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Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi
Published by Asosiasi Riset Ekonomi dan Akuntansi Indonesia
ISSN : 30255899     EISSN : 30254728     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Ilmu bidang Ekonomi dan Akuntansi, sebagai media bagi para dosen, guru, peneliti dan para praktisi dalam bidang Ekonomi dan Manajemen
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 254 Documents
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Pengaruh Citra Perusahaan dan Pemasaran Relasional Terhadap Keputusan Pembelian Mobil Wiki Nofianada
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 4 (2024): Juli : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i4.812

Abstract

This study aims to find out how the influence of corporate image and relational marketing on consumer purchase decisions. The sample in this study is 78 people who use CV services. Zia car Banda Aceh. This study is a survey research with a quantitative approach, using the multiple linear regression analysis method with the help of the SPSS program. The results of this study show that the corporate image (,X-1.) has a positive influence and a significant level below 0.05, namely (0.00 < 0.05) or ,H-a . is accepted on the consumer's purchase decision (Y) on CV. Zia of Banda Aceh car partially (ttable > tcal value or 4,512 > 1,664). Relational marketing (,X-2.) has a positive influence and a significant level below 0.05 namely (0.015 < 0.05) or ,H-a . is accepted on the consumer's purchase decision (Y) on CV. Zia of Banda Aceh car partially (tcount value > ttable or 2,492 1,664). The most dominant variable has an influence on consumer purchase decisions (Y) on CV. Zia car Banda Aceh is a variable of the company's image (,X-1.) with a ttable > tcount value or 4,512 > 1,664 and the smallest significant value 0.00. The results of the F test show that the variables of company image (,X-1.) and relational marketing (,X-2.) together have a positive and significant effect on consumer purchase decisions (Y) on CV. Zia car Banda Aceh. Based on the results of the research, the author suggests that the quality of service can be improved and maintained so that consumers are not disappointed with the service and consumers will be loyal to continue buying used cars at CV. Zia Car Banda Aceh.
Pengaruh Current Ratio, Debt to Asset Ratio, dan Total Asset Turn Over terhadap Net Profit Margin: Studi Empiris pada Perusahaan Sub Sektor Retail yang Terdaftar di Bursa Efek Indonesia Periode 2019-2022 Hermawan Wihardja; Rachmat Arif
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 5 (2024): September : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i5.816

Abstract

This study aims to determine the effect of Current Ratio, Debt to Asset Ratio and Total Asset Turn Over on Net Profit Margin. The data used in this study is secondary data with a population of retail sub-sector companies listed on the Indonesia Stock Exchange with the observation year 2019 - 2022, totaling 31 companies. The sampling technique used in this study was purposive sampling method with data analysis using multiple linear regression methods and using the Statistical Package for the Social Sciences (SPSS) version 22 program and Microsoft Excel for Windows 2019. The results of this study indicate that Current Ratio, Debt to Asset Ratio and Total Asset Turn Over affected Net Profit Margin with a coefficient of determination (R2) of 83.3% and the rest is influenced by other variables not studied in this study.
Pengaruh Input Data Penjualan dan Pemahaman Karyawan tentang Penggunaan Aplikasi Accurate terhadap Pengelolaan Manajemen pada Perusahaan Depo Lakban Surabaya Ananda Nurhadi Syaifulloh; Iswati Iswati; Anis Fitriyasari; Arief Widjadmoko
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 5 (2024): September : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i5.817

Abstract

This study aims to analyze the impact of the Accurate application on the efficiency of sales data input at Depo Lakban Surabaya. The research method used is quantitative with a questionnaire as the data collection instrument. The validity test results show that all statement items are valid, with correlation values greater than the critical value. The instrument's reliability was tested using Cronbach's Alpha, which showed a value of 0.945 > 0.600, indicating that the instrument is reliable. The normality test showed that the data is normally distributed with a significance value of 0.143 > 0.05. The regression results show that the Accurate application (X1) has a coefficient of 0.364 with a significance value of 0.005 < 0.05, while another factor (X2) has a coefficient of 0.673 with a significance value of 0.003 < 0.05. The obtained regression equation is Y = 0.901 + 0.364X1 + 0.673X2. The t-test and F-test show that both independent variables significantly influence the efficiency of sales data input. This research concludes that the use of the Accurate application has an influence on the management of sales data input at the Surabaya Lakban Depo Company. And the understanding of Depo Lakban Surabaya employees also influences the company's management.
Pengaruh Profitabilitas, Likuiditas, Ukuran Perusahaan dan Risiko Bisnis terhadap Struktur Modal (Studi Empiris Pada Perusahaan Property dan Real Estate yang Terdaftar di Bursa Efek Indonesia Periode 2019-2023) Alia Aprilia; Retno Fuji Oktaviani
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 5 (2024): September : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i5.822

Abstract

The purpose of this study is to analyze the profitability, liquidity, size of the company, and business risk to the capital structure. The study consists of four independent variables: profitability that is proxy with Return on Equity, liquidity that is Proxy with Current Ratio, Firm Size, and Business Risk proxy in BRSIK, and for the dependent variable: Capital Structure measured with Debt to Equity Ratio. In this study there were 41 companies meeting the criteria of 92 total observations with research objects on property and real estate companies registered in the BEI in the period 2019-2023. The methods used in this study consist of Classical Assumption Test, Correlation Coefficient Analysis Test, Dual Linear Regression Analysis Trial, Determination Analysis (R2), F Test and T Test. While the data analysis method used is double linear regression with a significance of 0.05 using Statical Product and Service Solution (SPSS) Version 22.0. The results of this study indicate that profitability does not have a significant effect on the Capital Structure. Liquidity has a positive and significant impact on Capital Structures. The size of the Company has a significant and positive impact on capital Structure and Business Risk has a negative and non-significant effect on capital structure.
Peranan Sektor Kelautan dan Perikanan terhadap Pendapatan Asli Daerah (PAD) Kabupaten Fakfak Randi Gandi Patiran
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 5 (2024): September : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i5.824

Abstract

In the Outline of the State Direction in Chapter IV of the Sixth Phase of Five-Year Development, part F of the economic field point 2, it is said that "Marine and Fisheries Development is continued and more directed towards efforts to increase income and more directed at increasing the income and living standards of fishermen and advancing the level of quality of life in coastal villages through increasing the diversification of fish production to meet food and nutrition needs and increase export value. Marine and fisheries development in Fakfak Regency during the first long-term development has shown positive results that can be shown by a fairly high increase in production accompanied by an increase in community fish consumption, an increase in fishermen's income for the community, an increase in inter-island and export fish marketing, an expansion of employment and business opportunities in the marine and fisheries sector. This study aims to find out how the marine and fisheries sector affects the increase in Regional Original Revenue (PAD) of Fakfak Regency and to find out the impact of regional levies on the receipt of Daserah Original Revenue for the Marine and Fisheries Sector of Fakfak Regency. The research method used is a qualitative research method. Seeing the existing reality, the marine and fisheries sector has maximally made breakthrough efforts according to its role in order to increase Regional Original Revenue (PAD) as capital in regional development.
Faktor Yang Mempengaruhi Keputusan Pembelian Konsumen Skincare Melaui E-Commerce Pada Remaja Musⅼim di Kabupaten Brebes Sri Wiyanti; Ary Kusmanto
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 5 (2024): September : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i5.828

Abstract

The aim of this research was to examine the impact of infⅼuencer support, and saⅼes advertising materiaⅼ on the purchase choices. The hypothesis posited in this research is that infⅼuencers, and advertising materiaⅼ have a favorabⅼe impact on customer purchase choices skincare products. The research incⅼuded a totaⅼ of 87 respondents who were seⅼected via purposive sampⅼing, specificaⅼⅼy purposive sampⅼing. The data coⅼⅼecting approach invoⅼves the use of questionnaires and the anaⅼysis of data using SPSS. This anaⅼysis incⅼudes doing vaⅼidity tests, reⅼiabiⅼity tests, cⅼassicaⅼ assumption tests, muⅼtipⅼe ⅼinear regression anaⅼysis, and hypothesis testing using t tests, F tests, and R2. The research findings indicate that the independent variabⅼes, nameⅼy Infⅼuencers, have a favorabⅼe impact on purchase choices. Advertising materiaⅼ has a beneficiaⅼ infⅼuence on buying choices. The test resuⅼts indicate that the adjusted R-squared vaⅼue for the independent variabⅼes infⅼuencer, and advertising content on purchasing decisions is 0.577. This suggests that 57.7% of the variation in the purchasing decision variabⅼe can be expⅼained by the independent variabⅼes infⅼuencer, and advertising content. However, 42.3% of the outcome is affected by other factors, such as the quaⅼity of the goods, its ⅼocation, brand, and trust.
Pengaruh Brand Image dan Kualitas Produk Terhadap Keputusan Pembelian Minuman Esteh Indonesia di Kecamatan Kedamean Kabupaten Gresik Idayani Agustina; Is Fadhilah
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 5 (2024): September : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i5.831

Abstract

The beverage industry is becoming increasingly competitive, making it crucial for businesses to establish a strong brand image and product quality to attract consumers. This study aims to analyze the influence of brand image and product quality on purchase decisions for Esteh Indonesia drinks. A quantitative research method was employed, untilizing non-probability sampling techniques. Data was collected through questionnaires distributed to 50 respondets in Kedamean District, Gresik Regency. Multiple linear regression analyseswas used as the data analysis technique. The findings revealed that brabd image has a positive impact on purchase influence, while product quality does not have a significant positive impact on purchase decisions for Esteh Indonesia drinks. However, the influence of brand images was found to be stronger than that of product quality. These findings suggest that Esteh Indonesia should maintain its brand image and enhance product quality to reinforce consumer purchase decisions. additionally, Esteh Indonesia should cultivate a positive brand image through various marketing strategies to enchance brand appeal among costumers.
Pengaruh Perubahan Kurs terhadap Return Saham Sektor Perbankan pada Masa Covid 19 Sevanya Eunike Lado; Maria Indriyani Hewe Tiwu; Novi Theresia Kiak
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 5 (2024): September : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i5.832

Abstract

The aim of this research is to determine the influence of Covid 19 which has an impact on the depreciation of the rupiah against the US dollar which then has an impact on stock prices. The case study in this research is the share price of the banking sector in the Indonesia Stock Exchange from March 1 to August 31, 2020. The population taken in this research is the banking sector listed on the Indonesian Stock Exchange. The sampling method used purposive sampling so that the number of samples obtained was 4 companies which are state-owned banking companies. Data collection is carried out by documenting data that has been published by the Indonesian Stock Exchange. Investors' reactions to information on the depreciation of the rupiah against the US dollar can be seen from the abnormal stock returns 7 days before and 7 days after information on the depreciation of the rupiah against the US dollar. The method used is the Event Study method with One Sample T-Test and Paired Test data analysis techniques.The conclusion from the results of research and data analysis from 4 state-owned banking companies listed on the Indonesia Stock Exchange during the window period is that it was found that there was no difference in Average Abnormal Return before the depreciation of the rupiah against the United States dollar (event) and after the depreciation of the rupiah against the United States dollar (event). And the paired t-test analysis shows that stock prices before the event do not affect stock prices after the event. This result shows that this market is a semi-strong market according to the Efficiency Market Hypothesis theory.
Pengaruh Kinerja Keuangan, Asimetri Informasi, dan Manajemen Laba terhadap Harga Saham Perusahaan Perbankan yang Terdaftar di BEI Tahun 2020-2022 Rizqullazid Mufiddin; Dharmayanti Pri Handini; Nasharuddin Mas
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 5 (2024): September : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i5.839

Abstract

This study aims to analyze the effect of financial performance proxy Debt to Equity Ratio, information asymmetry, and earnings management on stock prices in banking sector companies listed on the Indonesia Stock Exchange for the period 2020-2022. The method used in this study is an explanatory method with a quantitative approach. While for the sampling technique itself using purposive sampling with a selected sample of 34 companies. For research analysis, namely using descriptive statistical analysis, classical assumption tests, multiple linear regression analysis, and hypothesis testing. From the results of the study, it can be concluded that financial performance with the Debt to Equity Ratio proxy does not have a significant partial effect on stock prices, information asymmetry has a negative and significant partial effect on stock prices, earnings management does not have a significant partial effect on stock prices, and financial performance, information asymmetry, and earnings management do not significantly affect stock prices simultaneously.
Faktor yang Mempengaruhi Keputusan Pembelian Konsumen Skincare Melaui E-Commerce pada Remaja Muslim di Kabupaten Brebes Sri Wiyanti; Ary Kusmanto
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 5 (2024): September : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i5.842

Abstract

The aim of this research was to examine the impact of infⅼuencer support, and saⅼes advertising materiaⅼ on the purchase choices. The hypothesis posited in this research is that infⅼuencers, and advertising materiaⅼ have a favorabⅼe impact on customer purchase choices skincare products. The research incⅼuded a totaⅼ of 87 respondents who were seⅼected via purposive sampⅼing, specificaⅼⅼy purposive sampⅼing. The data coⅼⅼecting approach invoⅼves the use of questionnaires and the anaⅼysis of data using SPSS. This anaⅼysis incⅼudes doing vaⅼidity tests, reⅼiabiⅼity tests, cⅼassicaⅼ assumption tests, muⅼtipⅼe ⅼinear regression anaⅼysis, and hypothesis testing using t tests, F tests, and R2. The research findings indicate that the independent variabⅼes, nameⅼy Infⅼuencers, have a favorabⅼe impact on purchase choices. Advertising materiaⅼ has a beneficiaⅼ infⅼuence on buying choices. The test resuⅼts indicate that the adjusted R-squared vaⅼue for the independent variabⅼes infⅼuencer, and advertising content on purchasing decisions is 0.577. This suggests that 57.7% of the variation in the purchasing decision variabⅼe can be expⅼained by the independent variabⅼes infⅼuencer, and advertising content. However, 42.3% of the outcome is affected by other factors, such as the quaⅼity of the goods, its ⅼocation, brand, and trust.

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