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INDONESIA
Jurnal Ilmu Komunikasi dan Sosial Politik
Published by CV ITTC Indonesia
ISSN : -     EISSN : 30256445     DOI : https://doi.org/10.47233/jiksp
Core Subject : Science, Social,
Environmental Science Library & Information Science
Jurnal Ilmu Komunikasi dan Sosial Politik, dengan E-ISSN : 3025-6445, adalah jurnal yang ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh CV.ITTC INDONESIA, dan bersifat open accsess dan proses penerbitan artikelnya melalui proses review. Jurnal ini memublikasikan artikel-artikel yang berkaitan dengan Jurnal Ilmu Komunikasi dan Sosial. Pengajuan naskah terbuka sepanjang tahun, naskah harus sesuai dengan fokus dan ruang lingkup Ilmu Komunikasi, Jurnalistik, Hubungan Masyarakat, Periklanan, Manajemen Komunikasi dan Media, Sosiologi dan ditulis dengan mengikuti pedoman penulisan jurnal. Jurnal ini terbit 1 tahun 4 kali ( January, April, August and December)
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 347 Documents
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Marketing Communication Strategis Through Social Media Instagram (Case Study @ntvnews.id) Fiqih Akhdiyatu Salam; Nurtjahyadi; Prehapsari Julia Majid; Weni Novita
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i1.1241

Abstract

This research aims to analyze the marketing communication strategies implemented by online news media NTvnews.id through the social media platform Instagram, utilizing the Integrated Marketing Communication (IMC) 7P theory. The research method employed is qualitative, with data collection techniques involving in-depth interviews, participant observation, and document analysis. The research findings reveal that NTvnews.id utilizes integrated marketing communication strategies across various social media platforms, particularly Instagram. The research findings demonstrate that NTvnews.id has successfully implemented effective marketing communication strategies through social media, particularly Instagram. This is evidenced by the significant increase in followers, likes, comments, and shares. This research contributes significantly to the comprehension of marketing communication strategies employed by online news media in the digital age.
Implementasi Strategi Komunikasi Pemasaran Berbasis Integrated Marketing Communication pada Penjualan Braidwood.id Hoerunisa, Hana; Rambe, Hasnah; Marchilaz Della Rosa, Florensa
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i1.1243

Abstract

Abstract Industry in Indonesia is growing rapidly, with a wide range of innovations. The garment industry in particular faces challenges to survive and thrive through attractive and innovative marketing strategies. Marketing communication becomes an important tool to inform, persuade, and remind customers of the products offered. In a highly competitive environment, product branding alone is not enough; it is necessary to integrate messages and communication tools effectively through an integrated marketing communication (IMC) approach. This study aims to determine how the implementation of IMC-based marketing communication strategies affects Braidwood.id sales. The problem studied is how the Braidwood.id brand implements IMC by using Instagram as a digital media tool to increase product awareness and sales. The research method used is descriptive qualitative research method with the research location at the Secretariat of HIMALABUSEL Yogyakarta. Primary data was obtained through in-depth interviews with one of the co-founders of braidjis, while secondary data was obtained from documents and analysis of the Miles and Huberman interactive model. Braidwood.id has successfully implemented an effective IMC strategy by using Instagram to reach its target market aged 15-30 years. By using marketing techniques through social media and paid promotions, Braidwood.id is able to reach a wide market. As a result of the research, IMC strengthens brand image, increases consumer satisfaction and loyalty, and ensures a uniform message at every point of contact with consumers. This research shows that IMC is the key to Braidwood.id's success in competing in the dynamic fashion industry. Abstrak Industri di Indonesia berkembang dengan pesat, dengan berbagai macam inovasi. Industri garmen khususnya menghadapi tantangan untuk bertahan dan berkembang melalui strategi pemasaran yang menarik dan inovatif. Komunikasi pemasaran menjadi alat yang penting untuk menginformasikan, membujuk, dan mengingatkan pelanggan akan produk yang ditawarkan. Dalam lingkungan yang sangat kompetitif, branding produk saja tidak cukup; perlu untuk mengintegrasikan pesan dan alat komunikasi secara efektif melalui pendekatan komunikasi pemasaran terpadu (IMC). Penelitian ini bertujuan untuk mengetahui bagaimana implementasi strategi komunikasi pemasaran berbasis IMC mempengaruhi penjualan Braidwood.id. Masalah yang diteliti adalah bagaimana brand Braidwood.id mengimplementasikan IMC dengan menggunakan Instagram sebagai alat media digital untuk meningkatkan kesadaran produk dan penjualan. Metode penelitian yang digunakan adalah metode penelitian kualitatif deskriptif dengan lokasi penelitian di Sekretariat HIMALABUSEL Yogyakarta. Data primer diperoleh melalui wawancara mendalam dengan salah satu co-founder braidjis, sedangkan data sekunder diperoleh dari dokumen dan analisis model interaktif Miles dan Huberman. Braidwood.id telah berhasil menerapkan strategi IMC yang efektif dengan menggunakan Instagram untuk menjangkau target pasarnya yang berusia 15-30 tahun. Dengan menggunakan teknik pemasaran melalui media sosial dan promosi berbayar, Braidwood.id mampu menjangkau pasar yang luas. Hasil dari penelitian, IMC memperkuat citra merek, meningkatkan kepuasan, dan loyalitas konsumen, serta memastikan pesan yang seragam di setiap titik kontak dengan konsumen. Penelitian ini menunjukkan bahwa IMC adalah kunci keberhasilan Braidwood.id dalam bersaing di industri fashion yang dinamis.
Komunikasi Interpersonal Dalam Membentuk Self Confidence Pada Anak Di Kampung Pemulung Sarmili Jurang Mangu Nasichah; Alda Okti Ramadini; Alfiyyah
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i1.1378

Abstract

This research aims to describe the influence of interpersonal communication on the development of self confidence among children in Kampung Pemulung Sarmili, Jurang Mangu, South Tangerang. Interpersonal communication, involving face-to-face interactions between individuals, plays a crucial role in shaping children's character and personality, particularly within low social and economic environments. Through qualitative methods with a phenomenological approach, this study explores children's experiences of interpersonal communication and the role of parents and volunteer mentors in enhancing their self confidence. The research findings indicate that positive communication and emotional support from adults are pivotal in boosting children's self confidence. The theoretical and practical implications underscore the importance of developing intervention strategies and educational approaches that support positive development in similar environments. Concrete steps such as positive communication training for parents and the development of social skills among children are recommended to create a more positive and inclusive learning environment.
Upaya Penyelesaian Konflik Komunikasi Interpersonal Dalam Dinamika Organisasi LDK Syahid FDIKOM di UIN Jakarta Nasichah; Eka Nia Wulandari; Mayla Zahwa Syahbaniah
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i1.1380

Abstract

Interpersonal communication conflict is a common issue, particularly between individuals. The aim of this study is to identify and analyze efforts to resolve interpersonal communication conflicts within the Dakwah Campus Organization (LDK) Syahid at FDIKOM UIN Syarif Hidayatullah Jakarta. Through in-depth interviews conducted on July 8, 2024, with the Chairman (Adrian Putra Prabowo) and two organization members (Salman and Galih), the research found that the primary strategies used to address conflicts were open discussions and consensus-building. Additionally, enhancing communication skills through training and workshops, along with reinforcing organizational values, played pivotal roles in conflict management. Established on May 28, 1996, LDK Syahid engages in various activities aimed at developing leadership qualities and enhancing member capabilities. The study's findings underscore that an approach emphasizing dialogue, communication training, and organizational values effectively resolves interpersonal communication conflicts, fostering a conducive environment for collaboration and enhancing organizational productivity
Rasionalisasi Pada Film “Merindu Cahaya De Amstel” Nasichah; Aditya Firmansyah; Nur Syarifah; Raudhatul Ikrimah
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i1.1386

Abstract

This study analyzes the film "Merindu Cahaya de Amstel" (MCDA) through the lens of rationalization, as seen in communication psychology and dakwah. The primary focus is on understanding how characters in the film rationalize their decisions and actions, particularly in the context of religious and cultural influences. The research employs a qualitative approach, utilizing film analysis to explore themes of cognitive dissonance, justification, and the role of religious teachings in shaping rationalization processes. The findings reveal that the characters' rationalizations are deeply intertwined with their personal beliefs and societal norms, highlighting the complex interplay between individual psychology and broader cultural values.
Types Verbal Reduplication In Toba Batak: A Study On Psalmen In The Bibel Ruth Friska Silitonga; Esron Ambarita; Vivi Novalia Sitinjak
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i1.1399

Abstract

The objective of this research are find out the types of verbal reduplication in Toba Batak:a study on Psalmen in the Bibel .This research was carried out by using descriptive qualitative method. The data are taken from Psalmen in the Bibel. The result of this research are three types of verbal reduplication namely in the full reduplication found 5 verbal reduplication in Toba Batak, partial reduplication found as 10 verbal reduplication in Toba Batak, affixed reduplication found 5 verbal reduplication in Toba Batak.
Pengaruh Komunikasi Organisasi Terhadap Keaktifan Anggota Ikatan Mahasiswa Belitang OKU Timur di Universitas Sriwijaya Rudi Pranata Yoga; Eni Murdiati; Chairunnisah Putri Ayu Ningsih
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i1.1407

Abstract

Komunikasi merupakan aspek penting dalam kehidupan, tidak terkecuali untuk organisasi. Komunikasi dalam organisasi menjadi peran penting berjalan atau tidaknya suatu organisasi dalam mewujudkan tujuan organisasi. Penelitian ini berjudul “Pengaruh Komunikasi Organisasi Terhadap Keaktifan Anggota Ikatan Mahasiswa Belitang OKU Timur di Universitas Sriwijaya”. Tujuan penelitian ini adalah untuk mengetahui bagaimana pengaruh komunikasi terhadap keaktifan anggota Ikatan Mahasiswa Belitang OKU Timur di Universitas Sriwijaya berpengaruh secara signifikan atau tidak. Penelitian ini menggunakan metode deskriptif kuantitatif dimana data hasil penelitian diolah menjadi angka-angka yang kemudian diolah datanya menggunakan SPSS dan diinterpretasikan. Teori yang digunakan yaitu teori pola komunikasi menyeluruh atau bintang sebagai teori utama dan teori perilaku sebagai teori pendukung penelitian. Hasil penelitian ini adalah terdapat pengaruh komunikasi organisasi terhadap keaktifan anggota Ikatan Mahsiswa Belitang OKU Timur di Universitas Sriwijaya secara signifikan dan memiliki hubungan positif antar variabel. Artinya semakin tinggi komunikasi organisasi yang dilakukan di dalam organisasi maka keaktifan anggota semakin tinggi. Semakin tinggi nilai komunikasi organisasi ini dipengaruhi oleh aktivitas, kegiatan, kehadiran, pemahaman komunikasi, kesenangan, hubungan antar anggota selama di organisasi. Hubungan ini akan semakin meningkat sejalan dengan pentingnya komunikasi organisasi dalam membentuk anggota yang aktif dan produktif dalam mengembangkan organisasi.
Efektivitas Komunikasi Promosi Melalui Media Sosial Instagram Di Legen Villa Lubuk Minturun Agustin, Elyichiya; Susanti, Retnaningtyas
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i1.1494

Abstract

Instagram is a favorite platform for the majority of people who have great opportunities for business people to use it as a medium for disseminating information in forming a company image and as a promotional communication media. Instagram has a standard metric for evaluating the performance of uploaded content, namely the engagement rate. Instagram Legen Villa Lubuk Minturun has an average engagement rate of 1.06%, this number is very small for an account with more than 7.5 thousand followers. Therefore, the effectiveness of promotional communication through Instagram at Legen Villa Lubuk Minturun is studied through six indicators: message recipients, message content, message media, message format, message source and timeliness. The goal is to explore, analyze, and find out directly the problems that exist in the effectiveness of promotional communication through Instagram. The research method uses qualitative research with descriptive methods. Data collection uses interview, observation and documentation techniques. Informants from various parties consisting of Legen Villa managers, communication science experts, and Instagram followers @legenvilla. The results of this study indicate that promotional communication through Instagram at Legen Villa Lubuk Minturun is quite effective. However, Legen Villa's Instagram needs to improve the public interaction aspect to increase the engagement rate, as well as the addition of visual video content.
Komunikasi Humas Smk Swasta Imelda Medan Dalam Mempromosikan Sekolah Melalui Media Jurnalistik Dan Media Sosial Khairunnisari, Wulan; Saragih, M. Yoserizal; ., Zuhriah
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i1.1511

Abstract

Basically, this research aims to determine the forms of communication and media relations barriers carried out by the Public Relations of Medan Imelda Private Vocational School in promoting the school through journalistic media and social media. The research method used in this research is a qualitative method. The informants for this research were the staff and teachers of Medan Imelda Vocational School. The results of the research explain that the journalistic media used by Medan Imelda Private Vocational School in carrying out promotions to welcome new students is Medantalk journalistic media. This form of collaboration is carried out by contacting the admin and asking to post data and activities or school digital brochures on the Medantalk social media news account. Then, the social media that Imelda Medan Private Vocational School also uses to promote welcoming new students is the use of social media accounts, such as Facebook, Instagram and YouTube. The obstacle encountered by SMK Imelda Medan in promoting the school using journalistic media was the slow response from Medantalk in responding to school data sent by SMK Imelda Medan, due to the large number of people using Medantalk's services. Meanwhile, for social media, Public Relations is less active in managing the social media accounts of Imedal Medan Private Vocational School and network problems that often experience disruption or errors, resulting in obstacles in managing social media accounts.
Konsep Portal Berita Palpres.com Dalam Penggunaan Search Engine Optimization (SEO) Ismail Pratama; Fifi Hasmawati; Jawasi
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i1.1562

Abstract

Penelitian ini berjudul Konsep Portal Berita Palpres.com Dalam Penggunaan Search Engine Optimization (SEO). Tujuan dari penelitian ini untuk mengetahui bagaimana penggunaan Search Engine Optimization (SEO) dalam portal berita palpres.com dan mengetahui hal yang menyebabkan menurunya pembaca pada portal berita palpres.com. Search Engine Optimization (SEO) merupakan teknik yang digunakan untuk meningkatkan suatu brand pada ranting mesin pencari yang terendeks pada halaman pertama. Penelitian ini menggunakan metode kualitatif deskriptif dengan teknik pengambilan data wawancara, obeservasi, dan dokumentasi. Penelitian ini menggunakan teori komunikasi massa dan teori Search Engine Optimization (SEO). Dari hasil penelitian penerapan teknik Search Engine Optimization (SEO) pada portal berita palpres.com telah sesui dengan standar teknik Search Engine Optimization (SEO). Namun terdapat 4 teknik SEO yang tidak diterapkan pada portal berita palpres.com karena mengikuti aturan dari pusat yaitu tidak mengaktifkan kolom komentar pada konten, tidak membuat konten dengan multi bahasa, tidak memiliki akun linked-in, dan kata kunci pada konten masih kurang. Sehingga salah satu penyebab kurangnya pembaca pada konten di palpres.com bisa disebabkan karena tidak sempurnanya teknik Search Engine Optimization (SEO) yang diterapkan pada portal berita palpres.com.

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