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DIGICOM : Jurnal Komunikasi dan Media
Published by Sekolah Tinggi Ilmu Komunikasi Almamater Wartawan Surabaya
ISSN : -     EISSN : 28086031     DOI : https://doi.org/10.37826/digicom.v1i1
Core Subject : Humanities, Education, Art,
Arts Humanities Education
DIGICOM : Jurnal Komunikasi dan Media merupakan salah satu media publikasi ilmiah mahasiswa Program Studi Ilmu Komunikasi Stikosa-AWS Jaya yang diterbitkan dan dikelola secara online oleh LPPM Stikosa-AWS. DIGICOM : Jurnal Komunikasi dan Media ini berupa hasil tugas akhir berupa skripsi maupun hasil penulisan karya dari mahasiswa program studi ilmu komunikasi dalam bentuk artikel ilmiah. DIGICOM : Jurnal Komunikasi dan Media terbit empat kali dalam satu tahun yaitu pada Januari, April, Juli dan Oktober.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 146 Documents
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Strategi Komunikasi Bisnis di TikTok Shop untuk Meningkatkan Penjualan Produk UMKM di Kabupaten Gresik Mochammad Arkansyah; Arfiyansyah; Yuga Adi Kusuma; Salahudin Al Afgan; Paskalis Dio
DIGICOM : Jurnal Komunikasi dan Media Vol. 5 No. 1 (2025): Edisi Januari 2025
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v5i1.880

Abstract

This research aims to analyze the business communication strategies used by Micro, Small and Medium Enterprises (MSMEs) in Gresik Regency through the TikTok Shop platform in an effort to increase sales of their products. TikTok Shop as a social media-based e-commerce platform provides interactive features that allow MSMEs to promote products creatively through short videos. This research uses a qualitative method with a case study approach on several MSMEs in Gresik Regency who actively use TikTok Shop. Data was collected through in-depth interviews with MSME owners and analysis of video content on their TikTok accounts. The research results show that effective communication strategies include creating authentic content, collaborating with local influencers, and utilizing live shopping features to build direct interactions with consumers. Apart from that, optimizing the use of hashtags and the latest trends on TikTok also contributes to increasing product visibility and sales. This research concludes that adopting digital communication strategies that are adaptive to the characteristics of the TikTok Shop platform can help MSMEs in Gresik Regency increase sales of their products. The implications of this research provide guidance for MSMEs and stakeholders in utilizing social media as an effective marketing tool.
Analisis Marketing Public Relations pada Serial Netflix Squid Game Season 2 Yunita Indinabila; E.Rizky Wulandari; Yuga Adi Kusuma
DIGICOM : Jurnal Komunikasi dan Media Vol. 5 No. 1 (2025): Edisi Januari 2025
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v5i1.881

Abstract

This article discusses the public relations marketing strategies employed by Netflix in promoting Squid Game Season 2. With the increasing competition in the entertainment industry, Netflix has adopted innovative approaches to capture audience attention and foster deeper engagement. This research analyzes various elements of the marketing strategy, including the use of social media, collaborations with influencers, and the organization of interactive events that involve fans. Through qualitative methods, this article explores the impact of these strategies on the popularity of the series, as reflected in viewership numbers and interactions on digital platforms. The analysis results indicate that an integrated and responsive approach to pop culture trends has significantly contributed to the success of Squid Game Season 2. These findings provide valuable insights for marketing practitioners and academics regarding the importance of innovation in public relations strategies in the digital age.
Marketing Communication Strategy of "Persebaya Fourth Jersey 2024" Through Instagram @persebayastore Ahmad Khoirul Hakim; Arfiyansyah; Salahudin Al Afgan; Yuga Adi Kusuma
DIGICOM : Jurnal Komunikasi dan Media Vol. 5 No. 3 (2025): Edisi Juli 2025 [on progress]
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the marketing communication strategy implemented by Persebaya Store in promoting the "Fourth Jersey 2024" through the Instagram account @persebayastore. The research employs a descriptive qualitative method, with data collected through interviews and observations. The findings reveal that the marketing strategy includes optimizing Instagram features such as Stories, Reels, Carousel, and collaborations with influencers. This strategy successfully achieves three stages of consumer transformation: changes in knowledge, attitude, and behavior. The study contributes to the understanding of social media integration in marketing communication, particularly in the sports merchandise industry.
Pengaruh Pola Komunikasi Orang Tua dan Anak di Era Digital terhadap Kedekatan Emosional dalam Keluarga: "Pengaruh Pola Komunikasi Orang Tua dan Anak di Era Digital terhadap Kedekatan Emosional dalam Keluarga". birawa, danuarta arga; Eddy Christijanto
DIGICOM : Jurnal Komunikasi dan Media Vol. 5 No. 3 (2025): Edisi Juli 2025 [on progress]
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pola komunikasi antara orang tua dan anak di era digital terhadap tingkat kedekatan emosional di antara keduanya. Perkembangan teknologi telah mengubah cara individu berinteraksi, termasuk dalam konteks hubungan keluarga. Penggunaan media digital, seperti ponsel pintar, aplikasi perpesanan, dan media sosial, kini telah menjadi bagian integral dari komunikasi sehari-hari dalam lingkungan keluarga. Dalam penelitian ini, pendekatan yang digunakan adalah kuantitatif dengan metode survei, di mana kuesioner disebarkan kepada responden yang berusia antara 15 hingga 22 tahun serta orang tua mereka. Data yang diperoleh akan dianalisis menggunakan teknik statistik deskriptif dan inferensial. Hasil penelitian diharapkan dapat menunjukkan adanya korelasi yang signifikan antara intensitas dan kualitas komunikasi digital dengan tingkat kedekatan emosional antara orang tua dan anak.
Interpretasi Mahasiswa Terhadap Stiker WhatsApp Bernuansa Sarkastik dalam Komunikasi di Grub Kelas STIKOSA-AWS Firqoh Najiyah; Supriadi
DIGICOM : Jurnal Komunikasi dan Media Vol. 5 No. 3 (2025): Edisi Juli 2025 [on progress]
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v5i3.1051

Abstract

In the era of digital communication, WhatsApp stickers have evolved into a nonverbal medium that plays a significant role in conveying emotions, humor, and even implicit criticism. This study aims to examine how STIKOSA-AWS students interpret the use of sarcastic WhatsApp stickers in classroom group interactions, particularly within class group chats. The research employs a descriptive qualitative approach with non-participatory observation of chat archives and semi-structured interviews with active group members. The data were analyzed using semiotic analysis and the theory of symbolic interactionism to explore the symbolic meanings and social context behind the use of such stickers. Preliminary findings indicate that the interpretation of sarcastic stickers is strongly influenced by the nature of social relationships among members, prior digital communication experience, and the context in which the stickers are sent. Some students interpret these stickers as a form of humor and familiarity, while others perceive them as offensive or confusing. Sarcastic stickers also function as expressive speech acts and pragmatic strategies to convey criticism or sarcasm in a setting perceived as casual. This study emphasizes the importance of digital communication sensitivity in maintaining harmonious interaction, especially in virtual spaces that are collective and multicultural, such as class WhatsApp groups.
Strategi Komunikasi Duta Wisata Cak dan Ning sebagai Ikon Promosi Daerah Guna Mempromosikan Pariwisata di Masa Pandemi Allan Kurnia Chandra; Dwi Prasetyo
DIGICOM : Jurnal Komunikasi dan Media Vol. 1 No. 1 (2021): Vol. 1 No.1 Oktober 2021
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v1i1.212

Abstract

Penelitian ini berfokus pada strategi komunikasi duta wisata Cak dan Ning dalam mempromosikan pariwisata karena pada tahun 2020 berdasarkan data jumlah kunjungan wisatawan di Surabaya menunjukkan terjadinya penurunan. Tujuan dari penelitian ini untuk mengetahui Strategi Komunikasi Duta Wisata Cak Dan Ning Surabaya Sebagai Ikon Promosi Daerah Dalam Mempromosikan Pariwisata di Masa Pandemi. Penelitian ini menggunakan metode kualitatif deskriptif. Sasaran penelitian ini adalah pihak Cak dan Ning Surabaya serta pihak Dinas Kebudayaan dan Pariwisata sebagai pihak yang terlibat dengan Cak dan Ning dalam mempromosikan pariwisata. Teknik pengumpulan data dilakukan melalui observasi, dokumentasi dan wawancara mendalam dengan unit analisis berupa narasi kualitatif. Teori yang digunakan dalam penelitian ini adalah teori komunikasi, strategi komunikasi, strategi promosi kota dan peran cak dan ning sebagai ikon promosi daerah. Hasil dari penelitian ini menunjukkan bahwa. (1) Cak dan Ning Surabaya Mensosialisasikan Protokol Kesehatan Pada Pelaku UMKM dan Pariwisata di masa pandemi, (2) Cak dan Ning Surabaya sebagai guide tur online dapat membantu wisatawan memberikan informasi seperti lokasi wisata, kuliner dan budaya. (3) Cak dan Ning Surabaya sebagai media pengenalan pariwisata mempromosikan pariwisata melalui media sosial dan kegiatan pameran.

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