Jurnal Ilmu Komunikasi dan Sosial Politik
Jurnal Ilmu Komunikasi dan Sosial Politik, dengan E-ISSN : 3025-6445, adalah jurnal yang ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh CV.ITTC INDONESIA, dan bersifat open accsess dan proses penerbitan artikelnya melalui proses review. Jurnal ini memublikasikan artikel-artikel yang berkaitan dengan Jurnal Ilmu Komunikasi dan Sosial. Pengajuan naskah terbuka sepanjang tahun, naskah harus sesuai dengan fokus dan ruang lingkup Ilmu Komunikasi, Jurnalistik, Hubungan Masyarakat, Periklanan, Manajemen Komunikasi dan Media, Sosiologi dan ditulis dengan mengikuti pedoman penulisan jurnal. Jurnal ini terbit 1 tahun 4 kali ( January, April, August and December)
Articles
509 Documents
Motif Gaya Bermedia Sosial Gen Alpha Di Instagram (Studi Fenomenalogi Mengenai Motif Dibalik Tren Menutupi Wajah)
Deby Febiola Putri
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA
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This study explores the motives behind Generation Alpha's social media behavior on Instagram, particularly the emerging trend of covering their faces in photo uploads. This phenomenon reflects a new form of self-expression in the digital era, where Gen Alpha those born after 2010 grow up fully immersed in technology. Instagram is not only used for communication but also as a platform to construct personal identity and social presence.Using Alfred Schutz’s phenomenological approach, this research aims to understand the subjective meanings behind the act of face-covering by analyzing both “because motives” (past experiences) and “in-order-to motives” (intentional goals). Data was collected through in-depth interviews with key informants Gen Alpha individuals who actively use Instagram. The findings reveal that the main motives include a desire for privacy, aesthetic trends, and indirect forms of self-expression. Additionally, this behavior is influenced by their digital social environment, such as peers and influencers. This study contributes to the understanding of visual communication and digital lifestyle patterns among today’s young generation.
Pengaruh Konten Food Vlogger Terhadap Minat Beli Calon Konsumen Gen-Z Provinsi DIY
Agatha Yesia Rustania;
Dwi Maharani;
Tri Puji Astuti
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA
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DOI: 10.62379/jiksp.v3i2.3898
This study examines the influence of food vlogger content on the purchase intention of Gen-Z consumers in the Special Region of Yogyakarta. The background of this research is based on the increasing consumption of culinary content on social media and the role of food vloggers as sources of information and consumption references. This study applies buyer motivation theory, which explains that external stimuli in the form of media content can trigger psychological responses that lead to purchase intention. The purpose of this study is to determine the extent to which food vlogger content affects the purchase intention of Gen Z consumers. A quantitative approach with a survey method was employed. Data were collected through Likert scale questionnaires from 102 Generation Z respondents who actively use social media and have watched food vlogger content. Data analysis was conducted using validity tests, reliability tests, and simple linear regression analysis. The results show that food vlogger content has a positive and significant effect on consumer purchase intention. The coefficient of determination indicates that food vlogger content accounts for 63.5 percent of the influence on purchase intention, while the remaining percentage is affected by other factors outside this study. These findings suggest that content quality, credibility, and interaction presented by food vloggers can effectively increase attention, understanding, and positive attitudes toward culinary products.
Kepemimpinan Transformasional sebagai Pendekatan Pengelolaan Sumber Daya Manusia: Tinjauan Literatur
Mely Nur Ratman;
Nasya Handini;
Suci Oktapia;
Nisa Nur Amanda;
Wahjoe Pangestoeti
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA
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DOI: 10.62379/jiksp.v3i2.3920
Transformational leadership has proven to be an effective approach to human resource (HR) management in various organizations, including the public sector. This study discusses how transformational leaders can inspire, motivate, and empower employees to transcend personal interests for the greater good of the organization. With an approach based on inspiring vision, intellectual stimulation, and individual attention, transformational leadership supports employee competency development and empowerment, which in turn improves organizational performance. However, the implementation of transformational leadership in public organizations faces challenges such as resistance to change, limited resources, and rigid bureaucratic structures. Therefore, this study recommends inclusive policies that support the development of transformational leadership and collaboration between agencies, as well as providing continuous feedback as an effort to overcome existing obstacles.
Pengaruh Rasionalitas Terbatas terhadap Pengambilan Keputusan
Elisabet Desiana;
Fera Kasmita;
Damayanti Simangunsong;
Roberta Bela;
Tripani Sartika Joya Siahaan;
Ignasia Santa Lovian Br Tumanggor
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA
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DOI: 10.62379/jiksp.v3i2.3924
This study aims to explain the influence of bounded rationality on decision-making processes, both at the individual and organizational levels. This concept was introduced by Herbert A. Simon (1957) as a critique of the classical assumption that humans are always rational in choosing the best alternative. Using a descriptive qualitative approach and a literature review method, this study analyzes various relevant literature and research findings to illustrate the relationship between bounded rationality and the decision-making process. The analysis shows that limited rationality does not always have a negative impact. In the context of public policy, such as the implementation of large-scale social restrictions (PSBB) during the COVID-19 pandemic, these limitations actually encourage decision-makers to act quickly and adaptively. However, on the other hand, bounded rationality can also pose a risk of bias, policy inconsistency, and bureaucratic inefficiency if not balanced with adequate data and technology support. Therefore, the application of digitalization and artificial intelligence (AI) is an important effort to mitigate the negative impacts of bounded rationality and strengthen the public decision-making process to be more efficient, participatory, and evidence-based
Strategi Humas Bandara I Gusti Ngurah Rai dalam Menangani Kesalahan Penulisan Nama Maskapai pada Press Releases
Elina Fransiska
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA
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DOI: 10.62379/jiksp.v3i3.3945
This study examines how the Public Relations (PR) unit of I Gusti Ngurah Rai International Airport managed a written message error in an official press release, specifically the incorrect naming of an airline that had already been published by multiple media outlets. The study purpose was to analyze PR strategies in correcting the error, the construction of corrective discourse, and the dynamics of PR–media relations in post-publication correction. Using a qualitative approach, this study applies discourse analysis to the original press release and subsequent corrective communications with media organizations, guided by the four-step PR process model of Cutlip, Center, and Broom. The findings show that the PR unit identified the problem following direct notification from the affected airline, planned corrective actions by mapping media coverage, and implemented targeted communication through individualized clarification requests rather than public apologies. However, variations in media responses revealed structural constraints related to editorial autonomy. The study concludes that typographical errors in official PR communications should be understood as organizational communication failures with potential reputational implications. Effective management requires integrated message control, proactive media relations, and systematic evaluation to prevent recurrence and strengthen institutional credibility.
Pengaruh Eksposur Meme Politik Terhadap Minat Politik Generasi Z di Yogyakarta
Ambrosius Samuel Aprianto;
Risvi Khairil Anam Ahmad;
Jesyca Adelya Putri
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA
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DOI: 10.62379/jiksp.v3i3.3946
The development of digital technology and social media has given rise to a growing variety of informal forms of political content, one of which is political memes that are widely consumed by Generation Z. generation Z, who tend to have a relaxed and humorous nature, often believe that meme-based content can attract the attention of young people to political issues due to its lighthearted packaging. The objective of this study is to examine the extent or significance of the influence of political exposure on the political interest of generation Z in Yogyakarta. This research uses a descriptive quantitative approach and a questionnaire distribution method targeting social media-active generation Z as a means of data collection. The results indicate that exposure to political memes does not have a significant impact in increasing the political interest of generation Z, particularly in Yogyakarta
Peran Self-Confidence Terhadap Keberanian dan Kompetensi Public Speaking
Damianus Alung;
Muhammad Ramzah;
Najwa Risqina Usman
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA
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DOI: 10.62379/jiksp.v3i3.3951
Public speaking is an essential communication skill for university students, especially those studying communication and multimedia, as it supports academic performance and professional readiness. Nevertheless, many students still experience anxiety and lack confidence when speaking in public. This study aims to examine the role of self-confidence in supporting students’ public speaking abilities at the Faculty of Communication and Multimedia, Universitas Mercu Buana Yogyakarta. This research employed a quantitative approach with a descriptive survey design. Data were collected through an online questionnaire distributed to students and measured using a four-point Likert scale. The study focused on self-confidence and social learning as factors related to public speaking activities. Descriptive statistical analysis was used to identify response patterns and tendencies. The findings indicate that self-confidence plays an important role in shaping students’ courage and effectiveness in public speaking. Students with higher levels of self-confidence tend to feel more comfortable speaking in public, demonstrate better emotional control, and communicate ideas more clearly. These results emphasize the importance of fostering self-confidence through supportive learning environments and continuous public speaking practice in higher education.
Etnografi Komunikasi Dalam Tradisi Makan Sinonggi Pada Masyarakat Tolaki Sulawesi Tenggara
Sultrayansa .;
Dian Trianita Lestari
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA
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DOI: 10.62379/jiksp.v3i3.3968
Culinary traditions are an important part of culture because they not only meet biological needs but also serve as a medium of cultural communication with deep social meaning. Sinonggi, a Tolaki-style dish, is one of the traditional foods with strong symbolic value in Southeast Sulawesi. The problem in this study is how the Sinonggi eating tradition contributes to the preservation and communication of the Tolaki people's cultural identity in the face of modernization and lifestyle changes. This study examines communication patterns, symbolic meanings, and cultural values associated with the Sinonggi eating tradition. This study aims to understand Sinonggi as a cultural communication medium that represents the values of togetherness, solidarity, and local wisdom among the Tolaki people. The research method used is a qualitative research method with an ethnographic communication approach, based on observations of Sinonggi's practice of eating together in the Tolaki community. This study's theoretical framework is based on Dell Hymes' concept of communication ethnography, specifically the SPEAKING model, as well as the view of culture as a meaning system. The findings indicate that Sinonggi serves as a symbol of unity and a form of nonverbal communication that strengthens social relations within the Tolaki community and across cultures. Sinonggi's communal eating tradition promotes mutual cooperation, simplicity, and respect. Sinonggi is a traditional food and cultural communication tool for the Tolaki people in Southeast Sulawesi, helping to preserve their identity and social values
Pengaruh Penggunaan Tiktok Terhadap Perilaku Konsumtif Mahasiswa Di Yogyakarta
Adrenajoys Brilliand Mayfalessy Jovanoti;
Daffa Syauqi Rahman;
Muhammad Shidqi Daffa Baihaqi
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA
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DOI: 10.62379/jiksp.v3i3.3974
This study examines the influence of TikTok usage on the consumptive behavior of students in Yogyakarta. TikTok has evolved into a digital communication platform that not only functions as entertainment but also plays a role in shaping attitudes, perceptions, and consumption patterns among young audiences. This research employs a quantitative approach using a survey method. Data were collected through questionnaires distributed to students who actively use TikTok and analyzed using SPSS. The results show that TikTok usage has a positive and significant effect on students’ consumptive behavior. The coefficient of determination indicates that TikTok contributes substantially to shaping students’ consumption patterns, while the remaining influence is explained by other factors outside this study. These findings confirm that TikTok acts as a persuasive communication medium that has a real impact on student consumption behavior in the digital era.
Hubungan Antara Pemilihan Genre Musik dan Mood Setelah Mendengarkan Musik di Kalangan Mahasiswa Yogyakarta
Eben Firdaus Sipayung;
Qharnozi Arief Irsyad
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA
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DOI: 10.62379/jiksp.v3i3.3986
Music plays an important role in students’ daily lives, not only as a form of entertainment but also as a medium for emotional regulation and mood management. Preferences for certain music genres are often closely related to listeners’ psychological conditions and are used as a strategy to reduce stress and enhance emotional comfort. This study aims to examine the relationship between music genre selection and mood after listening to music among university students in Yogyakarta. This research employs a quantitative approach using a survey method. The research population consists of students from several universities in Yogyakarta, with a sample of 100 respondents selected using the Slovin formula and purposive sampling technique. Data were collected through a Likert-scale questionnaire measuring music preference as the independent variable and mood changes as the dependent variable. Data analysis was conducted using normality tests, linearity tests, correlation analysis, and simple regression analysis. This study is grounded in Mood Management Theory, which explains that individuals consciously select media, including music, to regulate and stabilize their emotional states. The findings of this study are expected to provide empirical insights into the role of music preferences in influencing students’ mood changes, as well as contribute theoretically to communication psychology studies and practically to student mental health management.