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Muh. Yushar Mustafa
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Southeast Asia Journal of Business, Accounting, and Entrepreneurship
Published by PT Smart Media Makassar
ISSN : -     EISSN : 30312906     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Southeast Asia Journal of Business, Accounting, and Entrepreneurship (SAINS) is a journal that primarily focuses on scholarly empirical and theoretical research articles. Through a peer-reviewed process, this journal then aims to publish the above research articles that have a contribution to the business, accounting, and entrepreneurship fields. SAINS publishes 4 times every year (March, June, September, and December) online and open access. ISSN 3031-2906 (ONLINE)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
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Search results for , issue "Vol. 2 No. 4 (2024): DECEMBER 2024 - SAINS" : 7 Documents clear
The Influence of Human Resources Competencies on Employee Work Effectiveness at the Makassar Region I South UPTP Office Yuanda, Astrid; Kurniawan, Agung Widhi; Dipoatmodjo, Tenri S. P.; Tawe, Amiruddin; Hamka, Rezky Amalia
Southeast Asia Journal of Business, Accounting, and Entrepreneurship Vol. 2 No. 4 (2024): DECEMBER 2024 - SAINS
Publisher : PT Smart Media Makassar

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Abstract

Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh kompetensi sumber daya manusia terhadap efektivitas kerja pegawai pada kantor Unit Pelaksanaan Teknis Pusat (UPTP0 Wilayah Makassar I Selatan. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan deskriptif. Sampel dalam penelitian ini adalah pegawai ASN pada kantor UPTP Wilayah Makassar I Selatan sebanyak 42 orang. Uji hipotesis dalam penelitian ini menggunakan uji regresi linear sederhana dan mendapatkan hasil yaitu: Berdasarkan hasil uji hipotesis dengan menggunakan uji analisis regresi linear sederhana menunjukkan bahwa variabel kompetensi secara positif berpengaruh terhadap efektivitas kerja pegawai pada kantor UPTP Wilayah Makassar I Selatan. This study aims to determine whether there is an effect of human resource competence on the effectiveness of employee work at the Makassar Region I South UPTP office. This research is quantitative research with a descriptive approach. The sample in this study were ASN employees at the Makassar I South Region UPTP office as many as 42 people. Hypothesis testing in this study using simple linear regression test and get results, namely: Based on the results of hypothesis testing using the simple linear regression analysis test, it shows that the competency variable positively affects the effectiveness of employee work at the Makassar Region I South UPTP office.
The Effect of Leadership Style on Employee Performance at the Head Office of PT Bank Sulselbar Makassar City Lebang, Erlita; Tawe, Amiruddin; Akbar, Abdi; Kurniawan, Agung Widhi; Burhanuddin, Burhanuddin
Southeast Asia Journal of Business, Accounting, and Entrepreneurship Vol. 2 No. 4 (2024): DECEMBER 2024 - SAINS
Publisher : PT Smart Media Makassar

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Abstract

Tujuan penelitian ini untuk mengetahui Pengaruh Gaya Kepemimpinan secara parsial. Sampel yang diambil adalah sampel jenuh dengan total sampel 60 karyawan Kantor Pusat PT Bank Sulselbar Kota Makassar yang telah dipilih berdasarkan kriteria yang telah ditentukan terlebih dahulu. Teknik pengumpulan data dilakukan dengan observasi dan kuesioner. Teknik analisis data terdiri dari uji validitas, uji reabilitas, kemudian uji asumsi klasik yang terdiri dari uji normalitas, uji heterokedastisitas, lalu uji analisis regresi linier sederhana, uji hipotesis diantaranya itu uji koefisien korelasi dan determinan serta uji t. Temuan dalam variabel ini memperlihatkan bahwa secara parsial variabel X yaitu Gaya Kepemimpinan bersifat positif dan memiliki pengaruh yang signifikan terhadap variabel Y yaitu Kinerja Karyawan. Berdasarkan hasil uji hipotesis dengan menggunakan uji analisis regresi linear sederhana menunjukkan variabel Gaya Kepemimpinan secara parsial berpengaruh terhadap Kinerja Karyawan pada Kantor Pusat PT Bank Sulselbar Kota Makassar. The purpose of this study was to determine the effect of leadership style partially. The sample taken was a saturated sample with a total sample of 60 employees of the Head Office of PT Bank Sulselbar Makassar City who had been selected based on predetermined criteria. Data collection techniques were carried out by observation and questionnaires. Data analysis techniques consist of validity tests, reliability tests, then classical assumption tests consisting of normality tests, heteroscedasticity tests, then simple linear regression analysis tests, hypothesis tests including correlation coefficient tests and determinants and t tests. The findings in this variable show that partially variable X, namely Leadership Style, is positive and has a significant effect on variable Y, namely Employee Performance. Based on the results of hypothesis testing using the simple linear regression analysis test, it shows that the Leadership Style variable partially affects Employee Performance at the Head Office of PT Bank Sulselbar Makassar City.
The Effect of Brand Image and Marketing Communication on Purchasing Decisions for the Azarine Cosmetic Brand at the Top Mizuko Makassar Store Hatta, Fadya Iftitah; Kurniawan, Agung Widhi; Musa, Muhammad Ichwan
Southeast Asia Journal of Business, Accounting, and Entrepreneurship Vol. 2 No. 4 (2024): DECEMBER 2024 - SAINS
Publisher : PT Smart Media Makassar

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Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh citra merek dan komunikasi pemasaran dalam pengambilan keputusan di toko Top Mitzuko Makassar. Jenis penelitian ini adalah penelitian kuantitatif. Jumlah responden yang digunakan pada penelitian ini sebanyak 50 orang. Teknik pengumpulan data yang digunakan adalah kuesioner, studi kepustakaan dan observasi.  Teknik analisis data yang digunakan adalah analisis kuantitatif berupa uji validitas, uji reliabilitas, uji asumsi klasik, uji analisis regresi linear berganda, uji parsial, uji simultan serta uji koefisien determinasi dengan menggunakan IBM statistical product and service solutions (SPSS). Hasil penelitian ini menunjukkan bahwa citra merek berpengaruh negatif terhadap keputusan pembelian secara parsial. sedangkan komunikasi pemasaran berpengaruh positif  terhadap keputusan pembelian secara parsial.
The Effect of Work Environment on Employee Job Satisfaction at the South Sulawesi Transportation Agency Gaffar, Muh. Aqsa; Akbar, Abdi; Dipoatmodjo, Tenri S. P.
Southeast Asia Journal of Business, Accounting, and Entrepreneurship Vol. 2 No. 4 (2024): DECEMBER 2024 - SAINS
Publisher : PT Smart Media Makassar

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh positif dan signifikan lingkungan kerja terhadap kepuasan kerja secara parsial dan simultan. Jenis penelitian ini adalah penelitian kuantitatif. Populasi penelitian ini adalah seluruh pegawai Dinas Perhubungan Provinsi Sulawesi Selatan sebanyak 209 orang. Sampel penelitian ini adalah sebanyak 41 orang dari 209 orang. Teknik pengumpulan data dilakukan dengan cara observasi, kuesioner, wawancara, dan dokumentasi. Teknik analisis data yang digunakan adalah regresi linear sederhana. Hasil penelitian setelah data diolah dengan SPSS.19 menunjukkan bahwa terdapat pengaruh yang positif dan signifikan antara lingkungan kerja (X) terhadap kepuasan kerja (Y). This research aims to determine the positive and significant influence of the work environment on job satisfaction partially and simultaneously. This type of research is quantitative research. The population of this study was all 209 employees of the South Sulawesi Provincial Transportation Service. The sample for this study was 41 people out of 209 people. Data collection techniques were carried out by means of observation, questionnaires, interviews and documentation. The data analysis technique used is simple linear regression. The research results after the data were processed with SPSS.19 show that there is a positive and significant influence between the Work Environment (X) on Job Satisfaction (Y). It can be shown through the results of the t test that the work environment on job satisfaction is 0.005 < 0.05 and the t value is 2.898 > t table 1.685. The R Square is 0.177 or equal to 17.7%. Meanwhile, some of it is influenced by other variables outside this regression equation or other variables that are not studied. Based on this description, it can be concluded that the work environment has a positive and significant effect on job satisfaction at the South Sulawesi Province Transportation Service.
The Effect of Recruitment and Selection on Employee Performance at PT. Pelabuhan Indonesia IV (Persero) William, Laode Muh. Agus; Tawe, Amiruddin; Hasbiah, Sitti
Southeast Asia Journal of Business, Accounting, and Entrepreneurship Vol. 2 No. 4 (2024): DECEMBER 2024 - SAINS
Publisher : PT Smart Media Makassar

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Abstract

Penelitian ini bertujuan Untuk mengetahui bagaimana pengaruh rekrutmen dan seleksi terhadap kinerja karyawan pada PT. Pelabuhan Indonesia IV (Persero). Populasi dalam Penelitian ini adalah karyawan yang bekerja pada PT. Pelabuhan Indonesia IV (Persero)yang berjumlah 1.300 orang. Jumlah sampel yang digunakan sebanyak 73 orang dengan menggunakan rumus Slovin. Pengumpulan data dilakukan dengan menggunakan metode kuesioner dan dokumentasi. Sedangkan Teknik analisis data yang digunakan adalah menggunakan Analisis Regresi Linear Berganda dengan menggunakan dua metode Uji statistik yaitu Uji Simultan (Uji F) dan Uji Parsial (Uji T) dengan menggunakan Statistical Product and Service Solution (SPSS). Hasil penelitian menunjukkan bahwa Proses Rekrutmen dan Seleksi berpengaruh positif dan cukup kuat terhadap Kinerja Karyawan, yang berarti bahwa berarti variabel proses rekrutmen dan proses seleksi mempunyai kontribusi sebesar 56,1 % terhadap variabel terikat yakni kinerja karyawan sedangkan sisanya sebesar 43,9% dijelaskan oleh faktor-faktor lain di luar dari penelitian ini. This study aims to determine how the effect of recruitment and selection on employee performance at PT Pelabuhan Indonesia IV (Persero). The population in this study are employees who work at PT Pelabuhan Indonesia IV (Persero) which amounts to 1,300 people. The number of samples used was 73 people using the Slovin formula. Data collection was carried out using questionnaire and documentation methods. While the data analysis technique used is to use Multiple Linear Regression Analysis using two statistical test methods, namely Simultaneous Test (F Test) and Partial Test (T Test) using Statistical Product and Service Solution (SPSS). The results showed that the Recruitment and Selection Process had a positive and strong enough effect on Employee Performance, which means that the recruitment process and selection process variables contributed 56.1% to the dependent variable, namely employee performance while the remaining 43.9% was explained by other factors outside of this study.
The Effect of Product Display and Store Environment on Customer Loyalty through Customer Satisfaction Pratiwi, Ariska Indah; Munawir, Munawir; Nurjannah, Nurjannah
Southeast Asia Journal of Business, Accounting, and Entrepreneurship Vol. 2 No. 4 (2024): DECEMBER 2024 - SAINS
Publisher : PT Smart Media Makassar

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Abstract

This study aims to determine the effect of product display and store atmosphere on customer loyalty through customer satisfaction at Indomaret Latamacelling Palopo. The types of research used in this study are quantitative and qualitative. The data analysis technique used in this research is descriptive analysis and Structural Equation Model Partial Least Square (SEM-PLS). The results showed that product display had a significant effect on customer satisfaction, store atmosphere had a significant effect on customer satisfaction, product display had no significant effect on customer loyalty, store atmosphere had no significant effect on customer loyalty, customer satisfaction had a significant effect on customer loyalty, product display had a significant effect on customer loyalty through customer satisfaction, store atmosphere had a significant effect on customer loyalty through customer satisfaction. The implication of this study is that product display and store atmosphere have no effect on customer loyalty even though they are moderated by customer satisfaction.
The Effect of Service Quality, Price, and Location on Customer Loyalty through Customer Satisfaction Imel, Imel; Nurjannah, Nurjannah; Munawir, Munawir
Southeast Asia Journal of Business, Accounting, and Entrepreneurship Vol. 2 No. 4 (2024): DECEMBER 2024 - SAINS
Publisher : PT Smart Media Makassar

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Abstract

This study aims to determine the effect of service quality, price and location on customer loyalty through customer satisfaction as an intervening variable at Daily Coffee, Palopo, South Sulawesi, Indonesia. The sample in this study amounted to 105 people. The types and sources of data used in this study are qualitative and quantitative data types. Data collection used in this study by conducting observations and questionnaires. Primary data in this study is data obtained from respondents' responses to the statement items he asked in the questionnaire which were obtained either directly or indirectly while secondary data in this study is a source that does not directly provide data to data collectors, for example documents and interviews. The data collected was then analyzed using multiple regression analysis methods with the help of the Smart-PLS program. The results showed that service quality, price and location on customer loyalty through customer satisfaction as an intervening variable at Daily Coffee Palopo, which means that the hypothesis in this study is accepted.

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