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Hendri Rasminto
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INDONESIA
Jurnal Akademik Pengabdian Masyarakat
Published by CV Kampus Akademik Publising
ISSN : 3030864X     EISSN : 30308631     DOI : https://doi.org/10.61722/japm.v1i2.534
Core Subject : Economy, Science, Education, Social, Engineering,
Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences
Manajemen, Ekonomi, Ekonomi Syariah, Akuntansi, Kewirausahaan, Bisnis, Ilmu Sosial Humaniora, Sastra, Bahasa, Pertanian, Kesehatan, Peternakan, perikanan, Politik, Pendidikan, Ilmu Teknik, Sistem Informasi, Teknik Elektro dan Informatika, Desain Komunikasi Visual, Ilmu Komunikasi, Hukum, Agama
Arjuna Subject : Umum - Umum
Articles 40 Documents
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Search results for , issue "Vol. 3 No. 1 (2025): Januari" : 40 Documents clear
Tantangan Yang Dihadapi UMKM Kecil: Bantuan Fasilitas Permodalan Pedagang Kaki Lima Kelurahan Siranindi Kota Palu Nandita Fradina; Lutfiani; Andita Triana; Rahdiyatul Zahra; Hj Suasa; Dandan Haryono; Nurhayati Hamid
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3069

Abstract

UMKM are an important pillar in the Indonesian economy, including in Palu City. One of the most common types of UMKM in Palu City is street vendors, which play an important role in providing goods and services at affordable prices to the community. However, despite their large contribution, street vendors often face various challenges, especially in terms of access to capital facilities. This study aims to identify the challenges and constraints faced by street vendors in Palu City in accessing capital facilities provided by the government and other financial institutions. The method used was a qualitative approach with a case study, involving in-depth interviews with two street vendors. Street vendors face several major obstacles, such as unfamiliarity with application procedures, low levels of financial literacy, and conditions that are considered burdensome. This study recommends that the government and financial institutions simplify application procedures, improve socialization programs, and provide assistance for street vendors to facilitate access to existing capital facilities.
Analisis Keuntungan Maksimum Penjualan Sendal dan Sepatu Toko Iksan di Kelurahan Siranindi Adhwa Al Faatin; Muhammad Agung Ananta Praja; Moh Naif; Ario Ario; Suasa Suasa; Dandan Haryono; Nurhayati Hamid
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3076

Abstract

In the business world, particularly in the retail sector, market dynamics demand entrepreneurs to continuously adapt to sustain their businesses and maximize profits. However, this presents major challenges, including limited innovation in product design and the lack of utilization of social media as a marketing tool. This research aims to analyze the challenges and opportunities faced by Toko Iksan, which operates in the sale of sandals and shoes in Kelurahan Siranindi. The research method employs a qualitative descriptive approach through semi-structured interviews with the business owner and direct observation. The research results indicate that Toko Iksan faces significant challenges, such as increasing local competition, changes in consumption patterns due to online shopping trends, and limited capital. Business revenue mostly only covers operational needs without room for development. However, there is significant potential to enhance competitiveness through product design innovation, adoption of digital marketing, and market diversification. By utilizing digital technology such as social media and e-commerce platforms, as well as government support in training and access to capital, Toko Iksan can optimize profits and ensure business sustainability amidst increasingly intense competition
DISTRIBUSI IKAN LAUT UNTUK MENINGKATAKAN PEREKONOMIAN PEDAGANG DI PASAR INPRES KOTA PALU Salima Salima; Maharani Aulia Cisadane; Nadifa Nasyila; Pandu Akbar Wiguna; Abdillah Abdillah; Nuraisyah Nuraisyah; Andi Maman Firmansyah
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3078

Abstract

This research focuses on the distribution of sea fish to improve the economy of traders at the Inpres Market. The aim of the research is to determine the distribution of sea fish in the Presidential Market of Palu City using Talcott Parson's theory. This research method uses a qualitative approach with interview and observation data collection techniques. The informants in this research were 3 people, all three were traders. The results show that (1) the application of functional structure in the distribution of marine fish using Talcott Parson's theory. (2) the actors involved in the distribution of marine fish products by traders in the market. (3) distribution of various types of fish from small to large in accordance with the capabilities of the traders. (4) income from marine fish businesses. This shows that marine fish traders.
ANALISIS STRATEGI PEMASARAN DALAM PENJUALAN SAYUR PADA PEDAGANG KAKI LIMA DI PASAR INPRES KOTA PALU Nur Azizah Maladjai; NurAfni NurAfni; Jane Fadilah; Aziz Ramadhan; Nuraisyah Nuraisyah; Andi Maman Firmansyah; Meldi Amijaya
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3079

Abstract

This research focuses on analyzing marketing strategies in selling vegetables to street vendors at the Inpres Market, Palu City. The aim of this research is to determine the marketing strategy for selling vegetables at the Inpres Market using Guiltinan and Paul's theory. This research method uses qualitative research, with interview and observation data collection techniques. The results show that (1) pricing strategies tend to be flexible using Guiltinan and Paul's theory. (2) Traders also focus on product quality and vegetable freshness to gain more trust from consumers. (3) traders take advantage of strategic locations in parking areas or exits, which allows consumers to reach them more easily. (4) using simple promotions such as direct communication with consumers, especially in the form of price offers and friendliness.
STRATEGI PEMASARAN UNTUK PRODUK OLAHAN TOMAT DI ERA DIGITAL PASAR INPRES KOTA PALU Wina Wina; Vidya Putri Aprilia; NurHusna Aulia; Syaiakbar Dirgantara Hariyanto; Ahmar Ahmar; Nuraisyah Nuraisyah; Andi Maman Firmansyah
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3080

Abstract

This research focuses on formulating an effective marketing strategy for processed tomato products at the Inpres Market in Palu City with a focus on health aspects and product quality. The strategies that will be implemented include educating consumers about the health benefits of processed tomato products, developing innovative new products, and product certification to guarantee quality. Apart from that, promotions will be carried out through various digital channels and collaboration with local culinary businesses. This research aims to formulate an effective marketing strategy for processed tomato products in the digital era, especially in the Inpres Palu market. The proposed marketing strategy includes the use of social media, e-commerce development, and search engine optimization. It is hoped that the research results can contribute to tomato processing businesses and increase sales and expand market reach.
Pengembangan Pemasaran UMKM pada Usaha Bawang Goreng di Pasar Inpes Kota Palu Novry Dwiyanti; Andi Nurul Istiqamah; Jesika Julianti Natalia Kamasi; Rima Amanda Azzahra; Nuraisyah Nuraisyah; Andi Maman Firmansyah; Meldi Amijaya
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3082

Abstract

The aim of this research is to analyze and develop an effective marketing strategy for the fried onion business at the Impres Market, Palu City. By understanding the potential and challenges faced by UMKM players. This research uses a descriptive method with a qualitative approach. Data collection techniques in this research are library research, observation techniques, and interview techniques. The data analysis technique that the author uses in this research is an interactive model data analysis tool from Milles, Huberman and Saldana. The implementation of the 4P marketing mix (Product, Price, Place, Promotion) is very important to increase the competitiveness of the fried onion UMKM business at the Palu City Impres Market. Focusing on product quality, setting reasonable prices, utilizing e-commerce platforms, and promoting via social media can expand the market and attract more consumers. With this strategy, the fried onion business can develop, increase turnover and strengthen its position in the market Keywords: Fried Onions; Marketing;UMKM
Strategi Pemulihan Usaha Meubel Pasca Bencana alam PASIGALA 2018 Muhammad Afandi; Isna Tuainia; Deswita Wulandari; Nurfadhila Lapangandong; Suasa Suasa; Dandan Haryono; Nurhayati Hamid
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3120

Abstract

The 2018 natural disaster in Palu, Sigi, and Donggala (PASIGALA) caused significant losses in the furniture industry, including infrastructure damage, supply chain disruptions, and loss of livelihoods. This study aims to formulate sustainable recovery strategies for the sector through observations and in-depth interviews. The findings highlight key challenges such as facility damage, asset loss, limited capital, and raw material shortages. Recovery strategies include infrastructure repair, access to funding, product diversification, digital marketing, and community empowerment. Support from the government and financial institutions, including financial aid and training, has been critical to recovery success. Signs of recovery are evident through increased production and sales, although raw material supply remains a pressing issue. This study provides strategic recommendations to rebuild a resilient and sustainable furniture industry while contributing to more inclusive and adaptive recovery policies for future disaster resilience.
UPAYA PENINGKATAN LITERASI DI DESA LAMPEJI MELALUI MEDIA RUANG BACA Achmad Saifur R; Arini Salsabila; Zida Rizqi A; Ihya Nurina R; Muhammad Fadlin T; Muhammad Khoiruddin; Galuh Adi Fransiska
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3125

Abstract

Reading activities are activities that need to be preserved and developed in Indonesia. According to research entitled "World's Most Literate Nations Ranked" conducted by Central Connecticut State University in 2016, Indonesia was ranked 60th out of 61 countries in terms of literacy levels. One of them is in East Java. Reading interest in Jember Regency has started to increase, reaching 54.7% compared to 47% during the Covid-19 pandemic. The reason the collaborative KKN team 67 moved in the realm of literacy was the fact during the DTKS survey activity, namely the large number of residents in Lampeji Village whose educational background only reached junior high school or high school, and what is even sadder is that this fact was also found in children of productive age. This is the basis for us to move in the realm of literacy as a form of prevention of bad possibilities happening to the next generation. Collaborative KKN students group 067 present a literacy corner which is placed in the Lampeji village hall in the Mumbulsari District area. One part of literacy that is the focus for development is reading culture. This research on the role of reading corners in fostering reading interest in the people of Lampeji Village uses qualitative methods. Reading Corners play a role in increasing the spirit of learning, providing readers with an understanding of science and facilitating the community to read books. Reading Corners in Lampeji Village act as an inspiring learning center, helping children and teenagers in Lampeji Village grow into a smart and knowledgeable generation.
Strategi Pemasaran Dan Keberlanjutan Usaha: Studi Pada Usaha Nasi Kuning Di Kelurahan Tanamodindi Kota Palu Jesiyani Junetri; Ersa Amelia Vega; Aisyah Citra; Nur Rahmayanti; Suasa Suasa; Dandan Haryono; Nurhayati Hamid
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3152

Abstract

This research discusses marketing strategies and the sustainability of the yellow rice business in Tanamodindi, Palu City. Indonesia's rapid economic growth has changed people's behavior and consumption patterns, which has then increased demand for ready-to-eat food, especially yellow rice. The aim of this research is to understand the marketing strategies implemented by yellow rice entrepreneurs and their influence on business sustainability. The results of the research show that effective marketing strategies such as product differentiation, pricing and promotion are very important for the sustainability of the yellow rice business. This study suggests that entrepreneurs adopt innovative marketing strategies to remain competitive and ensure business continuity in the long term. The results of this research contribute to the existing literature on entrepreneurship, marketing and business sustainability, as well as provide insight for policy makers and entrepreneurs who wish to encourage the development of small and medium enterprises (SMEs) in Indonesia.
Analisis Peluang dan tantangan : studi pada usaha burasa kelurahan Tanamodindi kota palu Firayani Firayani; Rini nuraeni; Siti nurwahida; Natasya indriyanti Dg.Maralla; Megawati Megawati; Dandan haryono; Suasa Suasa
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3161

Abstract

This study aims to analyze opportunities and challenges: a study on the business of burasa in Tanamodindi village, Palu city. Burasa is one of the typical foods of Sulawesi made from rice processed with coconut milk and banana leaves. The research method used is a qualitative approach using interviews and observations as data collection techniques. The informants of this study consisted of MSME actors in Tanamodindi village. The results of this study show that the existence of burasa can open up job opportunities for local residents, reduce the unemployment rate, and build a more productive, competitive and independent society. However, the results of this study also found factors inhibiting the sale of burasa including limited access to capital, business networks, and fierce competition. This research is expected to provide a better understanding of the analysis of opportunities and challenges: a study on the business of burasa in Tanamodindi village, Palu city.

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