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Jurnal Ekonomi Dan Bisnis Digital CV.ITTC INDONESIA Jl. Veteran dalam no.24d, Kota Padang, Sumatera Barat 25112
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JEBD
Published by CV ITTC Indonesia
ISSN : -     EISSN : 30256429     DOI : doi.org/10.47233/jebd
Core Subject : Economy, Engineering,
Economics, Econometrics & Finance Engineering
Jurnal Ekonomi dan Bisnis Digital (JEBD) E-ISSN : 3025-6429 is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Economic, finance, management, information technology and related fields. JEBD provides an outlet for the increasing flow of interdisciplinary research cutting across business, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 945 Documents
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Transformasi Industri Seni: Peran Teknologi dalam Ekonomi Kreatif Alivia Rohmatun Nasifah; Betty Silfia Ayu Utami
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The transformation of the arts industry in the digital era which is influenced by technological developments, especially in the digitalization of works of art, distribution and marketing via digital platforms. Modern technologies, such as augmented reality (AR), virtual reality (VR), as well as blockchain, have opened up new opportunities for artists to create interactive art experiences, market works globally, and ensure ownership authentication through non-fungible tokens (NFTs). Digitization makes it easier to distribute works of art, allowing artists to reach a global audience without geographic boundaries. Additionally, technology has driven artistic product innovation, such as artificial intelligence (AI)-based applications for music and visual arts, which accelerate the creative process and increase global competitiveness. However, challenges such as copyright protection, unequal access to technology, and cultural adaptation to digital advances are issues that require serious attention. This article recommends strategic steps, including digital education for artists, strengthening copyright regulations, increasing access to technology in remote areas, and cross-sector collaboration to overcome these challenges. With this approach, it is hoped that digital technology can support the sustainable development of the arts industry without sacrificing the cultural value and authenticity of traditional art
Penerapan Analisis SWOT Untuk Pengembangan Strategi Pemasaran UMKM Ayam Penyet Bang Iwan Nanda Ismail Hasan; Barnard Defano Putra; Muhammad Zahran Sulthon; Muhammad Ridho; Rafil .
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study analyzes the internal and external conditions of the Ayam Penyet Bang Iwan MSME in Pekanbaru and formulates marketing strategies using SWOT analysis. The research employs a qualitative approach with a case study design; informants were selected purposively (the owner, employees, and customers). Data were collected through in-depth interviews, observation, and documentation, validated through source and method triangulation, and analyzed using the interactive model of Miles, Huberman, and Saldaña. The results indicate that the main strengths include raw material quality, lower prices, good relationships with suppliers, and an online application rating above 4.7/5; the weaknesses include a less strategic location, limited dining and parking space, and limited human resources. The greatest opportunities stem from leveraging food delivery platforms (Gojek/Grab/ShopeeFood), which contribute more than 80% of revenue, and an still-open market, while the main threats are competitors offering very low prices and fluctuations in raw material costs. The priority strategy lies in the S–T quadrant: maintaining product quality and taste consistency to sustain customer loyalty, strengthening supply efficiency through supplier negotiations, and improving service and parking management to enhance competitiveness.
Analisis Perbandingan Tingkat Kesehatan Bank Pada Seabank & Bank Neo Commerce Tahun 2019-2023 Ahmad Rifaini
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study compares the financial health of Seabank and Bank Neo Commerce over the 2019–2023 period using the RGEC framework (Risk Profile, Good Corporate Governance, Earnings, Capital) in accordance with OJK and BI guidelines. Employing a quantitative comparative method, we use NPL and LDR ratios for Risk Profile; self-assessment for GCG; ROA and NIM for Earnings; and CAR for Capital.Results show that Bank Seabank maintained superior asset quality (average NPL of 0.96 %) and adequate liquidity (LDR of 84.05 %), achieved high profitability (ROA of 4.75 % and NIM of 10.41 %), and possessed very strong capital (CAR of 36.21 %), yielding a composite score of 93.33 % (PK-1: Very Healthy). In contrast, Bank Neo Commerce recorded an NPL of 1.70 % and LDR of 79.33 %, exhibited strong but more volatile NIM and lower ROA, and held a CAR of 36.45 %, resulting in a composite score of 76.66 % (PK-2: Healthy).These findings underscore Seabank’s excellence in risk management and profitability, while Neo Commerce should focus on improving asset efficiency and stabilizing ROA. Practical implications include enhancing real-time credit risk analytics, diversifying non-interest income, strengthening GCG transparency, and adopting proactive capital management and cost-efficiency strategies. This study aims to guide bank management and regulators in fostering stability and sustainable innovation in the digital banking sector.
KINERJA Kinerja Organisasi Dan Good Corporate Governance: Pendahuluan, metode, hasil, kesimpulan Angger Gumilang; Al Ramzy .; Wahyudin .; Zulfahri Salim; Ahmad Wahyudi Zein
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Performance appraisal is a systematic process carried out by organizations to assess the extent to which established goals and objectives can be achieved effectively and efficiently. Performance appraisal serves as a management evaluation tool in assessing the success of strategies, policies, and operational activities carried out. In its development, performance appraisal does not only focus on financial aspects, but also includes non-financial indicators in order to provide a more comprehensive picture of the organization's performance. The use of the Balanced Scorecard approach allows organizations to assess performance from various perspectives, namely financial, customer, internal business processes, and learning and growth. In addition, the implementation of Good Corporate Governance (GCG) plays an important role in supporting transparent and accountable performance appraisal. GCG principles can strengthen the supervisory system, increase stakeholder trust, and encourage continuous improvement in organizational performance.  
Pengaruh Promosi dan Marketing Communication terhadap Keputusan Berkunjung pada Kegiatan Kesenian di Taman Budaya Cak Durasim Surabaya Lidya Febriyanti; Fedianty Augustinah; Andry Herawati; Mochammad Arfani
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh promosi dan komunikasi pemasaran terhadap keputusan berkunjung pada kegiatan kesenian di Taman Budaya Cak Durasim Surabaya. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian eksplanatori. Data dikumpulkan melalui penyebaran kuesioner kepada 96 responden yang merupakan pengunjung kegiatan kesenian di Taman Budaya Cak Durasim Surabaya dengan teknik accidental sampling. Analisis data dilakukan menggunakan regresi linier berganda dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa secara parsial promosi berpengaruh positif dan signifikan terhadap keputusan berkunjung, demikian pula komunikasi pemasaran yang memiliki pengaruh positif dan signifikan serta menjadi variabel paling dominan. Secara simultan, promosi dan komunikasi pemasaran berpengaruh positif dan signifikan terhadap keputusan berkunjung. Nilai koefisien determinasi (R²) sebesar 0,830 menunjukkan bahwa 83% variasi keputusan berkunjung dapat dijelaskan oleh promosi dan komunikasi pemasaran, sedangkan sisanya dipengaruhi oleh faktor lain di luar model penelitian. Hasil penelitian ini diharapkan dapat menjadi bahan pertimbangan bagi pengelola destinasi seni budaya dalam merancang strategi promosi dan komunikasi pemasaran yang lebih efektif untuk meningkatkan minat kunjung masyarakat.
Teori dan Praktik Perdagangan Valuta Asing Siti Zainap; Putri Aulia; Gita Dwi Lestari; Yuni Afira Lubis
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to analyze the theory and practice of foreign exchange trading from the perspective of international economics. The research employed a qualitative approach using a library research method by collecting data from books, scientific journals, and other relevant academic sources. Data were analyzed descriptively through the processes of data reduction, data presentation, and conclusion drawing. The findings indicate that the foreign exchange market plays a significant role as a medium for currency exchange, international trade, investment, and cross-border financial transactions. It also functions as an international payment mechanism, a means of transferring purchasing power between countries, a provider of international credit facilities, and a hedging instrument against exchange rate risks. Exchange rate determination is influenced by the interaction of supply and demand as well as various macroeconomic factors, including inflation, interest rates, trade balance, capital flows, and monetary policy. Therefore, a comprehensive understanding of the theory and practice of foreign exchange trading is essential for supporting economic decision-making in the era of globalization.
Pengaruh Digital Marketing terhadap Keputusan Pembelian Konsumen pada UMKM Kuliner di Palembang Vania Gitta Khansa Putri; Yohanes Ferry Cahaya
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

The advancement of digital technology has transformed consumer buying and selling behavior. Micro, Small, and Medium The development of digital technology has brought changes to marketing patterns and consumer purchasing behavior, including in the food Micro, Small, and Medium Enterprises (MSMEs) sector. This study aims to analyze the influence of digital marketing on food MSME purchasing decisions in Palembang City. This research uses a quantitative approach with a survey method through the distribution of questionnaires to 100 respondents who have purchased food MSME products through digital media. The research instrument used a Likert scale, and the data were analyzed using descriptive analysis, validity testing, reliability testing, correlation analysis, and ANOVA testing. The results showed that the digital marketing variable obtained an average score of 3.77, categorized as good, while the purchasing decision variable obtained an average score of 3.78, categorized as good. The correlation test results indicated a positive and strong relationship between digital marketing and purchasing decisions, with a Pearson Correlation value of 0.866 and a significance level of 0.000. The ANOVA test results also showed that digital marketing had a significant effect on purchasing decisions, with an F value of 318.439 and a significance level of 0.000. The findings indicate that the ease of finding social media accounts, fast admin responses, product information availability, and digital promotions are factors that support consumers in making purchasing decisions. Therefore, implementing an effective digital marketing strategy can increase product attractiveness, consumer trust, and repurchase opportunities for food MSMEs in Palembang City.
Transformasi Digital UMKM Melalui Pendampingan QRIS dan Google Business Profile di Desa Padang Peri Putri Nabila; Merli Merli; Anisah Friti Anjelia; Agustina Dwi Putri Situmeang; Afidatu Tsaniyah; Nadilah Dhiya Karimah; Ade Yudistira; Aldian Satria Kesuma; Kevin Dwi Prasetya; M.Gading Laksono; Saprinurdin
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in supporting local economic growth and community welfare. However, many rural MSMEs still face challenges in adopting digital technology for business development. This study aims to analyze the digital transformation of MSMEs through assistance in creating Google Business Profiles and providing education on the Quick Response Code Indonesian Standard (QRIS) in Padang Peri Village. A descriptive qualitative approach was employed using observation, interviews, documentation, and direct mentoring as the primary data collection methods. The study involved eleven MSMEs operating in various business sectors within the village. The findings reveal that all participating MSMEs successfully established Google Business Profiles according to their respective business categories, improving their online visibility and enabling customers to access business information more easily through Google Search and Google Maps. Nevertheless, the adoption of QRIS remained relatively low because many business owners had limited knowledge regarding its benefits, security, and operational procedures, and continued to rely on cash transactions. Despite these challenges, the mentoring program received positive responses from MSME owners and the village government, reflecting strong community support for digital transformation initiatives.Continuous assistance, digital literacy enhancement, and collaboration among stakeholders are essential to accelerate QRIS adoption, strengthen digital marketing capabilities, improve business competitiveness, and support the sustainable development of MSMEs in the digital economy.
Pengaruh Pengembangan Karir dan Beban Kerja Terhadap Loyalitas Pegawai dengan Stres Kerja Sebagai Variabel Intervening Pada Pada Balai Wilayah Sungai Sumatra V Padang Gheans Vero; Vicky Brama Kumbara; Nia Nadilla
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.4976

Abstract

Employee loyalty is one of the important factors in organizational success, particularly in public institutions with high demands for service and work responsibilities. Employee loyalty problems may be influenced by several factors, including career development, workload, and work stress. This study aims to analyze the effect of career development and workload on employee loyalty with work stress as an intervening variable at the River Basin Center of Sumatra V Padang. This research employed a quantitative approach using a survey method through questionnaires distributed to employees as research respondents. Data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with the assistance of SmartPLS software. The results showed that career development had a negative and insignificant effect on work stress and employee loyalty. Workload had a positive and significant effect on work stress and employee loyalty. Furthermore, work stress had a positive and significant effect on employee loyalty. The mediation test revealed that work stress was unable to mediate the relationship between career development and employee loyalty but was able to mediate the relationship between workload and employee loyalty. This study implies that organizations need to manage workload and work stress effectively to improve employee loyalty
Strategi Peningkatan Daya Saing Ekspor Indonesia di Pasar Internasional: A Systematic Literature Review Nilam Gustian
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to identify and analyze strategies for improving Indonesia's export competitiveness in the international market using a Systematic Literature Review (SLR) approach. The main issue addressed is the challenge of Indonesia's export competitiveness, which is influenced by product quality, industrial productivity, innovation, trade policies, digitalization, and global market dynamics. The study employed the SLR method by systematically collecting, screening, and analyzing relevant scholarly articles from reputable academic databases based on predetermined inclusion and exclusion criteria. The findings indicate that enhancing Indonesia's export competitiveness requires integrated strategies, including improving product quality and value-added, adopting digital technologies, strengthening innovation and human resource capabilities, diversifying export markets, optimizing international trade agreements, and improving logistics efficiency and trade governance. Collaboration among the government, business sectors, and supporting institutions plays a crucial role in strengthening Indonesia's competitive position in the global market. The findings provide valuable insights for policymakers and stakeholders in formulating adaptive export strategies to respond effectively to the evolving international trade environment.

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