Da'watuna: Journal of Communication and Islamic Broadcasting
Dawatuna: Journal of Communication and Islamic Broadcasting is a peer-reviewed national journal on communication, dakwah, broadcasting, education and Islamic studies managed by Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in cooperation with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies (IAFORIS) . This journal focused on communication, dakwah, broadcasting, education, and Islamic studies through the publication of articles, research reports, and book reviews. The Journal is published The Journal is published four time a year on January, April, July, and October. The aim of the journal is to disseminate the communication, dakwah, broadcasting, and Islamic studies researches done by researchers. Specifically, the journal will deal with topics, including but not limited to: Broadcasting, Communication, Dakwah & Islamic propagation, Islamic education, Islamic studies, Islamic education, and other related issues. E-ISSN 2798-6683 P-ISSN 2798-690X. Starting from Volume 1 Number 1 2021 to Volume 5 Number 1 of 2024 published on the website with the URL https://journal.laaroiba.ac.id/index.php/dawatuna. Starting from Volume 4 Number 2 2024 onwards it will be published with the URL https://journal-laaroiba.com/ojs/index.php/dawatuna.
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<![CDATA[Strategi Komunikasi Nuface dalam Menarik Minat Generasi Z pada Platform Tiktok Shop ]]>
<![CDATA[Ismi Nurhidayah]]>;
<![CDATA[Erman Anom]]>
<![CDATA[ Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 3 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/dawatuna.v5i3.7269
<![CDATA[A communication strategy is a plan made to achieve certain goals through the use of effective communication. Communication strategy plays a very important role in increasing sales and attracting the interest of Generation Z. Nuface's communication strategy in attracting the interest of Generation Z in Tangerang through the TikTok Shop platform can involve various approaches that are creative, relevant and adapt to the habits and preferences of this audience. This research aims to determine Nuface's communication strategy in attracting the interest of Generation Z in Tangerang on the TikTok Shop platform and to find out what are the inhibiting and supporting factors for Generation Z communication in their interest in buying Nuface products on the TikTok Shop platform. This research uses qualitative research with data collection techniques through interviews and documentation. The data analysis techniques used are data collection, data reduction, data presentation and drawing conclusions. The research results show that (1) Nuface's communication strategy in attracting the interest of generation Z through the TikTok Shop platform is relevant and interesting content, live shopping on the TikTok Shop application, creating attractive advertisements, and using the TikTok Shop feature. (2) The inhibiting factors for generation Z communication in their interest in purchasing Nuface products on the TikTok shop platform are the TikTok algorithm which changes frequently and lack of trust in the product. Meanwhile, the supporting factors for generation Z communication in their interest in purchasing Nuface products on the TikTok Shop platform are creative or visual content, and authenticity and originality.]]>
<![CDATA[Analisis Alur Komunikasi Organisasi Pada Sub Divisi Account Receivable Officer PT Citra Baru Steel ]]>
<![CDATA[Ferdiansyah Suroso Wongsokarto]]>;
<![CDATA[Isma Yudi Primana]]>
<![CDATA[ Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 3 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/dawatuna.v5i3.7393
<![CDATA[This research aims to analyze the flow of organizational communication in the Account Receivable Officer sub-division of PT Citra Baru Steel. Communication is a process of interaction between living things. Communication can be done by providing symbols, signals or through behavior and actions. Communication can be done verbally or non-verbally, verbally or in writing, with the aim being that the listener can understand the intention of the sender of the message. In (Saputro, 2018) Organizational communication, the process of conveying messages can take place formally from someone with higher authority to another person with lower authority, informally from someone with lower authority to someone with higher authority, horizontally from one person to another. who have the same authority, and across channels from those who occupy different functional part.]]>
<![CDATA[Tiktok Live dan Citra Politik: Studi Kasus Anies Bubble pada Citra Politik Anies Baswedan ]]>
<![CDATA[Fikri Alkausar]]>;
<![CDATA[Luthfi Sulistyo]]>
<![CDATA[ Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 3 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/dawatuna.v5i3.7517
<![CDATA[TikTok Live is one of the top features of TikTok social media in user services. The widespread use of TikTok Live and young people who use social media are utilized by one of the candidates for President of the Republic of Indonesia, Anies Baswedan, in the General Election for President of the Republic of Indonesia in 2024. Anies Baswedan in the campaign conducted TikTok Live (28/12/2023) to attract young voters in the closest way to the daily activities of young people. Interestingly, Anies Baswedan's TikTok Live was responded organically with an account on social media X, Anies Bubble (30/12/2024), which refers to Anies and Bubble. Bubble refers to an application used by K-Pop fans to interact with their K-Pop Idols. The emergence of the X social media account @Aniesbubble is an effect resulting from the use of social media that benefits Anies Baswedan's image. Anies Baswedan's previous political image (during the 2017 DKI Jakarta Election) was “haunted” by the image of identity politics, which slowly changed after various campaign activities, one of which was live broadcasting through the TikTok application, especially for young voters.The occurrence of a change in the political image of Anies Baswedan during the General Election of the President of the Republic of Indonesia in 2024 through the campaign carried out, one of which is through the X @AniesBubble social media account.]]>
<![CDATA[Motif Pewarisan Dalang Keturunan dalam Kesenian Wayang Kulit di Kampung Seni Gegesik ]]>
<![CDATA[Putri, Suryaningtyas Khasanah]]>;
<![CDATA[Poerana, Ana Fitriana]]>;
<![CDATA[Budhiharti, Tri Widya]]>
<![CDATA[ Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 3 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/dawatuna.v5i3.7573
<![CDATA[Wayang kulit is a traditional performing art that has been preserved in Kampung Seni Gegesik, Cirebon. The expertise in puppeteering within wayang kulit is passed down through generations, creating the phenomenon of hereditary puppeteers. Descendants of puppeteers bear a moral responsibility to continue and inherit their parent’s puppeteering skills. This study aims to understand the motives of hereditary puppeteers in continuing their parent’s profession. The research employs a qualitative method with Alfred Schutz's phenomenological approach. The findings reveal two categories of motives that underlie hereditary puppeteers decision to pursue puppeteering, because of motive and in order to motives. because of motive include a deep passion for wayang kulit since childhood and hereditary influence, whereas in order to motives consist of the desire to impart moral values and the intention to preserve cultural heritage. The inheritance of puppeteering skills within hereditary puppeteers families in Kampung Seni Gegesik is significantly influenced by the role of the family. Elder hereditary puppeteers tend to adopt a more conservative approach, emphasizing moral teachings, while younger hereditary puppeteers focus on adapting and preserving wayang kulit in the modern era. Keywords: Motives, Hereditary Puppeteers, Phenomenology]]>
<![CDATA[Strategi Komunikasi Politik dalam Kampanye Digital: Studi Kasus Pemilihan Gubernur DKI Jakarta ]]>
<![CDATA[Jihan]]>;
<![CDATA[Linda Susanti]]>
<![CDATA[ Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 3 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/dawatuna.v5i3.7599
<![CDATA[The development of digital technology has revolutionized political campaign strategies, particularly in regional elections. The Jakarta gubernatorial election serves as a case study to analyze how digital platforms have reshaped political communication. This study investigates the use of social media, digital advertising, and online engagement in influencing voter preferences. Political candidates increasingly rely on digital tools to reach a wider audience, personalize campaign messages, and counter political narratives. The interactive nature of social media also allows candidates to foster direct communication with voters, enhancing their political image and credibility. This research employs a qualitative approach, utilizing content analysis of campaign materials and interviews with political communication experts. The findings reveal that successful candidates effectively integrate digital platforms to build voter trust, mobilize supporters, and manage political discourse. Social media algorithms, targeted advertising, and viral content play crucial roles in shaping public perception. The study concludes that digital campaign strategies have become a decisive factor in election outcomes, emphasizing the need for politicians to adapt to the evolving digital landscape.]]>
<![CDATA[Komunikasi Krisis dalam Kampanye Politik: Studi Kasus Respons Kandidat Terhadap Isu Negatif ]]>
<![CDATA[Asep Gumilar Hidayat]]>;
<![CDATA[Bambang Kurniadi]]>
<![CDATA[ Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 3 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/dawatuna.v5i3.7614
<![CDATA[In political campaigns, crisis communication plays a crucial role in shaping a candidate’s image when facing negative issues. Candidates often encounter political attacks that can damage their reputation and affect electability. This study aims to analyze crisis communication strategies used by candidates in responding to negative issues during campaigns. Using a qualitative approach, this research examines various communication techniques applied to manage public perception and mitigate the negative impact of emerging issues.The findings indicate that effective crisis communication strategies involve transparency, message consistency, and the use of social media as a clarification tool. Candidates who can control the narrative and respond quickly tend to maintain voter support better than those who avoid or provide defensive responses. This study concludes that proper crisis communication can serve as a strategic tool in maintaining a candidate’s credibility and gaining public trust.]]>
<![CDATA[Adaptasi Komunikasi Antar Budaya Mahasiswa Rantau Itera dalam Menghadapi Gegar Budaya di Lampung ]]>
<![CDATA[Nadila Putri Effendi]]>;
<![CDATA[Purwanto]]>;
<![CDATA[Anna Gustina]]>
<![CDATA[ Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 3 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/dawatuna.v5i3.7616
<![CDATA[ The inter-regional mobility of students, particularly towards higher education institutions such as the Institut Teknologi Sumatera (ITERA), presents significant socio-cultural adaptation challenges. This research aims to analyze the intercultural communication adaptation of ITERA's out-of-region students in navigating culture shock in Lampung. Students from diverse regions across Indonesia face substantial challenges in adjusting to a novel socio-cultural environment. Employing a qualitative research design with a case study approach, this study involved in-depth interviews with out-of-region students and participatory observation. The findings reveal that these students undergo various stages of culture shock, ranging from denial to integration. This adaptation process is significantly influenced by intercultural communication competence, which encompasses understanding and respecting differences in values, norms, and symbols. Internal factors, such as individual motivation and ability, as well as external factors, including environmental support and interaction with the local community, play a crucial role in facilitating adaptation. This research also identifies effective adaptation strategies, such as building social networks, acquiring local language skills, and participating in cultural activities. The implications of this study underscore the importance of developing orientation and support programs for out-of-region students, and promoting awareness of the significance of intercultural communication within the academic environment.]]>
<![CDATA[Analisis Strategi Komunikasi Pemasaran Prabowo Subianto dan Partai Gerindra Melalui Platform TikTok ]]>
<![CDATA[Sepriyani]]>;
<![CDATA[Andy Corry Wardhani]]>;
<![CDATA[Anna Gustina Zainal]]>
<![CDATA[ Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 3 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/dawatuna.v5i3.7684
<![CDATA[Social media has evolved into a crucial nexus for political promotion and communication during the 2024 General Election in Indonesia. This scholarly investigation undertakes an analysis of the digital marketing communication strategies employed by Prabowo Subianto and the Gerindra Party through the TikTok platform. The central focus lies on elucidating the strategic utilization of digital content to cultivate a specific political image and enhance audience engagement, particularly among younger demographics. Employing a descriptive qualitative research methodology, this study incorporates content analysis, observational techniques, and a review of pertinent academic literature. The findings reveal that the Gerindra Party strategically leverages the affordances of TikTok, such as short-form video, prevalent musical trends, and emergent platform trends, to disseminate political messaging in a simplified yet appealing manner. The deployment of creative and dynamic digital content demonstrates efficacy in fostering a positive candidate and party image, concurrently amplifying interaction with younger segments of the electorate. Nevertheless, this research also identifies salient challenges, notably the potential for the propagation of disinformation and the imperative for maintaining rhetorical consistency across digital communications. The scholarly implications of this study contribute valuable insights into the efficacy of the TikTok platform within the realm of modern political communication and underscore the exigency for the strategic adaptation of digital marketing paradigms within the electoral context.]]>
<![CDATA[Strategi Media Sosial TikTok Nusantara TV dalam Meningkatkan Engagement ]]>
<![CDATA[Agus Setiawan]]>;
<![CDATA[Rori Hastomo]]>
<![CDATA[ Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 3 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/dawatuna.v5i3.7718
<![CDATA[TikTok, as a rapidly growing platform, offers a variety of creative features that enable users to effectively reach a wider audience. This study discusses the TikTok social media strategy implemented by Nusantara TV to enhance engagement, as engagement significantly impacts a company’s public image. Using a qualitative approach, the research demonstrates how these strategies contribute significantly to increased engagement. The study analyzes Nusantara TV’s TikTok content strategy through the Stimulus-Organism-Response (SOR) framework. The strategy includes the use of up-to-date news content, short video formats, interactive Live Streams, and the use of hashtags. Audience responses are reflected through comments, likes, and shares, with a preference for educational content. As a result, there has been a significant increase in engagement and follower growth—from 5,000 to 80,000 in three months—along with improved audience loyalty toward Nusantara TV’s TikTok account. View counts rose organically from around 13 million in January, 40 million in February, and 86 million in March. The combination of content and tagging has helped boost both engagement and follower count on Nusantara TV’s TikTok.]]>
<![CDATA[Prinsip-Prinsip dan Strategi Dakwah Islamiyah dalam Konteks Kontemporer ]]>
<![CDATA[Aceng Badruzzaman]]>;
<![CDATA[Ermanto]]>
<![CDATA[ Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 3 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting ]]>
Publisher : <![CDATA[Intitut Agama Islam Nasional Laa Roiba Bogor ]]>
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DOI: 10.47467/dawatuna.v5i3.7804
<![CDATA[This article examines Islamic da'wah's principles and strategies in a contemporary context, with a focus on the relevance and adaptability of da'wah methods to modern-day challenges. In the era of rapid globalization and information technology, Islamic da'wah requires an innovative and contextual approach to achieve optimal effectiveness. This research uses a qualitative approach with literature analysis and case studies of several successful da'wah movements. The research results show that the basic principles of da'wah, such as sincerity, patience, and wisdom, remain the main foundation. However, da'wah strategies need to be adapted to utilize digital technology, social media, and interreligious dialogue. In addition, research has shown that inclusive da'wah, focused on socio-economic solutions for society, effectively engages people and encourages their participation. Thus, this article makes an important contribution to enriching the Islamic da'wah literature and offers practical guidance for preachers in conveying the Islamic message more effectively in the contemporary era.]]>
