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Proceeding of International Conference on Entrepreneurship (IConEnt)
Published by Universitas Pelita Harapan
ISSN : -     EISSN : 29882664     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Proceeding of International Conference on Entrepreneurship (IConEnt) berisi artikel-artikel ilmiah dari para peneliti dari lingkup internasional yang mengikuti konferensi IConEnt yang akan diadakan rutin setiap tahun oleh Fakultas Ekonomi dan Bisnis Universitas Pelita Harapan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 370 Documents
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ANTECEDENTS AND CONSEQUENCES EFFECT OF PATIENT SATISFACTION IN XYZ HOSPITAL Satyawati, Satyawati; Berlianto, Margaretha Pink
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 2 (2022): Proceedings of the 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

Purpose - This research aims to analyze the antecedents and consequences effect of patient satisfaction on patient loyalty in XYZ hospital BogorDesign/Methodology/Approach -This study used quantitative research and data collection was collected using questionnaire. The target population of this research were in patient at XYZ hospital  and willing to be respondents of this research. The number of samples were determined to be which 212 samples.  The sampling technique use was purposive sampling. Partial Least Square-Structural Equation modelling (PLS-SEM) is applied to this study.Findings - The result of data analysis showed that  quality of object, quality of  infrastructure, quality of interaction, dan quality of atmosphere have positive effect  on patient satisfaction,  Quality of process has  a negative effect on patient satisfaction. Lastly patient satisfaction have positive effect on patient loyaltyResearch Limitations/Implications - This research only focuses on hospitalized patient, limitation time and only at one hospital. The focus on this research to analyze the effect of 5Q service quality : quality of object, quality of process, quality of  infrastructure, quality of  interaction, quality of  atmosphere on patient satisfaction, and  patient satisfaction on patient loyaltyPratical Implication - The result of data analysis, XYZ hospital can improve quality of object, quality of  infrastructure, quality of  interaction, quality of  atmosphere and redesign the quality of process to increase patient satisfaction and patient loyaltyOriginality/Value - This research gives information to XYZ hospital management to make improvement and further planning how to increase service quality effort to increase  the patient satisfaction and the patient loyalty
THE EFFECT OF BRAND POPULARITY, BRAND AWARENESS, PERCEIVED QUALITY ON THE REPURCHASE INTENTION OF HYUNDAI ELECTRIC CAR Hutabarat, Zoel; Surya, Laurensius Ramadhan
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 2 (2022): Proceedings of the 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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The aim of this study to examine the relationship between brand popularity, brand awareness, perceived value, and brand loyalty on repurchase intention in Hyundai electric car consumers. This study uses quantitative research methods with purposive sampling, the owners, or users of Hyundai cars. Data collection in this study used a questionnaire distributed using a google form electronic questionnaire. The data that was collected was 203 respondents who filled in validly for 3 months from August to October 2021. The data was then processed using the SmartPLS software test tool. This study tested the validity of the indicators, the reliability of the variables and tested the form of the research model with R2, Q2, and rms tetha. The results of this study indicate that the variable brand popularity has no effect on brand loyalty, and brand awareness has no effect on repurchase intention. Meanwhile, brand awareness and perceived quality affect brand loyalty. Meanwhile, brand popularity, perceived value, and brand loyalty influence purchase intention. These results indicate that the experience of using a Hyundai car will give consumers a separate assessment so that they are more interested in buying a Hyundai electric car.
A MULTIPLE REGRESSION ANALYSIS OF TOKOPEDIA E-COMMERCE USERS’ PURCHASING DECISIONS Junianti, Stella; Yulita, Henilia; Christian, Michael
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 2 (2022): Proceedings of the 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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The goal of this research was to investigate the impact of word of mouth and brand image on purchasing decisions on the e-commerce site Tokopedia. The data used in this study is primary data collected through a questionnaire on Tokopedia e-commerce users using a purposive sampling technique. Tokopedia is one of the most popular online shopping platforms in Indonesia. Consumers will consider several factors when making purchasing decisions, including reviews from previous customers. Furthermore, consumers consider the platform's brand image. This study employs the uses and gratification theory as a foundation for communication thinking with a quantitative approach, analyzing data obtained from questionnaires distributed by the researchers and processed using the SPSS version 26 application. The findings of this study show that word of mouth has an impact on purchasing decisions and brand image. This can be demonstrated using the T and F tests to determine whether word-of-mouth and brand image influence purchasing decisions on Tokopedia's online store.
THE EFFECT OF EMPLOYEE PERFORMANCE AND WORK MOTIVATION ON WORK QUALITY DURING THE COVID-19 PANDEMIC PERIOD AT VICTORY PLUS SCHOOL Sudiantini, Dian
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 2 (2022): Proceedings of the 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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This study aims to analyze empirically the Effect of Employee Performance and Work Motivation During the Covid-19 Pandemic Period at Victory Plus School. The population in this study were employees who worked at the Victory Plus School. And the sample of this study was 80 respondents using the Simple Random Sampling method which is a random sampling of members of the population without regard to the existing strata in the population. The analysis in this study uses multiple linear analysis. The results showed that the results of the t test, employee performance variables and work motivation had a significant effect on work quality.
THE EFFECTS OF SOCIAL SUPPORT TOWARD SOCIAL COMMERCE INTENTION IN INSTAGRAM: MEDIATING ROLE OF PERCEIVED USEFULNESS, TRUST AND SUBJECTIVE NORM Albert, Adriel; Sihombing, Sabrina
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 2 (2022): Proceedings of the 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Nowadays, s-commerce has quickly become an important component of business tools, driving more individuals to access s-commerce to create new businesses and conduct transactions. This s-commerce has evolved into e-commerce, where every transaction and business is developed by the rapid usage of the internet. This research is being conducted to find out and understand the effect of negative comments appearing on the Instagram platform. The goal of this research is to build on the technology acceptance model, theory of planned behavior, and theory of reasoned action to investigate the link of variables between social support and social commerce intention, which is mediated by perceived usefulness, trust, and subjective norm. In this study, social support variables are using a second order model, which is represented by informational support and emotional support. The independent variables in this study include social support, trust, subjective norms, and perceived usefulness. The researcher employed a quantitative method and a non-probability sampling method which is purposive sampling, and the data was obtained by distributing online questionnaires using google forms. There are 30 samples obtained for preliminary testing and 260 samples taken for the actual testing, with the requirements of having an Instagram account and ever purchasing a product promoted by Instagram. The preliminary study's data are subjected to reliability and validity testing. The reliability and validity of the data obtained for the actual test are examined. Next, the data is examined using Structural Equation Modeling (SEM) to evaluate each hypothesis and generate a conclusion. As a result, all eight hypotheses are supported. This study includes managerial implications, recommendations for future research, and theoretical implications.
THE EFFECT OF STRATEGIC ORIENTATION ON THE BUSINESS PERFORMANCE OF CULINARY TRADERS IN BOGOR Setiawan, Verawati; Riza, Fahrul
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 2 (2022): Proceedings of the 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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This study aims to analyze the effect of entrepreneurial orientation, growth orientation, and market orientation on the business performance of food and beverage business actors in Bogor with brand orientation as an intervening variable. The sample used in this study were all culinary traders in Suryakencana Bogor culinary tourism totaling 97 respondents. This study uses quantitative data analysis methods, the data analysis technique used is Partial Least Square-Structural Equation Modeling (PLS-SEM) using software SmartPLS version 3.3.9. The results of the analysis carried out stated that entrepreneurial orientation and growth orientation had a positive and significant effect on business performance. Market orientation is not having significant effect on business performance. Brand orientation has no mediating effect on entrepreneurial orientation, growth orientation, and market orientation on business performance.
EFFECT OF POPULATION ADMINISTRATION SERVICE WORKLOAD AGAINST EMPLOYEE PERFORMANCE (STUDY AT THE DEPARTMENT OF POPULATION AND CIVIL REGISTRATION OF JEMBER REGENCY) Hepiastuti, Selvi Budi; Suryawati, Dina; Fauziah, Luly
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 2 (2022): Proceedings of the 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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The purpose of this research is to examine the effect of workload population administration services on the performance of employees in the Population and Civil Registration Service of Jember Regency. Based on preliminary observation data on the performance of employees of the Population and Civil Registration Service of Jember Regency, they managed to get the 2nd place achievement nationally, but employees felt a workload when doing work. This study used an explanatory quantitative approach. The subjects used in this study were employees of the Population and Civil Registration Service of Jember Regency, totaling 29 employees. Analysis data used simple linear regression statistics. The results showed that workload has a positive effect on employee performance. That stuff explains that increasing workload will affect the improvement of employee performance. The agency should pay attention to the workload given to each employee according to their abilities so that employees will feel more comfortable doing work.
MODEL OF JOB MOTIVATION, COMPENSATION AND CAREER DEVELOPMENT ON JOB SATISFACTION OF EMPLOYEES AT SAHID SUDIRMAN RESIDENCE APARTMENT Amalia, Lia; Mardiansyah, Ryan
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 2 (2022): Proceedings of the 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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This study aims to examine the Effect Of Work Motivation, Compensation and Career Development on Job Satisfaction of Employees at Sahid Sudirman Residence Apartment. The data used in this study is primary data using questionnaire data from 175 respondents of employees of the Sahid Sudirman Residence apartment. The data is then processed by multiple linear regression method. The results of this study prove that work motivation has a significant positive effect on employee job satisfaction, compensation has a significant positive effect on employee satisfaction, career development has a significant positive effect on employee satisfaction, and Work Motivation, Compensation and Career Development together have a significant effect on job satisfaction.
REFORMULATION STRATEGY OF EDUCATIONAL INSTITUTION IN FACING COMPETITION WITH A BALANCED SCORECARD APPROACH Renwarin, Joseph M.J; Tannady, Hendy; SUharjanti, Fransiska E.; Vavyanti, Alusia A. K.; Purwaningsih, Anna Y.
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 2 (2022): Proceedings of the 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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The number of school-age population in Bekasi City, West Java Province, Indonesia is very large, reaching around 24 percent of the total population in the city. This condition opens up opportunities for the education in-depth interviews, discussions, and questionnaires. The interviews involved students, graduates, and parents from competing schools. Analysis of data evaluation using the balanced scorecard. The recommendation strategy uses the SMART concept. The research results require market penetration, product development, and correction of internal weaknesses by taking advantage of external opportunities. industry to develop educational services that are able to attract students' interest in Bekasi City, West Java. This study aims to recommend the development of strategies that are applied in Senior High School and Vocational Senior High School under the auspices of the XYZ Education Organization. In this study, researchers used Research and Development (R&D) research with a qualitative approach to collect data and explore data through
NEED ANALYSIS FOR ENGLISH COMPETENCY-BASED BUSINESSES THROUGH INTENSIVE LEARNING PROGRAMS Silalahi, Ronald M. P.
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 2 (2022): Proceedings of the 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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The urgency of mastering English in Indonesia is very high. This phenomenon reflects the rapid development of technology in recent decades. On the other hand, English proficiency in Indonesia is still very low. Formal educational institutions for elementary, junior high, high school, and university still cannot answer students' needs for quality English. Therefore, there is a desire to enrich English competence through Intensive Courses. This condition can be seen as an opportunity for educational-based entrepreneurs who want to develop their businesses in a non-academic context. Before building a language competency-based business, a mapping of prospective students' needs is essential. This article involves 152 students as respondents to find out the current learning needs of students. Questionnaires were distributed with the aim of (1) providing an overview of the things students need and want, referring to the knowledge they have; (2) describing students' current English language skills; (3) Learning needs are related to what must be done to learn. This questionnaire analyzes the things that need to be developed in an English language course that can answer and facilitate students' needs. The results are that English courses should focus on conversation and writing skills to support students' work and academic needs.

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