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Kriez Academy
Published by Yayasan Kreatif Indonesia Emas
ISSN : 30318025     EISSN : -     DOI : -
Core Subject : Economy, Science, Social, Engineering,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
KRIEZ ACADEMY as a journal that places community development and service as its main focus, is pleased to receive research articles from community service projects. We invite researchers, academics, and practitioners to contribute with research that is not only academically orientated but also has a direct impact on the development and service of communities in Indonesia.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 76 Documents
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EXAMINING THE IMPACT OF ARTIFICIAL INTELLIGENCE ON AUTOMATION AND EFFICIENCY IN MANUFACTURING SYSTEMS Ruli Fahmi, Mohamad
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 12 (2024): Kriez Academy - November
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

Background: The integration of Artificial Intelligence (AI) in manufacturing systems has revolutionized the way industries operate, offering significant improvements in automation, efficiency, and quality control. As manufacturing processes become increasingly complex, AI technologies such as machine learning, robotics, and computer vision have enabled manufacturers to streamline operations, reduce costs, and enhance productivity. Aims: The primary aim of this research is to examine the role of AI in enhancing operational efficiency and productivity within manufacturing environments. Specifically, the study seeks to evaluate the impact of AI on key areas such as predictive maintenance, robotics in production, quality control systems, and supply chain management. Additionally, it aims to assess the implications of AI on workforce dynamics and identify the benefits and challenges manufacturers face when implementing AI technologies. By doing so, the research intends to provide valuable insights into how AI adoption can drive sustainable growth and competitiveness in the manufacturing sector. Research Method: This study employs a mixed-methods approach, combining both qualitative and quantitative research methods to gain a comprehensive understanding of AI's impact on manufacturing. The qualitative component involves in-depth interviews with industry professionals, AI experts, and managers in manufacturing companies that have adopted AI technologies. The quantitative aspect consists of surveys distributed to manufacturing professionals to gather data on AI applications and their effectiveness. Results and Conclusion: The results of the study demonstrate that AI significantly enhances operational efficiency across various dimensions of manufacturing systems. Key benefits include reduced downtime through predictive maintenance, improved production speed and accuracy with robotics, enhanced product quality through AI-powered quality control systems, and optimized supply chain management. The integration of AI has also transformed the workforce, requiring reskilling and upskilling of employees. Despite challenges such as high initial costs, data integration issues, and concerns about workforce displacement, the study concludes that the long-term advantages of AI adoption outweigh these obstacles. Manufacturers that embrace AI technologies gain a competitive edge in the market by improving productivity, reducing operational costs, and enhancing the flexibility of their operations. Contribution: This research contributes to the existing body of knowledge by providing a detailed analysis of AI's role in modern manufacturing systems. The study not only highlights the technical and operational advantages of AI but also addresses the social implications, particularly in terms of workforce adaptation and skill development. By examining case studies and gathering insights from industry professionals, the research offers practical recommendations for manufacturers considering AI adoption. The findings can guide decision-makers in optimizing AI integration, ensuring that they realize both immediate and long-term benefits while mitigating potential challenges.
INVESTIGATING THE ROLE OF SUSTAINABLE ENGINEERING PRACTICES IN GREEN BUILDING DESIGN AND CONSTRUCTION Aripin, Zaenal
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 13 (2024): Kriez Academy - December
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

Background:The construction industry is one of the most significant contributors to environmental degradation, with energy consumption, waste generation, and resource depletion being major concerns. In response to these challenges, sustainable engineering practices have emerged as essential for the development of green buildings. These buildings are designed to minimize environmental impact while promoting efficiency, health, and well-being for their occupants. Sustainable building practices include energy-efficient designs, renewable material usage, water conservation methods, and eco-friendly construction techniques. Aims:This paper aims to investigate the role of sustainable engineering practices in the design and construction of green buildings. It seeks to identify the critical aspects of sustainability in green building construction, assess the impact of these practices on energy use and environmental conservation, and analyze the integration of such practices into construction projects. Research Method:This research employs a mixed-methods approach, including a review of current literature on green building standards, case studies of successful green buildings, and expert interviews from professionals in the field. Data collection also involves analysis of sustainability metrics, such as energy efficiency, waste reduction, and material sourcing. Results and Conclusion:The findings indicate that sustainable engineering practices play a crucial role in reducing the environmental impact of buildings. Integrating renewable energy sources, utilizing low-impact construction materials, and optimizing resource management throughout the building's lifecycle contribute to significant environmental benefits. The conclusion highlights that the application of these practices not only promotes sustainability but also enhances the overall efficiency and economic viability of buildings. Contribution:This study contributes valuable insights into how sustainable engineering practices can be effectively integrated into green building design and construction. It offers actionable recommendations for industry stakeholders looking to adopt environmentally conscious construction methods.
EXPLORING THE INFLUENCE OF ARTIFICIAL INTELLIGENCE ON SMART CITY INFRASTRUCTURE DEVELOPMENT Kumala Dewi, Nurlaela
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 13 (2024): Kriez Academy - December
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

Background:The rapid urbanization of the 21st century has led to unprecedented challenges in city management and infrastructure development. Smart cities, powered by Artificial Intelligence (AI), have emerged as a transformative solution, enabling efficient resource management, sustainable growth, and improved quality of life. Aims:This study explores the influence of AI on the development of smart city infrastructure, focusing on its applications in urban planning, transportation, energy management, and public services. Research Method:A qualitative approach is employed, combining a comprehensive literature review with case studies from leading smart cities worldwide. Data were analyzed to identify key trends, challenges, and opportunities in integrating AI into urban systems. Results and Conclusion:The findings reveal that AI significantly enhances smart city infrastructure by enabling predictive analytics, real-time monitoring, and automation. However, challenges such as data privacy, ethical considerations, and implementation costs persist. The study concludes that a strategic and inclusive approach to AI integration is crucial for maximizing its potential in urban development. Contribution:This research contributes to the growing body of knowledge on AI and smart cities by providing actionable insights for policymakers, urban planners, and technologists.
ASSESSING THE ROLE OF WATER TREATMENT TECHNOLOGIES IN ENSURING SUSTAINABLE WATER RESOURCES MANAGEMENT Riana, Nia
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 13 (2024): Kriez Academy - December
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

Background: The global water crisis poses a significant challenge to sustainable development, necessitating effective water treatment technologies to safeguard water quality and availability. Rapid urbanization, population growth, and industrial activities exacerbate the stress on water resources. Aims: This study evaluates various water treatment technologies and their effectiveness in sustainable water resources management, focusing on their environmental, economic, and social implications. Research Method: A mixed-methods approach combining a review of existing literature, case studies, and data analysis was employed to assess the performance and sustainability of different technologies. Results and Conclusion: Advanced water treatment technologies, including membrane filtration, chemical treatments, and natural treatment systems, have shown significant potential in enhancing water quality and conserving resources. However, their success depends on contextual adaptation, cost-efficiency, and regulatory support. The findings underscore the necessity for integrated approaches combining technology with policy frameworks to ensure sustainability. Contribution: This study provides a comprehensive assessment of water treatment technologies and offers insights for policymakers, researchers, and stakeholders on optimizing their application for sustainable water management.
INVESTIGATING THE IMPACT OF AUTONOMOUS VEHICLES ON URBAN TRANSPORTATION SYSTEMS AND INFRASTRUCTURE Haryaman, Adang
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 13 (2024): Kriez Academy - December
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

Background: Environmental monitoring and disaster management are crucial for mitigating risks and ensuring the sustainability of ecosystems. Wireless Sensor Networks (WSNs) have emerged as transformative tools in collecting real-time data, analyzing environmental parameters, and providing timely alerts.Aims: This paper aims to explore the role, applications, and challenges of WSNs in environmental monitoring and disaster management.Research Method: The research employs a qualitative approach, combining case studies, literature review, and data analysis from recent applications of WSNs in various geographical and environmental contexts.Results and Conclusion: The findings demonstrate that WSNs significantly enhance early warning systems, improve environmental data collection, and facilitate better decision-making in disaster management. Challenges such as energy consumption, scalability, and network security are critical areas for improvement.Contribution: This study provides a comprehensive overview of the practical implications of WSNs and offers recommendations for advancing their deployment in addressing global environmental challenges
EXPLORING THE ROLE OF WIRELESS SENSOR NETWORKS IN ENVIRONMENTAL MONITORING AND DISASTER MANAGEMENT Ariffien , Afferdhy
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 13 (2024): Kriez Academy - December
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

Background:Subscription-based marketing models have gained significant traction as a means of fostering long-term customer relationships. Businesses across industries, from streaming platforms to e-commerce and software services, are increasingly adopting these models to enhance consumer loyalty and retention. However, their effectiveness and key influencing factors require deeper exploration. Aims:This study examines the impact of subscription-based marketing models on consumer loyalty and retention, highlighting the critical determinants that drive long-term engagement and satisfaction among subscribers. Research Method:The research employs a mixed-method approach, combining qualitative interviews with quantitative survey data collected from 500 respondents across various industries using subscription services. Statistical analysis and thematic categorization are used to draw meaningful insights. Results and Conclusion:The findings indicate that personalization, perceived value, and consistent service quality are significant factors influencing consumer loyalty. Furthermore, flexible subscription options and proactive customer support enhance retention rates. The study concludes that businesses adopting these strategies are better positioned to maintain a competitive edge and sustain growth in the subscription economy. Contribution:This research contributes to marketing literature by providing a comprehensive analysis of subscription-based models and their role in consumer retention. It offers actionable insights for businesses seeking to optimize their strategies and enhance customer relationships.
EVALUATING THE IMPACT OF CROSS-CULTURAL MARKETING STRATEGIES ON GLOBAL BRAND POSITIONING Aripin, Zaenal
KRIEZ ACADEMY : Journal of development and community service Vol. 2 No. 1 (2025): KRIEZ ACADEMY : Journal of development and community service
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

Background:In an increasingly globalized market, cross-cultural marketing strategies have become a critical tool for brands seeking to establish a strong global presence. These strategies enable companies to engage with diverse consumer bases, adapting their marketing efforts to align with local cultural values and preferences. However, the implementation of cross-cultural marketing presents various challenges, including cultural misinterpretation, the high costs of localization, and the balance between local adaptation and global brand consistency. Aims:This research aims to evaluate the impact of cross-cultural marketing strategies on global brand positioning. Specifically, it seeks to identify the challenges brands face in implementing these strategies, assess the benefits they provide, and explore how companies can successfully navigate cultural differences to enhance their global market presence. Research Method:The study employs a qualitative research approach, utilizing in-depth interviews with marketing professionals from global brands and conducting surveys with consumers across different cultural contexts. The data collected is analyzed to identify common themes, challenges, and strategies employed by brands in their cross-cultural marketing efforts. Results and Conclusion:The findings reveal that while cross-cultural marketing strategies offer significant benefits, such as stronger consumer relationships and enhanced brand loyalty, they also present considerable challenges. Cultural misinterpretation, high localization costs, and the complexity of balancing local adaptation with global brand consistency were identified as key obstacles. Despite these challenges, brands that successfully navigate these issues can achieve sustained growth and a strong global brand position. The research concludes that a deep understanding of cultural nuances, investment in localized strategies, and a balance between local and global brand values are essential for success. Contribution:This research contributes to the understanding of how cross-cultural marketing strategies affect global brand positioning. It provides valuable insights into the challenges brands face and offers practical recommendations for overcoming these obstacles. The findings can serve as a guide for companies looking to expand their reach in international markets while maintaining brand integrity.
EXPLORING THE ROLE OF INFLUENCER MARKETING IN SHAPING CONSUMER TRUST AND BRAND IMAGE Ayu Amrita, Nyoman Dwika
KRIEZ ACADEMY : Journal of development and community service Vol. 2 No. 1 (2025): KRIEZ ACADEMY : Journal of development and community service
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

Background:Influencer marketing has transformed the way brands connect with audiences, leveraging the power of authenticity, storytelling, and engagement to build trust and shape brand perception. As consumer expectations evolve, transparency and measurable outcomes have become critical in determining the effectiveness of influencer campaigns. Aims:This study aims to explore the role of influencer marketing in enhancing consumer trust and brand image, with a focus on authenticity, storytelling, and transparency. It also examines the challenges in measuring the impact of influencer marketing and offers practical recommendations for optimizing strategies. Research Method:A mixed-methods approach was employed, integrating quantitative surveys and qualitative interviews. Data were collected from 400 participants, including marketing professionals, influencers, and consumers, to analyze the impact of key elements such as engagement, transparency, and storytelling. Statistical analysis and thematic exploration were used to derive meaningful insights. Results and Conclusion:The findings reveal that authenticity and storytelling significantly enhance consumer engagement and trust, with 70% of respondents favoring influencers who share relatable narratives. Transparency emerged as a critical factor, with 72% of consumers valuing clear disclosures. However, challenges such as tracking ROI and balancing promotional content were identified. Addressing these issues through advanced analytics and strategic alignment can unlock the full potential of influencer marketing. Contribution:This study provides a comprehensive framework for understanding the dynamics of influencer marketing, offering actionable insights to optimize campaigns and align them with consumer expectations. It bridges theoretical concepts with practical applications, enhancing the effectiveness of influencer strategies.
THE EFFECT OF CUSTOMER EXPERIENCE MANAGEMENT ON BRAND LOYALTY IN DIGITAL RETAILING Haryaman, Adang
KRIEZ ACADEMY : Journal of development and community service Vol. 2 No. 1 (2025): KRIEZ ACADEMY : Journal of development and community service
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

Background: The rise of digital retailing has revolutionized the way businesses interact with consumers, making customer experience management (CEM) an essential component of success in this competitive landscape. As digital platforms continue to evolve, understanding the factors that influence customer satisfaction and brand loyalty has become crucial for businesses seeking to maintain a loyal customer base. Personalization, ease of use, and customer support are among the key elements that shape the overall customer experience in digital retailing. This study explores the impact of these factors on brand loyalty, providing insights into how businesses can enhance their customer experience strategies to foster long-term relationships with their customers. Aims: The primary aim of this study is to examine the effect of customer experience management (CEM) on brand loyalty in digital retailing. Specifically, the study seeks to assess how personalization, ease of use, and customer support contribute to enhancing customer satisfaction and fostering brand loyalty. The research aims to provide actionable insights for digital retailers on how to optimize these elements to improve customer retention, drive repeat purchases, and strengthen brand loyalty. Research Method: This study employs a quantitative research approach, using a survey method to collect data from 300 respondents who are regular users of digital retail platforms. The survey includes questions designed to measure customer perceptions of personalization, ease of use, and customer support, as well as their overall loyalty to the brand. The data collected is analyzed using statistical techniques to identify correlations between the key factors of customer experience and brand loyalty. The research aims to provide empirical evidence on the significance of these factors in driving customer loyalty in the context of digital retailing. Results and Conclusion: The results of the study reveal that personalization, ease of use, and customer support all play significant roles in enhancing brand loyalty in digital retailing. Personalization, through tailored product recommendations and marketing messages, was found to have a strong positive impact on customers' likelihood to return to digital platforms. Ease of use, including easy navigation and a seamless checkout process, was also found to be crucial in fostering customer satisfaction and loyalty. Furthermore, effective customer support, characterized by quick response times, helpfulness, and the availability of multiple support channels, was identified as a key factor in driving repeat business and building strong customer relationships. The study concludes that businesses that prioritize these elements of customer experience management are more likely to build lasting loyalty and succeed in the competitive digital retail market. Contribution: This study contributes to the existing body of knowledge on customer experience management in digital retailing by providing empirical evidence on the impact of personalization, ease of use, and customer support on brand loyalty. The findings offer valuable insights for digital retailers seeking to enhance their customer experience strategies and improve customer retention. Additionally, the study highlights the importance of integrating these key factors into a cohesive customer experience strategy to foster long-term brand loyalty in the rapidly evolving digital retail environment.
INVESTIGATING THE ROLE OF GREEN MARKETING IN CONSUMER DECISION-MAKING PROCESSES Haryaman, Adang; Ayu Amrita, Nyoman Dwika
KRIEZ ACADEMY : Journal of development and community service Vol. 2 No. 1 (2025): KRIEZ ACADEMY : Journal of development and community service
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

Background The growing awareness of environmental issues has prompted both businesses and consumers to adopt more sustainable practices. As a result, green marketing has emerged as a critical strategy for companies to not only showcase their commitment to sustainability but also cater to a market segment increasingly concerned with environmental preservation. The role of green marketing in shaping consumer decision-making processes has been a subject of interest, particularly regarding how various elements, such as trust in environmental claims, perceived environmental value, and consumer awareness, influence purchasing behavior. With the rise of greenwashing concerns and the need for businesses to differentiate themselves, understanding how consumers perceive and engage with green products is essential. Aims This study aims to explore the role of green marketing in shaping consumer decision-making. It specifically focuses on assessing consumer awareness of green marketing, investigating the influence of trust in environmental claims on purchasing behavior, examining the perceived environmental value of green products, and identifying factors that drive or hinder consumer engagement with such products. The goal is to provide actionable recommendations for businesses to improve their green marketing strategies and build consumer loyalty. Research Method A mixed-method approach was used, combining both quantitative and qualitative techniques. A survey was conducted across diverse demographics to gather data on consumer awareness, trust in environmental claims, and perceptions of green products. Interviews with a smaller group of respondents provided deeper insights into consumer attitudes and factors influencing their decisions. The data was analyzed using statistical methods and thematic analysis to uncover trends and consumer perceptions. Results and Conclusion The study found that consumer awareness of green marketing is high, especially among younger, more educated groups, though awareness varies across demographics. Trust in green marketing claims was critical, with consumers showing more trust in products with third-party certifications and clear impact reporting. Despite positive perceptions of green products' environmental value, challenges such as greenwashing and price sensitivity hinder broader engagement. The research concludes that businesses must prioritize authenticity, transparency, and education to effectively engage consumers and promote sustainable purchasing behavior. Contribution This research contributes valuable insights into how green marketing affects consumer decisions. It emphasizes the need for clear communication and consumer trust in effective green marketing strategies. The findings provide practical recommendations for businesses to enhance their environmental claims and foster loyalty, while also informing policymakers on how to encourage sustainable consumption patterns.

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