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Contact Name
Auliya Rosiana
Contact Email
emhum@smartindo.org
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+6281386831183
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emhum@smartindo.org
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Jl. Kenari No.44A, Muja Muju, Umbulharjo, Yogyakarta, Daerah Istimewa Yogyakarta 55165
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Kota yogyakarta,
Daerah istimewa yogyakarta
INDONESIA
Empowering Humanity
Published by PT. Smart Training Indonesia
ISSN : -     EISSN : 29871867     DOI : 10.58765/emhum.v1i2
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences
The Empowering Humanity contains writings from research on community organizations, industries, and related agencies to increase community participation in development, community empowerment, and or the implementation of community service
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 2 No. 1 (2024): Current Issues 3" : 5 Documents clear
KARANGGENENG MAKMUR MICRO, SMALL, AND MEDIUM ENTERPRISES (MSME) SERVICES MARKETING STRATEGY TO IMPROVE THE ECONOMY OF VILLAGE COMMUNITIES Sunyoto, Danang; Mulyono, Agus; Yoyce Ogwu, Ibukun
EMPOWERING HUMANITY Vol. 2 No. 1 (2024): Current Issues 3
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v2i1.194

Abstract

To develop a marketing strategy for Micro, Small, and Medium Enterprises (MSMEs) in Karanggeneng Makmur Village, Sendangadi, Mlati, Sleman, and Yogyakarta using the SWOT analysis method. The village has great MSME potential but still faces various challenges in marketing its products and services, which have an impact on the economic growth of the village community as a whole. The SWOT method is used to identify the strengths, weaknesses, opportunities, and threats faced by MSMEs in the village in terms of marketing their services. Analysis results shows that MSMEs have a unique diversity of products and services, but face limited market access and a lack of knowledge about effective marketing strategies. However, there are opportunities to exploit potential markets around the village and support from local governments and non-governmental organizations. Based on the results of the analysis, an innovative and sustainable marketing strategy was developed to increase market access and income for MSMEs, which is expected to contribute to improving the economy of the village community as a whole. It is hoped that the results of this research can provide useful insights for the development of MSMEs and local economic development in rural areas.
ASSISTANCE IN PREPARING FINANCIAL REPORTS USING THE SIAPIK APPLICATION BY INTEGRATING THE TEACHINGS OF TRI N (NITENI, NIROKKE, NAMBAHI) Chandra Putry, Nur Anita; Putri, Fuadhillah Kirana; Pratama, Yhoga Heru; Fauzi, Fitriya
EMPOWERING HUMANITY Vol. 2 No. 1 (2024): Current Issues 3
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v2i1.211

Abstract

This community service focuses on assisting the preparation of financial reports using the Financial Information Recording Application System (SIAPIK) by integrating the Tri N Teachings (Niteni, Nirokke, Nambahi) at the Jogja Car AC Specialist workshop. The workshop, which has been operating for 3 years, has experienced obstacles in financial reporting such as financial records that are still manual and there is still a lack of synchronization between records and actual transactions. This Abdimas will use lecture, discussion, self-assignment, role play, and evaluation methods as problem solving efforts. The service team will provide material in the form of how to make financial reports by integrating the Tri N Teachings (Niteni, Nirokke, Nambahi). The hope is that after participating in this service activity, business actors can recognize and remember how to prepare financial reports in accordance with Indonesian SAK for Micro, Small and Medium Entities (SAK EMKM), imitate and apply the knowledge gained, and develop the preparation of financial reports manually and switch to the SIAPIK accounting application system.
TRAINING ON FINANCIAL STATEMENTS AND PRACTICE WITH THE DIGITAL-BASED 3N METHOD FOR CATFISH FARMING BUSINESS GROUPS IN BANTUL Lestari, Septiana Ika; Wahyudi, Renaldi Dwi; Islamiati, Dian; Kurniawan, Irfan; Rinofah, Risal; Ogwu, Ibukun Yoyce
EMPOWERING HUMANITY Vol. 2 No. 1 (2024): Current Issues 3
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v2i1.214

Abstract

This community service activity aims to help the Patil Berkah Jaya catfish farming group located in Gunturgeni village, Poncosari, Srandakan, Bantul. The problem that occurs in catfish farming groups is that financial reports are still compiled manually which is less efficient and error-prone. So that socialization and training on writing financial reports with a digital-based 3N (Niteni, Nirokke, Nambahi) strategy such as excel and google spreadsheets are needed. By conducting this training, it is hoped that it can provide knowledge and a positive impact on the understanding of writing financial reports digitally. As a result of this training, group members learned to make digital financial reports that are more efficient, accurate, and innovative, thus increasing transparency and facilitating financial evaluation for business development.
BUSINESS STRATEGY WITH BUSINESS MODEL CANVAS (BMC) AND SWOT ANALYSIS ON COTO MAKASSAR LAO MANRE MSME Hadi Saputro, Edwin Dwi Kusdantoro; Fatra, Nargadias; Yudagara, Enggar Pandu; Alfatunnisah, Anna; Al Hafri, Shahnur; Aprilianto, Flavio; Cahya, Agus Dwi; Fauzi, Fitriya
EMPOWERING HUMANITY Vol. 2 No. 1 (2024): Current Issues 3
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v2i1.217

Abstract

This community service activity aims to provide education to business owners through mentoring Micro, Small and Medium Enterprises (MSMEs) by discussing business strategies through the Business Model Canvas (BMC) approach and SWOT Analysis (Case Study on Coto Makasar Lao Manre). This strategy also applies the teachings of Ki Hajar Dewantara, namely “Ing Madya Mangun Karsa”. The results of observations and interviews that have been carried out show that UMKM Coto Makasar Lao Manre has intense competition among culinary business actors. Therefore, the community service team provides training related to the Business Model Canvas (BMC) approach strategy and SWOT Analysis. The purpose of this training is expected to help Coto Makasar Lao Manre Micro, Small and Medium Enterprises (MSMEs) to compete and continue to grow.
EMPOWERING MSMES IN GEDANGSARI, YOGYAKARTA: CANVA AS A KEY TOOL FOR DIGITAL PROMOTION Hadi, Syamsul; Hidayat, Riskin; Susanti, Dyah Ari; Purnasari, Eni; Bin Pinjaman, Saizal
EMPOWERING HUMANITY Vol. 2 No. 1 (2024): Current Issues 3
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v2i1.222

Abstract

The objective of this community service initiative is to enhance the local economy by promoting the use of the creative digital tool Canva among the community of Sengonkerep, Yogyakarta. This area is known for its handmade crafts, traditional foods, and agricultural products. The initiative aims to enable the community to market their products more effectively through digital platforms, thereby fostering sustainable development for micro, small, and medium enterprises (MSMEs). The methods employed include workshops and hands-on training on using Canva as a digital tool for online promotion, as well as education to improve understanding of digital marketing strategies. Results from this activity indicate that 80% of participants have grasped how to use Canva for product promotion. Furthermore, participants expressed confidence that branding with Canva can enhance product image and increase consumer traffic. However, the success and sustainability of this initiative require effective collaboration with various stakeholders, including academic institutions, government entities, and other business actors. Therefore, this service activity recommends closer cooperation among all relevant parties to support sustainable local economic growth.

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