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DIGICOM : Jurnal Komunikasi dan Media
Published by Sekolah Tinggi Ilmu Komunikasi Almamater Wartawan Surabaya
ISSN : -     EISSN : 28086031     DOI : https://doi.org/10.37826/digicom.v1i1
Core Subject : Humanities, Education, Art,
Arts Humanities Education
DIGICOM : Jurnal Komunikasi dan Media merupakan salah satu media publikasi ilmiah mahasiswa Program Studi Ilmu Komunikasi Stikosa-AWS Jaya yang diterbitkan dan dikelola secara online oleh LPPM Stikosa-AWS. DIGICOM : Jurnal Komunikasi dan Media ini berupa hasil tugas akhir berupa skripsi maupun hasil penulisan karya dari mahasiswa program studi ilmu komunikasi dalam bentuk artikel ilmiah. DIGICOM : Jurnal Komunikasi dan Media terbit empat kali dalam satu tahun yaitu pada Januari, April, Juli dan Oktober.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 146 Documents
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Peran Humas Pencak Silat Nahdlatul Ulama Pagar Nusa dalam Membangun Hubungan dengan Warga Haq, Fitri Rahmatulloh Nur; Moch. Arkansyah
DIGICOM : Jurnal Komunikasi dan Media Vol. 4 No. 3 (2024): Edisi Juli 2024
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v4i3.827

Abstract

The Pencak Silat Nahdlatul Ulama Pagar Nusa's Role of Public Relations in Fostering connections with Gebang Putih Subdistrict, Surabaya City, essentially has a role and a plan of its own in fostering connections with the people living in Gebang Putih Subdistrict, Surabaya City. At PSNU Pagar Nusa Gebang Putih, public relations initiatives are typically coordinated within the organization as a whole, making use of available resources to accomplish certain objectives. According to the findings of the Excellence theory analysis, public relations is seen as a profession that plays the role of a manager who employs dialogue and research to build positive relationships with the public in addition to acting as a communicator and persuasive tool to spread information.
Pembuatan Video Profile Sebagai Media Promosi dan Informasi Yayasan Taman Pendidikan dan Sosial Nahdlatul Ulama Khadijah Surabaya Ibrohim, Bobby Firman Maulana; Agustiansyah, Divandra; Almas, Nabilah Alifah; Ratna Puspita Sari
DIGICOM : Jurnal Komunikasi dan Media Vol. 4 No. 3 (2024): Edisi Juli 2024
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v4i3.830

Abstract

In today's digital era, a company or organization's profile plays a crucial role in building its image and reputation in the public eye. Corporate profile videos have become an effective communication tool for introducing an organization's values, mission, and vision to a wider audience. The Nahdlatul Ulama Khadijah Surabaya Foundation for Education and Social Welfare, as an institution committed to the development of education and social welfare, recognizes the importance of having an informative and engaging profile video.This profile video production project aims to provide comprehensive information about the activities, programs, and social impact generated by the Nahdlatul Ulama Khadijah Surabaya Foundation for Education and Social Welfare. The methodology employed involves a qualitative approach with data collection through interviews, observations, and analysis of the foundation's documents. Subsequently, the video production process comprises several stages, namely pre-production, production, and post-production, integrating visual communication and narrative principles. The resulting profile video is expected to increase public awareness and understanding of the role of the Nahdlatul Ulama Khadijah Surabaya Foundation for Education and Social Welfare in society. Thus, this profile video not only serves as a promotional tool but also as a means of building stronger relationships with the community and relevant stakeholders..
Peran Instagram @officialpersebaya dalam Membranding Pemain Sepak Bola Muda di Klub Persebaya Surabaya Wahyuadji, Haryo Ontowiryo; Anita Agustina Wulandari
DIGICOM : Jurnal Komunikasi dan Media Vol. 4 No. 4 (2024): Edisi Oktober 2024
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v4i4.834

Abstract

This research aims to find out the role of Instagram @officialpersebaya in comparing young football players at the Persebaya Surabaya Club, with a focus on applying the principles of Specialization, Difference, Appearance and Firmness by the Instagram account @officialpersebaya. This study analyzes how these accounts leverage various social media features to highlight young players' unique talents and potential, build a positive image, and strengthen fan engagement. The research method used involves observing the @officialpersebaya account which includes match highlights, training videos and player achievements in various competitions. This study also evaluates the use of Instagram features such as Stories, Reels, and Live in promoting and showcasing the development of young players. The research results show that a consistent and targeted personal branding strategy not only increases the visibility and reputation of young players but also strengthens the club's image as a developer of quality talent. The research results show that a consistent and targeted personal branding strategy not only increases the visibility and reputation of young players but also strengthen the club's image as a developer of quality talent. The @officialpersebaya account applies personal branding theory (relevance) so that in every content posted, be it photos, reels or insta stories, there is an effort to provide information that is relevant to the needs and interests of its followers.
Analisis Semiotika pada Konten Komedi Bintang Emon Terkait Gaya Politik Pemerintah Indonesia Melalui Instagram @Bintangemon Rosemelba, Jessica; Yunita Indinabila
DIGICOM : Jurnal Komunikasi dan Media Vol. 4 No. 4 (2024): Edisi Oktober 2024
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v4i4.835

Abstract

This study focuses on the way Bintang Emon convey socio-political criticism through comedy on social media, especially Instagram. Using Charles Sanders Peirce's semiotic analysis method, this study examines the use of signs and meanings in one of Bintang Emon's Comedy content that alludes to political issues related to the House of Representatives. The results revealed that humor and satire in the content of Bintang Emon were effective in shaping people's perception of the government's political style. The content is not only entertaining but also invites the audience to think critically about the political reality in Indonesia. The research provides new insights into the role of comedy as a tool of social control and social media as a platform for political communication.
Komunikasi Pemasaran Kebun Binatang Surabaya Melalui Media Sosial TikTok @Kebunbinatangsurabaya Delang, Marselinus Putra Raga; Ratna Puspita Sari; Salahudin Al Afgan
DIGICOM : Jurnal Komunikasi dan Media Vol. 4 No. 4 (2024): Edisi Oktober 2024
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v4i4.836

Abstract

Nowadays, social media accounts can be utilized in various ways. One way is by promoting tourist areas. One of the tourist areas in the city of Surabaya, namely the Surabaya Zoo, has utilized social media as a tourism promotion medium such as Facebook, Twitter, YouTube and also TikTok. This research focuses on the social media TikTok which is now widely used by business people to promote their products. This research reviews how the use of TikTok features related to forms of promotion is in accordance with the promotion mix including advertising, sales promotion, public relations and personal selling using qualitative descriptive research methods on the TikTok @kebunbinatangsurabaya account. In the process of using TikTok as an online promotional media for TikTok @kebunbinatangsurabaya has fulfilled the criteria contained in the four promotional mixes so that the use of TikTok based on the Followers, Feed, Like, Coment, Hashtag features has supported a good promotional process.
Dampak Proses Keterbukaan Diri Pengguna Aplikasi Kencan Online Litmatch dalam Mencari Pasangan Aldyanto, Ryo; Baswara Yua Kristama
DIGICOM : Jurnal Komunikasi dan Media Vol. 4 No. 4 (2024): Edisi Oktober 2024
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v4i4.837

Abstract

This research aims to explore and analyze self-disclosure in interpersonal communication among users of the online dating app LitMatch in their search for partners. The background of this study lies in the advancements of communication technology which have transformed interpersonal communication behaviors, particularly in partner-seeking through online dating apps. Online dating apps offer convenience, speed, and efficiency in the search process and interaction with potential partners, yet they also pose challenges related to self-disclosure in the process of social penetration among LitMatch users. This study employs a qualitative approach using phenomenological methods. Data collection techniques include in-depth interviews with LitMatch users, observation, and documentary studies. The findings reveal that LitMatch users go through stages of social penetration: orientation stage, stage of exploratory affective exchange, affective exchange stage, and stable exchange stage. The analysis indicates that most informants choose their partners based on compatible communication and frequency of interactions that lead to comfort and willingness to choose them as partners.
Peran Aplikasi Discord Untuk Membangun Komunikasi Interpersonal Relation Grup Fervency Pada Game Perfect World II Indonesia Wijaya, Safrial Angra; Suprihatin
DIGICOM : Jurnal Komunikasi dan Media Vol. 4 No. 4 (2024): Edisi Oktober 2024
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v4i4.838

Abstract

The presence of the internet as a communication medium provides users with the convenience to communicate and interact with other internet users. Communication can occur anywhere, whether directly or indirectly. Through the Discord application, individuals can communicate by joining the Fervency Discord group, which is used for communication while playing the game Perfect World II Indonesia. Discord offers several ways to communicate, such as typing or speaking with other members by entering channels available within the Discord group. In the Fervency group, Discord users also build various interpersonal relationships similar to those in the real world, ranging from sharing personal life experiences to discussing work. This study aims to examine how Discord users build interpersonal relationships among players of Perfect World II Indonesia. The research method used is qualitative, based on data from interviews conducted with members of the Fervency group. From the eight Discord users interviewed, the researcher found that the role of the Discord application in building interpersonal relationships within the Fervency group offers various benefits in playing Perfect World II Indonesia, including features and ease of communication. Players are very active and always strive to communicate effectively to contribute to the team by providing or receiving information in the form of gameplay strategies through chat features, whether voice messages, text, or symbols.
Strategi Komunikasi Pemasaran Cooler City Rungkut Madya Dalam Meningkatkan Penjualan Felisitas Cornelia Adelina; Riesta Ayu Oktarina; E. Rizky Wulandari
DIGICOM : Jurnal Komunikasi dan Media Vol. 5 No. 1 (2025): Edisi Januari 2025
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v5i1.877

Abstract

This research focuses on the phenomenon of a business entity operating in the ice cream & beverage sector called Cooler City Rungkut Madya. The background to this research is because the ice cream & beverage business in the last few years has been very fast and there are many enthusiasts and many brands have emerged in this business. In this research, researchers see how Cooler City Rungkut Madya faces challenges in maintaining and increasing sales. This research uses qualitative methods with descriptive research type. The results of this research are that Cooler City Rungkut Madya has implemented 4 marketing mix strategy indicators but has not maximized marketing online or through social media.
Strategi Digital Marketing untuk Generasi Muda Studi Kasus: Applikasi Spotify di Indonesia Anita Agustina Wulandari; Octavia Dwi Xenora; Aulia Afniar Rahmawati
DIGICOM : Jurnal Komunikasi dan Media Vol. 5 No. 1 (2025): Edisi Januari 2025
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v5i1.878

Abstract

This research will outline several Spotify digital marketing strategies in Indonesia and evaluate the effectiveness of this approach in increasing brand awareness and customer loyalty, especially among the younger generation. Through Spotify case study analysis, we will see how digital marketing plays an important role in strengthening a brand's position in the competitive music streaming industry. The author is interested in conducting research on digital marketing strategies using media to reach young people. Through various options such as the online format in the Spotify For Brands feature and using the power of the Spotify application in Indonesia. It is felt that research on the Spotify streaming music application is very important to do at this time, considering that references to Spotify are still dominated by Generation Z and Millennial Generation. This research uses a qualitative descriptive approach with a data collection method that involves taking data from the library, reading, taking notes and processing research materials. Next, the data obtained is poured into appropriate sub-chapters to answer the research problem formulation. Based on the analysis of Spotify's digital marketing strategy which is based on behavioral intention, it can be concluded that this approach is very effective in increasing brand awareness and loyalty among Indonesia's young generation. Spotify leverages a combination of data analytics and a deep understanding of user behavioral intent to provide content that is relevant and engaging for each individual.
Analisis Sentimen Media Sosial Pada Kasus Beach Club Raffi Ahmad Di Kawasan Ekosistem Unesco Kabupaten Gunungkidul Ratna Puspita Sari; Rr. Tsabitah Phalozaky Anta Putri; Shahnez Annisa Mekoa; Riesta Ayu Oktarina; Edelweis Putri Prima
DIGICOM : Jurnal Komunikasi dan Media Vol. 5 No. 1 (2025): Edisi Januari 2025
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v5i1.879

Abstract

The Raffi Ahmad Beach Club development project in the UNESCO ecosystem area of ​​Gunungkidul Regency has become a public discussion, especially on social media. Various opinions have emerged, both those supporting and opposing this project. This study aims to analyze public sentiment towards the project using a social media-based sentiment analysis approach. Data was collected from various social media platforms, such as Twitter, Facebook, and Instagram, using web scraping and API techniques. After that, the data was processed through the stages of text cleaning, tokenization, stemming, and removal of stopwords. The sentiment analysis methods used include lexicon-based approaches, machine learning (Naïve Bayes, SVM, Random Forest), and deep learning (LSTM, BERT) to identify the polarity of public opinion (positive, negative, or neutral). The results of the study show that there is significant polarization of opinion regarding the Beach Club project. The majority of negative sentiments are related to concerns about environmental impacts and ecosystem sustainability, while positive sentiments focus on the potential for increasing the local economy and tourism. In addition, it was found that factors such as media coverage, statements by public figures, and the dynamics of online discussions influence public perceptions of this project. The findings of this study can be a reference for local governments and stakeholders in designing more sustainable development policies and considering public opinion in decision making.

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