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Kriez Academy
Published by Yayasan Kreatif Indonesia Emas
ISSN : 30318025     EISSN : -     DOI : -
Core Subject : Economy, Science, Social, Engineering,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
KRIEZ ACADEMY as a journal that places community development and service as its main focus, is pleased to receive research articles from community service projects. We invite researchers, academics, and practitioners to contribute with research that is not only academically orientated but also has a direct impact on the development and service of communities in Indonesia.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 87 Documents
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THE INFLUENCE OF MOBILE MARKETING ON CONSUMER BEHAVIOR IN EMERGING MARKETS Budi Raharja , Arif
KRIEZ ACADEMY : Journal of development and community service Vol. 2 No. 1 (2025): KRIEZ ACADEMY : Journal of development and community service
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

Background:Mobile marketing has emerged as a transformative force in consumer engagement, particularly in emerging markets where smartphone adoption and digital connectivity are rapidly increasing. Mobile platforms serve as essential channels for businesses to reach diverse audiences, offering personalized and contextually relevant experiences. Despite its potential, mobile marketing faces challenges such as connectivity issues, digital literacy gaps, and privacy concerns. Aims:This study aims to explore the impact of mobile marketing on consumer behavior in emerging markets. It investigates the drivers of mobile commerce adoption, examines the challenges businesses face, and evaluates the long-term effects of mobile marketing on brand loyalty and advocacy. The goal is to provide actionable insights for optimizing mobile marketing strategies. Research Method:A mixed-methods approach was employed, combining quantitative surveys of 500 respondents with qualitative interviews of 40 participants across emerging markets. Statistical tools were used to analyze trends, while thematic analysis uncovered deeper insights into consumer preferences and challenges. Results and Conclusion:The findings reveal that 64% of respondents make at least one monthly purchase via mobile devices, with convenience, secure payment options, and user-friendly interfaces as key drivers. Social media platforms, particularly Facebook, Instagram, and TikTok, play a significant role in shaping consumer behavior, with 78% of respondents discovering products through these channels. Challenges such as poor internet access, digital literacy gaps, and privacy concerns remain barriers to maximizing mobile marketing’s potential. Addressing these challenges through infrastructure investment, education, and transparent data practices can unlock significant opportunities. Long-term effects include increased brand loyalty (65%) and advocacy (62%), highlighting the transformative potential of mobile marketing in fostering enduring consumer relationships. Contribution:This study provides a comprehensive framework for understanding the dynamics of mobile marketing in emerging markets, offering practical recommendations for businesses to refine their strategies. It bridges the gap between theoretical concepts and real-world applications, contributing to the broader discourse on digital marketing and economic inclusion.
EXAMINING THE EFFECT OF EMOTIONAL INTELLIGENCE ON LEADERSHIP EFFECTIVENESS AND EMPLOYEE MOTIVATION Ichwanudin, Wawan
KRIEZ ACADEMY : Journal of development and community service Vol. 2 No. 2 (2025): Kriez Academy - February
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

Background Organizations today operate in an increasingly volatile environment characterized by frequent crises, such as natural disasters, cyberattacks, and economic downturns. These disruptions threaten operational stability and long-term viability, emphasizing the need for effective crisis management. Organizational resilience—the ability to adapt, recover, and thrive during and after crises—is essential for sustaining success. Resilience requires a multifaceted approach, integrating proactive planning, adaptive leadership, clear communication, technological innovation, and a supportive organizational culture. This study investigates how crisis management strategies enhance resilience and provides actionable insights for improving preparedness and response. Aims The study aims to explore the role of crisis management strategies in strengthening organizational resilience. Specifically, it identifies critical factors that contribute to resilience, such as leadership, communication, technology, and collaboration. Additionally, it provides practical recommendations for organizations seeking to enhance their crisis preparedness and response capabilities. By addressing these objectives, the study bridges the gap between theory and practice in managing organizational crises. Research Method A mixed-methods approach was employed to provide a comprehensive understanding of the relationship between crisis management and resilience. Quantitative surveys were conducted with 500 professionals across diverse industries to capture trends and assess the effectiveness of crisis management practices. Complementing this, qualitative interviews with 50 leaders and employees, along with three detailed case studies, provided in-depth perspectives on real-world applications. Data analysis included statistical correlations for quantitative findings and thematic evaluations for qualitative insights, ensuring a holistic view of effective crisis management strategies. Results and Conclusion The study identifies six key strategies that enhance organizational resilience. First, proactive planning, including risk assessments and crisis simulations, was found to improve readiness for unexpected events. Second, adaptive leadership, characterized by flexibility, empathy, and vision, played a critical role in guiding teams through crises while maintaining morale. Third, effective communication—both transparent and timely—was essential for fostering trust and collaboration among employees and stakeholders. Fourth, technological integration, such as real-time monitoring systems and digital collaboration tools, enhanced agility and decision-making. Fifth, a resilient organizational culture that promotes trust, innovation, and teamwork helped sustain performance during crises. Lastly, strategic external collaborations with partners and stakeholders provided additional resources and expertise, ensuring a more robust response to complex challenges. These strategies collectively improved recovery times, employee engagement, and stakeholder trust, underscoring the strong link between crisis management and resilience. Contribution This study contributes to the understanding of organizational resilience by integrating diverse crisis management strategies into a cohesive framework. The findings offer practical guidance for organizations to enhance their preparedness, response, and recovery efforts. By applying these insights, organizations can better navigate uncertainty, safeguard stability, and sustain long-term growth, highlighting the strategic importance of crisis management in today’s complex environment.
INVESTIGATING THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY IN ENHANCING BRAND REPUTATION AND CUSTOMER LOYALTY Supriatna, Ucu
KRIEZ ACADEMY : Journal of development and community service Vol. 2 No. 2 (2025): Kriez Academy - February
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

Background : Organizations face an increasingly uncertain environment characterized by crises such as natural disasters, cyberattacks, and economic downturns. These challenges threaten operational stability, making effective crisis management essential for ensuring organizational resilience. Aims : This study aims to explore the role of crisis management strategies in enhancing organizational resilience, identify key factors contributing to resilience, and provide actionable recommendations for improving crisis preparedness and response. Research Method : A mixed-methods approach was employed, combining quantitative surveys of 500 professionals across various industries with qualitative interviews and case studies. Data analysis included statistical correlations and thematic evaluations to provide a comprehensive understanding. Results and Conclusion : The findings highlight the importance of proactive planning, adaptive leadership, effective communication, technological integration, resilient cultures, and strategic external collaborations in navigating crises. Organizations adopting these strategies reported improved recovery times, employee engagement, and stakeholder trust, underscoring the critical link between crisis management and resilience. Contribution : This study contributes to the theoretical understanding of resilience by integrating diverse crisis management strategies and provides practical insights for organizations aiming to strengthen their crisis preparedness and recovery capabilities.
ASSESSING THE INFLUENCE OF DIGITAL TRANSFORMATION ON ORGANIZATIONAL CHANGE AND PERFORMANCE Faisal, Ijang
KRIEZ ACADEMY : Journal of development and community service Vol. 2 No. 8 (2025): Kriez - August
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

Background: Digital transformation (DT) refers to integrating digital technologies into business processes, reshaping how organizations operate and deliver value. It requires not just technological adoption but also cultural and strategic shifts. Organizations today face increasing pressure to innovate and optimize operations to stay competitive in rapidly changing markets. This study investigates the impact of digital transformation on organizational change and performance across different industries, focusing on the opportunities and challenges that come with adopting new technologies. Aims: The goal of this research is to assess the influence of digital transformation on organizational change and performance. Specifically, it seeks to examine the adoption of digital technologies like AI and cloud computing, analyze how organizational culture and leadership are affected, explore operational efficiencies and customer satisfaction, assess innovation outcomes, and identify key challenges encountered in the transformation process. Research Method: A mixed-methods approach was used, combining quantitative surveys and qualitative interviews. The survey gathered data from 100 respondents across various industries, including manufacturing, healthcare, and retail. Qualitative data was collected through interviews with 15 organizational leaders. Purposive sampling was employed to select participants with direct experience in digital transformation. Statistical tools such as regression analysis were used for quantitative data, while qualitative responses were analyzed using coding techniques.   Results and Conclusion: The study found that digital transformation significantly impacts organizational change and performance. Key technologies like AI, cloud computing, and IoT are widely adopted, improving efficiency and fostering innovation. Organizations that successfully manage cultural change, with strong leadership and clear communication, experience greater success. However, challenges such as resistance to change, skill gaps, and cybersecurity concerns remain significant barriers. Despite these challenges, organizations that embrace digital transformation see improvements in operational performance, customer satisfaction, and competitive advantage. Contribution: This research provides valuable insights into how digital transformation drives organizational change and performance. It offers practical strategies for companies to overcome the challenges associated with digital transformation and improve their competitive edge. The study adds to existing literature by demonstrating the importance of technology, culture, and leadership in the successful implementation of digital transformation initiatives.
EXPLORING THE IMPACT OF PERFORMANCE MANAGEMENT SYSTEMS ON EMPLOYEE PRODUCTIVITY AND JOB SATISFACTION Kumala Dewi, Nurlaela
KRIEZ ACADEMY : Journal of development and community service Vol. 2 No. 8 (2025): Kriez - August
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

Background : In contemporary organizations, the performance management system (PMS) plays a crucial role in aligning individual goals with organizational objectives. As competition intensifies and the workplace environment continues to evolve, PMS has emerged as a key strategy for enhancing employee productivity and satisfaction. The effectiveness of PMS, however, is often debated. While some argue that PMS increases organizational efficiency, others suggest that improperly designed systems can lead to employee dissatisfaction and decreased motivation. Given this, it is essential to explore the relationship between PMS and employee outcomes to understand how it contributes to overall organizational success. Aims : The aim of this study is to explore the impact of performance management systems on employee productivity and job satisfaction. This research seeks to identify how key components of PMS, such as goal-setting, feedback, performance appraisals, and rewards, influence these outcomes. By understanding the relationship between PMS and employee performance, the study aims to provide insights that will help organizations optimize their management practices to foster a more motivated, productive, and satisfied workforce. Research Method : This research employs a mixed-methods approach, combining both quantitative and qualitative data collection techniques. The use of both methods ensures a comprehensive understanding of the research problem by gathering numerical data for generalizability and qualitative data for deeper insights. Results and Conclusion : The results show a clear relationship between well-structured PMS and increased employee productivity and job satisfaction. Goal setting, feedback mechanisms, and performance appraisals emerged as the most significant contributors to higher productivity and greater job satisfaction. Employees who had clear, measurable goals reported better focus and higher output, while those who received regular, constructive feedback showed higher levels of engagement and satisfaction. Moreover, employees who perceived performance appraisals as fair and transparent were more motivated and felt more valued in their roles. Contribution : This study contributes to the existing literature on PMS by providing empirical evidence of the relationship between PMS components and employee outcomes in various industries. It also offers practical recommendations for organizations looking to optimize their PMS to foster a more motivated and productive workforce. Furthermore, the research highlights the importance of fairness, transparency, and employee development in the design of PMS, offering insights that can inform HR practices globally.
ANALYZING THE ROLE OF STRATEGIC ALLIANCES IN ENHANCING COMPETITIVE ADVANTAGE IN GLOBAL MARKETS Fatmasari, Raden
KRIEZ ACADEMY : Journal of development and community service Vol. 2 No. 8 (2025): Kriez - August
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

Background: Strategic alliances have become a crucial strategy for organizations seeking to enhance their competitive advantage in global markets. These collaborations allow firms to share resources, expertise, and market access, which can lead to innovation, cost reduction, and market expansion. However, managing these alliances presents challenges, such as cultural differences and misaligned goals. This research explores the role of strategic alliances in enhancing competitive advantage, focusing on the factors contributing to their success and providing insights into best practices for effective alliance management. Aims: This study aims to analyze how strategic alliances contribute to competitive advantage in global markets. Specifically, it seeks to examine the key factors influencing the success of these alliances, including resource sharing, innovation, market access, cultural integration, and sustainability. The research also aims to identify best practices and potential challenges in forming and managing strategic alliances. Research Method: A qualitative case study approach was used, focusing on six strategic alliances across industries such as pharmaceuticals, technology, retail, and automotive. Data were collected from secondary sources, including academic journals, industry reports, and company documents. The research analyzed key themes such as resource sharing, innovation, market access, and cultural integration through thematic analysis to draw conclusions about the success factors of strategic alliances. Results and Conclusion: The study found that strategic alliances are essential for enhancing competitive advantage by facilitating resource sharing, innovation, and market access. Successful alliances are characterized by clear goal alignment, effective communication, and cultural integration. Alliances that prioritize sustainability and risk management tend to have better long-term outcomes. The research concludes that strategic alliances are a powerful tool for gaining a competitive edge in global markets, provided they are managed effectively. Contribution: This research contributes to the understanding of strategic alliances by identifying the factors that drive their success and offering practical insights for firms looking to form or manage alliances. The study highlights the importance of cultural integration, sustainability, and risk management in successful partnerships, providing a framework for future research and practical applications in the field.
THE ROLE OF OPERATIONS STRATEGY IN BUILDING SUSTAINABLE COMPETITIVE ADVANTAGE: A SYSTEMATIC LITERATURE REVIEW Arif Budi Raharja; Zaenal Aripin
KRIEZ ACADEMY : Journal of development and community service Vol. 3 No. 06 (2026): Kriez Academy - June
Publisher : Yayasan Kreatif Indonesia Emas

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Background: Increasingly dynamic business competition compels firms to seek sources of competitive advantage that are difficult for rivals to imitate and can be sustained over the long term. The operations function is critical to this effort, although its strategic role is often underappreciated. Aims: This study synthesizes the literature on the role of operations strategy in building sustainable competitive advantage and develops an integrated conceptual framework linking operational resources and capabilities to long-term competitive outcomes. Research Method: A systematic literature review guided by the PRISMA 2020 statement was conducted. Scopus, Web of Science, ScienceDirect, and Google Scholar were searched using combinations of the terms “operations strategy,” “competitive advantage,” and “sustainable competitive advantage.” Eligible studies were analyzed thematically through the lenses of the Resource-Based View and Dynamic Capabilities Theory. Results and Conclusion: Operations strategy acts as a bridging mechanism between a firm’s internal resources and capabilities and sustainable competitive advantage through five principal pathways: lean and agile practices, total quality management, the integration of sustainability into operational decisions, digital transformation and Industry 4.0, and alignment with the local institutional context. Operations-based advantage is more difficult to imitate when it arises from valuable, rare, inimitable, and non-substitutable resources supported by dynamic capabilities that enable continuous adaptation. Contribution: The study offers an integrated conceptual framework for academics and practitioners designing operations strategies for long-term competitive advantage and identifies future research priorities, particularly for small and medium-sized enterprises in developing countries.
Omnichannel Retail Performance and Its Role in Local Economic Empowerment Vip Paramarta; Farida Yulianty
KRIEZ ACADEMY : Journal of development and community service Vol. 2 No. 3 (2025): Kriez Academy - March
Publisher : Yayasan Kreatif Indonesia Emas

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Background: Omnichannel Retail Performance and Its Role in Local Economic Empowerment has practical relevance for community-facing organizations because visible activity does not necessarily translate into durable organizational or stakeholder outcomes. In local economic empowerment, managers must coordinate local needs, participation rules, service arrangements, resources, information, and follow-up commitments while responding to expectations from community organizations, local enterprises, residents, managers, and public or educational partners. A program may expand reach or participation and still underperform when responsibilities are unclear, information is fragmented, or dependency. Aims: This article develops a capability-based framework explaining how omnichannel retail performance may contribute to performance, financial sustainability, and operational discipline. It distinguishes simple activity from coordinated capability and identifies boundary conditions that can weaken otherwise positive relationships. Research Method: The paper uses an integrative conceptual review of established literature relevant to the focal domain, organizational capabilities, stakeholder relationships, and learning. It does not claim primary survey, interview, experimental, or transaction data. Results and Conclusion: The synthesis identifies four mutually dependent mechanisms: needs and problem clarity, inclusive participation, capability and resource alignment, and feedback and institutional learning. Their value depends on transparent governance, usable information, proportionate participation requirements, and a review process that converts exceptions into improvement. The article argues that higher activity alone is an inadequate indicator of success because benefits can coexist with hidden workload, exclusion, dependency, or weakened trust. Contribution: The article contributes a diagnostic framework, linked performance indicators, six propositions for empirical testing, and a five-stage implementation pathway that can be used in resource-constrained community organizations.
Brand Equity Development in Social Enterprises Serving Underserved Communities Adang Haryaman; Wawan Ichwanudin
KRIEZ ACADEMY : Journal of development and community service Vol. 2 No. 4 (2025): Kriez Academy - April
Publisher : Yayasan Kreatif Indonesia Emas

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Background: Brand Equity Development in Social Enterprises Serving Underserved Communities has practical relevance for community-facing organizations because visible activity does not necessarily translate into durable organizational or stakeholder outcomes. In social enterprises serving underserved communities, managers must coordinate brand promises, product information, customer journeys, campaign messages, service encounters, and feedback while responding to expectations from customers, local enterprises, marketing teams, service staff, and community intermediaries. A program may expand reach or participation and still underperform when responsibilities are unclear, information is fragmented, or inconsistent channel information. Aims: This article develops a capability-based framework explaining how brand equity development may contribute to brand awareness, brand associations, and perceived quality. It distinguishes simple activity from coordinated capability and identifies boundary conditions that can weaken otherwise positive relationships. Research Method: The paper uses an integrative conceptual review of established literature relevant to the focal domain, organizational capabilities, stakeholder relationships, and learning. It does not claim primary survey, interview, experimental, or transaction data. Results and Conclusion: The synthesis identifies four mutually dependent mechanisms: relevant value proposition, experience consistency, credible social communication, and market learning loop. Their value depends on transparent governance, usable information, proportionate participation requirements, and a review process that converts exceptions into improvement. The article argues that higher activity alone is an inadequate indicator of success because benefits can coexist with hidden workload, exclusion, dependency, or weakened trust. Contribution: The article contributes a diagnostic framework, linked performance indicators, six propositions for empirical testing, and a fivestage implementation pathway that can be used in resource-constrained community organizations.
Digital Transformation and Knowledge Management in Community-Facing SMEs: A Literature Review Ijang Faisal; Ucu Supriatna
KRIEZ ACADEMY : Journal of development and community service Vol. 2 No. 4 (2025): Kriez Academy - April
Publisher : Yayasan Kreatif Indonesia Emas

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Background: Digital Transformation and Knowledge Management in Community-Facing SMEs: A Literature Review has practical relevance for community-facing organizations because visible activity does not necessarily translate into durable organizational or stakeholder outcomes. In community-facing smes: a literature review, managers must coordinate experience, tacit knowledge, documented practices, external advice, lessons learned, and decision routines while responding to expectations from managers, employees, mentors, partner institutions, and community entrepreneurs. A program may expand reach or participation and still underperform when responsibilities are unclear, information is fragmented, or knowledge held by one person. Aims: This article develops a capability-based framework explaining how digital transformation and knowledge management may contribute to knowledge retention, capability, and innovation. It distinguishes simple activity from coordinated capability and identifies boundary conditions that can weaken otherwise positive relationships. Research Method: The paper uses an integrative conceptual review of established literature relevant to the focal domain, organizational capabilities, stakeholder relationships, and learning. It does not claim primary survey, interview, experimental, or transaction data. Results and Conclusion: The synthesis identifies four mutually dependent mechanisms: knowledge acquisition, translation into local practice, sharing and coaching, and institutionalization and renewal. Their value depends on transparent governance, usable information, proportionate participation requirements, and a review process that converts exceptions into improvement. The article argues that higher activity alone is an inadequate indicator of success because benefits can coexist with hidden workload, exclusion, dependency, or weakened trust. Contribution: The article contributes a diagnostic framework, linked performance indicators, six propositions for empirical testing, and a fivestage implementation pathway that can be used in resource-constrained community organizations.

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