FINANCE : International Journal Of Management Finance
FINANCE : International Journal Of Management Finance: We are rummaging around the web for progressive and clairvoyant minds for this exponential journal to focus upon various components of management, accounting, trade, marketing, finance, economy, and behavioral study. This search can reach a culmination only with authors’ as well as readers’ cooperation at large. This is precisely meant to be an exploratory analysis over the given topics to stimulate the budding genius into aspiring eminent management personalities and present an international platform for interactive pleasure and argumentative progression.. This journal is published 4 (four) times a year, namely in March, June, September, and December.
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<![CDATA[Comparation Of Bankruptcy Prediction At Retail Companies In Indonesia Using Altman, Zmijewski and Springate Methods ]]>
<![CDATA[Widhi, Oktavandi]]>;
<![CDATA[Maria Safitri]]>;
<![CDATA[Usman Usman]]>;
<![CDATA[Amalia Nur Chasanah]]>
<![CDATA[ Finance : International Journal of Management Finance Vol. 2 No. 2 (2024): December ]]>
Publisher : <![CDATA[Publikasi Inspirasi Indonesia ]]>
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DOI: 10.62017/finance.v2i2.55
<![CDATA[The Indonesian retail sector, a significant contributor to the nation's GDP, faces challenges due to digital transformation, shifting consumer behavior, and increased competition from e-commerce platforms, leading to potential bankruptcy risks among traditional retailers. This study aims to compare the Altman, Zmijewski, and Springate models in predicting bankruptcy of retail companies listed on the Indonesia Stock Exchange from 2019 to 2023. Using financial data from 11 retail companies, the study calculated bankruptcy predictions using the three models and performed statistical tests (Kolmogorov-Smirnov and Kruskal-Wallis tests) to compare their predictive accuracy. The results indicated that the Zmijewski model had the highest prediction accuracy at 90.91%, followed by the Springate model at 81.82%, and the Altman model at 45.45%. The Zmijewski model predicted one company as potentially bankrupt, while the other models provided varying predictions. The study concludes that the Zmijewski model is highest prediction rate in predicting bankruptcy in Indonesian retail companies. This has implications for investors and stakeholders in assessing financial health and making informed decisions]]>
<![CDATA[Determinants Of Economic Growth In Central Java 2018 - 2023 ]]>
<![CDATA[Sholikhah, Anna Uswatun]]>;
<![CDATA[Deden Dinar Iskandar]]>
<![CDATA[ Finance : International Journal of Management Finance Vol. 2 No. 2 (2024): December ]]>
Publisher : <![CDATA[Publikasi Inspirasi Indonesia ]]>
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DOI: 10.62017/finance.v2i2.56
<![CDATA[The economy of a region is assessed based on its economic growth, which is a measure of the success of development in the region. Economic growth is a long-term increase in per capita production that reflects the dynamics of the economy. Evaluating economic growth is an important metric to assess the progress of a region, where the economy of a region will be better if its economic growth is faster. This study aims to analyze four factors that influence economic growth, namely: 1) the influence of the labor force, 2) the influence of years of schooling, 3) the influence of population density, and 4) the influence of the Human Development Index (HDI). This research is a quantitative study using secondary data from BPS for the period 2018-2023 and panel data regression analysis with Eviews 12. The results showed that: 1) the labor force has a significant positive effect on economic growth, 2) length of schooling has a significant positive effect on economic growth, 3) population density has a significant negative effect on economic growth, and 4) HDI has a significant positive effect on economic growth.]]>
<![CDATA[ANALYSIS OF DIGITAL MARKETING IMPLEMENTATION IN IMPROVING COMPANY BRANDING AS A BUSINESS ACCELERATOR(CASE STUDY ON PT GAMA INOVASI BERDIKARI) ]]>
<![CDATA[Azzahra Nimas Allnesyabila]]>;
<![CDATA[Anas Hidayat]]>
<![CDATA[ Finance : International Journal of Management Finance Vol. 2 No. 2 (2024): December ]]>
Publisher : <![CDATA[Publikasi Inspirasi Indonesia ]]>
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DOI: 10.62017/finance.v2i2.58
<![CDATA[This research examines the effectiveness of digital marketing implementation in enhancing the branding of PT Gama Inovasi Berdikari as a business accelerator company. Utilizing a qualitative approach with participatory observation techniques over five months, this study analyzes the company’s digital marketing strategy through interviews, observation, and documentation. The findings indicate that despite significant increases in social media engagement and website traffic, the company’s digital marketing implementation has not been effective in enhancing its specific branding as a business accelerator. While visual branding consistency has been achieved, the diversity of content lacking focus on the business accelerator theme has resulted in the main message not being effectively conveyed to the audience. The research recommends developing more specific and relevant content related to business acceleration, maintaining visual consistency while adding elements that reflect the identity of a business accelerator, and expanding to additional social media platforms relevant to the target audience. These findings contribute to the understanding of the importance of alignment between digital content strategy and specific company branding objectives.]]>
<![CDATA[Strategic Decision Making Analysis in Responding to Post-Pandemic Market Dynamics: Case Study on FMCG Company (PT Indofood Sukses Makmur Tbk) ]]>
<![CDATA[Nabitha Widiya Berliana]]>;
<![CDATA[Alya Hastin Nafisah]]>;
<![CDATA[Jesslyn Olyvviane]]>;
<![CDATA[Rusdi Hidayat N]]>;
<![CDATA[Indah Respati Kumalasari]]>
<![CDATA[ Finance : International Journal of Management Finance Vol. 2 No. 2 (2024): December ]]>
Publisher : <![CDATA[Publikasi Inspirasi Indonesia ]]>
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DOI: 10.62017/finance.v2i2.59
<![CDATA[This study aims to analyze the strategic decision-making of PT Indofood Sukses Makmur Tbk in responding to market dynamics post-COVID-19 pandemic. Focusing on product diversification, digital marketing, and supply chain optimization, the study adopts a descriptive approach using qualitative methods and secondary data. The findings reveal that Indofood has successfully adapted by launching health-oriented products, expanding distribution through digital platforms, and optimizing operational efficiency. However, challenges such as dependency on imported raw materials and sustainability pressures remain significant concerns. With appropriate strategies, Indofood has the potential to strengthen its position in the FMCG industry, both domestically and internationally. ]]>
<![CDATA[The Effectiveness of Franchise Strategy in Marketing Mixue Products ]]>
<![CDATA[Nurwahyuni, Dwi]]>;
<![CDATA[Fransiska Eka Maharani]]>;
<![CDATA[Salza Ayu Ramadhana]]>;
<![CDATA[Rusdi Hidayat]]>;
<![CDATA[Indah Respati Kusumasari]]>
<![CDATA[ Finance : International Journal of Management Finance Vol. 2 No. 2 (2024): December ]]>
Publisher : <![CDATA[Publikasi Inspirasi Indonesia ]]>
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DOI: 10.62017/finance.v2i2.60
<![CDATA[The marketing strategy used by each company is different, this depends on the policy taken by the owner or leader of the company. This article will discuss the franchise strategy used by Mixue in marketing their products so that it can become one of the well-known ice cream and tea companies in Indonesia. Using a literature review, we assessed whether the franchise strategy implemented by Mixue was effective in marketing their products. SWOT analysis is also applied so that the results of the analysis are really concrete so that the franchise strategy can be implemented by local Indonesian entrepreneurs. Mixue has not only succeeded in attracting franchisees to participate in their business development, but they also provide training, operational guidelines and appropriate strategies so that each outlet built succeeds in bringing profits to the brand. In addition, Mixue also continues to innovate with their products so that the products sold remain relevant in the market and in accordance with consumer demand. Not only maintaining quality and continuing to develop innovation, Mixue also conducts slick marketing through social media. Their collaborations with influencers are mostly successful in bringing new consumers to try the products offered. In addition, this article also discusses the weaknesses of the franchise strategy carried out by Mixue so that it can be considered by other entrepreneurs who want to adopt the same system. In conclusion, the franchise strategy carried out by Mixue has succeeded in keeping this company alive in the market. They also succeeded in proving that this business is not only profitable for franchisors but also franchisees, so that more and more business partners are involved in the development of Mixue products in the future.]]>
<![CDATA[DECISION-MAKING THEORY IN FINANCIAL RISK MANAGEMENT: A CASE STUDY OF THE BANKING INDUSTRY ]]>
<![CDATA[Zein Marsitta Rinales Silalahi]]>;
<![CDATA[Khalishah Asti Salsabila]]>;
<![CDATA[Narulika Ris Latifah]]>;
<![CDATA[Rusdi Hidayat]]>;
<![CDATA[Indah Respati Kusumasari]]>
<![CDATA[ Finance : International Journal of Management Finance Vol. 2 No. 2 (2024): December ]]>
Publisher : <![CDATA[Publikasi Inspirasi Indonesia ]]>
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DOI: 10.62017/finance.v2i2.61
<![CDATA[Decision making in financial risk management is an important element in maintaining financial stability and sustainability of the banking industry. This study aims to analyze relevant decision-making theories and their implementation in financial risk management in the banking sector. Case studies were conducted on several banks in Indonesia to explore the application of quantitative and qualitative methods in identifying, measuring, and managing financial risks. The approach includes analyzing credit risk, market risk, operational risk, and liquidity risk. The results show that data-driven decision-making by considering the theory of bounded rationality, prospect theory, and heuristic approach can improve the effectiveness of risk management. The study also underscores the importance of regulation, technology, and risk culture in supporting better decision-making. The findings provide strategic insights for practitioners and policy makers to optimize risk management in the banking industry.]]>
<![CDATA[Analysis of Factors that Influence Consumer Purchasing Decisions on the Shopee Marketplace and Comparison with Other Marketplaces ]]>
<![CDATA[Hikmah Mardiana Shofa]]>;
<![CDATA[Chika Meidyanputri]]>;
<![CDATA[Zaizatun Rizka]]>;
<![CDATA[Rusdi Hidayat]]>;
<![CDATA[Indah Respati Kusumasari]]>
<![CDATA[ Finance : International Journal of Management Finance Vol. 2 No. 2 (2024): December ]]>
Publisher : <![CDATA[Publikasi Inspirasi Indonesia ]]>
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DOI: 10.62017/finance.v2i2.62
<![CDATA[This study aims to identify the factors influencing purchasing decisions on the Shopee marketplace and compare them with other marketplaces. The research employs a literature review method. The results show that Shopee excels in driving impulsive purchases through promotions and major events, while Lazada focuses on customer experience and transaction security. Meanwhile, Tokopedia relies on brand reputation and transaction safety. Each platform adopts its own approach, but all three emphasize building customer trust and attracting attention through relevant promotions.]]>
<![CDATA[Analysis of Students' Expectations, Perceptions, and Hopes regarding Internship Programs for Future Career Opportunities ]]>
<![CDATA[Aprilita Dina Anggraini]]>;
<![CDATA[Dinda Putri Nurhaliza]]>
<![CDATA[ Finance : International Journal of Management Finance Vol. 2 No. 2 (2024): December ]]>
Publisher : <![CDATA[Publikasi Inspirasi Indonesia ]]>
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DOI: 10.62017/finance.v2i2.63
<![CDATA[This research aims to analyze students' expectations, perceptions and hopes for internship programs in preparing them to face the world of work in the future. Internship programs are often considered as a strategic step in bridging the gap between academic theory and professional practice. This research uses a quantitative approach with a survey method, involving 100 students from various universities in Indonesia who have not yet undertaken an internship program. Data was collected through a questionnaire designed to determine the extent of students' understanding regarding the internship program and what expectations they hope to obtain during the internship. The results of the analysis show that students' expectations of the internship program have a positive and significant influence on their career opportunities, while expectations and perceptions regarding the benefits of the internship program do not show a significant influence. This research provides recommendations to educational institutions and companies to improve the quality of internship programs so that they can have an optimal impact on student work readiness. Thus, an effective internship program can help students develop skills and expand professional networks, which will ultimately increase their career opportunities in the future.]]>
<![CDATA[ANALYSIS THE IMPACT OF SILVIA APPLICATION IMPLEMENTATION ON THE EFFICIENCY AND EFFECTIVENESS OF PNBP CONTRIBUTIONS IN BPH MIGAS ]]>
<![CDATA[Hidayat, Irvan Rizaldi]]>;
<![CDATA[Katiya Nahda]]>
<![CDATA[ Finance : International Journal of Management Finance Vol. 2 No. 2 (2024): December ]]>
Publisher : <![CDATA[Publikasi Inspirasi Indonesia ]]>
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DOI: 10.62017/finance.v2i2.64
<![CDATA[This study aims to examine the impact of the SILVIA application implementation on the efficiency and effectiveness of Non-Tax State Revenue (PNBP) fee management within the Downstream Oil and Gas Regulatory Agency (BPH Migas). The research utilizes a qualitative approach through in-depth interviews and direct observations conducted during an internship program. The SILVIA application is designed to streamline PNBP management processes, encompassing payments, reconciliation, document creation (such as billing letters and minutes of meetings), and financial reporting. The results indicate that the SILVIA application significantly enhances the efficiency and effectiveness of PNBP management. In terms of effectiveness, the program's success is demonstrated by several indicators, including achieving program objectives, user satisfaction, and increased output relative to input. Processes that were previously manual are now automated through the application, expediting the creation of essential documents and increasing the number of business entities successfully reconciled within a given period. Moreover, user satisfaction levels were positive, despite some technical challenges that still need to be addressed. In conclusion, the SILVIA application has a substantial impact on supporting the management of PNBP fees in BPH Migas. These findings are expected to broaden the understanding of the importance of digital innovation in improving the efficiency and effectiveness of government agency operations and provide input for the development of more optimal systems in the future.]]>
<![CDATA[Analysis Of The Determinants Of Electrical Energy Consumption In The Period Of 2017 – 2023 (Case Study Of Provinces In Indonesia) ]]>
<![CDATA[Siti Naeni Nur Khaeni]]>;
<![CDATA[Hastarini Dwi Atmanti]]>
<![CDATA[ Finance : International Journal of Management Finance Vol. 2 No. 2 (2024): December ]]>
Publisher : <![CDATA[Publikasi Inspirasi Indonesia ]]>
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DOI: 10.62017/finance.v2i2.65
<![CDATA[The purpose of this study is to examine the variables influencing Indonesia's electrical energy consumption from 2017 to 2023. Utilising secondary data from Central Bureau of Statistics of Indonesia and State Electricity Company (PLN) for the years 2017– 2023, quantitative research using a regression analysis approach is the study methodology employed. The population, income per capita, information technology development index, and human development index are the independent variables in this study. The population, human development index, and per capita income all had a significant impact on the amount of electrical energy used, according to the findings. In the meanwhile, there is a slight but negative impact from the information technology development index. Together, the independent factors can account for 88.6% of the fluctuation in Indonesia's electrical energy usage. According to the study's findings, increasing electrical energy.]]>
