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INDONESIA
Jurnal Ilmu Komunikasi dan Sosial Politik
Published by CV ITTC Indonesia
ISSN : -     EISSN : 30256445     DOI : https://doi.org/10.47233/jiksp
Core Subject : Science, Social,
Environmental Science Library & Information Science
Jurnal Ilmu Komunikasi dan Sosial Politik, dengan E-ISSN : 3025-6445, adalah jurnal yang ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh CV.ITTC INDONESIA, dan bersifat open accsess dan proses penerbitan artikelnya melalui proses review. Jurnal ini memublikasikan artikel-artikel yang berkaitan dengan Jurnal Ilmu Komunikasi dan Sosial. Pengajuan naskah terbuka sepanjang tahun, naskah harus sesuai dengan fokus dan ruang lingkup Ilmu Komunikasi, Jurnalistik, Hubungan Masyarakat, Periklanan, Manajemen Komunikasi dan Media, Sosiologi dan ditulis dengan mengikuti pedoman penulisan jurnal. Jurnal ini terbit 1 tahun 4 kali ( January, April, August and December)
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 375 Documents
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Pinkan Mambo’s Donuts: Consumer Perceptions Of Product Personal Branding Strategies Vickry febrian; Siti khumayah; Dian andriany
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

The rapid expansion of social media has transformed the way public figures market products and engage with audiences. This study explores how Pinkan Mambo’s personal branding strategy on social media shapes consumer perceptions of Donat Pinkan Mambo. A qualitative case study approach was employed, involving digital observation, documentation, and in-depth interviews with six informants. The findings reveal that consistent self-representation, personal storytelling, and interactive communication contribute to consumers’ cognitive understanding, emotional attachment, and purchase intention. The study concludes that personal branding operates not merely as promotional exposure but as a symbolic mechanism influencing how consumers interpret and evaluate products.
Analisis Konten Visual Tentang Isu Lingkungan Pada Akun Instagram @Walikota Palembang Niya Sandiya; Aliasan .; Jufrizal .
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to identify the types of content on the Mayor of Palembang's Instagram account and how these posts address environmental issues. This study uses a qualitative methodology involving content analysis techniques. The data sources consist of photos and videos uploaded to the Mayor of Palembang's Instagram account related to environmental issues. Documentation and non- participatory observation were used as data collection methods. The analysis was carried out through the stages of data reduction, data presentation, and conclusion drawing. The results show that the content displayed covers government activities, development, social community, and environmental issues, where environmental visual content is presented through documentation of activities such as community service, waste management, and reforestation that highlight the mayor's direct involvement, thereby building an image of environmentally conscious leadership and encouraging community participation in maintaining the cleanliness and sustainability of the city.
Dimensi Politik dalam Proses Perizinan Klub Malam di Kota Palembang Muhammad Karim; Ryllian Chandra Eka Viana; Ibrahim Mifthafariz Mirza
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

Penelitian ini bertujuan untuk menganalisis Dimensi Politik dalam perizinan Klub Malam di Kota Palembang. Penelitian ini bertujuan untuk menganalisis dimensi politik dalam proses perizinan klub malam di Kota Palembang. Perizinan tempat hiburan malam tidak hanya merupakan persoalan administratif, tetapi juga mencerminkan relasi kekuasaan, kepentingan ekonomi, serta keterlibatan aktor-aktor politik di tingkat lokal. Penelitian ini menggunakan dengan pendekatan kualitatif menggunakan metode deskriptif. Teknik pengumpulan data yang digunakan meliputi wawancara mendalam, observasi lapangan, serta studi dokumentasi. Informan penelitian terdiri dari pihak pemerintah daerah, pelaku usaha klub malam, dan pihak-pihak terkait lainnya. Hasil penelitian menunjukkan bahwa proses perizinan klub malam di Kota Palembang dipengaruhi oleh kepentingan politik dan relasi informal antara pengusaha dan pejabat publik. Keterlibatan aktor politik terlihat dalam bentuk intervensi kebijakan, kemudahan atau hambatan dalam penerbitan izin, serta praktik negosiasi yang tidak selalu didasarkan pada ketentuan regulasi yang berlaku. Selain itu, ditemukan adanya ketimpangan akses perizinan antara pelaku usaha yang memiliki kedekatan politik dengan yang tidak, sehingga memunculkan indikasi praktik politik rente dalam sektor hiburan malam. Kondisi ini berdampak pada lemahnya transparansi, akuntabilitas, serta menurunnya kepercayaan masyarakat terhadap pemerintah daerah. Penelitian ini menyimpulkan bahwa perizinan klub malam di Kota Palembang merupakan arena politik lokal yang sarat kepentingan, di mana kebijakan publik berpotensi dimanfaatkan sebagai instrumen ekonomi dan politik oleh kelompok tertentu. Oleh karena itu, diperlukan penguatan sistem perizinan yang transparan, peningkatan pengawasan publik, serta reformasi birokrasi guna memastikan bahwa kebijakan perizinan berjalan adil dan berpihak pada kepentingan masyarakat luas.
Strategi Komunikasi Pariwisata dalam Meningkatkan Jumlah Kunjungan Pada Tradisi Pacu Jalur Sebagai Atraksi Wisata Budaya Habibisalam .; Ria Edlina
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i4.4365

Abstract

Pacu Jalur has developed into one of the cultural tourism attractions that attracts the attention of both domestic and international tourists. In this context, promotion becomes an important element to attract more visitors and promote local cultural values. The Kuantan Singingi Regency Government has a vital role in managing and promoting Pacu Jalur to remain relevant and attractive to the tourism market. The theory used in this study is the Marketing Communication Mix Theory. The method used in this study is a qualitative descriptive approach, this approach is used because the data used in compiling this thesis are in the form of descriptions, explanations, and information regarding problems that occur in the field or research location. The techniques used in this study are interview techniques, observation techniques, and documentation techniques. Data analysis techniques used in qualitative research include data reduction, data presentation and conclusion drawing. The data in this study were tested using data source triangulation. Based on the data obtained from the results of the study of Tourism Communication Strategy in Increasing the Number of Visits to the Pacu Jalur Tradition as a cultural tourism attraction that the Department of Tourism and Culture uses social media as a form to introduce and increase visits from Pacu Jalur tourists as a Cultural Attraction. In addition to utilizing social media, the Department of Tourism and Culture also employed strategic outreach and involved community leaders and the surrounding community in the preparation and implementation of the Pacu Jalur program. The Department of Culture faced several significant obstacles. One of the main obstacles was limited infrastructure and access to information in several areas, particularly in rural areas where internet and digital media networks were not yet fully accessible. This resulted in uneven distribution of promotional information and a suboptimal reach for all levels of society. Furthermore, other challenges faced were limited promotional budgets and human resources with a professional understanding of digital-based communication strategies.
Peran Konten Pada Hashtag #Wenanampohon Dalam Meningkatkan Kesadaran Peduli Lingkungan Pada Pengikut Tiktok Jerhemynemoo Di Kota Padang Gustianda Yelian Putra; Ria Edlina
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i4.4366

Abstract

This thesis will focus on the role of content on the hashtag of #WenanamPohon in increasing environmental awareness among Jerhemynemoo’s tiktok followers in Padang City. The hashtag #WenanamPohon is content on social media created by Jerhemynemoo which aims to preserve the environment with a movement to plant 10,000 trees by inviting his followers to participate in the program. The purpose of this study is to determine how the content on the hashtag #WenanamPohon created by Jerhemynemoo on his TikTok social media influences environmental awareness among his TikTok social media followers. The theory used in this study is constructivism theory. The method used in this study is descriptive qualitative, this method is used to collect data related to the content on the hashtag #WenanamPohon and its impact on environmental awareness. The data used in this study were obtained from the results of in-depth interviews with predetermined informants. The data in this study were tested using data source triangulation. Based on the results of this study, the main role of the content on the hashtag #WenanamPohon in increasing environmental awareness among Jerhemynemoo followers is, first as educational content, this content contains knowledge about the environment. Second as a relationship enhancer, by participating in planting this tree, his followers establish relationships with each other. Third is to build interaction, Jerhemynemoo in the content with the hashtag #WenanamPohon invites all social media users, both his followers and not, to jointly realize this tree planting program so that his followers are aware of the importance of caring for the environment. Fourth is to build trust, several videos on the hashtag #WenanamPohon explain that every 15 videos shared will become 1 tree seedling to be planted, and Jerhemynemoo realizes this by planting 10,000 trees.

Page 38 of 38 | Total Record : 375

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