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Da'watuna: Journal of Communication and Islamic Broadcasting
Published by Institut Agama Islam Nasional Laa Roiba Bogor
ISSN :  2798690     EISSN : 27986683     DOI : https://doi.org/10.47467/dawatuna
Core Subject : Religion, Science, Education, Social,
Religion Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Dawatuna: Journal of Communication and Islamic Broadcasting  is a peer-reviewed national journal on communication, dakwah, broadcasting, education and Islamic studies managed by Institut Agama Islam Nasional (IAI-N) Laa Roiba Bogor in cooperation with Masyarakat Ekonomi Syariah (MES) and Intelectual Association for Islamic Studies (IAFORIS) .  This journal focused on communication, dakwah, broadcasting, education, and Islamic studies  through the publication of articles, research reports, and book reviews. The Journal is published The Journal is published four time a year on January, April, July,  and October. The aim of the journal is to disseminate the communication, dakwah, broadcasting, and Islamic studies researches done by researchers. Specifically, the journal will deal with topics, including but not limited to: Broadcasting, Communication, Dakwah & Islamic propagation, Islamic education,  Islamic studies, Islamic education, and other related issues. E-ISSN 2798-6683 P-ISSN 2798-690X. Starting from Volume 1 Number 1 2021 to Volume 5 Number 1 of 2024 published on the website with the URL https://journal.laaroiba.ac.id/index.php/dawatuna. Starting from Volume 4 Number 2 2024 onwards it will be published with the URL https://journal-laaroiba.com/ojs/index.php/dawatuna.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 254 Documents
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Tantangan Etika dalam Jurnalisme Digital: Studi Kasus Peran Media Sosial dalam Penyebaran Berita Triwulan, Dewi; Ramadhani, Nurabni; Zannah, Nurul; Naibaho, Melisa; Effendi, Erwan
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.681

Abstract

This research aims to describe the ethical challenges of digital journalism, regarding the role of social media in news dissemination. This research is a qualitative descriptive study. The research results show that the ethical challenges of digital journalism can be seen from the development of media for reporting, starting from print media, mass media, and the current era of digital media where everyone can easily access information (reporting) from various social media today. The ethics of digital journalism can be seen from the non objective reporting that online journalism conveys news instantly and superficially. In fact, this challenge is the news that is conveyed now, it is difficult to know the facts of the news that is uploaded on various social media. One of them is fake news (hoax) which occurs due to a lack of reporting accuracy and journalists' instantaneousness in conveying news/information. The issue of accuracy is now a dilemma for online media which is pursuing speed in publishing information in real time, demanding it be fast but at the same time demanding it be accurate. These many demands often give rise to new problems. Not a few online media take shortcuts, namely by prioritizing speed over accuracy. The practice of self-plagiarism is widespread by repeating sentences in previous reports to recycle them as if they were new news. In certain cases, real-time online media began to emerge which reported quickly on an event, even though he and his team never went to the field to collect the news. Then create news titles or information that are clickbait (excessive titles or titles that sometimes do not match the existing news). These are the challenges faced by journalists in the advancement of technology and social media, sometimes resulting in news producers or readers consuming practical news that lacks accuracy.
PERS sebagai Sarana Dakwah Efendi, Erwan; Amanda, Salsabilla; Marwansyah; Ardana, Riau; Dari, Wulan
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.684

Abstract

The aim of tis research is to find out how the press can be used as a means of preaching. The method used in this research is a literature review research method by collecting various journal, article and book references. From the results of this research, it is known that the press has a very large influence when used as a means of da’wah. the press is able to influence public opinion, so that when used as a means of da’wah the press is able to achieve the goals of da’wah.
Memilih Media Efektif dan Produktif dalam Media Dakwah Efendi, Erwan; Ferdiansyah, Dafid; Fuady, Sajdatul
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.685

Abstract

Da'wah is an important process in spreading religious messages. In the current digital era full of challenges, preachers must utilize media in an effective and productive way. This research aims to analyze and identify the most appropriate and effective media for preaching amidst technological advances. Through a survey of several groups of preachers, this research seeks to determine the preferences, trends and influence of certain media on understanding and acceptance of preaching messages. The results of this research provide important insights regarding strategies for selecting effective da'wah media that can increase community involvement and understanding of religious values. Therefore, this article attempts to provide guidance for preachers so they can take the right approach in choosing effective and efficient preaching media.
Strategi Komunikasi Pemasaran Hotel dalam Meningkatkan Angka Okupansi: Studi Kasus Hotel Yasmin Karawaci Pasca pandemi Covid-19 Tasyharani, Alfiandi; Furkon, Ukon; Mirza, Mochammad
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.697

Abstract

Life after the Covid-19 pandemic has started since the middle of 2022. The impact of the Covid-19 pandemic has brought losses to business people, one of which is hotel services, which can be said to be the first to be affected by the Covid-19 pandemic and experience delays in recovering it. This research aims to find out the marketing communication strategy carried out by Hotel Yasmin Karawaci in increasing the occupancy rate after the Covid-19 pandemic. Having been used as a quarantine place for Covid-19 isolation patients for 2 years, the Yasmin Karawaci Hotel had to rise again to increase hotel occupancy rates and convince guests and potential guests that the hotel was free from the spread of Covid-19. To explain this situation, researchers use qualitative methods. The results obtained are that Yasmin Karawaci Hotel has carried out a good and effective marketing communication strategy in increasing hotel occupancy rates which refers to the "marketing communication mix". By implementing this strategy to attract guests and potential guests who want to stay at the hotel, it is evident that the number of guests has increased gradually. To overcome the obstacles experienced in implementing the post-pandemic Covid-19 marketing communication strategy, Hotel Yasmin Karawaci always conducts evaluations with hotel staff and employees.
Pengaruh Aplikasi TikTok sebagai Media Dakwah terhadap Mahasiswa Manajemen Dakwah Universitas Islam Negeri Sumatera Utara Efendi, Erwan; Asmar, Dailami; Fazar , Taufiq
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.698

Abstract

The aim of this research is to map TikTok behavior as a marketing strategy. The main group of this research are students of Da'wah Management, Faculty of Da'wah and Communication, North Sumatra State Islamic University. This type of research is qualitative and descriptive research. Research tools include observation, structured questions (interview guide) and interviewers as the main tools. The source of information for this research comes from interviews with Da'wah Management students. The results of this research show that Da'wah Management students who use the social media platform TikTok use this form of communication as a means to increase their knowledge, learn about Da'wah and teach the Islamic religion, as well as encourage them to do good deeds. In fact, they can easily get information about da'wah through this application. That's normal. On the other hand, their communication style is also decent if they are harmless and good at organizing informational videos and general promotions
Peran Media dalam Menyebar Luaskan Dakwah di Platform Media Sosial Efendi, Erwan; Sahtriani, Mely; Noprialdi, Rama
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.700

Abstract

In the modern era, communication media is very important for spreading religious messages because they can be received simultaneously on social media such as YouTube, Instagram, TikTok, and so on, and it becomes easier for preachers to convey religious messages more effectively. The aim of this research is to find out the role of the media in spreading da'wah on social media with the Instagram and Youtube accounts @buyayahya. This research was conducted using a descriptive and qualitative approach. Data is collected through observation and documentation. Then, the data is evaluated through reduction, presentation and drawing conclusions. This study shows that Buya Yahya's Instagram and Youtube accounts use social media as a tool for da'wah. Buya Yahya always includes a da'wah message in every upload, both in the form of photos and videos edited in an attractive way, using all Instagram features to attract new followers and users
Pengaruh Pembiasaan Berbusana Muslimah terhadap Peningkatam Akhlak Mulia Peserta Didik Kelas XI di MAN 2 Bogor Nurfitriani, Dea; Supriadi, Dedi; Siti, Noneng
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.711

Abstract

The background to the problem of this research is that students do not meet the criteria for Muslim women's clothing, such as covering the entire body/genitals which must be covered. This is proven by the fact that there are still students whose clothing does not comply with school regulations. Where students still wear tight clothes and wear very narrow skirts, they assume that Muslim dress is only a school rule. Therefore, to solve the problem above, one solution is to use the habit of wearing Muslim clothing. The aim of the research was to determine the habit of wearing Muslim women's clothing in class The research method uses field research with a quantitative approach and data collection uses observation and questionnaires. The results of the research show that the simple linear regression test value is known to be Tcount = 4.178 > Ttable 1.686, so it can be concluded that the variable habituation to Muslim women's clothing (X) influences the variable noble morals (Y).
Penggunaan Media YouTube Ustadz Hanan Attaki dalam Aktivitas Dakwah Efendi, Erwan; Ardianti, Hafizda; Dwi, Rahma
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.726

Abstract

With the advancements in today's era, it is possible to create da'wah activities through social media, one of which is YouTube media. YouTube media is used by preachers to convey their preaching with the values conveyed in a simple and interesting way. The reason a preacher uses YouTube media for preaching activities is because YouTube media makes it easier and expands the preaching network that has been conveyed by the preachers. And the results in this research discuss the use of Ustadz Hanan Attaki's YouTube media in da'wah activities. It is true that the author knows that Ustadz Hanan Attaki uses all social media such as Instagram, Tiktok and YouTube. However, Ustadz Hanan Attaki in conveying his da'wah was more active in using YouTube media. One of the reasons why Ustadz Hanan Attaki made this YouTube media is because according to him, with this media it is easier to achieve the intended target and be accepted by someone, one of which is teenagers. And Ustadz Hanan Attaki in his preaching really maximizes YouTube media, his preaching content is designed and packaged as well and as attractively as possible so that it is in great demand among the public. The aim of this research is to find out how YouTube media is used in da'wah activities carried out by Ustadz Hanan Attaki. This research uses a quantitative approach, the data analysis carried out by the researcher is descriptive analysis, which uses regression tests, multiple linear tests, correlation coefficient tests and determination. Because the results of this research show a very high level on Ustadz Hanan Attaki's YouTube channel which currently has 2.58 million followers, 203 thousand views, and has 276 videos on it, this can have a positive influence on Hanan Attaki's YouTube channel. The YouTube media he uses to convey his preaching, which means that the more preaching material he conveys, the higher the level of positivity for listeners and viewers.
Pengaruh Budaya Perusahaan terhadap Kinerja Karyawan pada PT Fuji Technica Indonesia Ayu Lestari; Kurniawati; Rahayu, Tutik
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.727

Abstract

This research was motivated by wanting to know the extent to which factors influence employee performance at PT Fuji Technica Indonesia. One of the variables that researchers use to examine the influence of employee performance is company culture. The purpose of this research is to explain or explain the influence of company culture variables on employee performance. This research was carried out at PT Fuji Technica Indonesia from June to September 2023. The research method used was quantitative with associative techniques. The population at PT Fuji Technica Indonesia was 400 people. The samples taken were 80 people using the Slovin sampling technique. Based on the calculation results shown in table 4.5, a correlation coefficient of r = 0.767 and a determination coefficient of R = r2 = 0.588 were obtained. Testing the significance of the correlation obtained tcount (10.551 > t table (2.000) at  = 0.05, indicating that the correlation coefficient is significant. Thus, the research hypothesis which states that there is a relationship between Corporate Culture and Employee Performance can be accepted. This means that the better the Corporate Culture will be followed by high Employee Performance. Meanwhile, the coefficient of determination of 0.588 shows that 58.8% of the variation in Employee Performance can be explained by variations in Corporate Culture, the remaining 41.2% is determined by other factors outside Corporate Culture. Based on the results of calculations to develop an equation model In the regression between Company Culture (X) and Employee Performance (Y), the constant α = 3.041 and the regression coefficient β = 1.132 were obtained. Thus, the influence between the independent variable X and the dependent variable Y can be expressed in a simple linear regression equation model as follows: Ý = 3.041 + 1.132 This shows that the regression equation model is significant. The linearity test results obtained Fcount (1.25) < Ftable (1.90) at  = 0.05. These results indicate that the regression equation is linear. Based on the test results above, the regression equation Ý = 3.041+ 1.132X can be used to explain the form of a linear relationship between Company Culture and Employee Performance. This relationship shows that there is a direction of change in the trend of respondent employee performance due to company culture.
Terpaan Tren Citayam Fashion Week di Media Sosial dan Pengaruhnya terhadap Persepsi Mahasiswa Mudrikah, Rika; Mayasari; Oktariani Lubis, Fardiah
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 3 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting (In Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i3.728

Abstract

The Citayam Fashion Week Trend has become a phenomenon that has attracted a lot of attention from people from various circles. Citayam Fashion Week trens spread quickly on social media, one of which is on social media TikTok. TikTok social media is audio-visual media so that the content presented can be seen and heard and can provide a clear picture of the phenomena that are occurring. This research aims to find out whether there is an influence from exposure to the Citayam Fashion Week trend on TikTok social media on students’ perceptions of fashion. The type of research used is quantitative research with an axplanatory survey method. The sample in this research was 105 students of the FISIP Unsika, class of 2022. This research uses and effect theory. The results obtained in this research are that exposure to Citayam Fashion Week trends on TikTok social media has an influence on students’ perceptions of fashion.

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