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Jurnal Ekonomi Dan Bisnis Digital CV.ITTC INDONESIA Jl. Veteran dalam no.24d, Kota Padang, Sumatera Barat 25112
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JEBD
Published by CV ITTC Indonesia
ISSN : -     EISSN : 30256429     DOI : doi.org/10.47233/jebd
Core Subject : Economy, Engineering,
Economics, Econometrics & Finance Engineering
Jurnal Ekonomi dan Bisnis Digital (JEBD) E-ISSN : 3025-6429 is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Economic, finance, management, information technology and related fields. JEBD provides an outlet for the increasing flow of interdisciplinary research cutting across business, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 686 Documents
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Pengaruh Brand Image dan Instagram Marketing terhadap Keputusan Pembelian Lazatto Serang Bastian, Muhammad Ibnu; Kumara, Dedek
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to analyze the effect of brand image and social media on purchasing decisions at Lazatto in Serang City. A quantitative approach with a descriptive and correlational design was employed using a survey method involving 100 respondents selected through accidental sampling. The data were analyzed using simple and multiple linear regression techniques. The results indicate that brand image and social media partially have a positive and significant effect on purchasing decisions. Social media demonstrates a more dominant influence compared to brand image. Simultaneously, both variables significantly affect purchasing decisions with a contribution of 22.8%, while the remaining variance is explained by other factors outside the research model. These findings suggest that strengthening brand image and optimizing digital marketing strategies through social media are essential factors in enhancing consumer purchasing decisions.
Pengaruh Work-Life Balance Dan Pengembangan Karier Terhadap Retensi Karyawan Dengan Kepuasan Kerja Sebagai Variabel Intervening Pada PT Inti Sukses Sumatera Sari, Andini Pustika; Sari, Marta Widian; Sari, Yosi Puspita
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i3.4295

Abstract

This study aims to analyze the effect of work-life balance and career development on employee retention with job satisfaction as an intervening variable at PT Inti Sukses Sumatera. This research uses a quantitative method with a survey approach. Data were collected through questionnaires distributed to employees as research respondents. Data analysis was conducted using statistical analysis to examine direct and indirect effects among variables. The results show that work-life balance and career development have a positive and significant effect on job satisfaction. In addition, work-life balance and career development also have a positive and significant effect on employee retention. Job satisfaction is proven to mediate the effect of work-life balance and career development on employee retention. Therefore, improving work-life balance and career development supported by job satisfaction can increase employee retention at PT Inti Sukses Sumatera
Pengaruh Gaya Kepemimpinan Dan Komunikasi Interpersonal Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Intervening Pada Kantor Bupati Pasaman Barat Lutfi, M.Haikal; Sari, Marta Widian; Sari, Yosi Puspita
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i3.4296

Abstract

This study aims to analyze the effect of leadership style and interpersonal communication on employee performance, with job satisfaction as an intervening variable at the Office of the Regent of West Pasaman. The background of this study is based on the suboptimal performance of public servants, low levels of job satisfaction, and communication gaps between leaders and subordinates that affect organizational effectiveness. This research employs a quantitative approach using a survey method, where primary data were collected through the distribution of questionnaires to employees of the Office of the Regent of West Pasaman. The sampling technique was determined using an appropriate method based on the characteristics of the research population. Data analysis was conducted using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach to examine both direct and indirect effects among variables. The results indicate that leadership style and interpersonal communication have a positive and significant effect on job satisfaction. Furthermore, job satisfaction also has a positive and significant effect on employee performance. Leadership style and interpersonal communication were found to influence employee performance both directly and indirectly through job satisfaction as an intervening variable. Thus, job satisfaction is able to mediate the relationship between leadership style and interpersonal communication and employee performance. This study is expected to contribute theoretically to the development of human resource management science, particularly regarding the role of job satisfaction as an intervening variable, and to provide practical recommendations for the Office of the Regent of West Pasaman in improving employee performance through the implementation of appropriate leadership styles and the strengthening of effective interpersonal communication
Pengaruh Kecerdasan Spiritual Dan Kecerdasan Emosional Terhadap Kinerja Pegawai Melalui Komitmen Organisasi Sebagai Variabel Intervening Di Badan Keuangan Daerah (Bkd) Dharmasraya Ishan, Dio; Sari, Marta Widian; Sari, Yosi Puspita
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i3.4297

Abstract

This study aims to determine the extent of the influence of spiritual intelligence and emotional intelligence on employee performance through organizational commitment as an intervening variable at the Regional Finance Agency (BKD) of Dharmasraya Regency. The research method used is a quantitative method with data collection techniques through questionnaire surveys. The population in this study were all 52 employees of BKD Dharmasraya. Given the relatively small population size, the sampling technique used saturated sampling (census), so the entire population was used as a sample. Data analysis was performed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with the help of SmartPLS 3.0 software. The results showed that: (1) Spiritual intelligence has a positive and significant effect on organizational commitment; (2) Emotional intelligence has a positive and significant effect on organizational commitment; (3) Spiritual intelligence has a positive and significant effect on employee performance; (4) Emotional intelligence has no significant effect on employee performance directly; (5) Organizational commitment has a positive and significant effect on employee performance; (6) Organizational commitment mediates the effect of spiritual intelligence on employee performance; and (7) Organizational commitment mediates the effect of emotional intelligence on employee performance. These findings indicate that organizational commitment plays a vital role in improving performance, especially in bridging the influence of emotional intelligence
Pengaruh Brand Image dan Relationship Marketing terhadap Kepuasan Pelanggan PT Sun Express Dharma, Eka Adi; ., Ahyani
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to analyze the effect of brand image and relationship marketing on customer satisfaction in the air freight services of PT Sun Express at Soekarno–Hatta International Airport, both partially and simultaneously. The research employed a quantitative associative approach with a population of 946 customers and a sample of 90 respondents determined using the Slovin formula. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS. The results indicate that brand image has a positive and significant effect on customer satisfaction (t = 7.928; sig. = 0.000), as does relationship marketing (t = 9.634; sig. = 0.000). Simultaneously, both variables significantly influence customer satisfaction (F = 130.342; sig. = 0.000). The R Square value of 0.750 shows that 75% of the variation in customer satisfaction is explained by these two variables
The Effect Of Brand Authenticity On Brand Loyalty To Wardah Moisturizer, Mediated By Brand Love In Bandung City Pratydina, Deby Ayu; Fitriani, Efi
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to analyze the effect of Brand Authenticity on Brand Loyalty with Brand Love as a mediating variable on Wardah Moisturizer in Bandung City. This study uses a quantitative approach with descriptive and verification methods. Data were obtained from 120 respondents who are Wardah Moisturizer users, with data collection techniques through questionnaires. Data analysis was carried out using Partial Least Square - Structural Equation Modeling (PLS-SEM) to test the direct and indirect effects between variables. The results show that Brand Authenticity has a positive and significant effect on Brand Love, and Brand Love has a positive and significant effect on Brand Loyalty. In addition, Brand Love is proven to mediate the influence between Brand Authenticity and Brand Loyalty.
Penguatan Halal Value Chain di Indonesia: Sinergi Pembiayaan Syariah, Sertifikasi Halal, dan Akses Pasar Ekspor Jasri, Jasri; Hastharita, Rafiqa
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This article examines how Indonesia can strengthen its halal value chain by aligning Islamic financing, halal certification, and export market access. Using a qualitative scoping review of regulations, policy documents, and peer-reviewed studies, the paper synthesizes key bottlenecks and enabling factors across upstream–downstream activities, including compliance assurance, financing readiness, logistics integrity, and international recognition. The findings indicate that (1) mandatory halal certification creates stronger consumer trust but raises compliance and capacity challenges for MSMEs; (2) Islamic financial institutions can bridge working-capital and investment gaps when products are designed to fit halal industry characteristics and certification stages; and (3) export access depends on harmonization efforts, mutual recognition mechanisms, and trade facilitation that reduce non-tariff frictions. Policy implications include streamlining certification assistance, building halal traceability and logistics standards, and developing export-ready financing schemes to accelerate Indonesia’s role in the global halal ecosystem
Pengaruh Stres Kerja Dan Beban Kerja Terhadap Kinerja Perawat Dengan Pemberian Kompensasi Sebagai Variabel Intervening Pada Rumah Sakit Umum Daerah Arosuka Kabupaten Solok Nazwa Cyntia Utari; Desi Permata Sari; Silvia Sari
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to determine the effect of work stress and workload on nurse performance through compensation as an intervening variable at Arosuka Regional General Hospital, Solok Regency. The method used is quantitative. The study used primary data (questionnaires) from 89 nurse respondents at Arosuka Regional General Hospital, Solok Regency. The analysis method used is Structural Equation Modeling Analysis with Partial Least Square (PLS) 3.0. The results of this study indicate that, there is a significant influence of work stress on compensation, there is a significant influence of workload on compensation, there is a significant influence of work stress on nurse performance, there is a significant influence of workload on nurse performance, there is a significant influence of compensation on nurse performance, compensation is able to mediate the influence of work stress on nurse performance, compensation is able to mediate the influence of workload on nurse performance at Arosuka Regional General Hospital, Solok Regency.
Pengaruh Kompensasi Dan Lingkungan Kerja Terhadap Retensi Karyawan Dengan Kepuasan Kerja Sebagai Variabel Intervening Pada CV. Ari Putri Raihana Adzqia
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to analyze the effect of compensation and work environment on employee retention with job satisfaction as an intervening variable at CV. Ari Putri. This research employs a quantitative approach using purposive sampling. The population consists of all employees of CV. Ari Putri, with a total sample of 34 respondents. The data analysis technique used is Structural Equation Modeling Partial Least Square (SEM-PLS). The results indicate that: (1) compensation has a significant effect on job satisfaction; (2) work environment has a significant effect on job satisfaction; (3) compensation has a significant effect on employee retention; (4) work environment has a significant effect on employee retention; (5) job satisfaction has a significant effect on employee retention; (6) compensation significantly affects employee retention through job satisfaction; and (7) work environment significantly affects employee retention through job satisfaction. These findings suggest that improving compensation systems and work environment conditions can enhance job satisfaction, which ultimately strengthens employee retention.
Pengaruh Komunikasi Dan Lingkungan Kerja Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Intervening Pada PT. Kemilau Permata Sawit Muzaki, Saddam; Charli , Chintya Ones; Sari, Vivi Nila
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i3.4304

Abstract

This study aims to analyze the influence of communication and the work environment on employee performance, with job satisfaction as an intervening variable at PT. Kemilau Permata Sawit. This study employed a quantitative approach with a survey method, distributing questionnaires to employees. The sampling technique used proportional sampling, while data analysis employed path analysis based on Partial Least Squares (PLS). The results showed that communication had a positive and significant effect on employee job satisfaction and performance. The work environment had a positive and significant effect on employee performance, but not on job satisfaction. Furthermore, job satisfaction was shown to have a positive and significant effect on employee performance. Job satisfaction, as an intervening variable, was shown to mediate the effect of communication on employee performance, but not the effect of the work environment on employee performance. This research is expected to provide management with consideration in improving employee performance through more effective communication and work environment management.

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