the implementation of hospital digital systems that potentially create technology-based work pressure. This study employed a quantitative approach using a survey method. The population consisted of all employees at Prof. Dr. HB Saanin Mental Hospital, Padang, with a total sample of 80 respondents selected through purposive sampling technique. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results indicate that: (1) workload has a positive and significant effect on employee performance, (2) workload has a positive and significant effect on work motivation, (3) technostress has no significant effect on employee performance, (4) technostress has no significant effect on work motivation, (5) work motivation has a positive and significant effect on employee performance, (6) work motivation is able to mediate the effect of workload on employee performance, and (7) work motivation is not able to mediate the effect of technostress on employee performance. These findings suggest that workload management and enhancement of work motivation are crucial factors in improving employee performance in mental hospitals, while technostress was not proven to have a significant influence in this study.
Pengaruh Kepemimpinan Transformasional Dan Pelatihan Kerja Terhadap Kinerja Pegawai Dengan Kepuasan Kerja Sebagai Variabel Intervening Pada Pengadilan Negeri Pariaman Husna, Fidya Tul; Sari, Marta Widian; Pondrinal, Muhammad
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i3.4261

Abstract

This study aims to determine the effect of transformational leadership and job training on employee performance with job satisfaction as an intervening variable at the Pariaman District Court (Pengadilan Negeri Pariaman). The research method used was quantitative with a total sampling technique, involving the entire population of 33 employees as respondents. Data collection was conducted through questionnaires and analyzed using Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach utilizing SmartPLS 3.0 software. The results showed that transformational leadership and job training had a significant effect on job satisfaction. Directly, transformational leadership, job training, and job satisfaction also had a significant effect on employee performance. Path analysis findings proved that job satisfaction is able to mediate the effect of transformational leadership on employee performance. However, job satisfaction was found unable to mediate the effect of job training on employee performance. The contribution of independent variables to employee performance was recorded at 87.2%..
Pengaruh Gaya Kepemimpinan Dan Semangat Kerja Terhadap Kinerja Pegawai Melalui Disiplin Kerja Sebagai Variabel Intervening Pada Sman 7 Marsanda, Fadila; Candana, Dori Mittra; Mary, Hilda
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

The phenomenon occurring at SMAN 7 Kerinci is that employee performance is still suboptimal. This can be observed from the failure to achieve predetermined targets, resulting in fluctuations in employee performance. This condition is evident from the lack of effective leadership, low work enthusiasm, and insufficient individual work discipline, which impacts task execution and delays the completion of employee performance, leading to less than optimal outcomes. This study aims to examine the influence of leadership style and work enthusiasm on employee performance through work discipline as an intervening variable at SMAN 7 Kerinci. The study employed a saturated sampling method, where the entire population of 66 respondents was used as the sample. Data were collected through surveys and questionnaires distributed to employees, using a quantitative approach. The data analysis technique applied was Structural Equation Modeling (SEM) with Partial Least Squares (PLS) 4.0. The results indicate a positive but non-significant effect of leadership style on work discipline at SMAN 7 Kerinci. There is a positive and significant effect of work enthusiasm on work discipline. Leadership style has a positive but non-significant effect on employee performance, whereas work enthusiasm has a positive and significant effect on employee performance. Work discipline has a negative and non-significant effect on employee performance. Leadership style and work enthusiasm negatively influence and do not mediate work discipline in affecting employee performance.
Pengaruh Knowledge Management Dan Knowledge Sharing Terhadap Kinerja Pegawai Dengan Individual Innovation Capability Sebagai Variabel Intervening Pada Pengadilan Negeri Pariaman Putri, Tarissa Khayla; Dharma, Robby; Crefioza, Omia
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i3.4267

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh knowledge management dan knowledge sharing terhadap kinerja pegawai dengan individual innovation capability sebagai variabel intervening pada Pengadilan Negeri Pariaman. Penelitian ini menggunakan data sekunder. Dengan pengumpulan data melalui survey dan kuesioner yan disebarkan sebanyak 33 responden. Metode analisis yang digunakan adalah Structural Equation Modeling Analisis dengan Partial Least Square (PLS) 3.0. Hasil penelitian ini menunjukkan bahwa, Knowledge Management terhadap Individual Innovation Capability terdapat hubungan yang positif dan signifikan pada kinerja pegawai Pengadilan Negeri Pariaman, Knowledge Sharing terhadap Individual Innovation Capability terdapat hubungan yang positif dan signifikan pada kecepatan dan kualitas inovasi pada kinerja pegawai Pengadilan Negeri Pariaman. Knowledge Management memiliki pengaruh yang positif dan signifikan terhadap Individual Innovation Capability pada kinerja pegawai Pengadilan Negeri Pariaman. Knowledge Management terhadap kinerja pegawai memiliki pengaruh yang positif dan signifikan pada kinerja pegawai Pengadilan Negeri Pariaman. Knowledge Sharing memiliki pengaruh yang positif dan signifikan terhadap kinerja pegawai pada Pengadilan Negeri Pariaman. Knowledge Management berpengaruh signifikan parsial terhadap kinerja pegawai melalui individual innovation capability pada Pengadilan Negeri Pariaman. Knowledge Management berpengaruh positif terhadap kinerja pegawai melalui Individual Innovation Capability pada pegawai Pengadilan Negeri Pariaman.
Pengaruh Digital Marketing dan Citra Produk Lokal Terhadap Keputusan Pembelian Konsumen Pada Bubuk Kopi Lampu Gantung Melaluibrand Awareness Sebagai Variabel Intervening Rugasa, Rayhan
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i3.4274

Abstract

This study aims to analyze the effect of digital marketing and local product image on consumer purchasing decisions through brand awareness as an intervening variable for Lampu Gantung Coffee Powder in Solok Regency. This research employs a quantitative approach using a survey method. Data were collected through questionnaires distributed to 96 respondents who are consumers of Lampu Gantung Coffee Powder. The sampling technique used in this study was purposive sampling. Data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with the assistance of SmartPLS software. Descriptive analysis was applied to describe the research variables through the calculation of the Respondent Achievement Level (TCR). The results indicate that digital marketing and local product image have a positive and significant effect on brand awareness. Furthermore, brand awareness has a positive and significant effect on purchasing decisions. The findings also reveal that brand awareness mediates the relationship between digital marketing and local product image on purchasing decisions. This study is expected to provide practical insights for local businesses in developing effective digital marketing strategies and strengthening local product image to enhance brand awareness and consumer purchasing decisions
Implementasi Manajemen Strategik Shopee dalam Ekosistem E-Commerce ., Firmansyah; Suherti, Titin
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

The rapid growth of the digital economy has intensified competition in Indonesia’s e-commerce industry, requiring companies to implement adaptive and innovative strategic management. This study aims to analyze the implementation of strategic management within the e-commerce ecosystem using a case study of Shopee. The research employs a descriptive qualitative approach through literature review and documentation based on secondary data from industry reports, academic journals, and official publications. The findings indicate that the company’s strategic success is supported by an integrated digital ecosystem encompassing marketplace services, logistics, digital payments, and continuous application innovation that enhances user experience and customer loyalty. Empirically, Indonesia’s e-commerce market, with a GMV reaching approximately USD 62 billion and supported by more than 215 million internet users, provides significant strategic opportunities leveraged through market penetration strategies, digital promotions, and technology-based differentiation. The implementation of strategic management oriented toward innovation, user data utilization, and service integration strengthens competitive advantage and market positioning in a dynamic digital environment. Therefore, adaptive, customer-centric, and technology-driven strategies are essential for sustaining competitiveness and long-term growth in the digital economy.
Strategi Pelaku Bisnis E-Commerce Dalam Menghadapi Persaingan Pasar Yang Intensif Widhani, Annisa Ayu; Nibraska, Jihan Dhia; Harningdipta, Pinastika
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

Advances in information technology have supported the transformation of business activities into digital systems, making market competition more intense and dynamic. Frequently changing consumer behavior that prioritizes speed, convenience, and transaction security requires businesses to adapt strategically. This study aims to analyze e-commerce strategies when facing competitive market competition. The method used is descriptive qualitative using a literature study approach from scientific journals and relevant books. The results of the study show that differentiation, optimization of digital marketing, and improvement of service quality can strengthen a company's competitiveness. The use of analytical technology facilitates a deeper and more accurate understanding of consumer needs. In conclusion, integrated and adaptive e-commerce strategies are key to maintaining business existence and increasing sustainability in an era of ever-advancing digital competition. This approach also provides a comprehensive overview of effective and sustainable strategic steps for businesses when facing global market dynamics in a systematic and targeted manner based on in-depth literature reviews
Pengaruh Profitabilitas Dan Ukuran Perusahaan Terhadap Nilai Perusahaan Dengan Struktur Modal Sebagai Variabel Intervening Pada Perusahaan Properti Dan Real Estate Yang Terdaftar Di Bursa Efek Indonesia 2020-2024 Viola Sisi Vanilia
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to examine the effect of profitability and firm size on firm value with capital structure as an intervening variable in property and real estate companies listed on the Indonesia Stock Exchange during the 2020–2024 period. This research uses a quantitative approach with secondary data derived from annual financial statements. The sample was selected using purposive sampling, resulting in 22 companies observed over five years. Data analysis was conducted using multiple linear regression and path analysis with SPSS version 26. The results indicate that profitability has a negative and significant effect on capital structure, while firm size has a positive and significant effect on capital structure. However, profitability, firm size, and capital structure do not have a significant effect on firm value. Furthermore, capital structure does not mediate the relationship between profitability and firm value, nor between firm size and firm value. These findings suggest that capital structure decisions have not been a determining factor in increasing firm value in the property and real estate sector during the research period.

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