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INDONESIA
Jurnal Ilmu Komunikasi dan Sosial Politik
Published by CV ITTC Indonesia
ISSN : -     EISSN : 30256445     DOI : https://doi.org/10.47233/jiksp
Core Subject : Science, Social,
Environmental Science Library & Information Science
Jurnal Ilmu Komunikasi dan Sosial Politik, dengan E-ISSN : 3025-6445, adalah jurnal yang ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh CV.ITTC INDONESIA, dan bersifat open accsess dan proses penerbitan artikelnya melalui proses review. Jurnal ini memublikasikan artikel-artikel yang berkaitan dengan Jurnal Ilmu Komunikasi dan Sosial. Pengajuan naskah terbuka sepanjang tahun, naskah harus sesuai dengan fokus dan ruang lingkup Ilmu Komunikasi, Jurnalistik, Hubungan Masyarakat, Periklanan, Manajemen Komunikasi dan Media, Sosiologi dan ditulis dengan mengikuti pedoman penulisan jurnal. Jurnal ini terbit 1 tahun 4 kali ( January, April, August and December)
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 347 Documents
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Hubungan Antara Pemilihan Genre Musik dan Mood Setelah Mendengarkan Musik di Kalangan Mahasiswa Yogyakarta Sipayung , Eben Firdaus; Irsyad, Qharnozi Arief
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

Music plays an important role in students’ daily lives, not only as a form of entertainment but also as a medium for emotional regulation and mood management. Preferences for certain music genres are often closely related to listeners’ psychological conditions and are used as a strategy to reduce stress and enhance emotional comfort. This study aims to examine the relationship between music genre selection and mood after listening to music among university students in Yogyakarta. This research employs a quantitative approach using a survey method. The research population consists of students from several universities in Yogyakarta, with a sample of 100 respondents selected using the Slovin formula and purposive sampling technique. Data were collected through a Likert-scale questionnaire measuring music preference as the independent variable and mood changes as the dependent variable. Data analysis was conducted using normality tests, linearity tests, correlation analysis, and simple regression analysis. This study is grounded in Mood Management Theory, which explains that individuals consciously select media, including music, to regulate and stabilize their emotional states. The findings of this study are expected to provide empirical insights into the role of music preferences in influencing students’ mood changes, as well as contribute theoretically to communication psychology studies and practically to student mental health management.
Strategi Media Relations Dalam Pembentukan Brand Image Universitas Muhammadiyah Jakarta Cahyani, Sheren Regita; ., Suhaimah; Devyanti, Salsabilla Narissa; Adawiyah, Sadiyah El
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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This study analyzes the media relations strategy of Muhammadiyah University Jakarta (UMJ) in shaping its brand image amid fierce competition between private and public universities. Using a descriptive qualitative approach, primary data was obtained through in-depth interviews with the Head of UMJ Public Relations (Sofia Hasna), journalists, and public respondents, supported by secondary data from institutional documents and media reports.Data analysis followed Miles and Huberman's interactive model with triangulation of sources for validity. The results show that UMJ's media relations strategy is coordinated by the University Secretariat Office through the synergy of public relations, multimedia, and protocol, with significant strengthening since 2024/2025. The conventional-digital hybrid approach includes information transparency, strict SEO-based coverage SOPs, situational spokespersons, and personal relationships with top-tier media such as Kompas and Detik.com. This strategy shapes UMJ's brand image as an "impactful, inclusive, and sustainable campus" through consistent news angles on student achievements, lecturer expertise, and Muhammadiyah's contributions, increasing visibility, positive tone, and competitiveness against state universities. Supporting factors include routine monitoring and professional relationships, while obstacles include limited human resources and leadership schedules. The findings enrich Jefkins' (2003) media relations theory and Kotler's brand image indicators, with practical recommendations such as instant communication groups and AI monitoring for similar private universities.
Karakteristik Komunikasi Politik dalam Pidato Presiden Prabowo Subianto Pelantikan Presiden Republik Indonesia Periode 2024-2029 Kapege, Laode Aharuddin; ., Munawir
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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The inaugural speech of President Prabowo Subianto on October 20, 2024, represents a strategic form of political communication aimed at conveying the direction of government policies at the beginning of his administration. This study aims to analyze the characteristics and functions of political communication within the speech. The research employs a descriptive qualitative method using content analysis of President Prabowo Subianto’s inaugural address. The results indicate that the characteristics of political communication in the speech reflect a one-way communication model combined with a strong rhetorical style, emphasizing national unity, economic development, and the strengthening of national defense and security. President Prabowo acts as an elite political communicator who functions as both a policymaker and a public opinion leader. Functionally, the speech serves to inform the public, justify and support governmental policies, build political legitimacy, and initiate dialogue between the government and citizens. Moreover, in the context of international relations, the speech helps construct Indonesia’s political image as a decisive, inclusive, and progressive nation.
Strategi Komunikasi Akun Instagram @Dlh_Jabar Melalui Konten Storytelling Untuk Menciptakan Interaksi Publik Aprilian, Katliane; Maulana Ramdan, Ahmad Taufiq
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

Government communication through social media is generally one-way, making it less than optimal in creating public interaction. To address this, the Instagram account @dlh_Jabar implemented storytelling content as a communication strategy in conveying environmental messages to the public. The implementation of this strategy showed an increase in audience reach and interaction compared to the period before storytelling was implemented, while inconsistencies in content production led to a decline in account performance. This study aims to analyze the communication strategy of the Instagram account @dlh_Jabar through storytelling content and examine the storytelling elements that play a role in creating public interaction. This study used a qualitative approach with a case study method through observation, in-depth interviews, and documentation. The results showed that the application of Storytelling as a communication strategy was able to create public interaction through Storytelling elements such as the contained message, conflicts that trigger audience involvement, characters that represent the community, and a relevant storyline.
Pengaruh Penggunaan Social Commerce Tiktok Shop Terhadap Perilaku Konsumtif Mahasiswa/I Di Padang Filbert, Reyhan; Ulwati, Annisa; Nabilla, Shintia; ., Susriyanti
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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This study aims to analyze the use of social commerce platform TikTok Shop on the consumer behavior of college students in Padang. TikTok Shop has grown rapidly since 2021 and will reach 125 million users in Indonesia by 2024. This study is motivated by the high use of TikTok as a digital marketing tool, which is considered effective in increasing consumer behavior among young people. This study uses a quantitative method with a purposive sampling technique, involving 100 college students who actively shop on the TikTok Shop application. Data collection was carried out through online questionnaires to respondents who met the research criteria, and data analysis was carried out using the SPSS application. The analysis results show a significant positive influence between the use of TikTok Shop and the consumer behavior of college students in Padang. The results of this study are expected to not only enrich academic discourse related to digital marketing but also contribute to the understanding of consumer behavior in the context of digital culture.
Pengaruh Marketing Public Relations Cloud cakes Terhadap Peningkatan Citra Positif Shahab, Najwa; Faizah, Karimah; Rahmadhita, Nasywa; Adawiyah, Sadiyah El
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Cloud Cakes is a food brand, or can be said to be a cake dessert that in August 2025 was discussed by the public on social media because many influencers reviewed Cloud Cakes. This study aims to analyze the influence of public relations marketing implemented by Cloud Cakes on improving Cloud Cakes positive image, as well as to measure data whether Cloud Cakes implements public relations marketing and whether it has an effect on improving Cloud Cakes positive image. This study uses a quantitative method approach. The number of samples in this study was 43 respondents. The sample research used a probability sampling technique, meaning that each population was given the opportunity to be selected as a sample. The data collection technique in this study was by distributing 11 statements through a questionnaire announced via Google Form. From the results of the data analysis, it can be seen that the t-test value is 0.000, which indicates that there is an influence of Cloud Cakes public relations marketing on improving the positive image. This study concludes that there is an influence of public relations marketing on improving the positive image based on the data that has been explained through SPSS.
Kampanye Public Relations Bagi Kopi “Bagi Keliling” Salshabila, Hanum Muti; Safira, Marsha Amina; Adawiyah, Sadiyah El
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

In today's coffee industry, competition is increasingly fierce. Many coffee entrepreneurs are not only selling coffee but also providing customer comfort through their coffee shops. However, the main challenge lies in maintaining brand existence amid the many choices available to consumers. Increasing coffee shop brand awareness is considered very important to enhance its existence in the community, especially among the coffee shop's target market. One way to increase coffee shop brand awareness is through public relations campaigns. This is considered quite effective because a campaign will directly involve their target marketing customers through interactions that occur during the campaign. Campaign publicity activities also need to be carried out, as publicity is proof that the campaign is running smoothly. Observing social media shows that a company's publicity activities are tailored to their target audience, which is key to successfully conveying their message. Many coffee shops target young people, such as college students, so many coffee shops promote or publicize their activities through social media, which is often accessed by college students.
Peran Komunikasi Interpersonal Dalam Meningkatkan Kepuasan Dan Loyalitas Karyawan: Studi Literatur Ilham, Muhammad; Andesta, Lisa; Pratama, Novan Darlind; Azka, Muhammad; ., Susriyanti
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Interpersonal communication is an important factor in building effective working relationships within organizations. This paper aims to examine the role of interpersonal communication in enhancing job satisfaction and employee loyalty based on a literature study. The method employed is a literature review by analyzing various scientific journals and academic sources relevant to interpersonal communication, job satisfaction, and employee loyalty. The findings indicate that effective interpersonal communication—such as openness, clarity of messages, and two-way feedback between supervisors and employees—has a positive effect on job satisfaction. Increased job satisfaction subsequently encourages the development of employee loyalty and organizational commitment. These findings emphasize that interpersonal communication not only functions as a means of information exchange but also serves as an important strategy in human resource management to create a harmonious and productive work environment
Pengaruh Pesan Kampanye Public Relations #TemanSejiwa Terhadap Brand Awarness Kopi Janji Jiwa Pada Mahasiswa Universitas Muhammadiyah Jakarta Raza, Ahmad Mujammil; Octavia, Fasha Ashri; Adawiyah, Sadiyah El
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

In Indonesia's highly competitive local coffee shop industry, Kopi Janji Jiwa, a leading brand, utilizes public relations strategies through the #TemanSejiwa campaign to build stronger emotional connections with consumers, particularly university students. This study aims to examine the influence of the #TemanSejiwa public relations campaign messages on brand awareness of Kopi Janji Jiwa among students at Universitas Muhammadiyah Jakarta.A quantitative survey approach was employed, involving 36 purposively selected respondents—active UMJ students who are familiar with the brand and have been exposed to the campaign. Data were collected using Likert-scale questionnaires and analyzed through reliability tests (Cronbach's Alpha > 0.95), classical assumption checks, and simple linear regression.The results reveal a positive and significant effect of campaign messages on brand awareness (R² = 0.704; regression coefficient b = 0.861; p = 0.000 < 0.05). Mean scores for campaign messages (4.02) and brand awareness (4.26) on a 1–5 scale indicate strong positive perceptions of the emotional, authentic, and community-oriented messaging, which effectively enhances brand recognition, recall, and favorable associations. These findings highlight the critical role of community-based public relations strategies in strengthening the market position of local coffee brands in a competitive environment.
Pengaruh Kampanye “Semua Ada Di Shopee” Terhadap Tingkat Kepercayaan Pengguna E-Commerce Di Tangerang Selatan Sofyan, Nayla Nurially; Winata, Nabila Kanaya; Adawiyah, Sadiyah El
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to analyze the influence of the "Everything is on Shopee" campaign on user trust levels in South Tangerang. Using explanatory quantitative methods, this study collected data from 30-100 respondents through a structured questionnaire. The results indicate that the campaign has a significant influence on building user trust through the dimensions of message clarity and frequency of exposure. Key findings revealed that respondents had a high level of agreement regarding transaction security and Shopee's system reliability as a result of the campaign's consistent messaging. This study recommends Shopee continue to maintain the credibility of product information to maintain user loyalty in urban areas.

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