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Muhammad Hamdi
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INDONESIA
Journal of Management and Business Insight
Published by Universitas Ahmad Dahlan
ISSN : 30310261     EISSN : 30310253     DOI : https://doi.org/10.12928/
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Journal of Management and Business Insight (JOMBI) is a peer-reviewed journal published two times per year (May and November) by the Faculty of Economics and Business, Ahmad Dahlan University, Indonesia. This journal is intended to be the journal for publishing articles reporting the results of research on management. Journal of Management and Business Insight (JOMBI) invites manuscripts in the various topics include, but not limited to functional areas of Business Ethics, Entrepreneurship, Financial Management, Human Resources Management, Management Information System, International Business, Knowledge Management, Innovation Management, Marketing Management, Operational Management, Strategic Management, Islamic Management, Technology Management, Sustainable Management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3 Documents
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Search results for , issue "Vol. 3 No. 2 (2025)" : 3 Documents clear
Leadership style and employee performance: The mediating role of training Rahman, Abdul
Journal of Management and Business Insight Vol. 3 No. 2 (2025)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jombi.v3i2.1747

Abstract

Purpose-Improving employee performance cannot be separated from how companies manage leadership styles and can organize relevant training programs. This research examines how leadership styles influence employee performance, with training as a mediating factor at the Yogyakarta City Transportation Agency in Indonesia. Design/Methodology/Approach-Convenience sampling was employed as the sampling strategy. The sample consisted of 75 employees, and data were collected via questionnaires distributed physically and completed directly by employees at the Yogyakarta City Transportation Agency. Following data collection from the respondents, Smart PLS was employed to arrange the information in tables and conduct the analysis. Findings-The findings demonstrated that while training had no discernible impact on employee performance, either directly or through mediating the relationship between leadership style and performance, leadership style had a significant and positive direct effect on employee performance. Research limitations/implications-The study's limitations are due to the small sample size and the fact that it only looked at Yogyakarta City Transportation Agency employees. Therefore, considering the unique characteristics of each employee in their respective agencies, the results of this study might not necessarily apply to other similar companies. Originality/value-This study is original because it focuses on the Yogyakarta City Transportation Agency, an agency that has distinctive field work and community service characteristics that differentiate it from other organizations. This research is important because it enhances the knowledge base related to managing people in government jobs. Furthermore, it offers hands-on advice on how to boost the skills of leaders and make training more impactful, ultimately helping workers do their jobs better.
Green practice on consumer-based green brand equity: Mediating role of green brand attachment Ramanda, Rezka Zilmy
Journal of Management and Business Insight Vol. 3 No. 2 (2025)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jombi.v3i2.1757

Abstract

Purpose-This study aims to determine the effect of green practices on consumer-based green brand equity through green brand attachment as a mediating variable. To build strong consumer-based green brand equity, Wardah needs to implement appropriate green practice strategies. In addition, Wardah needs to build strong green brand attachment to increase consumer-based green brand equity. Methodology–Sampling was conducted using purposive sampling techniques. The sample consisted of 155 Wardah consumers in Indonesia. The questionnaire was distributed online and filled out by respondents. The data obtained from respondents was then tabulated and processed using Smart PLS 4.0. This study used validity and reliability tests to ensure the quality of the research instruments, as well as hypothesis testing to analyze the effect between variables based on respondent data. Findings-This study proves that green practices have a positive effect on green brand attachment and consumer-based green brand equity. Green brand attachment has a positive effect on consumer-based green brand equity. In addition, green brand attachment has also been proved as a partial mediator in the relationship between green practices and consumer-based green brand equity. The results of this study indicate that consumers form emotional bonds with brands that consistently implement green practices. Consumers who have emotional attachments will play a strategic role in increasing overall brand equity and competitive position in the green market. Research Limitations-The limitations of this study lie in the small number of samples and its focus solely on Wardah products. Therefore, the findings of research cannot be used as a reference to describe the respondents' views or the conditions of other products. Novelty-This research is expected to contribute to the skincare and makeup industry so that companies can implement green practices and green brand attachment. The implementation of these two things can contribute positively to consumer loyalty and equity.
Customer experience and customer loyalty: The mediating role of customer engagement Hasanah, Siti Rukmana
Journal of Management and Business Insight Vol. 3 No. 2 (2025)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jombi.v3i2.1778

Abstract

Purpose-Competition among e-commerce platforms in Indonesia is becoming increasingly fierce, resulting in a more dynamic market and making it easier for customers to switch platforms. This is certainly a serious problem for every service provider, including Shopee, in terms of customer behavior and loyalty. This study aims to determine the effect of customer experience on customer loyalty through customer engagement as a mediating variable. Positive customer experiences with Shopee will increase customer loyalty. Shopee also needs to strengthen customer engagement through active and continuous interaction with users. Methodology-The sample for this study consisted of 106 Shopee users throughout Indonesia. The questionnaire was distributed online using a 5 Likert scale. The data obtained was then processed using Smart PLS version 4. The tests used in this study were validity, reliability, and hypothesis tests. Findings-This study found that customer experience has a positive effect on customer loyalty. Customer experience has a positive effect on customer engagement. Customer engagement has a positive effect on customer loyalty. Customer engagement influences the positive relationship between customer experience and customer loyalty. Finally, this study found that customer engagement acts as a partial mediator. Research Limitations-This study has several limitations. First, the study only focuses on Shopee users, so it cannot represent users of other e-commerce platforms. This study also has a small sample size and cannot represent all Shopee users in Indonesia. Further research could increase the number of respondents and try out research models in different contexts to gain a more comprehensive understanding. Furthermore, the variables in this study do not include all variables that may predict customer loyalty, so further research can add other variables such as customer experience, customer satisfaction, service quality, and perceived value. Novelty-This study is expected to contribute to the e-commerce sector in comprehensively considering customer experience. The findings of this study indicate that customer experience management needs to be optimized to build strong customer engagement. By maintaining strong customer engagement, companies have the potential to increase sustainable and long-term customer loyalty.

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