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May Roni,
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Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Lampung Gd B, Bandar Lampung Kode Pos : 35141 e mail : jkb@fisip.unila.ac.id Web : https://admbisnis.fisip.unila.ac.id/
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Jurnal Kompetitif Bisnis
Published by Universitas Lampung
ISSN : -     EISSN : 27757781     DOI : https://doi.org/10.0120/ss
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Kompetitif bisnis adalah jurnal kajian bisnis yang diterbitkan dua kali dalam setahun (Maret dan November) oleh Administrasi Bisnis-FISIP Universitas Lampung. Topik artikel yang diterbitkan adalah penelitian teoritis dan empiris yang berfokus pada studi tentang bisnis Topik artikel: Keuangan, Pemasaran, Sistem informasi, perilaku organisasi dan sumber daya manusia, manajemen strategis, tanggung jawab sosial perusahaan, kewirausahaan, bisnis kreatif dan inovasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 318 Documents
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PENGARUH STORE ATMOSPHERE TERHADAP MINAT BELI KONSUMEN STUDY KASUS DI LOTTE GROSIR LAMPUNG PADA MASA PASCA PANDEMI COVID-19 THE khoirun najah; A . Efendi A . Efendi; Ghia Subagja
Jurnal Kompetitif Bisnis Vol 1 No 12 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh store atmosphere terhadap minat beli di Lotte Grosir Lampung pada masa pasca pandemi covid-19. Adapun teknik pengambilan sampel pada penelitian ini yaitu non-probability sampling dengan teknik accidental sampling dengan sampel sebanyak 110 responden. Adapun Teknik pengumpulan data diperoleh melalui penyebaran koesioner yang disebarkan melalui google form ke media sosial melalui direct message, melalui observasi lapangan yang dilakukan pada 16 September sampai 25 Oktober 2021 dan juga diperoleh melalui dokumentasi. Analisis data dalam penelitian ini menggunakan analisis deskriptif dan analisis regresi linier sederhana. Berdasarkan hasil penelitian dan analisis data menunjukan bahwa store atmosphere berpengaruh positif dan signifikan terhadap minat beli dengan nilai R square sebesar 0.685 atau 68,5%.
PENGARUH KETIDAKADILAN ORGANISASI TERHADAP PERILAKU KERJA KONTRAPRODUKTIF PADA PEKERJA MILENIAL DI INDONESIA Reinisa Afrida Putri; Jeni Wulandari; Hani Damayanti Aprilia
Jurnal Kompetitif Bisnis Vol 1 No 12 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi perilaku kerjakontraproduktif pada karyawan milenial di Indonesia. Penelitian ini menggunakanpendekatan kuantitatif dengan jenis penelitian explanatory research. Sampel pada penelitianini adalah karyawan milenial di Indonesia yang pernah melakukan tindakan kontraproduktifsebanyak 385 responden, yang dilakukan dengan teknik non-probability sampling. Datadiperoleh dari kuesioner yang disebar secara daring dengan menggunakan skala Likert.Pengolahan data pada penelitian ini menggunakan analisis deskriptif dan regresi sederhana.Hasil penelitian ini menunjukkan bahwa ada pengaruh ketidakadilan organisasi terhadapperilaku kerja kontraproduktif pekerja milenial di Indonesia dan juga terdapat pengaruhsecara simultan ketidakadilan organisasi terhadap perilaku kerja kontraproduktif pekerjamilenial di Indonesia.
DAMPAK PENGGUANAAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN COFFEE SHOP DI BANDAR LAMPUNG Ade Rizal; Damayanti Damayanti; Prasetya Nugeraha
Jurnal Kompetitif Bisnis Vol 1 No 12 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Dalam sebuah persaingan dunia usaha, keputusan pembelian menjadi salah satu faktor penting yang harus di perhatikan oleh para pelaku usaha. Di dunia yang didorong oleh teknologi saat ini, situs jaringan sosial telah menjadi jalan dimana pengecer dapat memperluas pemasaran mereka ke konsumen yang lebih luas. Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing terhadap keputusan pembelian konsumen coffee shopdi Bandar Lampung. Populasi penelitian adalah konsumen coffee shop di Bandar Lampung. Jenis penelitian ini menggunakan explanatory research dengan menggunakan pendekatan kuantitatif. Populasi dari penelitian ini adalah konsumen coffee shop di Bandar Lampung. Teknik pengambilan sampel menggunakan accidental samplingdan menggunakan metode nonprobability sampling dengan jumlah sampel 100 responden. Data disebarkan menggunakan kuesioner. Teknik analisis yang digunakan meliputi uji validitas, uji reliabilitas, regresi linier sederhana, uji t dan uji R2 dengan alat bantu SPSS 26.0. Hasil penelitian ini menunjukan bahwa variabel digital marketing memilik pengaruh yang signifikan terhadap variabel keputusan pembelian konsumen coffee shop di Bandar Lampung.
PENGARUH STRATEGI BRANDING DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS PELANGGAN (Studi Kasus Pada Kosumen Mister Geprek 3 Unila di Bandar Lampung) Komang Niko Yana; Arif Sugiono; Winda Saptiani
Jurnal Kompetitif Bisnis Vol 1 No 12 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh strategi branding dan kepuasan konsumen terhadap loyalitas pelanggan dalam melakukan pembelian produk pada Mister Geprek 3 Unila di Bandar Lampung. Variabel bebas yang digunakan pada penelitian ini yaitu Strategi Branding (X1), Kepuasan Konsumen (X2) serta Loyalitas Pelanggan sebagai variabel terikat. Jenis penelitian ini eksplanatori dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah konsumen Mister Geprek 3 Unila data tersebut diperoleh dari kuisioner dengan menggunakan skala likert yang disebar melalui google form ke media sosial whatshapp melalui group whatshapp dan personal chat. Sampel pada penelitian ini berjumlah 385 responden yang diambil dengan menggunakan teknik purposive sampling. Data pada penelitian ini dianalisis dengan menggunakan analisis regresi linear berganda dengan alat bantu SPSS 29.0. Hasil penelitian ini menunjukan bahwa secara simultan variabel strategi branding dan kepuasan konsumen berpengaruh signifikan terhadap loyalitas pelanggan Mister Geprek 3 Unila di Bandar Lampung dengan nilai R Square 0,666 atau 66,6%. Sedangkan hasil secara parsial menunjukan bahwa variabel strategi branding dan kepuasan konsumen memiliki pengaruh yang signifikan terhadap loyalitas pelanggan Mister Geprek 3 Unila di Bandar Lampung.
DAMPAK PENGGUNAAN WEBSITE JOBSTREET.CO.ID FRESH GRADUATE DI BANDAR LAMPUNG Mufti Ramadon; Maulana Agung; Winda Septiani
Jurnal Kompetitif Bisnis Vol 1 No 12 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

The large number of graduates are not channeled into the fields or expertise that they already have, there are limitations in finding job vacancy information for fresh graduate students so that an application or system is needed that can recommend them in selecting job vacancies to be taken. This research aims to find out the degree of effectiveness of jobstreet websites as a job search portal to the information needs of fresh graduation students in Bandar Lampung. The variables used are website effectiveness (X) as independent variable and information needs (Y) as the dependent variable, this type of research is exploratory research with a quantitative approach to its research object is a fresh graduate student in Bandar Lampung. Data were collected using a questionnaire with a sample of 100 respondents. It is descriptively analyzed using the SPSS version 26 program. The partial test result between the jobstreet website effectiveness variable and the information needs variable was a significance value of 0 0.001 with a t-count of t t-table of 13,310 > 1,661 so that it could be interpreted that there was a positive and significant effect between jobstreet website effectiveness and information needs. The regression coefficient is 0.189 which means that every 1% increase in website effectiveness (X) will increase the information requirement (Y) will increase by 0.189. The effectiveness calculation results show that the jobstreet website is considered to be very effective in meeting the user's information needs with an effectiveness score of 87%.
ANALISIS KINERJA KARYAWAN DITINJAU DARI MOTIVASI, KOMUNIKASI, DAN KEPUASAN KERJA Widya Puspitarani Desiyanti; Jeni Wulandari; Diang Adistya
Jurnal Kompetitif Bisnis Vol 1 No 12 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

This study aims to determine the effect of motivation, communication, and job satisfaction on employee performance of the transportation and warehousing sector companies in Bandar Lampung. This kind of study uses a quantitative, explanatory methodology. The population in this study were non-managerial employees of the transportation and warehousing sector company in Bandar Lampung, using a sampling technique, namely a saturated sample of 89 respondents. Data obtained by questionnaire using a Likert scale. Methods of data analysis in this study using descriptive analysis and multiple regression analysis. The results of this study indicate that partially and simultaneously motivation, communication, and job satisfaction have a significant effect on employee performance. Intrinsic motivation is the highest rated indicator. Thus, maintaining good intrinsic motivation for employees, can strengthen the sense of maintaining employee performance. The adjusted R square value of 0.584 means that 58.4% means that the independent variables of motivation, communication and job satisfaction affect employee performance while 41.6% are influenced by other variables not researched in this study.
ANALISIS PERBANDINGAN ALTMAN Z-SCORE, SPRINGATE S-SCORE DAN ZMIJEWSKI X-SCORE DALAM MENDETEKSI POTENSI KEBANGKRUTAN Khofifah Dwi Pratiwi; Damayanti Damayanti; M. Iqbal Harori
Jurnal Kompetitif Bisnis Vol 1 No 12 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

This study aims to find the most accurate predictive model for detecting potential bankruptcy in basic industrial and chemical manufacturing companies listed on the Indonesia Stock Exchange (IDX) for the 2017-2021 period by comparing three models namely the Altman Z-Score, Springate S-Score, and Zmijewski X-score. Samples were taken using a purposive sampling technique and a sample of 26 companies was obtained. Data is taken through financial reports published by the company. Comparisons were made by conducting a One Way ANOVA test and analyzing the level of accuracy and error in each model prediction. The results showed that there were significant differences in the results between the Altman Z-Score, Springate S-Score, and Zmijewski X-Score models and based on the level of accuracy and error resulted that the Springate S-Score model had the highest accuracy rate of 96,15% and the the lowest error of 3,85%. So that the most accurate prediction model for detecting potential bankruptcy in basic sector and chemical manufacturing companies listed on the Indonesia Stock Exchange for the 2017-2021 period is the Springate S-Score.
PERAN MEDIA DIGITAL DALAM PROMOSI PARIWISATA OLEH PEMERINTAH INDONESIA (STUDI PADA BEBERAPA WEBSITE PEMERINTAH INDONESIA) Retno Yulita; Suprihatin Ali; Fenny Saptiani
Jurnal Kompetitif Bisnis Vol 1 No 12 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Tourism destinations managed by each Tourism Department in Indonesia really need to be promoted by utilizing digital media in order to attract more consumers and increase the number of visits. Promotion plays an important role in tourism marketing which will have an impact on the national economy. The purpose of this study was to determine the role of digital media in tourism promotion by the Indonesian government. This research is a type of qualitative research with a case study approach. Based on the source, the type of data used in this study is secondary data, namely the official websites of 34 Provincial Tourism Department in Indonesia. Data collection techniques were carried out in two ways, namely non-participant observation and documentation. The results of this study indicate that the sequence of digital media most used by the Provincial Tourism Department in tourism promotion is website, Youtube, Facebook, Instagram, Twitter, and Tiktok. Then there are several forms of promotion through digital media carried out by the Provincial Tourism Departments in Indonesia, namely optimizing website content and social media; compiling e-book and calendar of events; promotions through talk shows, podcasts, web series or films; as well as offering tour packages. It is hoped that the Provincial Tourism Department can strengthen synergy with the community and business actors in tourism development, especially in tourism promotion by utilizing digital media so that it can reach more potential visitors.
ANALISIS PRODUCT PLACEMENT DAN BRAND AWARENESS PERMEN KOPIKO DALAM DRAMA KOREA BLIND Lc Hsia Asri; Maulana Agung; Gita Paramita Djausal
Jurnal Kompetitif Bisnis Vol 1 No 12 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

ABSTRACT Product placement in movies or dramas is shown as part of the storyline so that the audience can indirectly see the product, brand or logo that appears. The appearance of a product in a movie/drama is an effort to raise brand awareness, which is the ability of consumers to remember a brand in a certain category. This study aims to determine the product placement and brand awareness of Kopiko candy that appears in the Korean drama Blind. The method in this research uses descriptive qualitative research method. Based on the research results, it is known that Kopiko appeared in the Korean drama Blind 2 twice. This research shows that Blind drama involves visual dimension, auditory dimension and plot connection. Product placement becomes a means of communication between Kopiko and the audience by indirectly conveying messages. The indicators met on brand awareness are at the brand recall stage where consumers understand the category of Kopiko candy. The level of brand awareness owned by informants has reached the Top Of Mind level.
FAKTOR PERILAKU KONSUMEN DALAM BERKUNJUNG KE KAMPOENG KOPI RIGIS JAYA Rachmawati Lola Widisono; Suprihatin Ali; Ghia Subagja
Jurnal Kompetitif Bisnis Vol 1 No 12 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

This research explains consumer behavior factors that show various tendencies in visiting Kampoeng Kopi Rigis Jaya. The data in this research is primary data taken using a questionnaire. The sample in this study amounted to 100 samples taken using purposive sampling technique. This type of research is quantitative research and the sampling technique uses purposive sampling with a non-probability sampling method with a sample size of 100 respondents. Data was obtained from a questionnaire using the Method of Successive Interval (MSI). This research data analysis uses multiple linear regression analysis with simultaneous results. The Visit Decision Factor variable has a significant effect on purchasing decisions at Kampoeng Kopi Rigis Jaya with an R Square value of 0.357 or 35%. Meanwhile, partial results show that many consumers visit Kampoeng Kopi because of cultural factors, personal factors and psychological factors.

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