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INDONESIA
Jurnal Ilmu Komunikasi dan Sosial Politik
Published by CV ITTC Indonesia
ISSN : -     EISSN : 30256445     DOI : https://doi.org/10.47233/jiksp
Core Subject : Science, Social,
Environmental Science Library & Information Science
Jurnal Ilmu Komunikasi dan Sosial Politik, dengan E-ISSN : 3025-6445, adalah jurnal yang ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh CV.ITTC INDONESIA, dan bersifat open accsess dan proses penerbitan artikelnya melalui proses review. Jurnal ini memublikasikan artikel-artikel yang berkaitan dengan Jurnal Ilmu Komunikasi dan Sosial. Pengajuan naskah terbuka sepanjang tahun, naskah harus sesuai dengan fokus dan ruang lingkup Ilmu Komunikasi, Jurnalistik, Hubungan Masyarakat, Periklanan, Manajemen Komunikasi dan Media, Sosiologi dan ditulis dengan mengikuti pedoman penulisan jurnal. Jurnal ini terbit 1 tahun 4 kali ( January, April, August and December)
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 370 Documents
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Strategi Komunikasi Kominfo Jatim dalam Penguatan Literasi Digital Melalui Program Cerdas Digital (CERDIG) Fitriawardhani, Tira; Ekantoro, Julyanto; Tanya Pradana, Theresia Abigial
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This study explores the communication strategy employed by the East Java Provincial Office of Communication and Informatics (Kominfo Jatim) in strengthening digital literacy through the Cerdas Digital (CERDIG) Program. Using a descriptive qualitative approach, data were collected through in-depth interviews and documentation. The analysis draws on Harold Lasswell’s communication model, which examines the communicator, message, media, audience, and effect. The findings reveal that Kominfo Jatim develops clear and educational digital literacy messages and delivers them through diverse channels such as training sessions, webinars, and social media campaigns. CERDIG successfully reaches various target groups, including civil servants, students, communities, and persons with disabilities. The program contributes to improving public understanding of key digital literacy pillars, namely digital skills, digital safety, digital ethics, and digital culture. The study concludes that well-structured communication strategies, tailored to audience needs and supported by appropriate media, enhance the effectiveness of digital literacy initiatives. Overall, CERDIG plays a significant role in promoting a more informed, critical, and responsible digital society in East Java.
Peran Strategi Marketing Public Relation dalam Meningkatkan Citra Perusahaan (Studi Kasus Pada PT Intinusa Salareksa Tbk) Cahyadi, Rafli; ., Lukman
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

Corporate image is a strategic asset that plays an important role in building public trust and enhancing a company’s competitiveness. One communication approach used to develop a positive corporate image is Marketing Public Relations (MPR), which integrates marketing and public relations functions. This study aims to analyze the role of Marketing Public Relations strategies in improving the corporate image of PT Intinusa Salareksa Tbk. This research employs a qualitative approach using a case study method. Data were collected through in-depth interviews, observation, and documentation, while data analysis was conducted through data reduction, data presentation, and conclusion drawing. The results indicate that Marketing Public Relations strategies significantly contribute to building a positive corporate image. Activities such as corporate publications, communication with business partners, implementation of Corporate Social Responsibility (CSR) programs, and the use of social media help shape public perceptions of the company’s professionalism, credibility, and social responsibility. These strategies are also aligned with the AIDA theory in attracting attention and fostering public trust. However, the study finds that two-way digital communication still needs to be strengthened to ensure a more optimal and sustainable corporate image development.
Peran Klinik Hoaks Kominfo Provinsi Jawa Timur Dalam Meningkatkan Literasi Digital Dan Kepercayaan Publik Pada Informasi Online Roosinda, Fitria Widiyani; Alfraita, Ariyan; Dewi Wasista, Prita Sari
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This research explores the role of the Hoax Clinic under the East Java Provincial Office of Communication and Informatics in strengthening digital literacy and fostering public trust in online information, as a response to the rising spread of hoaxes on social media that creates public anxiety and harmful impacts. The study employs a descriptive qualitative approach with data collected through interviews, observations, and documentation. The findings reveal that the Hoax Clinic adopts two strategic approaches: proactive and reactive. The proactive approach is carried out through digital literacy education. The reactive approach involves a structured verification and clarification process for hoax reports submitted by the public, supported with evidence-based explanations and credible references. Overall, the Hoax Clinic demonstrates a strategic role as a fact-checking service by integrating both proactive and reactive efforts in combating misinformation.
Strategi Humas Bella House Of Beauty Dalam Meningkatkan Brand Awareness Melalui Instagram Rahayu, Putri; Fitriawardhani, Tira; Ekantoro, Julyanto
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

In the digital era, social media has become a strategic tool for businesses to build competitive advantage and enhance brand awareness, including in the beauty industry. Instagram is widely utilized due to its large number of users and strong visual characteristics in shaping brand image. This study aims to analyze the public relations strategy of Bella House of Beauty in increasing brand awareness through Instagram. The research employs a qualitative approach, with data collected through observation, interviews, and documentation. The findings indicate that Bella House of Beauty optimizes various Instagram features, such as feeds, stories, and reels, as media for information delivery, promotion, and entertainment. In addition, collaborations with local media and influencers are implemented to expand audience reach. These strategies are considered effective in improving brand awareness, as reflected in the increase in viewer numbers and audience interactions on the Bella House of Beauty Instagram account.
Strategi Rebranding Daerah Oleh Pemerintah Kabupaten Sidoarjo Melalui Tagline #Disidoarjoaja Roosinda, Fitria Widiyani; Alfraita, Ariyan; Prameswari, Andini Astu
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

In the current era of competition, a region is not only required to deliver optimal public services but also to build a positive image and strengthen its regional identity. This study aims to examine the regional rebranding strategy through the #DiSidoarjoAja tagline implemented by the Sidoarjo Regency Government to support integrated regional promotion. The research employs a qualitative descriptive method with data collected through in-depth interviews, observation, and documentation. The analysis is based on Simon Anholt’s Hexagon of Competitive Identity theory, which consists of six dimensions: tourism, brand, policy, culture, people, and investment. The findings indicate that the government has optimized the development of tourism potential across various areas, reinforced regional uniqueness and identity through branding, and issued policies that encourage regional progress. In addition, community participation plays a significant role as a representation of Sidoarjo’s image, while investment flows show potential to further enhance the region’s competitiveness in the future. The study concludes that regional rebranding through the #DiSidoarjoAja tagline primarily emphasizes the tourism dimension as a key strength of regional identity, whereas the investment dimension has not yet been optimally developed, and other dimensions remain in a stage of ongoing and sustainable development.  
Motif Perempuan Memposting Konten Bentuk Tubuh Ideal Di Instagram : Studi Kasus Pengguna G Sports Center Zahra, Riani; Eriend, Dion
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i3.4199

Abstract

This study aims to describe and analyze the motives of female users of G Sport Center in posting ideal body shape content on Instagram. Using a qualitative case study approach, data were obtained through in-depth interviews, observation, and documentation of the activities of five main informants and one supporting informant. The findings show that their main motivations include self-expression, documentation of physical development, personal branding, and the hope of gaining support and recognition from the digital fitness community. Instagram serves as a documentation medium as well as a space for social interaction through the Reels and Stories features. Some informants faced psychological challenges in the form of insecurity due to social comparison and the use of filters. This study emphasizes the dual role of Instagram as a source of motivation as well as a trigger for social pressure, and as a medium for identity formation in the digital era. Recommendations are given to strengthen digital literacy and community support to create inclusive and healthy spaces for expression on social media and in the fitness world.
Strategi Komunikasi Pt Pln Nusantara Power Services Dalam Membentuk Persepsi Profesionalisme Melalui Instagram @Pln_Npservices Putri Derawan, Adhelia Intan; Fitriawardhani, Tira; Ekantoro, Julyanto
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This study raises the issue of PT PLN Nusantara Power Services' communication strategy in shaping perceptions of professionalism through Instagram @pln_npservices. In the context of the important role of social media as a means of representing a company's image, especially in the electricity industry, which requires public trust. The research focuses on understanding the digital communication strategies implemented and the factors that influence the formation of professionalism perceptions among audiences. The research method used is qualitative with a descriptive approach, through in-depth interviews with relevant parties, observation, and documentation to collect relevant data on the planning and implementation of the strategies. The results of the study show that the communication strategy used by PT PLN Nusantara Power Services includes five stages according to Hafied Cangara, namely research, planning, implementation, evaluation, and reporting. Content that highlights the company's achievements, awards, technical education on electricity, and operational activities reflects professionalism. This study confirms that a structured digital communication strategy can contribute to the formation of perceptions of professionalism, but its effectiveness will increase if the company adds audience needs research and strengthens visual creativity and two-way interaction in content management.
Peran Influencer Tiktok @Shalmafadilla_ Dalam Promosi Program Au Pair Dan Ausbildung Maharani, Puteri Anugerah; Fitriawardhani, Tira; Ekantoro, Julyanto
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to analyze the role of TikTok influencer @shalmafadilla­_ in promoting Au Pair and Ausbildung programs. The research employs a descriptive qualitative approach using the AIDA theory (Attention, Interest, Desire, Action) as the analytical framework. Data were collected through observation of TikTok content published between January and November 2025, online interviews with the influncer as the main informant, and five active followers who frequently interacted with Au Pair and Ausbildung related content. Documentation, including audience comments, views, and engagement metrics, was also used to support the analysis. The findings indicate that the influencer successfully captures audience attention through visual content and personal storytelling, builds interest through clear and consistent information delivery, generates desire through emotional appeal and credibility, and encourages audience action by motivating further information seeking behaviors. This study concludes that TikTok influencers play a strategic role as persuasive communicators in promoting international education and work programs.
Upaya Humas Polda Jatim Dalam Meningkatkan Pesan Informatif Melalui Konten Humanis Pada Akun Instagram @humaspoldajatim Putri , Abel Rahma; Ekantoro, Julyanto; Fitriawardhani, Tira
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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This study aims to examine the efforts of the East Java Regional Police Public Relations Division in improving the quality of informative messages through humanistic-themed content on the Instagram account @humaspoldajatim. Digital developments demand the delivery of information that is fast, accurate, and easily understood, making Instagram a strategic medium for public communication with the community. This research focuses on the implementation of a humanistic approach and the enhancement of content quality in building audience understanding and engagement.This study employs a qualitative descriptive method using observation, interviews, and documentation techniques, which are then analyzed through the stages of fact finding, planning, communication, and evaluation based on Cutlip & Center’s theory. The results indicate that the Public Relations Division of the East Java Regional Police consistently applies humanistic elements in its content, including empathetic language, ethical visuals, and clear, non-judgmental information. The content also continuously adapts to digital trends, enabling it to reach a wider audience and enhance the relevance of messages within the community.The findings indicate that improving content quality through a humanistic approach plays a significant role in enhancing informative messages, strengthening public trust, and building a more modern image of the police institution. The utilization of Instagram features such as feeds, reels, stories, and captions is optimized to deliver valuable, easily understood information with emotional closeness to the public. Thus, a communication strategy based on humanistic content is able to foster a harmonious relationship between the police and the community in the digital era.
Upaya Membangun Personal Branding Prilly Latuconsina Dengan Citra Wanita Karir Melalui Akun Instagram @Prillylatuconsina96 Sari, Sevia Yussinta; Setyarahajoe, Ratna; Fadeli, Muhammad
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

Instagram has become one of the tools used by public figures to build their self-image and strengthen their personal branding widely in the digital era. This study aims to analyze how Prilly Latuconsina's efforts to build her personal branding with the image of a career woman through her Instagram account @prillylatuconsina96. Prilly Latuconsina as an actress uses Instagram not only as an entertainment medium, but also as a communication strategy to display her professionalism, independence, and the values ​​of a modern career woman. This study uses a descriptive qualitative method through observation and documentation of content in the form of uploaded photos, videos, and captions using Peter Montoya's eight pillars of personal branding theory. The results show that Prilly Latuconsina consistently displays professional activities, discipline, commitment to work, and inspirational messages that can strengthen her image as an independent and high-achieving young career woman. Prilly Latuconsina has succeeded in building a strong and relevant personal branding for the younger generation, especially women. This study confirms that Instagram is an effective medium in shaping the self-image of public figures in the digital era.

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