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Angga Endre Restianto
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Gedung D, Lantai 1, Ruang Badan Penerbitan Jurnal, Universitas Brawijaya, Malang, Indonesia. Ketawanggede, Kec. Lowokwaru, Kota Malang, Jawa Timur.
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INDONESIA
Jurnal Kewirausahaan dan Inovasi
Published by Universitas Brawijaya
ISSN : -     EISSN : 29645611     DOI : 10.21776/jki
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Environmental Science Social Sciences
Publish all forms of quantitative and qualitative research articles and other scientific studies related to the field of Entrepreneurship Management and Innovation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 25 Documents
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Search results for , issue "Vol. 4 No. 3 (2025)" : 25 Documents clear
Business Planning for Muslim Fashion Enterprise Rahmat, Muhamad Radhitya; Yulianti, Ida
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.14

Abstract

This research takes the form of a business plan for Griya Yasmine. The urgency of this study lies in the need for MSMEs to have a business plan that can withstand the challenges of a dynamic market. Therefore, the objective of this research is to develop a systematic and comprehensive business plan for Griya Yasmine. The planning method involves the formulation of detailed functional strategies. The result of this research is a complete business plan document, which includes a marketing strategy targeting Muslim women consumers through both online and offline approaches. Additionally, the plan outlines a more efficient operational workflow, a clear organizational structure to support business growth, and a series of projected financial statements to support decision-making. The implication of this research is the development of a strategic reference that can be adapted by similar businesses in designing a sustainable business direction.
Analysis of The Development Strategy for The Bouquet Crafts Business Using the Ansoff Matrix Approach Darmawan, Muhammad Yusuf; Jazuli, A Muhamad
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.10

Abstract

The creative industry, especially the craft sub-sector, has great potential supported by the increasing trend of giving bouquets as gifts in various celebrations. However, Cro-cho Craft - a bouquet craft business in Malang Regency - faces sales fluctuations that threaten the stability of its income. This research aims to design a business development strategy as a solution to the problem. The research used a qualitative method with a development research approach. Data were obtained through field studies and literature studies, with the object of research in the form of Crocho Craft businesses that offer fresh flower bouquet products, artificial, snacks, money, and twisted wire. Business development strategies were prepared based on the Ansoff Matrix, including market penetration by optimizing social media and forming customer loyalty groups, market development through Shopee e-commerce partnerships, product development by adding variants of succulent bouquets and thematic bouquets, and product diversification through offering table flowers for the cafe and restaurant segments. The results show that the implementation of these strategies has the potential to increase competitiveness, expand the target market, and maintain business sustainability as well as being a practical solution to overcome sales fluctuations in small businesses in the craft sector.
Playstation Rental Business Development Strategy In The Digital Era Rendra Prasetyo, Bagas; Abidin Riam, Zaenal; Farizie, Hamdan
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.02

Abstract

Digital transformation has reshaped patterns of entertainment consumption, including in the game console industry such as PlayStation rentals. This study was conducted in response to the urgency for business actors to adapt their strategies to remain competitive in the digital era. The purpose of this research is to identify and analyze the business development strategies of PlayStation rental services through digital approaches, such as online promotion, digital booking systems, and service integration via mobile applications. This research uses a quantitative method with a descriptive approach. Respondents consist of business owners and customers of PlayStation rentals in urban areas. The findings indicate that digital technology adoption significantly improves market reach, operational efficiency, and customer experience. The implications of this research highlight the importance of digital transformation as a key element in the development of PlayStation rental businesses. This study also contributes to the development of technology-based business strategies relevant to the needs of today’s digital generation.
Business Plan Design for a Culinary MSME: A Case of Mojo 94 Catering Rahmadian, Reihan; Ismail, Taufiq
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.21

Abstract

This qualitative research aims to design business development strategies for Mojo 94 Catering, a local catering business in Batu City that still relies on word-of-mouth promotion and lacks a structured financial system. By applying market penetration and market development strategies, this study seeks to identify market expansion opportunities through social media optimization and improvements in managerial and operational systems. Data were collected through observation, interviews, and document studies. The analysis results show that implementing digital marketing strategies and improving the financial reporting structure can enhance the business's competitiveness. In addition, the financial projections indicate a positive investment feasibility, as reflected in favorable IRR, NPV, and payback period indicators. This business plan is expected to serve as a reference for Mojo 94 Catering in making strategic decisions and enhancing the long-term sustainability of the business.
Analysis of Business Planning and Digital Innovation in Islamic Educational Entrepreneurship for Children Anisyah, Layin Qorin; Prabandari, Sri Palupi
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.16

Abstract

In the continuously evolving digital era, the demand for adaptive and flexible education, including in the Islamic education sector for children, is increasing. Amid limited physical access to educational institutions during the COVID-19 pandemic, various technology-based learning alternatives emerged to offer remote education solutions. Al-Fihri School presents itself as an innovation in Islamic education, offering digital-based services and an interactive, enjoyable, and personalized learning experience. This study aims to analyze how a business plan is utilized as a tool to develop Al-Fihri School’s digital services in the Islamic education sector for children. The analysis covers key business plan components, including target market identification, value proposition, marketing strategy, operational structure, and relevant financial projections. Through these components, the study explores how Al-Fihri School designs educational services that are both market-competitive and aligned with its mission rooted in Islamic values.

Page 3 of 3 | Total Record : 25

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