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Jurnal Ekonomi Dan Bisnis Digital CV.ITTC INDONESIA Jl. Veteran dalam no.24d, Kota Padang, Sumatera Barat 25112
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JEBD
Published by CV ITTC Indonesia
ISSN : -     EISSN : 30256429     DOI : doi.org/10.47233/jebd
Core Subject : Economy, Engineering,
Economics, Econometrics & Finance Engineering
Jurnal Ekonomi dan Bisnis Digital (JEBD) E-ISSN : 3025-6429 is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Economic, finance, management, information technology and related fields. JEBD provides an outlet for the increasing flow of interdisciplinary research cutting across business, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 945 Documents
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Penerapan Inovasi Produk Dalam Meningkatkan Daya Saing Mie Pedas Meleleh Gunung Pangilun Kota Padang Adiprana Mahendra; Mutiara Dela; Danda Febrizal; Sigit Sanjaya
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to enhance the competitiveness of the "Mie Pedas Meleleh" business in Gunung Pangilun, Padang City, through product innovation implementation. The challenges faced by the partner include limited product variations, weak brand identity, and suboptimal digital marketing. Activities were conducted through participatory-based socialization and training for the business owner. The results showed the development of new product variants, improved packaging quality, and increased knowledge and skills in branding and digital marketing. The implemented product innovation successfully attracted the younger market and opened opportunities for market expansion through digital platforms. This activity is expected to serve as a sustainable innovation-based development model for MSMEs.
Peran Stategis Inovasi LPD Kerobokan dalam Meningkatkan Daya Saing UMKM Lokal Ni Made Satya Utami; Ni Putu Julia Yustyeka Dewi; I Ketut Somawangsa Sogata; Ni Kadek Chery Marshela Dewita; I Made Suarsa
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This study employs a qualitative approach using direct observation and in-depth interviews to investigate the strategic role of innovation by Lembaga Perkreditan Desa (LPD) in enhancing the competitiveness of local UMKM in Bali. The research reveals that LPDs, particularly in Desa Adat Kerobokan, have implemented various product, technological, and institutional innovations. Programs such as Term Deposits, Time Savings, and Unsecured Loans (KTA), which are specifically designed to meet the real needs of local UMKM, facilitate the implementation of these innovations. In addition to improving access to capital, these innovations have enhanced productivity, entrepreneurial capacity, and business resilience in facing the challenges of digitalization and globalization. The success of LPD innovations is strongly influenced by a combination of internal factors such as the quality of human resources and managerial commitment and external factors such as the trust of traditional communities, local regulatory support, and synergy with the tourism sector. The findings affirm that LPDs are not merely financial institutions, but cultural-based agents of socio-economic transformation capable of promoting inclusive and sustainable development at the village level.
Narrative Literature Review: Strategi Employee Retention Pada Perusahaan Siti Nurhasanah; Fajarria Tri Wandita; Annisa Amelia Vega
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Retensi karyawan menjadi tantangan utama dalam manajemen sumber daya manusia karna tingginya angka turnover dapat menurunkan produktivitas dan meningkatkan biaya operasional. Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang memengaruhi retensi karyawan dan dampaknya terhadap individu maupun organisasi. Metode yang digunakan adalah literature review naratif dengan menelaah sepuluh artikel ilmiah yang relevan dalam rentang waktu 2011-2025. Hasil telaah menunjukkan bahwa retensi karyawan dipengaruhi oleh beberapa faktor, seperti kepuasan kerja, kepemimpinan, kompensasi, pengembangan karier, lingkungan kerja, dan keseimbangan kerja. Strategi retensi yang tepat tidak hanya meningkatkan loyalitas dan kesejahteraan karyawan, tetapi juga menurunkan biaya rekruitmen, memperkuat stabilitas tim, serta meningkatkan daya saing perusahaan. Studi ini menegaskan pentingnya pendekatan menyeluruh dalam merancang strategi retensi karyawan yang efektif dan berkelanjutan
Impresi Visual Merchandising Produk Sebagai Strategi Menciptakan Impulsive Buying Pada Mr. Diy di Kediri Town Square Celine Dionita; Sri Aliami; Poniran Yudho Leksono
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor spesifik visual merchandising yang secara signifikan mempengaruhi perilaku pembelian impulsif konsumen di MR. DIY Kediri Town Square. Dengan menggunakan pendekatan kualitatif, penelitian ini berusaha memahami bagaimana elemen visual seperti tampilan produk, tata letak toko, dan signage berkontribusi pada pembelian impulsif. Temuan penelitian menunjukkan bahwa teknik visual merchandising tertentu, khususnya yang menciptakan rasa urgensi atau kelangkaan, memiliki dampak yang lebih besar pada pengambilan keputusan konsumen. Penelitian ini memberikan kontribusi pada literatur yang ada dengan memberikan wawasan mendalam mengenai mekanisme psikologis yang mendasari perilaku pembelian impulsif dalam konteks ritel.
Pengaruh CR & DER Terhadap Laba Bersih Pada Bank OCBC Periode 2013 - 2023 Septi Anggela; Tarisa Risnaya Faradila; Triyadi Triyadi
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to analyze the effect of Capital Ratio (CR) and Debt to Equity Ratio (DER) on net profit at Bank OCBC NISP for the period 2013 to 2023. The main issue raised is how these two financial ratios can influence the bank's net profit performance. The method used in this research is multiple linear regression analysis, with data taken from the annual financial statements of Bank OCBC NISP. The results show that CR has a positive and significant effect on net profit, while DER has a negative effect on net profit. These findings provide important insights for bank management in decision-making related to capital and debt management to improve financial performance.
Kepuasan Pelanggan Terhadap Loyalitas Yang Dipengaruhi Customer Experience Dan Saluran Integrasi (Omnichannel) (Studi Kasus: Bebek Pak Ndut Cabang Air Mancur Bogor) Siti Nurhasanah; Hartanti Nugrahaningsih; Hendri Maulana
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The purpose of this study is to examine the influence of customer experience and channel integration (omnichannel) on customer loyalty through customer satisfaction at Bebek Pak Ndut, Air Mancur Branch, Bogor. This research employs a quantitative method, with the sample determined using the Lemeshow formula and purposive sampling technique. Data were collected through questionnaires using a Likert scale, resulting in a total sample of 97 respondents who are customers of Bebek Pak Ndut, Air Mancur Branch, Bogor. Data analysis was conducted using SmartPLS version 4.0. The results show that customer experience has a positive and significant effect on customer loyalty, with a coefficient value of 0.305, T-statistic of 2.714 (>1.96), and a P-value of 0.003 (<0.05). The Integration Channel has an insignificant effect on Customer Loyalty, with a coefficient value of 0.202, a T-statistic of 1.372 (<1.96), and a P-value of 0.085 (>0.05). Customer experience has a positive and significant effect on customer satisfaction, with a coefficient value of 0.351, T-statistic of 3.386 (>1.96), and a P-value of 0.000 (<0.05). Channel integration has a positive and significant effect on customer satisfaction, with a coefficient value of 0.509, T-statistic of 4.609 (>1.96), and a P-value of 0.000 (<0.05). Customer satisfaction has a positive and significant effect on customer loyalty, with a coefficient value of 0.338, T-statistic of 2.579 (>1.96), and a P-value of 0.005 (<0.05). Customer experience has a positive and significant indirect effect on customer loyalty through customer satisfaction, with a coefficient value of 0.119, T-statistic of 1.912 (>1.96), and a P-value of 0.028 (<0.05). Channel integration also has a positive and significant indirect effect on customer loyalty through customer satisfaction, with a coefficient value of 0.172, T-statistic of 2.310 (>1.96), and a P-value of 0.010 (<0.05).
Pemasaran Lintas Budaya Dan Global Marketing: Adaptasi Budaya Strategi Global Endah Sutriningsih R.A.W; Juan Areza Fernanda; Sri Hera Ariska; Elis Yunisa Yusup; Arfiani Yulianti Fiyul
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study discusses the use of KPI dashboards and consumer data analysis to improve marketing strategies and service quality at the Serang Bus Terminal. The research approach is combinatory: contextual, reviewing literature related to marketing analysis, KPIs, and dashboards; and application, collecting primary and secondary data, including observations of terminal operations, passenger satisfaction monitoring, and analysis of transaction/visit data (simulative). The study results indicate that designing a KPI dashboard integrated with key service indicators (e.g., schedule punctuality, customer satisfaction, waiting time, and seat occupancy) can accelerate data-driven decision-making and improve marketing campaign effectiveness and service quality. Practical recommendations include developing a simple BI system (e.g., Power BI or Tableau), prioritizing KPIs, integrating data across functions (operations, marketing, and service), and training terminal managers to build a culture of data-driven decision-making. These findings are relevant for terminal managers, transportation agencies, and researchers in the marketing and transportation fields.
Pemanfaatan Dashboard KPI dan Analisis Data Konsumen dalam Peningkatan Strategi Pemasaran dan Pelayanan di Terminal Bus Serang Arfiani Yulianti Fiyul; Siti Maspupah; Tjetjep Sudrajat; Aditya Bayu Azi
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study discusses the use of KPI dashboards and consumer data analysis to improve marketing strategies and service quality at the Serang Bus Terminal. The research approach is combinatory: contextual, reviewing literature related to marketing analysis, KPIs, and dashboards; and application, collecting primary and secondary data, including observations of terminal operations, passenger satisfaction monitoring, and analysis of transaction/visit data (simulative). The study results indicate that designing a KPI dashboard integrated with key service indicators (e.g., schedule punctuality, customer satisfaction, waiting time, and seat occupancy) can accelerate data-driven decision-making and improve marketing campaign effectiveness and service quality. Practical recommendations include developing a simple BI system (e.g., Power BI or Tableau), prioritizing KPIs, integrating data across functions (operations, marketing, and service), and training terminal managers to build a culture of data-driven decision-making. These findings are relevant for terminal managers, transportation agencies, and researchers in the marketing and transportation fields.
Analisis Dampak Konflik Rusia-Ukraina terhadap Perdagangan Internasional Indonesia Ani Fitriah; Ummi Kulsum; M.Hasan .; Muhammad As Rori; M. Dimas Aril Pramudita
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The Russia-Ukraine conflict, which has escalated since 2022, has significantly impacted the stability of global trade and the global economy, including Indonesia. This study aims to analyze how the conflict has impacted Indonesia's trade relations with Russia and Ukraine, particularly through energy price fluctuations, disruptions to the supply of strategic commodities, and changes in economic cooperation patterns.Specifically, this study examines how Indonesia's dependence on wheat imports from Ukraine and the opportunities for increasing exports of commodities such as crude palm oil (CPO), rubber, and other derivative products to both countries have changed amidst geopolitical tensions. This research uses a qualitative methodology based on desk research, examining official government reports, publications from international institutions, and literature related to the economic relations between Indonesia, Russia, and Ukraine. The analysis shows that although the contribution of trade between the two countries to Indonesia's total trade is relatively small, the indirect impacts of energy price spikes and commodity supply disruptions have significant implications for inflation, production costs, and the direction of economic cooperation. Furthermore, bilateral relations between Indonesia and Russia in the energy, defense, education, and infrastructure sectors exhibit new dynamics influenced by global geopolitical conditions. Therefore, this conflict impacts not only the trade balance but also Indonesia's long-term policy strategy and relationships in the international economic arena.
Peran AI Dalam Pengembangan Layanan Perbankan Berbasis E-Commerce Abidzar Fikri Simamora; Putri Chairunnisa Pane; Sherin Aulia Putri; Nurbaiti .
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study examines the role of artificial intelligence in developing e-commerce-based banking services in Indonesia through a qualitative approach. The research aims to explore the implementation of AI technology in banking operations, identify benefits and challenges faced, and understand its impact on customer service quality. Using qualitative descriptive methodology with literature review and document analysis, data was collected from scientific journals, national seminar proceedings, and relevant documentation published between 2021-2025. Data analysis employed thematic content analysis to identify key patterns and themes. Findings reveal that AI implementation through chatbots, fraud detection systems, and personalized recommendation engines significantly enhances banking service efficiency and customer experience in e-commerce platforms. Key themes emerged include operational transformation, service quality improvement, regulatory challenges, and data security concerns. The study contributes to understanding AI integration dynamics in digital banking services, particularly in supporting inclusive and sustainable Islamic economic growth. Recommendations include strengthening cybersecurity infrastructure, developing comprehensive regulations through multi-stakeholder collaboration, and enhancing financial literacy programs regarding AI-based banking services.

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