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Proceeding of International Conference on Entrepreneurship (IConEnt)
Published by Universitas Pelita Harapan
ISSN : -     EISSN : 29882664     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Proceeding of International Conference on Entrepreneurship (IConEnt) berisi artikel-artikel ilmiah dari para peneliti dari lingkup internasional yang mengikuti konferensi IConEnt yang akan diadakan rutin setiap tahun oleh Fakultas Ekonomi dan Bisnis Universitas Pelita Harapan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 370 Documents
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Factors Influencing Customer Performance (Case study on tokopedia.com) Stefany Lutan; Innocentius Bernarto
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

This research aims to test the influence of variables 1) AI assimilation with organizational and customer agility; 2) AI assimilation with customer relationship quality; 3) AI assimilation with customer experience; 4) Organization and customer agility with customer relationship quality; 5) Organization and customer agility with customer experience; 6) Customer experience with customer relationship quality; 7) Customer relationship quality with customer performance for Tokopedia customers in Jakarta, Bogor, Depok, Tangerang and Bekasi. This research uses a quantitative type of research with data collection tools in the form of questionnaires measured using a Likert scale. The data analysis method was carried out using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with the help of SmartPLS version 4 software. Based on the results of data analysis, it shows that there is a significant correlation between AI assimilation and organizational and customer agility, AI assimilation with customer experience, organization and customer agility with customer relationship quality, organization and customer agility with customer experience, customer experience with customer relationship quality, and customer relationship quality with customer performance. And there is no correlation between AI assimilation and customer relationship quality.
The Perceived Value of Malls as Urban Attractions: A Study of Tourist Perceptions and Experience in Tangerang Area Elang Kusumo; Diena Mutiara Lemy; Reagan Brian
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

Urban tourism growing rapidly around the world, with shopping centers (malls) progressively situated as urban tourism centers that coordinated retail, excitement, eating, and social encounters. This research analyzes the perceived value of shopping centers as urban attractions within the Tangerang region, centering on the transaction between tourist perceptions, tourist experience, and the affect on perceived value. Employing a quantitative investigate approach, information were collected from 150 respondents whose the shopping center guests through a organized overview. The study employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze the relationships among the variables. The results of the analysis indicate that Tourist Perception and Tourist Experience has a significant influence on Perceived Value. This study contributes to the urban tourism literature by highlighting the role of malls as multifunctional tourist attractions and providing practical recommendations for tourism planners and mall developers in Tangerang, so that malls are carefully planned and intended to be a tourist destination that produces sustainable benefits. By increasing the attractiveness of malls through improving visitor perceptions and experiences, malls as one of the urban tourist destinations will be known as attractive and most sought-after places by tourists who want to get a memorable tourist experience.
Contingent Fit between Business Strategy and Environmental Uncertainty: The Impact on Tax Avoidance in Manufacturing Companies Ellen Kiara; Elfina Astrella Sambuaga
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

The study aimed to examine the contingent fit level between business strategy and environmental uncertainty using tax avoidance with book-tax differences as the dependent variable, business strategy and environmental uncertainty as independent variables and included five types of control variables consisting of leverage, property, plant and equipment, inventory intensity, firm size and return on assets. The study used samples from manufacturing companies with a total sample of 510 observations from 2,050 observations for 5 years from 2015-2019 taken from S&P Capital IQ. The data processing carried out results from treatment using the Win so rize method with 5% on the dependent variable, namely BTD, and the control variable on ROA. The study's results prove that the contingent fit level between business strategy and environmental uncertainty has a negative and insignificant effect on tax avoidance. Meanwhile, environmental uncertainty has a positive and significant effect on tax avoidance.
Empowerment Partnership Public Group Business in Tebet District, South Jakarta City Dewi Wuisan; Napitupulu, Joshua Fernando; Herlina Lusmeida
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

The potential of cassava as a staple food in Indonesia, although not fully utilised. Innovation in processing cassava into chips is a solution to increase cassava consumption and overcome nutritional problems such as stunting. Through the "Keripik Bangjo" brand, consumers can enjoy practical cassava chips rich in nutritional benefits. However, the company faces several internal problems, including a lack of space production, Which is inadequate, limitations on the Power man, And the need for funds for business expansion. Solutions and output targets to overcome the problems faced by the company. Solutions include providing funds to improve production sites, involving mothers as partners in production, and expanding marketing to international, national, and local markets. Output targets include increasing sales, product development, intellectual property management, and growing income for business partners. The implementation method focuses on improving business partners' skills and capacity, especially moms involved in the production of chips Bang Jo. This involved counselling, surveys, and training in making Bangjo chips. Through this activity, consumer interest in the product will increase, sales will increase, and there will be open opportunities to cooperate with partners for new distribution.
IMPROVING BUSINESS INDEPENDENCE OF COLLEGE STUDENTS’ GENERATION-Z THROUGH BEHAVIOR ENTREPRENEURSHIP DURING PANDEMIC COVID-19 Meilani, Yohana F. Cahya Palupi
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 2 (2022): Proceedings of the 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

In this study, the purpose of this research is to examine the relationship between entrepreneurial spirit and entrepreneurial value to increase business independence through entrepreneurial behavior in generation Z. Entrepreneurship in generation Z still need to be increased. In this study using quantitative methods, namely the data collection using a questionnaire that is taken directly. This study uses a non-probability sampling method, as convenience sampling for college students that their Universities has incubator business in Jakarta and Tangerang. The data collection of generation Z  college students who have businesses over 1 year. The sample in this study was 108 respondents. Analysis data used Partial Least Square and  data processing used applications, SmartPLS 3.2.4 Software. The result shown all hypotheses are supported. Contribution of this study can be used in related education in Universities to understand the way to increase business independence of generation Z through entrepreneurial behavior.
CONSUMERS’ BRAND LOYALTY OF ENERVON C IN PANDEMIC ERA Hutabarat, Zoel; Putidita, Velya
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 2 (2022): Proceedings of the 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

The growth of Vitamin C demand in pandemic makes brand loyalty became one of an important factor to win competitive advantage among competitors. This study aimed to examine and understand the relationship between brand awareness, word of mouth, perceived quality, and brand image towards brand loyalty of Enervon C consumer in pandemic era. Sample of this study were 270 respondents that consume Enervon C during pandemic. This study applies quantitative research method with data collection method through electronic questionnaires. Collected data will be analyzed through SmartPLS 3.3.3 with Structural Equation Modelling. The result indicated that brand awareness, perceived quality, and brand loyalty has a direct relationship with brand loyalty and brand image mediated the relationship of brand awareness and perceived quality with brand loyalty. Word of mouth has a direct relationship with brand image.
THE IMPACT OF LOCUS CONTROL AS A MEDIATOR ON JOB SATISFACTION IN XYZ'S NON-FRANCHISE BUSINESS Yuniarto, Yustinus; Christian, Michael; Paramitha, Celia
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 2 (2022): Proceedings of the 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

The phenomenon that the work environment and personal aspects of workers, such as work discipline and locus control, should go hand in hand to achieve the expected job satisfaction motivates this research. The purpose of this research is to identify and explain the factors that influence locus control and job satisfaction. Also, to identify and explain the role of locus control as a moderator between non-physical work environment and work discipline on job satisfaction. This quantitative study involves 30 employees from XYZ's non-franchise business in Jakarta and employs a structural model with SmartPLS as an analytical tool. A questionnaire instrument was used in this study's survey. According to the findings of this study, the work environment has a small impact on locus control and job satisfaction. Meanwhile, work discipline affects locus control but not job satisfaction. This finding supports another finding that employees' locus of control at work influences job satisfaction. In the indirect effect, locus control does not serve as a moderator between work environment and job satisfaction or between work discipline and job satisfaction.
EXPLORING THE ANTECEDENTS OF UNIVERSITY STUDENTS’ ENTREPRENEURIAL INTENTION IN AN EMERGING COUNTRY Poanto, Elysia; Sembel, Jacquelinda Sandra
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 2 (2022): Proceedings of the 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

An emerging country like, Indonesia requires the young generation to be educated in order to help the nation to recover stronger from the devastating impact of COVID 19 Pandemic. The country requires a lot of business and entrepreneurial activities to transform it into a country with a stronger and more resilient economy. The purpose of this research is to analyze the factors influencing the entrepreneurial intention of university students in Indonesia. The data was gathered through the use of a survey approach and the distribution of questionnaires. University students (New university entrants, bachelor's degrees, masters’ degrees, and doctorate degrees) studying in Indonesia are the target population for this study. Validity and reliability tests were performed in this study, and a pre-test with 32 respondents was conducted before the actual data collection. Furthermore, a total of 270 individuals were chosen as the sample size. Quantitative research was used, with judgmental sampling as the design sampling method. Moreover, the Partial Least Square Structural Equation Modeling with SmartPLS was used to scrutinize the data in this study (v. 3.3.7). The data show that all of the variables examined have a positive effect on entrepreneurial intention. However, having three supported hypotheses; Entrepreneurial Mindset, Entrepreneurial Education, Perceived Behavioral Control, and two unsupported hypotheses; Self-Competence and Subjective Norms.
THE EFFECT OF SUCCESSOR KNOWLEDGE AND SUCCESSOR WILLINGNESS ON SUSTAINABLE INNOVATION FOR MMSMES IN SURABAYA Meilani, Yohana F. Cahya Palupi
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 2 (2022): Proceedings of the 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

The purpose of this study was to determine the effect of successor knowledge on sustainable innovation and successor willingness to sustainable innovation. The method used in this study is a quantitative method, collecting data with a questionnaire given online. The data collection technique used non-probability sampling technique,  with convinience sampling. The respondent is the successor of a small-scale family business and has been established for more than 2 years in the Surabaya area. The number of samples of questionnaire data collection was given to 160 respondents. Statistical data analysis is Structural Equation Modeling with partial least squares. The results of this study indicate that successor knowledge has a positive effect on sustainable innovation, successor willingness has a positive effect on sustainable innovation, successor relationships (knowledge and willingness)  have a positive effect on sustainable innovation with moderated by the family business leaders approval (founder or senior). The research contribution gives family business managers in small-scale to provide an introduction for their successors by teaching them about the operation of family businesses that make them able to have sustainable innovations.
PROMOTING BLUE ECONOMY: FACTOR IDENTIFICATION AND MODEL DEVELOPMENT FOR MICRO SMALL & MEDIUM ENTERPRISES (MSME) IN BITUNG, NORTH SULAWESI: A RESEARCH PROPOSAL Handoko, Liza; Sihombing, Sabrina O.; Layman, Chrisanty V.
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 2 (2022): Proceedings of the 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

As an archipelagic country, Indonesia has so much potential to promote a blue economy. The blue economy refers to industrialized fishery activities promoting and accelerating economic growth. In other words, this industrialization in the marine and fishery sector is the process of adding value to the productivity and production scale. The fishery sector is one of the main sectors contributing to Indonesia’s economic growth and is not a standalone sector. However, it also brings other sectors into motion, such as tourism. Furthermore, we would like to dive deep into the technology-based blue economy. This research proposal aims to identify inhibiting and supporting factors for the digitalization of SMEs in the fishery sector.Moreover, after gathering those factors, this research will continue to build a model that explains entrepreneurial self-motivation in promoting and hindering digitalization programs. Two important reasons that this research is necessary are, first, limited studies were trying to identify factors that cause the technology gap for the SMEs in the fishery sector. Secondly, developing a model of internal factors that promote and hinder SMEs from going digital, particularly in the blue economy. This research will be conducted in Bitung City, North Sulawesi, as the object of research due to the potential of natural resources in the fishery sector.

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