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Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Lampung Gd B, Bandar Lampung Kode Pos : 35141 e mail : jkb@fisip.unila.ac.id Web : https://admbisnis.fisip.unila.ac.id/
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Jurnal Kompetitif Bisnis
Published by Universitas Lampung
ISSN : -     EISSN : 27757781     DOI : https://doi.org/10.0120/ss
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Kompetitif bisnis adalah jurnal kajian bisnis yang diterbitkan dua kali dalam setahun (Maret dan November) oleh Administrasi Bisnis-FISIP Universitas Lampung. Topik artikel yang diterbitkan adalah penelitian teoritis dan empiris yang berfokus pada studi tentang bisnis Topik artikel: Keuangan, Pemasaran, Sistem informasi, perilaku organisasi dan sumber daya manusia, manajemen strategis, tanggung jawab sosial perusahaan, kewirausahaan, bisnis kreatif dan inovasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 318 Documents
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FAKTOR-FAKTOR KEPUTUSAN PEMBELIAN KERIPIK PISANG ASKHA JAYA Annisa Karinina; Dadang Karya Bakti; Ghia Subagja
Jurnal Kompetitif Bisnis Vol 1 No 10 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

The purpose of this study was to determine the factors of the decision to buy Askha Jaya banana chips. The method used in this study is a descriptive method with a qualitative approach. The result of this study is that banana chips in Lampung are so identical to Askha Jaya and become the most preferred product for consumers because of the distinctive taste that distinguishes it from other brands so that there are 5 factors formed after the interview. The first factor is the product attribute factor related to the taste of Askha Jaya banana chips which has characteristics in the seasoning, affordable prices, a comfortable place with a storefront arrangement that is pleasing to the eye and a large parking lot, and packaging that is various and safe to take to distant places. Cultural factors consisting of consumers who come to male-dominant stores, as well as the widely known brand name Askha Jaya so that it becomes a reason for consumers to return to shopping for banana chips there every time they come to Lampung, social factors are a social interaction of an Askha Jaya consumer who is able to influence others to choose Askha Jaya banana chips, Personal factors include consumer lifestyles that follow trends, social status which is a demand to be more prestigious, jobs and economic situations that support consumers to be able to maintain their loyalty to Askha Jaya banana chips, and personality and self-concept that greatly influence, psychological factors that are a learning process for consumers, therefore the arrival of consumers to Askha Jaya stores certainly has its own purpose that can provide benefits for those consumers or those around them.
EFEKTIFITAS BEAUTY INFLUENCER TIKTOK DALAM MEMPENGARUHI KEPUTUSAN PEMBELIAN KOSMETIK MAYBELLINE NEW YORK Dona Meliara Kurniawan; Deddy Aprilani; Hani Damayanti Aprilia
Jurnal Kompetitif Bisnis Vol 1 No 10 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

The modern society has close ties with social media, ranging from entertainment, the latest information to beauty trends. Beauty brands compete in attracting the attention of consumers through social media, and Tiktok as the most popular platfornm lately. The Maybelline Brand uses Beauty Influencers as the main key to successful promotion. The purpose of this study was to determine the influence of Laura Siburian as a Beauty The purpose of this study was to find out whether Laura Siburian as a Beauty Influencer Tiktok influences the purchasing decisions of her viewers or not. This research uses a type of quantitative researcher. The population of this study are active TikTok users who have watched Laura Siburian's promotional videos. The sampling technique used purposive sampling with a sample of 100 respondents. Data collection uses a questionnaire, with literature study through books, journals, and private or government publications. The analysis techniques used include validity test, reliability test, simple linear regression, t test, and R2 test with SPSS 24.0 tools. The results of this study are that the Beauty Influencer variable has a significant influence on purchasing decisions by 32.7%, the rest is explained by other factors. This proves that Laura can attract consumers' interest through her Tiktok promotional videos to make purchases of Maybelline mascara products effective and efficiently. In the future, the company can continue to improve collaboration with Beauty Influencer Laura Siburian and TikTok as its platform.
PENGARUH ORIENTASI PASAR, ORIENTASI KEWIRAUSAHAAN, DAN KEUNGGULAN BERSAING TERHADAP KINERJA PEMASARAN UMKM (Studi Pada Pelaku Usaha Kuliner Kecamatan Bandar Sribhawono, Kabupaten Lampung Timur) Siti Bilqis Sulaiman; Hartono Hartono; Fanny Saptiani
Jurnal Kompetitif Bisnis Vol 1 No 10 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

This study aims to determine the influence of market orientation, entrepreneurial orientation and competitive advantage on the marketing performance of SMEs. This type of research uses explanatory research with a quantitative approach. The population of this research is culinary businessmen in the Bandar Sribhawono sub-district. The sampling technique in this study used the nonprobability sampling method with a sample of 40 respondents. Analysis of the research data used multiple linear regression analysis using the SPSS 24 application. Test the hypothesis using the t test and F test. The t results show that the variables market orientation, entrepreneurial orientation, and competitive advantage partially have a positive and significant effect on the marketing performance of MSMEs. The results of the F test show that marketing performance is significantly and positively influenced simultaneously by market orientation, entrepreneurial orientation, and competitive advantage.
ANALISIS KELAYAKAN BISNIS KONVEKSI DITINJAU DARI ASPEK PASAR DAN PEMASARAN (STUDI PADA KONVEKSI DEZAINLA DI KOTA BANDAR LAMPUNG) Bani Nurul Adha; Hartono Hartono; Fenny Saptiani
Jurnal Kompetitif Bisnis Vol 1 No 11 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

This study aims to determine and analyze the feasibility of the Bandar Lampung Convection Dezainla business through its market and marketing aspects. This type of research is descriptive research using a qualitative approach. Data collection techniques are observation, interviews and documentation. The results of the research show that from the market aspect, it has good market potential and market share, marked by sales growth in 2021-2022, increasing by 74.9%. In the marketing aspect the products produced are of good quality, prices that can compete with other competitors, the distribution channels used have utilized sales through resellers, and implemented promotions using a multi-channel marketing strategy by utilizing various available social media platforms such as Instagram, Youtube , Website, Facebook, Tiktok, and WhatsApp. Thus, from the market and marketing aspects that have been studied by researchers, the Dezainla convection is already good so that the Dezainla convection can be declared feasible to run from the market and marketing aspects.
Tingkat Kesehatan TINGKAT KESEHATAN PERUSAHAAN INFRASTRUKTUR SEBELUM DAN SELAMA PANDEMI COVID-19 BERDASARKAN SURAT KEPUTUSAN MENTERI BUMN NOMOR: KEP-100/MBU/2002 Fadila Putri Deswita; Mediya Destalia
Jurnal Kompetitif Bisnis Vol 1 No 12 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

This study aims to determine the difference in the health level of state-owned companies in the infrastructure sector listed on the IDX in 2018-2021 before and during the Covid-19 pandemic using ratios on financial aspects in the Decree of the Minister of SOEs Number: KEP-100 / MBU / 2002, namely Return On Equity (ROE), Return On Investment (ROI), Cash Ratio, Current Ratio, Collection Periods (CP), Inventory Turnover (ITO), Total Asset Turnover (TATO), and Total Own Capital to Total Assets (TMS to TA). This research uses quantitative methods and comparative research. Purposive sampling was used to select the sample of this study which amounted to 8 companies. Data collection is obtained in the form of documentation of the company's financial statements on the IDX website. Quantitative data analysis, descriptive statistics, data normality tests, and Multivariate Discriminant Analysis (MDA) hypothesis testing with SPSS version 26 were used in this study. The results showed a significant difference in the health level of state-owned companies in the infrastructure sector between before and during the Covid-19 pandemic. Then TATO, ITO, and TMS against TA are variables that distinguish the level of company health, with TATO as the most dominant variable.
STRATEGI MAXIM MENGEMBANGKAN TRANSPORTASI UNTUK MEMBERIKAN PELAYANAN DAN KENYAMANAN DI BANDAR LAMPUNG Indah Noversi Yolanda; Dadang Karya Bakti; Prasetya Nugeraha
Jurnal Kompetitif Bisnis Vol 1 No 11 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

This study aims to determine Maxim's strategy in developing public transportation to provide user services and convenience. The theory used is the theory of customer satisfaction according to Parasuraman which contains 5 service dimension indicators including Reliability, Responsiveness, Assurance, Empathy, and Tangibles. The method in this research is to use qualitative research methods with descriptive analysis techniques and data collection techniques by interviews. The results of the study show that the maxim strategy is to offer online-based transportation services that are cheaper than its competitors, as well as a reservation feature, and a distinctive feature, namely the color yellow as branding and promotion with jackets, helmet stickers and banners, providing guarantees of legal protection for drivers, guarantee time and costs for customers, provide services in a non-discriminatory manner to all customers, and provide rules that must be obeyed and carried out by drivers. The researcher's suggestion is for Maxim City of Bandar Lampung to provide training facilities for drivers, improve the application system used, add payment features via e-wallet, and follow up strictly on drivers who commit violations in providing services to customers.
IMPLEMENTASI PSYCHOLOGY FACTORS, RISK PERCEPTION, SOCIAL MEDIA SENTIMENT DAN HERDING BEHAVIOR TERHADAP KEPUTUSAN INVESTASI (STUDI PADA INVESTOR SAHAM MAHASISWA UNIVERSITAS LAMPUNG) Rahmadia Utami Syafitri; suripto suripto
Jurnal Kompetitif Bisnis Vol 1 No 12 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

There are many things that underlie an investment decision such as the rational and irrational attitude of an investor. This study aims to find out the important role played by psychology factors, risk perception, social media sentiment, and herding behavior in influencing investment decisions in Lampung University student investors. The type of explantory research with a research approach is quantitative. The method used in this study is a quantitative research method. The population in this study is all active students of the University of Lampung for the 2022/2023 period using a sampling technique, namely purposive sampling with a sample of 100 respondents. The data was obtained from the questionnaire using a likert scale. Data analysis of this study used multiple regression analysis. The results obtained from this study partially show that psychology factors, risk perception, social media sentiment, and herding behavior have a significant effect on investment decisions. The results of simultaneous testing of psychology factors, risk perception, social media sentiment, and herding behavior on investment decisions.
IMPLEMENTASI TEORI PERILAKU TERENCANA TERHADAP MINAT INVESTASI PADA GENERASI Z DI PASAR MODAL (STUDI PADA MAHASISWA PRODI ILMU ADMINISTRASI BISNIS UNIVERSITAS LAMPUNG) Herry Kurniawan; Suripto suripto; M. Iqbal Harori
Jurnal Kompetitif Bisnis Vol 1 No 11 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

This study aims to determine how much influence attitudes, subjective norms, and behavioral control have on the investment interest of students of Business Administration Study Program, University of Lampung. The independent variables used in this study are Attitudes (X1), Subjective Norms (X2), Behavioral Control (X3), and Investment Interest as the dependent variable. This type of research is associative with a quantitative approach. The population in this study were active students of the UNILA Business Administration Study Program starting from the 2018-2022 class. The data was obtained from a questionnaire using a Likert scale which was distributed via Google from social media, namely WhatsApp. The sample in this study amounted to 122 respondents who were taken using a purposive sampling technique. Data in this study were analyzed using multiple linear regression analysis with SPSS 29.0 tools. The results of this study indicate that the attitude variable partially has no significant effect on the investment interest variable, the subjective norm variable partially has no significant effect on the investment interest variable, the perceived behavior control variable partially has a significant effect on the investment interest variable. However, the three independent variables in this study were tested simultaneously without having a significant effect simultaneously between attitude variables, subjective norms, and perceived behavioral control with interest variables.Keywords : Theory Planned Behavior, Attitude, Subjective Norm, Behavior control, Investment Interest
STRATEGI PENGEMBANGAN PARIWISATA BERKELANJUTAN PADA OBJEK WISATA ALAM DI BANDAR LAMPUNG Mely Melsadila; A . Efendi A . Efendi; Prasetya Nugeraha
Jurnal Kompetitif Bisnis Vol 1 No 12 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Objek wisata alam merupakan salah satu bentuk rekreasi dan pariwisata yang memanfaatkan sumber daya alam yang tersedia. Keunikan pariwisata menjadi daya tarik tersendiri bagi wisatawan. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh daya tarik wisata dan destination image terhadap revisit intention pada objek wisata alam di Bandar Lampung. Populasi dalam penelitian ini adalah 854.084 orang pengunjung objek wisata alam di Bandar Lampung dengan jumlah Sampel sebanyak 100 responden yang diambil dengan menggunakan teknik purposive sampling. Sumber data yang digunakan yaitu data primer dan data sekunder. Data dikumpulkan melalui kuesioner. Data pada penelitian ini dianalisis dengan menggunakan analisis regresi linear berganda. Hasil penelitian ini menunjukkan bahwa variabel daya tarik wisata secara parsial berpengaruh signifikan terhadap revisit intention, variabel destination image secara parsial berpengaruh signifikan terhadap revisit intention. Sedangkan hasil secara simultan variabel daya tarik wisata dan destination image berpengaruh signifikan terhadap revisit intention dengan nilai R Square sebesar 0,594 atau 59,4%.
ANALISIS FINANCIAL DISTRESS SEBELUM DAN SELAMA PANDEMI COVID-19 (STUDI KASUS PADA PERUSAHAAN PERTAMBANGAN YANG TERDAFTAR DI BURSA EFEK INDONESIA) LUTFI FARADITA; Damayanti Damayanti
Jurnal Kompetitif Bisnis Vol 1 No 11 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Penelitian ini tujuannya untuk mengetahui perbedaan tingkat financial distress perusahaan pertambangan dari sebelumnya dan saat terjadinya pandemi covid-19. Penelitian ini menggunakan pendekatan kuantitatif melalui jenis penelitian asosiatif. Penelitian ini menggunakan 29 perusahaan pertambangan yang diperoleh dengan menggunakan teknik purposive sampling. Dengan sampel berupa data sekunder yaitu laporan keuangan yang dipublikasikan oleh perusahaan pertambangan mulai tahun 2018-2021. Untuk menguji tingkat financial distress, digunakan alat ukur Altman Z-Score dengan indikator WCTA, RETA, EBITTA, MVETL, dan STA. Pengolahan data dilakukan dengan menggunakan uji Parametric Paired Sample T-Test dan Uji Non Parametric Wilcoxon Rank-Test. Hasil dari penelitian ini menunjukan bahwa tidak ada perbedaan financial distress signifikan dari sebelumnya dan saat pandemi covid-19 dari perusahaan pertambangan yang terdaftar melalui BEI. Hasil dari uji Paired Sample T-Test dan uji Wilcoxon Rank-Test menunjukan bahwa hanya indikator STA yang memiliki perbedaan antara sebelum dan selama pandemi covid-19 dikarenakan penurunan jumlah penjualan sebagai dampak pandemi covid-19.

Page 12 of 32 | Total Record : 318

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