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Feronica Simanjorang
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Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Jl. Dr. A. Sofian No.1A, Padang Bulan, Kec. Medan Baru, Kota Medan, Sumatera Utara 20222
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Journal Business Administration (JBA): Entrepreneurship and Creative Indutry
Published by Universitas Sumatera Utara
ISSN : -     EISSN : 29634377     DOI : -
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Journal Business Administration: Entrepreneurship and Creative Industry is a journal that is held by the Business Administration Study Programme which is under the Faculty of Social and Political Sciences (FISIP), University of North Sumatera. General Scope This journal focuses on a critical look at business issues that include entrepreneurship and creative industries. Given that studies on entrepreneurship and creative industries have become an important issue to discuss. Spesific Scope The focus of this journal is issues related to social, economic, political, and cultural as well as various related aspects. The scope of the theme includes: 1. Business analysis; 2. Entrepreneurship/Innovation; 3. Creative industry analysis; 4. Small Medium Entreprise (SMEs); 5. Human Resource Management; 6. Strategic management analysisi; 7. Tourism analysis The main objective of this journal is to encourage the emergence of various studies and critical thinking about social, economic, political and cultural studies in business related to entrepreneurship and creative industries. All articles in this journal will be reviewed by academically competent experts.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 39 Documents
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The Effect of Self Service Technology and Perceived Enjoyment on Interest in Reusing Self-Ordering Kiosk on Gen-Z in Medan City Jeremi Siagian; Hafiza Adlina
Journal Business Administration: Entrepreneurship and Creative Industry Vol. 3 No. 1 (2024): Journal Business Administration: Entrepreneurship & Creative Industry
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jba.v3i1.14770

Abstract

Technological developments in the food and beverage industry sector triggered by the Covid-19 pandemic have been presented by McDonalds to maintain distance by utilizing the role of self-service technology that prevents direct contact with employees and utilizes the performance of the self-ordering kiosk. Perceived enjoyment is also needed to increase GenZ's desire to have an interest in reusing the self-ordering kiosk at McDonald's. This study aims to determine the effect of self-service technology and perceived enjoyment on interest in reusing the self-ordering kiosk at Gen-Z McDonald's in Medan City. The method used is quantitative by involving 100 Gen-Z people as samples. The results of this study indicate that self-service technology and perceived enjoyment have a significant effect on the interest in reusing the self-ordering kiosk at Gen-Z McDonald's in Medan City by 81.9%. This means that the role of self-service technology and perceived enjoyment felt by Gen-Z is very well realized, although it is still necessary to improve the performance of the self-ordering kiosk in order to have an interest in reusing the self-ordering kiosk. 
Economics and Business Students' Buying Interest in Eco-Friendly Products: An Analysis of AJZEN's Economic Sociology Harahap, Rahma Hayati; Simangunsong, Cindy Claudya; Marpaung, Nahwa Zainab
Journal Business Administration: Entrepreneurship and Creative Industry Vol. 3 No. 1 (2024): Journal Business Administration: Entrepreneurship & Creative Industry
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jba.v3i1.15346

Abstract

In this era of globalization, consumers are increasingly aware of environmental issues. Consumer behaviour towards environmentally friendly products is a concern in economic sociology. The writing of this article aims to explore the analysis of economics students' behaviour towards environmentally friendly products. This research uses a literature study method, which will involve analysing data from several economics and bussines students in various universities. Environmental awareness, knowledge of environmentally friendly products, economic factors, and social factors are important factors in the decision making of a consumer. Economics and business students as consumers who are aware of environmental issues tend to choose environmentally friendly products. This is of course also influenced by economic factors and consumer social factors. The results of this study provide knowledge in understanding the consumer behaviour of economics and bussines students towards environmentally friendly products. The practical implication of this research is that environmentally friendly product companies targeting economics and bussines students need to consider factors that will influence consumer decision making, including effective and efficient pricing and promotion.
The Effect of Perceived Organizational Support and Work Life Balance on Employee Job Loyalty at PT Alamjaya Wirasentosa Luvia Mardana; Simanjorang, Feronica
Journal Business Administration: Entrepreneurship and Creative Industry Vol. 3 No. 2 (2024): Journal Business Administration: Entrepreneurship & Creative Industry
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jba.v3i2.16360

Abstract

Human resources are a supporting factor in achieving organizational goals and also the most valuable asset in the organization. Good human resource management will be advantageous to the business. Human resources have a very important role in the wheels of industry and organization because human resources are the main driving force for all resources in an industry and organization. This study's research methodology is quantitative research with an associative approach. Sampling was done through simple random sampling technique with 68 respondents as samples. The investigation's findings demonstrate that the variables of perceived organizational support and work life balance have a significant effect on employee job loyalty and all independent variables simultaneously affect employee job loyalty. The coefficient of determination test shows that there is a fairly close relationship between perceived organizational support and work life balance on employee work loyalty with an R value of 0.653. Through the adjusted R square value, it is also recognized that the variable between perceived organizational support and work life balance contributes 40.9%, to the remaining employee work loyalty variable of 59.1% which is influenced by other variables not discussed in this study.
The Effect of Perceived Ease, Perceived Benefits, and Sales Promotion on Intention to Use with Consumer Behavior as a Moderating Variable in Using Digital Wallets Hulu, Gracelin Nonifati; Manulang, Dea Lonita; Gultom, Parapat
Journal Business Administration: Entrepreneurship and Creative Industry Vol. 3 No. 2 (2024): Journal Business Administration: Entrepreneurship & Creative Industry
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jba.v3i2.16391

Abstract

This study aims to determine the effect of perceived convenience, perceived benefits, and sales promotions on intention to use and consumer behavior in using digital wallets in Medan. Perceived convenience, perceived benefits and sales promotion as independent variables, while intention to use as the dependent variable. This study uses a type of quantitative research, data processing methods using the SmartPLS 4.0 (Partial Least Square) program. The population of this study were all digital wallet users in Medan. The sample was determined by the purpose sampling method, with a sample of 100 respondents. The sample used is Digital Wallet users in Medan. The results of this study indicate that the perceived usefulness variable has no significant effect, while the benefit variable and sales promotion have a significant effect on the intention to use a Digital Wallet.
Increased Productivity of Regional Potential-based MSMEs through Partnership Development Dirbawanto, Nana Dyki
Journal Business Administration: Entrepreneurship and Creative Industry Vol. 3 No. 2 (2024): Journal Business Administration: Entrepreneurship & Creative Industry
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jba.v3i2.17404

Abstract

The current existing condition in Labuhanbatu Regency, where the number and performance of SMEs are not yet competitive enough, especially in the digital market which currently holds significant influence in the buying and selling process of SME products. There is a need for further training related to digital transformation, considering that technology now plays a crucial role in SME development. This research aims to examine the average productivity index of SMEs in Labuhanbatu, the region's potential, and partnership strategies in Labuhanbatu Regency. The study employs average index analysis using a perception measurement scale of 1-7 on 81 SMEs in Labuhanbatu and 8 local government organizations, as well as a SWOT analysis. Based on the Strengths, Weaknesses, Opportunities, and Threats analysis, SMEs in Labuhanbatu have strengths such as optimized production, adequate local potential, support programs for SMEs, and fairly good SME skills. Weaknesses include limited production support equipment and inadequate marketing networks. Opportunities for SMEs include the growth of SME industries, supportive skills training programs, improved communication, ease of licensing processes, and non-burdensome taxes for businesses. Meanwhile, threats include unstable product prices, inadequate financial support from local government, and insufficient marketing awareness efforts by the local government.
ANALYSIS OF SALES VOLUME THROUGH THE UTILIZATION OF SHOPEE AND TIKTOK SHOP Adzra Ashila
Journal Business Administration: Entrepreneurship and Creative Industry Vol. 3 No. 2 (2024): Journal Business Administration: Entrepreneurship & Creative Industry
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jba.v3i2.17760

Abstract

The development of technology and telecommunications caused by globalization requires entrepreneurs to change their marketing strategies in order to keep up with the changes. The marketing strategy in question is digital marketing. Digital marketing techniques include many things, such as content marketing, social media marketing, email marketing, and search engine optimization (SEO). This research aims to determine the effect of Shopee and TikTok Shop on sales volume in a business. This research uses descriptive qualitative methods, the data collection techniques used are interviews, observation, and documentation, researchers want to analyze how the sales volume of Denisa Fashion Shop when utilizing digital marketing strategies with Shopee and TikTok Shop as the media. The results of this study indicate that the use of these two applications provides positive results because it can increase sales volume followed by increased business profits.
Strategy Studies Tiered Value Chain By Samsung In The Era of Global Competition Simanjuntak, Shimon
Journal Business Administration: Entrepreneurship and Creative Industry Vol. 3 No. 2 (2024): Journal Business Administration: Entrepreneurship & Creative Industry
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jba.v3i2.17789

Abstract

In the era of globalization, the smartphone industry has become one of the most competitive and dynamic sectors in the world. This paper aims to examine the tiered value chain as a strategy undertaken by Samsung with its suppliers in global market competition. This research uses descriptive qualitative research methods through literature studies from various sources relevant to the case study discussed. The result of this research is that Samsung chose to produce its own smartphones due to several factors. First, Samsung smartphone products have complex specifications, making it difficult for suppliers to produce them independently. Second, Samsung's smartphone products are difficult to codify, which means they are difficult to document and communicate clearly to suppliers. Third, the capability or ability of suppliers to produce smartphones that comply with Samsung's standards is considered low. Thus, the hierarchy value chain strategy implemented by Samsung in its smartphone production value chain aims to maintain control over the production process and maintain the quality of the products produced, so that it can compete effectively in the global market
The Role of Artificial Intelligence in Enhancing Business Innovation and Creativity in the Cosmetics Industry of Dubai Hardjono, Retno Kusumastuti
Journal Business Administration: Entrepreneurship and Creative Industry Vol. 4 No. 1 (2025): Journal Business Administration: Entrepreneurship & Creative Industry
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jba.v4i1.17962

Abstract

The role that artificial intelligence can play in enhancing business innovation and creativity in the cosmetic industry in Dubai is considered. Amongst many key factual problems faced by this industry, there is personalization, supply chain optimization, formulation of products, marketing, and branding—issues that remain ethical and private. The conceptual problems addressed are related to the balance between creativity and automation, data quality, and bias, interdisciplinary collaboration, and change management. It aims to understand how AI-powered solutions can contribute to addressing these challenges and serve as a driver of innovation in the cosmetics sector of Dubai. This paper considers previous related literature about AI applications in multiple business functions and some conceptual framework that links AI to creativity and innovation. In this regard, a mixed-method approach will utilize questionnaires, interviews, and case studies to analyze the interlinkages between AI adoption, AI capabilities, data-driven decision making, and cognitive augmentation as they influence firm innovation and creativity. The research is likely to be of benefit to Dubai Cosmetics Firms with critical insights; at the same time, it will complement existing literature on how emerging technologies can help instill innovation in business activity.
Reassessing Payment Methods in E-Commerce: Why Consumers Prefer Cash on Delivery Nasution, Muhammad Dharma Tuah Putra; Surya, Dwi Hadi
Journal Business Administration: Entrepreneurship and Creative Industry Vol. 4 No. 1 (2025): Journal Business Administration: Entrepreneurship & Creative Industry
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jba.v4i1.19089

Abstract

This study investigates the determinants of Cash on Delivery (COD) adoption in e-commerce through the lens of the Theory of Planned Behavior (TPB). Specifically, it examines the roles of perceived convenience, prior experience, and perceived security in shaping consumer behavior. COD remains a critical payment method in emerging markets where digital infrastructure is limited, and trust in online payment systems is low. The study proposes a quantitative framework involving a sample of 563 e-commerce users to test the hypothesized relationships. Measurement items are adapted from established scales, and Partial Least Squares Structural Equation Modeling (PLS-SEM) will be employed for data analysis. The anticipated findings are expected to contribute to consumer behavior literature by offering insights into the psychological and practical drivers of COD adoption. Furthermore, the study aims to provide actionable recommendations for e-commerce platforms to optimize payment strategies in trust-deficient environments.
The Relationship between Brand Personality and Brand Loyalty: An Empirical Literature Review Haryaji Catur Putera Hasman
Journal Business Administration: Entrepreneurship and Creative Industry Vol. 4 No. 2 (2025): Journal Business Administration: Entrepreneurship & Creative Industry
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jba.v4i2.20860

Abstract

This study aims to examine the relationship between brand personality and brand loyalty based on empirical research published in the last five years. The review was conducted using a focused narrative literature review approach, analyzing ten scholarly articles obtained from accredited national and international journals. Inclusion criteria included articles published between 2019 and 2024, empirical studies based on primary data, full-text availability, and a clear focus on the relationship between brand personality and brand loyalty. The findings reveal that, in general, brand personality has a positive influence on brand loyalty, either directly or indirectly through mediating variables such as brand trust, brand satisfaction, brand equity, self-congruity, and customer brand identification. Several brand personality dimensions, such as sincerity, competence, and ruggedness, were found to have a stronger effect on brand loyalty compared to other dimensions. These results highlight the strategic importance of brand personality management in fostering customer loyalty. This review is expected to serve as a conceptual reference for researchers and marketing practitioners in understanding the dynamics between brand character and consumer loyalty in an increasingly competitive brand landscape.

Page 3 of 4 | Total Record : 39

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