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INDONESIA
Ebisnis Manajemen
Published by Universitas Nusa Nipa
ISSN : 30254388     EISSN : 3025437X     DOI : 10.59603
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 93 Documents
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Transformasi Ekonomi Digital di Indonesia: Peluang,Tantangan, dan Dampak nya terhadap perekonomian Novariani Indri Utami; Feri Setyowibowo; Kresna Bayu Sangka
EBISMAN eBisnis Manajemen Vol. 3 No. 4 (2025): Desember : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v3i4.1178

Abstract

The transformation of the digital economy has become a significant phenomenon in Indonesia’s economic development, driven by rapid advances in information and communication technology. The digital economy is viewed as a strategic instrument to accelerate economic growth, enhance financial inclusion, and strengthen the competitiveness of business actors, particularly micro, small, and medium enterprises (MSMEs). This study aims to analyze the transformation of the digital economy in Indonesia by examining its opportunities, challenges, and impacts on the national economy. The research adopts a qualitative approach using a literature review method, drawing on relevant national and international academic journals. Data analysis is conducted through a descriptive-qualitative approach by linking empirical findings with the theoretical frameworks of innovation economics and endogenous growth theory. The findings indicate that the digital economy offers substantial opportunities to improve efficiency, productivity, financial inclusion, and the creation of new digital-based employment. However, the transformation also faces major challenges, including the digital divide, limited human resource capacity, and issues related to regulation and data security. The implications of this study highlight the importance of strengthening digital infrastructure, enhancing digital literacy and skills, and developing adaptive governance frameworks to ensure that the digital economy contributes optimally and sustainably to Indonesia’s economic development.
Model Kepemimpinan Perempuan dalam Islam dan Relevansinya terhadap Ekonomi Modern Latifah Isnaini Saputri
EBISMAN eBisnis Manajemen Vol. 3 No. 4 (2025): Desember : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v3i4.1189

Abstract

This study aims to analyze the concept of female leadership in Islam and its relevance to modern economic contexts, including how normative Islamic principles such as trustworthiness (amanah), justice (al-‘adl), and consultation (shūrā) can be actualized in participatory, ethical, and sustainable economic leadership practices. The research employs a qualitative approach using library research. Primary data were obtained from the Qur’an, Hadith, and classical as well as contemporary Muslim scholars’ works, while secondary data were collected from scientific journals and academic books discussing leadership, gender, and modern economic practices. The analysis was conducted descriptively and analytically, combining content, comparative, and interpretative analysis to examine the relevance of female leadership in Islam to contemporary economic leadership. The study finds that Islam does not restrict leadership based on gender but emphasizes competence, moral integrity, trustworthiness, and social responsibility. Women are theologically legitimized to hold leadership positions, including in the economic sector. Historical records and contemporary literature demonstrate that women’s participation in economic leadership strengthens governance, enhances accountability, and promotes sustainable decision-making. These findings suggest that female leadership is compatible with modern economic principles and can serve as an effective strategy to create an inclusive and ethically grounded economic system.
Pengaruh Celebrity Endorse dan Electronic Word of Mouth terhadap Keputusan Pembelian pada Sosial Media Instagram : Survey pada Followers @tasyafarasya Fonny Thasia Arsetya; Musthofa Hadi
EBISMAN eBisnis Manajemen Vol. 3 No. 4 (2025): Desember : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v3i4.1190

Abstract

The development of information technology marks the beginning of digitalization in marketing. In response to this, a company must determine their strategy to increase purchase decision. One of the strategies a company must do to increase public awareness is by applying online marketing. This research mainly focuses on @tasyafarasya’s Instagram account and is aimed to analyze the influence of celebrity endorsement and electronic word of mouth on purchase decision on Instagram. This research was a quantitative descriptive with 3 variables: celebrity endorsement, electronic word of mouth and purchase decision. The techniques used in collecting the data were observation and questionnaire using purposive sampling to get 100 respondents. Data was analyzed using linear regression analysis, determination coefficient and hypothesis test. The results of linear regression analysis showed that Y = 3.490+0.179X1+ 0.572X2+e. The determination coefficient was 0.494=49.4%. The t-calculation of celebrity endorsement showed 2.169>1.985 which means that there was a significant effect of celebrity endorsement on purchase decision, Meanwhile, the t-calculation of electronic word of mouth showed 5.602>1.985 which means there was a significant effect of electronic word of mouth on purchase decision. The F-calculation of celebrity endorsement and electronic word of mouth showed 49.251>3.090 which means that there was a significant effect of celebrity endorsement and electronic word of mouth on purchase decision. Based on the research, it can be concluded that celebrity endorsement partially has positive effect on purchase decision; electronic word of mouth partially has effect on purchase decision; and celebrity endorsement and electronic word of mouth simultaneously have positive effect on purchase decision.  

Page 10 of 10 | Total Record : 93

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