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Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Jl. Dr. A. Sofian No.1A, Padang Bulan, Kec. Medan Baru, Kota Medan, Sumatera Utara 20222
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Journal Business Administration (JBA): Entrepreneurship and Creative Indutry
Published by Universitas Sumatera Utara
ISSN : -     EISSN : 29634377     DOI : -
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Journal Business Administration: Entrepreneurship and Creative Industry is a journal that is held by the Business Administration Study Programme which is under the Faculty of Social and Political Sciences (FISIP), University of North Sumatera. General Scope This journal focuses on a critical look at business issues that include entrepreneurship and creative industries. Given that studies on entrepreneurship and creative industries have become an important issue to discuss. Spesific Scope The focus of this journal is issues related to social, economic, political, and cultural as well as various related aspects. The scope of the theme includes: 1. Business analysis; 2. Entrepreneurship/Innovation; 3. Creative industry analysis; 4. Small Medium Entreprise (SMEs); 5. Human Resource Management; 6. Strategic management analysisi; 7. Tourism analysis The main objective of this journal is to encourage the emergence of various studies and critical thinking about social, economic, political and cultural studies in business related to entrepreneurship and creative industries. All articles in this journal will be reviewed by academically competent experts.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 44 Documents
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Between Prestige, Comfort, and Community: Exploring the Considerations of Padel Players in Medan City When Choosing a Court Hafiza Adlina
Journal Business Administration: Entrepreneurship and Creative Industry Vol. 5 No. 2 (2026): Journal Business Administration: Entrepreneurship & Creative Industry
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jba.v5i2.24665

Abstract

The development of recreational sports in urban areas shows a shift in the function of sports from mere physical activity to part of a lifestyle and expression of social identity. One sport that has experienced rapid growth in major Indonesian cities is padel. This study aims to explore in depth the considerations of padel players in Medan in choosing a playing field. This study uses a qualitative approach with a phenomenological method to understand the subjective experiences and perceptions of players regarding padel courts. Data collection techniques were carried out through in-depth interviews with active padel players who play at several padel courts in the city of Medan. Data analysis was performed using thematic analysis techniques. The results of the study indicate that players' decisions in choosing a padel court are influenced by three main factors, namely the comfort of services and facilities, prestige, and the existence of community and social relations. These findings show that padel courts are not only perceived as sports facilities, but also as social spaces and symbols of urban lifestyles. This study contributes to business administration studies, particularly in understanding consumer behavior in the sports sector.
MYKONOS CONTENT MARKETING COMMUNICATION STRATEGY ON INSTAGRAM TOWARDS INCREASING BRAND AWARENESS Nadia Amelia Poluan; Marlina Deliana
Journal Business Administration: Entrepreneurship and Creative Industry Vol. 5 No. 2 (2026): Journal Business Administration: Entrepreneurship & Creative Industry
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jba.v5i2.25314

Abstract

This study aims to analyze the content marketing communication strategy implemented by the Mykonos brand on Instagram in increasing brand awareness. The high use of social media in Indonesia has made Instagram a strategic platform for digital marketing communication, particularly in the increasingly competitive perfume industry. This research employs a literature review method with a descriptive qualitative approach by analyzing various scientific sources related to content marketing, digital marketing communication, and brand awareness. The Stimulus–Organism–Response (S-O-R) framework is used to explain the relationship between content as a stimulus, audience cognitive processes as the organism, and increased brand awareness as the response. The findings indicate that the effectiveness of content marketing communication strategies is influenced by content quality, visual consistency, interactivity, and storytelling. Informative, engaging, and relevant content is proven to increase audience engagement and strengthen brand recall. In addition, visual and aesthetic aspects play an important role in building a recognizable brand identity. Therefore, a well-planned, consistent, and audience-oriented content marketing communication strategy plays a significant role in increasing brand awareness in the digital era
Unveiling Business Startups: A Systematic Literature Review of Challenges and Strategies Chhayna Cheng
Journal Business Administration: Entrepreneurship and Creative Industry Vol. 5 No. 2 (2026): Journal Business Administration: Entrepreneurship & Creative Industry
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jba.v5i2.26191

Abstract

Launching a new business is a complex and dynamic process that requires entrepreneurs to overcome significant challenges through effective strategic responses, promoting sustainability and growth. Prior research has identified various challenges and strategies related to business startups. However, these studies have generally examined challenges and strategies separately, with limited integration of these key aspects into a cohesive framework that spans organizational, regional, and sectoral levels. This study addresses this gap through a systematic literature review by identifying, selecting, synthesizing, and integrating key challenges and strategies of start-ups into a unified model applicable across diverse contexts. Using a systematic review and document analysis guided by inclusion and exclusion criteria and the PRISMA framework, 79 scholarly articles published between 2020 and 2026 were systematically analyzed to generate new insights. The review highlights key challenges, including government policies and regulations, high start-up costs, intense competition, psychological pressures, marketing and customer acquisition, human resource management, and environmental uncertainty. These challenges create complex strategic demands, underscoring the need for effective strategies that help entrepreneurs manage and sustain their businesses. The study also identifies various strategies, including entrepreneurial traits, business planning, technology use, marketing tactics, financial support, research and development, strategic management, ethical practices, networking, and government assistance, which have been employed across different contexts to enhance survival, sustainability, profitability, competitiveness, and long-term success. Overall, the study suggests future research directions to further explore business start-up challenges and strategies across various contexts using comparative and context-sensitive approaches to advance theory and practice.
From Scroll to Checkout: Generation Z's Lived Experiences with TikTok Content Marketing Lily Harlina Putri; Trenggono Pujo Sakti
Journal Business Administration: Entrepreneurship and Creative Industry Vol. 5 No. 2 (2026): Journal Business Administration: Entrepreneurship & Creative Industry
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jba.v5i2.26332

Abstract

TikTok has transformed digital marketing by enabling interactive and personalized consumer–brand engagement. Although previous studies have linked content marketing, brand awareness, social proof, and purchase decisions, little is known about how Generation Z experiences these processes. This study explores Generation Z's lived experiences of TikTok content marketing using an interpretative phenomenological approach. Semi-structured interviews were conducted with 20 Generation Z consumers, and the data were analyzed using the Gioia methodology. The findings identify a sequential consumer experiential journey comprising TikTok Content Marketing Types, Formation of Brand Awareness, Social Proof as a Trust Builder, The Purchase Decision Process, and Reflection of Consumer Experience among Generation Z. Authentic content stimulates initial engagement, repeated algorithm-driven exposure enhances brand awareness, social proof strengthens trust, and purchase decisions result from rational evaluations supported by community validation. Repeated interactions also foster digital reflexivity, encouraging consumers to critically evaluate marketing information before purchasing. This study contributes to digital marketing literature by proposing a phenomenological model explaining how TikTok content experiences shape Generation Z's purchasing behavior within the social commerce ecosystem.

Page 5 of 5 | Total Record : 44

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