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KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society
Published by PT. Kreatif Indonesia Satu
ISSN : 3031884X     EISSN : -     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society is published by Kisa Institute plays a key role in advancing multidisciplinary knowledge. With monthly outputs, the journal serves as a vibrant platform to present and develop our understanding of various aspects related to economics, accounting, business, management, engineering, and society.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 60 Documents
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THE EFFECT OF INTERRUPTIONS IN CONSUMPTION ON THE PROCESS OF EMOTIONAL AND COGNITIVE ADAPTATION TO HEDONIC EXPERIENCES: A STUDY OF CONSUMER DYNAMICS Aripin, Zaenal; Budi Raharja, Arif; Novianha Pynatih, Ngurah Made
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 4 (2024): Kisa Institute - March 2024
Publisher : PT. Kreatif Indonesia Satu

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Abstract

This research explores the influence of interruptions in consumption on the emotional and cognitive adaptation process and consumers' hedonic experiences. By involving 1300 respondents, this research analyzes various types of interruptions that may occur during the consumption experience, explores the emotional responses that arise, and identifies the level of emotional adaptation that occurs. Next, product or service characteristics, consumption situation, and timing of consumption experience are explored as contextual factors that moderate consumers' cognitive adaptation to interruptions. Results suggest that technological interruptions tend to decrease levels of emotional adaptation, while social interactions may increase them. In addition, product complexity requires a higher level of cognitive adaptation, especially in formal consumption situations. These factors were also found to moderate consumers' hedonic experiences, with matching product expectations and intuitiveness enhancing positive experiences. The conclusion states that marketing strategies and business management need to consider not only the types of interruptions that may occur but also contextual factors involving product or service characteristics and consumption situations to increase consumer satisfaction.
CHALLENGES OF COMPETITION AND FICTITIOUS PRICING REGULATIONS: STRATEGIES AND APPROACHES TO ADDRESS BUSINESS PRACTICESTHAT IS NOT HONEST Aripin, Zaenal; Adi Wibowo, Lili; Matriadi, Faisal
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 5 (2024): Kisa Institute - April 2024
Publisher : PT. Kreatif Indonesia Satu

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Abstract

The practice of setting fictitious prices is one of the serious challenges in maintaining healthy competition and protecting consumers in the market. Regulation has a crucial role in overcoming this practice by creating a business environment that is fair, transparent and has integrity. This article discusses the role of regulations in overcoming fictitious pricing practices and the effectiveness of these regulations in minimizing unfair business practices. Through theoretical discussions and case studies, this article highlights several regulatory strategies that can be implemented, including setting clear standards and conditions, transparency in the price setting process, strict supervision and law enforcement, and providing incentives for business actors who comply with the rules. Evaluation of regulatory effectiveness is also discussed, taking into account influencing factors, such as the level of compliance of business actors, the capacity of regulators, and support from various related parties. In conclusion, it is recommended that the government continue to increase efforts in establishing more effective regulations, while strengthening the capacity of regulators. Business actors need to be encouraged to comply with the rules and pay attention to business ethics in their activities. Consumer organizations and the general public can also play a role in providing input and reporting practices that are detrimental to consumers to regulators. With strong cooperation between all relevant parties, it is hoped that a business environment that is fairer, more transparent and with integrity can be created, as well as reducing dishonest business practices such as fictitious pricing.
DYNAMICS OF CUSTOMER PARTICIPATION IN SUBSCRIPTION BUSINESS MODELS: CASE ANALYSIS AND IMPLICATIONS FOR SUSTAINABLE MARKETING STRATEGIES Fitrianti, Nida Garnida; Padma Hanuun, Nazhira Nindya; Fatmasari, Raden Roro
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 5 (2024): Kisa Institute - April 2024
Publisher : PT. Kreatif Indonesia Satu

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Abstract

The dynamics of customer participation in subscription business models has become a major focus in modern marketing strategies in various industries. This research aims to investigate the implications of customer participation dynamics on the success of subscription business models, as well as to explore the ethical aspects involved in marketing practices driven by these dynamics. Using the qualitative research method of literature study, in-depth analysis was carried out on cases from various industries, including media, retail, technology and services. The research results show that the level of customer engagement, changes in customer preferences, response to promotions, customer satisfaction, and level of service utilization are key factors that influence customer participation in subscription business models. The ethical implications of marketing practices in subscription business models include transparency, fairness, and social responsibility towards customers. In developing sustainable marketing strategies, companies are advised to conduct regular audits of their marketing practices, ensure compliance with regulations and ethical standards, and involve customers in the decision-making process and development of new products or services. Thus, companies can build stronger relationships with their customers, increase loyalty, and achieve sustainable business growth in the long term.
ADDRESSING THE CHALLENGES OF COMPETITION AND FICTIONAL PRICING REGULATION: STRATEGIES AND APPROACHES TO FACING PRACTICEDISHONEST BUSINESS Fitrianti, Nida Garnida; Yolistina , Anggun; Fatmasari, Raden Roro
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 5 (2024): Kisa Institute - April 2024
Publisher : PT. Kreatif Indonesia Satu

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Abstract

Dishonest business practices, including fictitious pricing, have a significant impact on competitive dynamics in the market and threaten the integrity of a healthy market. In overcoming these challenges, cooperation between companies, partnerships with governments, and collaboration with regulatory bodies play a crucial role. Intercompany cooperation enables the exchange of information and experience to combat unfair business practices. Partnerships with governments enable companies to understand and comply with applicable regulations, while collaboration with regulatory bodies strengthens law enforcement. By considering the internal and external factors that influence the successful implementation of anti-corruption strategies, companies can manage them effectively through a holistic and sustainable approach. By collaborating effectively with these stakeholders, companies can build a fairer, more ethical and sustainable business environment that provides maximum benefits for all parties involved.
POSITIVE AND NEGATIVE IMPACT OF PLACEMENT OF NON-PROMOTIONAL PRODUCTS AROUND PROMOTED PRODUCTS: ANALYSIS OF HOW PRODUCT PLACEMENT INFLUENCES CONSUMER ENGAGEMENT AND BRAND LOYALTY Fatmasari, Raden Roro; Yolistina , Anggun; Fitrianti, Nida Garnida
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 5 (2024): Kisa Institute - April 2024
Publisher : PT. Kreatif Indonesia Satu

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Abstract

Non-promotional product placement plays an important role in modern marketing strategy, influencing consumer engagement and brand loyalty. In this context, this research explores various factors that influence the relationship between consumers and brands promoted through non-promotional product placement. Based on the analysis of related literature, factors such as product relevance to the brand, store environment, product category, and consumer preferences have a significant impact on consumer engagement and brand loyalty. Product placement that is relevant to the brand, placed in a pleasant store environment, in high-involvement product categories, and in line with brand-aligned consumer preferences tends to increase consumer engagement and brand loyalty. Conversely, inappropriate product placement, a chaotic store environment, low-involvement product categories, and a mismatch between consumer and brand preferences can damage the relationship between consumers and brands. Therefore, companies need to pay close attention to their product placement strategies, ensuring that products are positioned appropriately according to the brand, a pleasant store environment for consumers, and product categories that allow for high engagement. Additionally, a good understanding of consumer preferences and values is also important to ensure that product placement supports, rather than undermines, the relationship between consumer and brand.
“THE INFLUENCE OF UNCONVENTIONAL BRAND NAME SPELLING: CONSUMER BEHAVIOR AND MARKETING IMPLICATIONS” (REVIEWING HOW UNCONVENTIONAL BRAND NAME SPELLINGS INFLUENCE CONSUMER DECISION MAKING AND BRANDING) Yolistina , Anggun; Fitrianti, Nida Garnida; Fatmasari , Raden Roro
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 5 (2024): Kisa Institute - April 2024
Publisher : PT. Kreatif Indonesia Satu

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Abstract

The use of unconventional brand name spellings has become an increasingly popular strategy in modern marketing to differentiate a brand from its competitors. However, its impact on consumer perception, brand identity and emotional connection is still not fully understood. This article investigates how marketing strategies can be adapted to capitalize on or reduce the impact of using unconventional brand name spellings in building a strong brand identity and creating an emotional connection with consumers. Through a literature review and in-depth analysis, we explore the role of culture, language, and demographic characteristics in responding to unconventional spelling. We also identified marketing strategies that can be implemented to capitalize on or reduce the impact of using unconventional brand name spellings, including creative approaches to brand design, building a strong brand narrative, and a deep understanding of the target market and consumers. The results show that the use of unconventional spelling can be an effective tool in building a unique brand identity and creating an emotional connection with consumers, especially if supported by the right marketing strategy. However, it is important to consider cultural, demographic and linguistic context to avoid the risk of negative perceptions or consumer confusion. In conclusion, the use of unconventional brand name spellings can be a powerful strategy in modern marketing, but it requires a careful approach tailored to the market and consumer context to achieve optimal results.
THE INFLUENCE OF SERVANT LEADERSHIP AND Afrida, Rina; Matriadi, Faisal; Adnan
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 6 (2024): Kisa Institute - May 2024
Publisher : PT. Kreatif Indonesia Satu

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This study examines the Effect of Servant Leadership and High Performance Work System (HPWS) on Employee Retention and Employee Satisfaction with Employee Engagement as a Mediating Variable. The sample in this study were 138 employees of private hospitals in Medan Municipality. Data collected through questionnaires were analyzed using data analysis methods using Structural Equation Modeling (SEM) which was operationalized with the Analysis of Moment Structure (AMOS) tool. The results of the study show that Servant Leadership and High Performance Work Systems have a significant effect on Employee Engagement, Employee Retention and Employee Performance. And Employee Engagement has a direct effect on Employee Retention and also on Employee Performance. Then in testing the indirect effect of Employee Engagement it was found to play a role as a partial mediating variable in the relationship between the influence of Servant Leadership and High Performance Work System (HPWS) on Employee Retention and Employee Performance.  
INNOVATIVE BUSINESS MODEL DESIGN: A TRIPLE-LAYERED APPROACH FOR INDONESIA'S FASHION SECTOR Sjoraida , Diah Fatma; Ayu Amrita, Nyoman Dwika; Ruchiyat, Endang
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 6 (2024): Kisa Institute - May 2024
Publisher : PT. Kreatif Indonesia Satu

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The Indonesian fashion industry faces increasingly complex challenges in increasing its competitiveness and sustainability in the global market. To overcome this, the use of technology and innovation is the key to developing adaptive and relevant business models. In this abstract, we explain how technology and innovation can be optimally implemented in fashion business model design to achieve these goals. First, digitalization and e-commerce are the main strategies for optimizing online presence, expanding market reach, and increasing operational efficiency. Second, data analysis and artificial intelligence provide deep insights into consumer trends and market preferences, enabling smarter decisions in business strategy. Third, blockchain technology increases supply chain transparency, strengthening consumer confidence in sustainable and ethical production practices. Fourth, the use of augmented reality (AR) and virtual reality (VR) can improve consumer experiences in online shopping, differentiate fashion brands, and build closer relationships with consumers. Lastly, partnerships with technology startups open access to innovative solutions in logistics, stock management, product development and digital marketing, driving innovation across the Indonesian fashion industry value chain. By holistically integrating technology and innovation in fashion business model design, the Indonesian fashion sector can strengthen its competitiveness in a dynamic global market while improving the sustainability of business practices. It requires investment in digital infrastructure, skilled human resources and a strong culture of innovation in fashion companies to fully exploit the potential of this technology. Thus, adopting technology and innovation with the right approach will bring the Indonesian fashion industry to a higher level in achieving the goals of sustainable competitiveness and sustainability.  
CATALYZING FEMALE ENTREPRENEURSHIP: HRM PRACTICES AND DIGITAL TECHNOLOGY UTILIZATION IN INDONESIA'S DIVERSE BUSINESS ENVIRONMENT Sjoraida , Diah Fatma; Ayu Amrita, Nyoman Dwika; Budi Raharja , Arif
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 6 (2024): Kisa Institute - May 2024
Publisher : PT. Kreatif Indonesia Satu

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Abstract Women's entrepreneurship and the use of digital technology have an increasingly important role in driving inclusive and sustainable economic growth in Indonesia. In diverse business contexts, inclusive human resource management (HRM) practices play a crucial role in supporting women's entrepreneurship. Through special training programs, work flexibility policies, and performance-based promotions, women can more easily manage their businesses with independence and confidence. In addition, the use of digital technology, such as e-commerce and business management applications, has had a positive impact on the growth and efficiency of women's businesses. Through e-commerce, women can expand their market online, while business management applications enable them to manage daily operations more efficiently. However, challenges such as the digital divide and patriarchal culture remain obstacles in optimizing the potential of women's entrepreneurship and digital technology. Therefore, collaboration between the government, private sector and NGOs is very important in strengthening support for women's entrepreneurship and the use of digital technology. The government can create a supportive policy framework, while the private sector can provide market access, business capital and user-friendly digital technology. NGOs, on the other hand, can provide training, mentorship, and advocacy for policies that support women's entrepreneurship. By collaborating effectively, various parties can create a supportive ecosystem for women entrepreneurs and accelerate the transformation towards an inclusive digital economy in Indonesia.  
ANALYZING THE IMPACT OF BIG DATA CREDIT TECHNOLOGY ON MICRO AND SMALL ENTERPRISES (MSE s ) CREDIT ACCESS: AN EVOLUTIONARY GAME PERSPECTIVE IN INDONESIA Aripin, Zaenal; Sjoraida , Diah Fatma; Ayu Amrita, Nyoman Dwika
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 6 (2024): Kisa Institute - May 2024
Publisher : PT. Kreatif Indonesia Satu

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The use of big data credit technology has become a significant trend in the financial industry in Indonesia, with the potential to impact credit access for micro and small enterprises (MSEs). In this context, evolutionary games become a relevant analytical framework for understanding the dynamics of interactions between financial institutions, MSEs and governments in the use of this technology. This study aims to analyze the impact of big data credit technology on MSE credit access in Indonesia, as well as the government's role in regulating the use of this technology and increasing digital inclusivity for MSEs. By utilizing a literature study approach, related articles and reports were analyzed to gain insight into key issues in the use of big data credit technology and evolutionary gaming in Indonesia. From the analysis carried out, it was found that the use of big data credit technology has a significant impact on MSE credit access. While this technology brings benefits in the form of expanded access and increased process efficiency, challenges such as data protection and inequality of access also need to be addressed. In the dynamics of this evolutionary game, governments play an important role in regulating the use of these technologies, ensuring adequate data protection and increasing digital inclusivity for MSEs. Strict but balanced regulation is needed to ensure that the benefits of the use of big data credit technology are enjoyed equally by all parties, while minimizing the risks associated with the use of consumer data. Apart from that, the government also needs to continue their efforts to facilitate digital inclusivity for MSEs through programs such as providing affordable internet access and digital training.  

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