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KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society
Published by PT. Kreatif Indonesia Satu
ISSN : 3031884X     EISSN : -     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society is published by Kisa Institute plays a key role in advancing multidisciplinary knowledge. With monthly outputs, the journal serves as a vibrant platform to present and develop our understanding of various aspects related to economics, accounting, business, management, engineering, and society.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 58 Documents
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ASSESSING THE ROLE OF DIGITAL BANKING IN PROMOTING FINANCIAL INCLUSION IN EMERGING MARKETS Fitrianti, Nida Garnida; Yolistina, Anggun; Fatmasari, Raden Roro
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 12 (2024): KISA INSTITUE : November 2024
Publisher : PT. Kreatif Indonesia Satu

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Abstract

Background:Financial inclusion remains critical with 1.4 billion adults globally unbanked. Digital banking offers accessible, affordable services to underserved populations. Aims:This study assesses digital banking's role in promoting financial inclusion across diverse emerging market contexts. Research Method:Using mixed-methods, we analyzed adoption patterns across five emerging markets, including quantitative metrics and qualitative interviews with 120 users and 45 providers. Results and Conclusion:Digital banking increased financial access by 23%. Mobile banking achieved 68% adoption among previously unbanked, with costs reduced 40%. Barriers include digital literacy gaps (35%), infrastructure limitations, and trust concerns. Contribution:The study provides empirical evidence of digital banking effectiveness in financial inclusion while identifying critical success factors and persistent challenges requiring policy intervention.
INNOVATION ADOPTION BARRIERS IN INDONESIAN MANUFACTURING SMALL AND MEDIUM ENTERPRISES Buchory, Herry Achmad; Suganda, Uce Karna; Faisal, Ijang
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 7 (2024): KISA INSTITUE : June 2024
Publisher : PT. Kreatif Indonesia Satu

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Abstract

Background: Innovation adoption remains critical for manufacturing SME competitiveness, yet many Indonesian enterprises struggle to implement innovations despite recognizing their importance. Aims: This study identifies and analyzes primary barriers preventing Indonesian manufacturing SMEs from successfully adopting innovations. Research Method: Qualitative approach involving in-depth interviews with 32 manufacturing SME owners and managers across West Java representing diverse subsectors. Thematic analysis identified recurring barrier patterns. Results and Conclusion: Analysis reveals five major barrier categories: financial resource constraints (78%), technical knowledge gaps (65%), organizational risk aversion (58%), infrastructure limitations (52%), and regulatory complexity (43%). Barriers interact creating compound effects. Contribution: Research provides empirical evidence on innovation barriers in Indonesian manufacturing SME contexts, offering practical recommendations for targeted interventions.
SOCIAL MEDIA MARKETING STRATEGIES FOR INDONESIAN RETAIL BUSINESSES IN DIGITAL ERA Fitrianti, Nida Garnida; Yolistina, Anggun; Fatmasari, Raden Roro
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 7 (2024): KISA INSTITUE : June 2024
Publisher : PT. Kreatif Indonesia Satu

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Abstract

Background: Indonesian retail businesses increasingly rely on social media platforms to reach customers, yet many struggle with effective strategy implementation and measuring return on investment. Aims: This study examines successful social media marketing strategies employed by Indonesian retail businesses and identifies key performance factors that drive customer engagement and sales conversion. Research Method: Mixed-methods approach combining comprehensive surveys of 180 retail businesses across major Indonesian cities with in-depth case studies of fifteen top performers in various retail categories. Results and Conclusion: Findings reveal that consistent content posting, authentic customer engagement, platform-specific content strategies, and data-driven optimization significantly correlate with sales growth and customer retention. Instagram emerged as the most effective platform for product visualization and brand building while WhatsApp Business dominated customer service interactions and personalized marketing. Contribution: This research provides practical frameworks and actionable recommendations for Indonesian retailers to optimize their social media marketing investments, improve customer acquisition costs, and build sustainable competitive advantages in the digital marketplace.
WORK-LIFE BALANCE AND EMPLOYEE PRODUCTIVITY IN INDONESIAN SERVICE SECTOR Susanto, Bambang; Agusiady, Ricky; Aripin, Zaenal
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 7 (2024): KISA INSTITUE : June 2024
Publisher : PT. Kreatif Indonesia Satu

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Abstract

Background: Work-life balance has become increasingly critical as Indonesian service sector employees face mounting pressures from extended working hours and digital connectivity expectations. Aims: This study investigates the relationship between work-life balance and employee productivity in Indonesian service organizations. Research Method: Survey-based quantitative approach involving 245 employees from banking, telecommunications, and hospitality sectors across Jakarta, Surabaya, and Bandung. Results and Conclusion: Employees reporting good work-life balance demonstrated 28 percent higher productivity scores and 35 percent lower turnover intentions. Flexible working arrangements and supportive organizational culture emerged as key enablers. Contribution: Research provides evidence-based recommendations for Indonesian service organizations to enhance productivity through improved work-life balance policies.  
DIGITAL TRANSFORMATION AND CUSTOMER SATISFACTION IN INDONESIAN BANKING SECTOR Budi Raharja , Arif; Dunya, Muhamad Abi; Aripin, Zaenal
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 8 (2024): KISA INSTITUE : July 2024
Publisher : PT. Kreatif Indonesia Satu

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Abstract

Background: Indonesian banking sector undergoes rapid digital transformation driven by technological advancement and changing customer expectations. Aims: This study examines relationships between digital transformation initiatives and customer satisfaction in Indonesian banks. Research Method: Survey-based quantitative approach involving 312 banking customers across major Indonesian cities, supplemented by interviews with 15 bank executives. Results and Conclusion: Digital transformation significantly enhances customer satisfaction through improved service accessibility, transaction efficiency, and personalized experiences. Mobile banking adoption reached 87 percent among surveyed customers, with 73 percent reporting increased satisfaction. However, digital divide issues affect older customers and rural populations. Contribution: Research provides insights for Indonesian banks to optimize digital transformation strategies while maintaining inclusive service delivery across diverse customer segments.
SUPPLY CHAIN RESILIENCE AND BUSINESS CONTINUITY IN INDONESIAN MANUFACTURING SECTOR Riana, Nia; Budi Raharja , Arif; Faisal, Ijang
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 8 (2024): KISA INSTITUE : July 2024
Publisher : PT. Kreatif Indonesia Satu

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Abstract

Background: COVID-19 pandemic exposed vulnerabilities in global supply chains, prompting Indonesian manufacturers to reassess resilience strategies. Aims: This study examines supply chain resilience practices and their impact on business continuity in Indonesian manufacturing sector. Research Method: Mixed-methods approach combining surveys of 156 manufacturing companies with case studies of 12 high-resilience organizations across diverse industries. Results and Conclusion: Companies with diversified supplier bases, digital supply chain visibility, and flexible production capabilities demonstrated 64 percent faster disruption recovery. However, only 38 percent of surveyed companies implemented comprehensive resilience strategies. Supplier relationship quality and information sharing emerged as critical enablers. Contribution: Research provides framework for Indonesian manufacturers to enhance supply chain resilience through strategic supplier management, technology adoption, and contingency planning.  
SUSTAINABILITY PRACTICES AND COMPETITIVE ADVANTAGE IN INDONESIAN CONSUMER GOODS COMPANIES Faisal, Ijang; Buchory, Herry Achmad; Suganda, Uce Karna
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 8 (2024): KISA INSTITUE : July 2024
Publisher : PT. Kreatif Indonesia Satu

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Abstract

Background: Environmental concerns and stakeholder pressures drive Indonesian consumer goods companies to adopt sustainability practices, yet implementation varies substantially across organizations. Aims: This study examines sustainability practice adoption and its relationship with competitive advantage in Indonesian consumer goods sector. Research Method: Mixed-methods research combining survey of 142 consumer goods companies with case studies of 10 sustainability leaders across food, beverage, personal care, and household products categories. Results and Conclusion: Companies implementing comprehensive sustainability strategies demonstrate 27 percent stronger brand reputation, 23 percent improved customer loyalty, and 31 percent better investor attractiveness compared to minimal adopters. However, only 34 percent of companies integrate sustainability into core strategy. Green product development, waste reduction, and sustainable sourcing emerge as most impactful practices. Contribution: Research provides framework for Indonesian consumer goods companies to develop sustainability strategies generating competitive advantages while addressing environmental and social responsibilities.
EMPLOYEE TRAINING EFFECTIVENESS AND ORGANIZATIONAL PERFORMANCE IN INDONESIAN SERVICE COMPANIES Ruchiyat, Endang; Kusnadar, Acu; Riana, Nia
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 8 (2024): KISA INSTITUE : July 2024
Publisher : PT. Kreatif Indonesia Satu

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Abstract

Background: Employee training investments constitute significant organizational expense requiring demonstrated returns through improved performance. Aims: This study examines relationships between employee training effectiveness and organizational performance in Indonesian service sector. Research Method: Survey of 189 service companies across hospitality, consulting, healthcare, and financial services combined with performance data analysis. Results and Conclusion: Effective training programs correlate with 34 percent higher employee productivity, 28 percent improved customer satisfaction, and 41 percent reduced turnover. Training effectiveness depends on needs assessment quality, content relevance, delivery methods, and post-training support. However, only 42 percent of companies conduct systematic training evaluation. Contribution: Research provides framework for Indonesian service organizations to design, implement, and evaluate training programs maximizing performance impacts while optimizing training investments.  

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