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Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi
Published by Asosiasi Riset Ekonomi dan Akuntansi Indonesia
ISSN : 30255899     EISSN : 30254728     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Ilmu bidang Ekonomi dan Akuntansi, sebagai media bagi para dosen, guru, peneliti dan para praktisi dalam bidang Ekonomi dan Manajemen
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 254 Documents
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Pengaruh Brand Ambassador, Brand Image dan Persepsi Harga Terhadap Keputusan Pembelian Produk Kosmetik Emina Hana Selfiana; Retno Susanti
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 5 (2024): September : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i5.777

Abstract

The aim of this research is to analyze the significance of the influence of brand ambassadors, brand image and price perceptions on purchasing decisions for Emina cosmetic products in Surakarta. This research is a survey with data types using qualitative and quantitative data. Data sources use primary data and secondary data. The population in this research are all consumers who use Emina products in Surakarta. The total research sample was 100 people with a sampling technique using purposive sampling. Data analysis uses descriptive analysis, multiple linear regression test, t test, F test and coefficient of determination test. The research results show that brand ambassadors have a significant influence on purchasing decisions for Emina cosmetic products in Surakarta, brand image has no significant influence on purchasing decisions for Emina cosmetic products in Surakarta and price perceptions have a significant influence on purchasing decisions for Emina cosmetic products in Surakarta. The F test results show a calculated F value of 38.275 with a significance value (p-value) of 0.000 < 0.05. The coefficient of determination test result (adjusted R2) is 0.530, meaning that the contribution of the independent variables to the dependent variable is 53%.
Pengaruh Pengetahuan, Kemudahan Penggunaan, dan Kemanfaatan Quick Response Code Indonesian Standart (QRIS) Terhadap Penggunaan E-Wallet : (Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Islam UIN Sumatera Utara) Hasmidar Pohan; Mustafa Kamal Rokan; M. Ikhsan Harahap
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 5 (2024): September : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i5.779

Abstract

This research aims to determine whether knowledge, ease of use and usefulness of the Quick Response Code Indonesian Standard (Qris) have a significant effect on the use of E-wallet among FEBI UIN North Sumatra students. The population used in this research were all active students in 2020-2021, Faculty of Islamic Economics and Business, UIN North Sumatra, totaling 4,878 with a sample size of 100 respondents. The sampling technique in this research used Non Probability Sampling using Purposive Sampling. The research method used is a quantitative method with multiple regression analysis, and the data collection technique is carried out by distributing questionnaires. The results of this study show that knowledge has a significant effect on the use of e-wallets among Febi UIN North Sumatra students, ease of use has a significant effect on the use of e-wallets among Febi UIN North Sumatra students, and usefulness has a significant effect on the use of e-wallets among Febi UIN Sumatra students North. Knowledge, ease of use and usefulness have a significant influence on the use of e-wallets among Febi UIN North Sumatra students.
Peran Marketing Terhadap Omset Penjualan UMKM Wita Setiawati; Sofi Mutiara Insani; Syarifah Setiana Ardiati
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 5 (2024): September : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i5.782

Abstract

This research explores the important role of marketing in increasing the sales turnover of Micro, Small and Medium Enterprises (UMKM) in Indonesia. The article outlines effective marketing strategies, including the implementation of digital marketing, branding, the right pricing strategy, and the role of promotions in attracting customers. Through a literature study, it is found that the implementation of the right marketing strategies can significantly increase the visibility of UMKM and optimise their sales performance. The results show that UMKM that adopt digital marketing can experience an increase in turnover of up to 50%. This research highlights the importance of government support and collaborative efforts to improve UMKM access to marketing training and information. It is hoped that this article provides useful insights for UMKM players and relevant stakeholders to develop more effective and sustainable marketing strategies.
Implementasi SOP Account Payable Pada Pelaporan Penerimaan Barang di Vasa Hotel Surabaya Angelita Kracibaya Nauli Panggabean
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 5 (2024): September : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i5.800

Abstract

This research aims to analyze the implementation of Standard Operating Procedures (SOP) for accounts payable in reporting goods receipts at the Vasa Hotel Surabaya. Quantitative methods are used with data collection techniques through observation, interviews and document analysis. The research results show that the implementation of SOP accounts payable still faces several challenges, especially in terms of completeness of Receiving Report documents and coordination between departments. This research provides recommendations for improving process efficiency and compliance with existing SOPs.
Perubahan Kombinasi Bisnis Implementasi Dan Dampak PSAK 22 Terhadap Kinerja Keuangan Perusahaan Silmi Humaira Harahap; Suci Ralita Lestari; Naufal Fauzan Hsb; Bana Ahmad Gautama
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 5 (2024): September : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i5.801

Abstract

Using a literature research methodology, this paper investigates how business combination accounting was implemented both before and after PSAK 22, which is now known as PSAK 103 on Business Combinations. This research analyzes profit margin, return on equity (ROE), and return on assets (ROA) to assess the impact of PSAK 22 on the business's financial performance. Prior to PSAK 22, businesses often employed the "purchase method" or "pooling of interest." Results from prior research indicate that ROA, ROE, and profit margins are significantly impacted by business combinations. Although financial performance is frequently improved by mergers and acquisitions, the outcomes differ among industries. This article requires a broader range of information in order to function as a reference for future study on business combinations with PSAK 22/103 case studies and more diverse variables.
Penggunaan Zahir Accounting dalam Optimalisasi Pencatatan Keuangan Dyandra Promosindo Surabaya Margareth Hasian Siagian; Oryza Tannar
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 5 (2024): September : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i5.802

Abstract

The aim of this research is to analyze the use of financial applications with Zahir accounting software implemented by PT. Dyandra Propertindo Surabaya. The benefit of this research is for all groups/parties, especially those who share the same frequency as the subject and object of research. The research method used is to carry out direct observations or observations at the company, then using the literature study method to increase the literature to match theory with findings in the field from the results of the second method, namely opinion poll interviews, to strengthen the findings from the research. The research results show that the use of financial applications based on Zahir Accounting software at PT. It can be said that Dyandra Propertindo Surabaya has been running for quite a long time and has been implemented properly and correctly in accordance with the flow and process of the application's functions. However, the company said there were still obstacles in implementing this software, mainly the internet network factor. The conclusion of this research is that PT. Dyandra benefits from using Zahir Accounting software from various aspects, including time, accuracy, effectiveness and flexibility in preparing company financial reports.
Faktor-Faktor Yang Mempengaruhi Intensi Pembelian Do Spices Aldo Wijaya; Richard Andrew
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 5 (2024): September : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i5.803

Abstract

Do Spices is an SME that produces dry marinade spices for proteins. However, the purchase intention for Do Spices has declined based on sales data from January to February 2024. Therefore, it is necessary to identify the factors influencing consumer purchase intentions so that Do Spices sales can increase again. Utilitarian and hedonic values are factors that can influence purchase intention. Hence, this study aims to test the significance of utilitarian and hedonic values on purchase intention, specifically among Do Spices consumers who bought between January and February 2024 through the Shopee app. This study uses a descriptive quantitative research design, with questionnaires distributed online, and data analysis conducted using SmartPLS version 3 and SPSS version 27. The results of the study indicate that utilitarian and hedonic values positive significantly influence the purchase intention of Do Spices.
Pengaruh Arus Kas Operasi, Debt Covenant, Ukuran Perusahaan Dan Reputasi Kantor Akuntan Publik Terhadap Konservatisme Akuntansi : Studi Empiris Pada Perusahaan Sektor Consumer Non-Cyclicals Yang Terdaftar Pada Bursa Efek Indonesia Periode 2019 - 2023 Dira Julinda Swasti; Rinny Meidiyustiani
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 5 (2024): September : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i5.805

Abstract

The purpose of the study is to determine and analyze the effect of Cash Flow Operation, Debt Covenant, Firm Size, and Public Accounting Firm Reputation on Conservatism Accountancy of consumer non-cyclicals sector companies listed on the Indonesia Stock Exchange (IDX) in the period 2019- 2023. In this study, a purposive sampling method is used, which obtained 60 companies. The data analysis used in this study is multiple linear regression analysis using SPSS software version 22 and Microsoft Excel 2019. The results of this study indicate that cash flow operation and debt covenant have a positive significant effect on conservatism accountancy. At the same time, firm size have a negative significant effect on conservatism accountancy. Then, the public accounting firm reputation has no effect on conservatism accountancy.
Pengaruh Kinerja Keuangan Terhadap Return Saham Pada Perusahaan Manufaktur Sektor Aneka Industri Yang Terdaftar di Bursa Efek Indonesia Periode Tahun 2018-2022 Elis Juliyanti Mausali; Pius Bumi Kellen; Siprianus G. Tefa
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 5 (2024): September : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i5.809

Abstract

Stock returns are the results obtained from stock investments. Financial performance is said to have a big influence on stock returns, therefore it is necessary to pay attention to information and carry out an analysis of the condition of the company's financial statements using financial ratios. The aim of this research is to determine the influence of Liquidity, Leverage, Activity and Profitability on stock returns both partially and simultaneously. The company population in this study was 15 companies and 65 samples, using secondary data and purposive sampling techniques with the results of annual financial reports of manufacturing companies in various industrial sectors listed on the BEI for the 2018-2022 period. Data analysis in this research uses descriptive analysis, classical assumption tests consisting of data normality tests, multicollinearity tests, autocorrelation tests and heteroscedasticity tests, multiple regression tests and hypothesis tests consisting of t tests, F tests and coefficient of determination tests. Based on the results of this research, it shows that liquidity and leverage have a significant effect on stock returns. Activity and profitability have no effect on stock returns. And Liquidity, Leverage, Activity and Profitability simultaneously have a significant effect on stock returns.
Pengaruh Struktur Modal, Investment Opportunity Set Dan Kepemilikan Institusional Terhadap Nilai Perusahaan: Studi Empiris Pada Perusahaan Sub Sektor Food & Beverage yang Terdaftar di BEI Periode 2019 - 2023 Arenti Tessa Berliana; Martini Martini
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 5 (2024): September : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i5.810

Abstract

The study aims to determine and analyze the effect of Capital Structure, Investment Opportunity Set adn Insstitutional Ownership on company value of Food & Beverage Sub Setor companies listed on the Indonesian Stock Exchange (IDX) from 2019 – 2023. This study usnig a puposive sampling technique and obtained 39 companies. Data analysis was conducted through multiple linear regression with SPSS version 22 and Microsoft Excel 2019. The findings reveal that Capital Structure, Investment Opportunity Set and Institutional Ownership each have a poitive and significant effect on company value.

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