Journal Business Administration (JBA): Entrepreneurship and Creative Indutry
Journal Business Administration: Entrepreneurship and Creative Industry is a journal that is held by the Business Administration Study Programme which is under the Faculty of Social and Political Sciences (FISIP), University of North Sumatera. General Scope This journal focuses on a critical look at business issues that include entrepreneurship and creative industries. Given that studies on entrepreneurship and creative industries have become an important issue to discuss. Spesific Scope The focus of this journal is issues related to social, economic, political, and cultural as well as various related aspects. The scope of the theme includes: 1. Business analysis; 2. Entrepreneurship/Innovation; 3. Creative industry analysis; 4. Small Medium Entreprise (SMEs); 5. Human Resource Management; 6. Strategic management analysisi; 7. Tourism analysis The main objective of this journal is to encourage the emergence of various studies and critical thinking about social, economic, political and cultural studies in business related to entrepreneurship and creative industries. All articles in this journal will be reviewed by academically competent experts.
Articles
34 Documents
<![CDATA[ANALISIS STRATEGI PADA UMKM SEPATU KOTAMA DENGAN PORTER'S FIVE FORCES ]]>
<![CDATA[Gultom, Muhammad Reza Firdaus]]>;
<![CDATA[Lumbanraja, Posma]]>
<![CDATA[ Journal Business Administration: Entrepreneurship and Creative Industry Vol. 1 No. 1 (2022): Journal Business Administration: Entrepreneurship and Creative Industry ]]>
Publisher : <![CDATA[Talenta Publisher ]]>
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DOI: 10.32734/jba.v1i1.9040
<![CDATA[Micro, small and medium enterprises (MSMEs) are growing so fast in Indonesia. The government's encouragement of the growth of MSMEs has been one of the factors in people to change their mindset from looking for work to open employment. In 2017 there were 527,053 MSME units registered in Medan City. With a sufficient number of MSMEs, this will certainly help the Indonesian economy in increasing the country's GDP. However, these MSMEs need to have the right strategy to be able to compete with other MSMEs as well as large enterprises In this study, an analysis was conducted a qualitative analysis to determine the competitive strategies of the MSMEs in the footwear industry in Kotama Medan. Data analysis was conducted using Porter's 5 Forces analysis technique, reduction of data, presentation of data and drawing conclusions from the results of the data. Based on the analysis 5 Forces Porter's analysis, it can be concluded that Kotama's MSME has adopted 3 competitive strategies suggested by strategies suggested by Porter, namely low cost strategy, product differentiation and focus on target segmentation.]]>
<![CDATA[PENGARUH LABEL HALAL, FOOD QUALITY DAN SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION ]]>
<![CDATA[Sumardy, Karina Dewi]]>;
<![CDATA[Marpaung, Nicholas]]>;
<![CDATA[Dirbawanto, Nana Dyki]]>
<![CDATA[ Journal Business Administration: Entrepreneurship and Creative Industry Vol. 1 No. 1 (2022): Journal Business Administration: Entrepreneurship and Creative Industry ]]>
Publisher : <![CDATA[Talenta Publisher ]]>
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DOI: 10.32734/jba.v1i1.9153
<![CDATA[Pochajjang Korean Barbeque is one of the branches of Korean restaurants in Medan City which is currently developing. Based on observations, many responses from customers show that they are uncomfortable and even bad in terms of service and food quality. Consumers doubt the halalness of food ingredients due to several influencing factors such as the cheaper prices than the other restaurants with the same concept. This study aims to determine the influence of halal labels, food quality and service quality on customer satisfaction. This research method uses a quantitative method with an associative approach. A total of 96 respondents as the research sample. The data analysis technique used the IBM SPSS 20. The results showed that the halal label had a significant effect on customer satisfaction; food quality had a significant effect on customer satisfaction; and service quality had a significant effect on customer satisfaction. The coefficient value (R) is 0.854, and the R square value is 0.729. This value indicates that the three independent variables, namely halal label, food quality and service quality, simultaneously have an effect of 72.9% on the dependent variable, namely customer satisfaction. While the remaining 27.1% is influenced by other variables not included in this study.]]>
<![CDATA[FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT UNTUK MENGGUNAKAN BANK SYARIAH DI WILAYAH JABODETABEK ]]>
<![CDATA[Saffanah Aini Rahmani]]>;
<![CDATA[Buchdadi, Agung Dharmawan]]>;
<![CDATA[Yusuf, Muhammad]]>
<![CDATA[ Journal Business Administration: Entrepreneurship and Creative Industry Vol. 2 No. 1 (2023): Journal Business Administration: Entrepreneurship and Creative Industry ]]>
Publisher : <![CDATA[Talenta Publisher ]]>
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DOI: 10.32734/jba.v2i1.9191
<![CDATA[ABSTRACT: This study aims to measure the factors that influence the intention to use Islamic bank with the variables of religiosity, attitude, and intention to use. Data was collected using an online survey. This research was conducted in Greater Jakarta region involving 200 participants consisting of 28 men (14%) and 172 women (86%). Data analysis uses Structural Equation Modeling (SEM) to test the hypothesis. In total, there are two hypotheses. The findings from this research are religiosity has a positive and significant effect on attitude. In addition attitude has a positive and significant effect on intention to use.]]>
<![CDATA[The Influence of Electronic Word of Mouth and Brand Image on The Purchase Decision of Video on Demand Netflix Subscription: (Study On Netflix Users In Medan City) ]]>
<![CDATA[Gultom, Monica Desyderya]]>;
<![CDATA[Adlina, Hafiza]]>;
<![CDATA[Siregar, Onan Marakali]]>
<![CDATA[ Journal Business Administration: Entrepreneurship and Creative Industry Vol. 2 No. 1 (2023): Journal Business Administration: Entrepreneurship and Creative Industry ]]>
Publisher : <![CDATA[Talenta Publisher ]]>
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DOI: 10.32734/jba.v2i1.9292
<![CDATA[ABSTRACT: The Covid-19 pandemic has caused changes in everyone. These changes have influenced the communication industry which created the concept of Video On Demand. Netflix is one of the streaming services that have a variety of shows such asmovies, anime, documentaries, and many more. During the first time, Netflix came to Indonesia, they had many issues with government and public services. The purpose of this research is to analyze the effect of electronic word of mouth (E-WOM) and brand image on the purchase decision of Netflix subscriptions in Medan city. The research used an associative method with a quantitative approach. The sample andpopulations in this research are 100 people who have used Netflix in Medan City. Data were collected using a survey method and then analyse by using simple linier regression. The results of the research conducted indicate that the E-WOM variable (X1) has no significant effect on purchasing decisions. Meanwhile, the brand image variable (X2) has significantly influenced buying decisions. However, E-WOM and brand image have an equal (simultaneous) effect on purchase decisions (Y). The result of the correlation coefficient (R) of 0.836, where this coefficient value shows the relationship between E-WOM and brand image on purchasing decisions.]]>
<![CDATA[ANALISIS STRATEGI BERSAING HOTEL SOLIGA DALAM MENGHADAPI PERSAINGAN INDUSTRI PERHOTELAN DI KOTA GUNUNGSITOLI, SUMATERA UTARA ]]>
<![CDATA[Harefa, Nofi Hartati]]>;
<![CDATA[Sihombing, Marlon]]>;
<![CDATA[Harahap, Kartini]]>
<![CDATA[ Journal Business Administration: Entrepreneurship and Creative Industry Vol. 1 No. 2 (2022): Journal Business Administration: Entrepreneurship and Creative Industry ]]>
Publisher : <![CDATA[Talenta Publisher ]]>
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DOI: 10.32734/jba.v1i2.9556
<![CDATA[Dalam rangka menghadapi persaingan bisnis, maka diperlukan strategi bersaing yang tepat agar sebuah bisnis dapat bertahan. Tujuan dari penelitian ini adalah untuk merumuskan strategi bersaing yang tepat untuk Hotel Soliga dalam menghadapi persaingan industri perhotelan di Kota Gunungsitoli. Metode penelitian yang digunakan adalah kualitatif deskriptif dimana data diperoleh dengan melakukan wawancara. Penelitian ini menggunakan pendekatan Resource Based View untuk menganalisis lingkungan internal dan pendekatan Porter’s Five Forces untuk menganalisis lingkungan eksternal dan dirumuskan dalam Matriks SWOT. Hasil dari pendekatan Resource Based View yaitu Hotel Soliga memiliki kekuatan dalam hal modal, lokasi, differensiasi produk, reputasi, pembagian tugas, dan pengelolaan data serta kelemahan dalam hal fasilitas dan tanggung jawab sosial. Dari pendekatan Porter’s Five Force ditemukan hal yang menjadi peluang yaitu tingkat loyalitas, sikap dan potensi pesaing, daya tawar pemasok serta yang menjadi ancaman yaitu jumlah pesaing dan produk pengganti. Setelah dianalisis menggunakan Matriks SWOT, maka dirumuskan strategi bersaing untuk Hotel Soliga adalah Strategi Intensif Penetrasi Pasar dan Pengembangan Produk serta Strategi Diversifikasi Konsentrik.]]>
<![CDATA[PENGARUH PENERAPAN EXPERIENTIAL MARKETING STRATEGY DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN (Studi Pada Pelanggan Junction Cafe Medan) ]]>
<![CDATA[Ningrum, Safelinda Setya]]>;
<![CDATA[Mardhiyah, Ainun]]>;
<![CDATA[Simanjorang, Feronica]]>
<![CDATA[ Journal Business Administration: Entrepreneurship and Creative Industry Vol. 1 No. 2 (2022): Journal Business Administration: Entrepreneurship and Creative Industry ]]>
Publisher : <![CDATA[Talenta Publisher ]]>
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DOI: 10.32734/jba.v1i2.9557
<![CDATA[Penelitian ini dilatarbelakangi oleh ketatnya persaingan dalam industri kuliner sehingga para pelaku usaha didorong untuk menerapkan beragam strategi untuk menarik minat konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh experiential marketing dan kepuasan pelanggan yang diterapkan oleh Junction Café terhadap loyalitas pelanggan. Penelitian ini menggunakan metode penelitian kuantitatif. Populasi didalam penelitian ini adalah pelanggan Junction Café dan sampel yang diambil sebanyak 100 responden. Teknik pengambilan sampel dalam penelitian ini adalah purposive sampling. Metode pengumpulan data menggunakan metode kuesioner yang diukur dengan menggunakan skala Likert. Metode analisis yang digunakan dalam penelitian ini adalah uji asumsi klasik, analisis regresi linier berganda, analisis korelasi berganda, dan uji hipotesis dengan menggunakan SPSS. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh experiential marketing dan kepuasan pelanggan terhadap loyalitas pelanggan dengan taraf signifikan sebesar 0,000. Hasil penelitian ini juga menunjukkan bahwa variabel independen experiential marketing dan kepuasan pelanggan secara bersama-sama dapat menjelaskan variabel dependen yaitu loyalitas pelanggan sebesar 43,9%.]]>
<![CDATA[PENGARUH BEAUTY VLOGGER TERHADAP MINAT BELI PRODUK EMINA (Studi Pada Konsumen Emina di Plaza Medan Fair) ]]>
<![CDATA[Limbong, Gloria Virginta]]>;
<![CDATA[Safrin, Feby Aulia]]>;
<![CDATA[Marpaung, Nicholas]]>
<![CDATA[ Journal Business Administration: Entrepreneurship and Creative Industry Vol. 1 No. 2 (2022): Journal Business Administration: Entrepreneurship and Creative Industry ]]>
Publisher : <![CDATA[Talenta Publisher ]]>
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DOI: 10.32734/jba.v1i2.9558
<![CDATA[Minat beli mencerminkan tingkat kepercayaan konsumen ketika memutuskan untuk membeli produk tersebut. Tingginya minat beli tentu saja akan membawa dampak positif bagi perusahaan. Salah satu cara baru untuk meningkatkan minat beli adalah dengan beauty vlogger. Beauty vlogger diyakini dapat membantu perusahaan untuk mengenalkan produk dengan cara yang lebih menarik. Salah satu produk kosmetik yang menggunakan jasa beauty vlogger adalah Emina. Peneliti tertarik untuk melakukan penelitian yang bertujuan mengetahui pengaruh beauty vlogger terhadap minat beli kepada konsumen Emina. Bentuk penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatif dengan pendekatan asosiatif. Populasi pada penelitian ini adalah seluruh konsumen yang pernah membeli dan menggunakan produk Emina di Plaza Medan Fair. Pengambilan sampel pada penelitian ini menggunakan metode purposive sampling dengan jumlah responden sebanyak 100 responden. Pengumpulan data dilakukan dengan menyebarkan kuesioner secara online melalui google form dan data sekunder yaitu buku, jurnal, skripsi dan internet. Hasil penelitian ini menggunakan uji signifikan parsial (uji t) menunjukkan bahwa beauty vlogger berpengaruh secara signifikan terhadap minat beli. Berdasarkan perhitungan dengan koefisien determinasi diperoleh nilai R 72,3%, Sedangkan 27,7 dipengaruhi oleh faktor diluar penelitian ini. Hal ini menunjukkan bahwa variabel Beauty Vlogger secara parsial mempengaruhi minat beli.]]>
<![CDATA[EFEKTIVITAS PENGENDALIAN INTERNAL DENGAN PENERAPAN SISTEM INFORMASI AKUNTANSI (SIA) PENJUALAN ]]>
<![CDATA[Repa, Reren Yolanda]]>;
<![CDATA[Nainggolan, Karlonta]]>;
<![CDATA[Adlina, Hafizah]]>
<![CDATA[ Journal Business Administration: Entrepreneurship and Creative Industry Vol. 1 No. 2 (2022): Journal Business Administration: Entrepreneurship and Creative Industry ]]>
Publisher : <![CDATA[Talenta Publisher ]]>
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DOI: 10.32734/jba.v1i2.9559
<![CDATA[The study is aimed at seeing how corporate incomes are applied and whether the implementation of sales increases the effectiveness of internal controls. The study USES descriptive and decryptive qualitative research with the questionnaire as his instrument. Data collection techniques through observation and interview activities. The process of data analysis is done using data normality tests and simple linear regression tests. The result of data analysis is known that its significance value (sig) is as great 0,803 Bigger than 0,05, therefore, h0 received is denied, which means that "the adoption of sia (x) does not increase the effectiveness of internal control (y) 0.002, This means that variables (application) of variables are numerical 2% While the rest is affected by other variables, the result can be concluded that the application of sia (x) affects internal control (y) with total relationships 2% as for 98%Â Internal control is linked to other uninspected variables.]]>
<![CDATA[Strategi Digital Marketing Dalam Meningkatkan Kunjungan Wisatawan Objek Wisata Tebing Breksi Pasca-Pandemi ]]>
<![CDATA[Nasution, Faiz Albar]]>;
<![CDATA[Citra Safira]]>;
<![CDATA[Yofiendi Indah Indainanto]]>
<![CDATA[ Journal Business Administration: Entrepreneurship and Creative Industry Vol. 2 No. 1 (2023): Journal Business Administration: Entrepreneurship and Creative Industry ]]>
Publisher : <![CDATA[Talenta Publisher ]]>
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DOI: 10.32734/jba.v2i1.10744
<![CDATA[Pandemi Covid 19 menyebabkan terjadinya perubahan besar di semua sektor, termasuk pariwisata. Kegiatan pariwisata yang berkaitan dengan kunjungan langsung wisatawan ke objek wisata menjadi turun secara signifikan akibat adanya kebijakan pemerintah mengenai pembatasan sosial berskala besar. Pemanfaatan teknologi informasi berbasis digital menjadi salah satu cara pihak pengelola objek wisata dalam melakukan komunikasi pemasaran berbasis digital. Penelitian ini membahas tentang penerapan media digital sebagai bagian dari strategi digital marketing dalam meningkatkan kunjungan wisatawan ke objek wisata Tebing Breksi dengan menggunakan pendekatan deskriptif kualitatif dalam bentuk analisis SWOT (strength, weakness, opportunity, thread). Sumber pengumpulan datanya adalah primer, yakni wawancara dengan pihak pengelola, dan sekunder melalui observasi di media sosial dan website resmi Tebing Breksi. Berdasarkan hasil penelitian menunjukkan bahwa Wisata Tebing Breksi memanfaatkan website, media sosial, dan aplikasi Visiting Yogyakarta sebagai media pemasaran digital, baik dalam bentuk informasi hingga reservasi. Pihak pengelola menggunakan teknik pemasaran digital seperti mengunggah gambar dan video di media sosial serta teknik story telling di website resmi, meskipun website ini jarang diperbaharui. Hal ini dilakukan untuk mengurangi ancaman dari pesaing- pesaing potensial mengingat Kawasan Wisata Tebing Breksi juga memiliki banyak objek wisata lain.]]>
<![CDATA[Konflik Interorganizational System (IOIS) Pada Organisasi : Studi Kasus Pada Industri Outsourcing ]]>
<![CDATA[Nugroho, Chrismantya Dwi Satriya]]>
<![CDATA[ Journal Business Administration: Entrepreneurship and Creative Industry Vol. 2 No. 1 (2023): Journal Business Administration: Entrepreneurship and Creative Industry ]]>
Publisher : <![CDATA[Talenta Publisher ]]>
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DOI: 10.32734/jba.v2i1.10817
<![CDATA[ABSTRACT: Adoption of IOIS often causes conflicts in both corporate and partner relationships, this is due to unequal interests, corporate culture and corporate resources. The outsourcing industry is faced with different business partner models, both in terms of business processes and resources, which is a challenge in IOIS integration. This study aims to determine the conflict in IOIS adoption in the outsourcing industry with the complexity of IOIS integration as well as identifying potential new conflicts in Interorganizational studies. The outsourcing industry, which is faced with different partner business models both in terms of business processes and resources, is a challenge in IOIS operations, especially in diverse organizational governance, create system support and information technology that can lead to bad IOIS adoption if there is no intensity of communication and agreement. This study is a case study research with a qualitative approach, which is a process of research and understanding to investigate a phenomenon and problem. It is known that the standard operating procedure (SOP) is considered to be difficult for partners and disrupts IOIS integration so that it can cause some alliances not to want to use IOIS services. However, from a technical point of view, the absence of an SOP will affect the quality of the data/input obtained, thereby affecting the resulting output. Differences in viewpoints and interests between CEOs and CIOs are at the root of a series of interlocking conflicts.]]>
