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Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Published by Asosiasi Seni Desain dan Komunikasi Visual Indonesia
ISSN : 30322073     EISSN : 30321808     DOI : 10.62383
Core Subject : Art,
Arts
The fields of study in this journal include the Communication Studies, Design, Arts and Culture sub-groups. Philosophy: Publication of Communication Studies, Design, Arts and Culture accepts articles in English and Indonesian
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 146 Documents
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Peran Media Sosial Facebook dalam Mempromosikan Makanan Lokal Jagung Titi di Desa Laranwutun Kabupaten Lembata Ronaldo T. G. Panggo; Mikhael Rajamuda Bataona; Urbanus Ola
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 2 No. 3 (2025): Agustus : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v2i3.876

Abstract

Information technology plays a crucial role in supporting the growth of the digital economy, including in the micro and traditional business sectors. One example is the use of digital technology to increase sales of titi corn in Laranwutun Village, Lembata Regency. Titi corn is a traditional food from East Nusa Tenggara, particularly in the eastern Flores region of Solor, Adonara, and Lembata. However, this specialty food is not yet widely known due to minimal promotion and marketing, particularly on social media. This has resulted in limited market share and low incomes for local communities. This study used qualitative methods through direct interviews with titi corn entrepreneurs. The research process was divided into three stages: planning, preparation, and implementation. The theory used refers to the concept of digital marketing, specifically the use of Facebook as a promotional tool. This study examines the extent to which Facebook can increase marketing reach, expand the market, and facilitate the promotion of titi corn. The results show that Facebook plays a significant role in promoting and increasing titi corn sales. This social media platform facilitates the delivery of product information, reaches a wider consumer base, and builds brand awareness. Furthermore, Facebook enables direct interaction between producers and consumers, thereby increasing customer trust and loyalty to local products. This digital promotion strategy also opens up opportunities for collaboration with traditional culinary communities and local MSMEs, which can strengthen marketing networks. These findings emphasize the importance of preserving local food through an integrated digital approach. By optimizing social media, titi corn will not only gain wider recognition but also have the potential to become a superior regional product that supports sustainable and inclusive community economic empowerment.
Persepsi Audiens Mengenai Konten Iklan Instagram Reels Wardah Matte Lip Cream ‘Tasya Farasya Approved Khalisa Mecca Medhina
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 2 No. 3 (2025): Agustus : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v2i3.890

Abstract

This study aims to determine audience perceptions of the Instagram Reels advertisement content of Wardah Matte Lip Cream "Tasya Farasya Approved" edition. This advertisement is the result of a collaboration between the local cosmetics brand Wardah and the famous beauty influencer Tasya Farasya. This phenomenon is interesting to study considering the trend of influencer-based marketing is increasingly dominant in beauty product promotion strategies, especially in building emotional closeness with consumers and maintaining loyalty to local brands. Consumer perception is an important aspect because it will influence purchasing interest, brand image, and future purchasing decisions. This study uses the perception theory from Jalaludin Rakhmat (2015) which explains that perception is a person's experience of an object or phenomenon obtained through the process of processing, interpreting, and drawing conclusions from the information received. Based on this theory, this study adopted a quantitative descriptive approach. Data were collected by distributing questionnaires to 100 respondents who are followers of Wardah's official Instagram account. Respondents were selected using purposive sampling to ensure the relevance of the data to the research focus. Descriptive data analysis was conducted using SPSS software to identify audience perception patterns regarding advertising content elements, such as visual appeal, message relevance, influencer credibility, and the product image's alignment with Wardah's brand image. This analysis is expected to reveal the extent to which brand and beauty influencer collaborations can create positive perceptions in consumers' minds. The research findings are expected to contribute to the development of digital marketing strategies in the cosmetics industry, particularly in utilizing influencer marketing effectively. Furthermore, the findings of this study can serve as a reference for other local brands in designing promotional campaigns that are relevant, engaging, and aligned with the characteristics of their target audience on social media.
Penerapan Kekayaan Media Berdasarkan Pemaknaan Analisis Konten Flayer Dakwah pada Instagram MTA TV Periode 2021 - 2025 Alfian Arif Wibowo; Rahmat Wisudawanto; Dyah Retno Pratiwi
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 2 No. 3 (2025): Agustus : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v2i3.899

Abstract

This study discusses how the application of media wealth by MTA TV's public relations in delivering da’wah messages through Instagram flyers on @mtatv_official in the period of 2021-2025. The research employed a descriptive qualitative approach with Roland Barthes' semiotic analysis, focusing on denotation, connotation, and myths. The findings reveal that MTA TV has effectively implemented four key elements of media wealth—signal diversity, language variations, personal sources, and regardless—through its use of Instagram flyers. These elements are designed to enhance the communication process, making the messages more engaging and accessible to the audience. The da’wah messages conveyed through the flyers are interpreted by the audience in three primary categories: invitation (76.67%), motivation (16.67%), and solidarity (6.67%). The majority of the audience interprets the messages as invitations to join or engage in religious activities, highlighting the importance of outreach and engagement in MTA TV's approach. The motivational aspect encourages positive actions and attitudes towards religious teachings, while solidarity, though less prevalent, emphasizes the sense of community and support within the Muslim audience. The use of media wealth on social media platforms like Instagram is shown to increase the effectiveness of da’wah messages by making them more visually appealing, interactive, and relatable to a wide audience. This study suggests that employing rich media content, such as Instagram flyers, can play a vital role in enhancing the reach and impact of religious communication. It also underscores the importance of understanding the semiotic elements in shaping how messages are interpreted by different segments of the audience, making it a valuable tool for religious organizations aiming to modernize their communication strategies.
Modifikasi Kumbang Koksi sebagai Ide Penciptaan Motif Batik Digital pada Media Mug Menggunakan Teknik Digital Printing Putri Ananda; Raden Burhan Surya Nata Diningrat
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 2 No. 3 (2025): Agustus : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v2i3.900

Abstract

Indonesia has a rich cultural heritage, one of which is batik, which has become a national cultural heritage and is recognized by UNESCO as a world intangible cultural heritage. Along with the development of digital technology and the increasingly dynamic needs of society, innovations in the form of digital batik have emerged, opening new opportunities in the preservation and development of traditional batik motifs. Digital batik not only allows efficiency in the production process but also expands the reach of creative expression through the exploration of new, more modern forms, colors, and media. This creative research aims to explore the shape and color of the female beetle (Coccinellidae) as inspiration in creating digital batik motifs that are then applied to mugs using digital printing techniques. The method used is exploratory with an artistic practice approach, involving stages ranging from visual concept design, digital sketching, color exploration, to the printing process on ceramic media. The design process was carried out digitally using the Ibis Paint application on a mobile device, which demonstrates that batik works can be created flexibly with the help of simple technology. The results of this creation are 15 digital batik works with the visual character of the female beetle that have been artistically modified without losing their distinctive shape and striking color. Each design measures 20 x 8 cm and is printed on a cylindrical mug with a curved surface. This research demonstrates that natural elements such as insects can be a rich source of aesthetic inspiration for developing contemporary batik motifs. Furthermore, this work demonstrates that modern technology can play a crucial role in maintaining the relevance and appeal of traditional arts like batik in the era of globalization and digitalization.
Hubungan Minat dan Kepribadian Anak-anak dan Orang Dewasa dalam Pengilustrasian Animasi Aura Amelia Ridlwan; Muhammad Fauzi
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 2 No. 3 (2025): Agustus : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v2i3.905

Abstract

Animation has transcended its traditional association with children’s entertainment and emerged as a dynamic global medium that resonates with audiences across age groups. Beyond its role as a form of visual amusement, animation demonstrates significant potential in conveying meaningful narratives and creating emotional engagement through carefully crafted aesthetic experiences. A central element in the animation process is character design, where the combination of shape, color, and expression not only determines visual appeal but also functions as a medium for reflecting personality and emotional depth. This study aims to investigate the relationship between personal interests and personality traits in shaping visual preferences toward animation illustrations among children and adults. Through a literature review, the research highlights how individual interests—deeply influenced by developmental needs, social environment, and past experiences—play a crucial role in guiding aesthetic choices. Findings suggest that children are typically drawn to characters with simplified forms, bright and saturated colors, and exaggerated expressions that facilitate recognition, comprehension, and emotional connection. Conversely, adults tend to prefer more complex designs, incorporating nuanced emotional cues, realistic proportions, and layered symbolism that align with mature cognitive and emotional processing. The comparison underscores the importance of audience segmentation in animation design, particularly in creating characters that are not only visually engaging but also resonate with psychological and emotional expectations. By recognizing and addressing the distinct preferences of different age groups, animators and illustrators can develop content that is more contextually relevant, immersive, and capable of fostering long-term audience attachment. Ultimately, this study emphasizes that effective animation character design extends beyond technical artistry; it requires a deep understanding of human psychology, cultural influences, and the evolving nature of visual engagement across the lifespan.
Pelestarian Warisan Budaya melalui Tradisi Petik Laut: Analisis Interaksi Simbolik terhadap Kearifan Lokal Masyarakat Lekok Syafa Ayunda Putri; Nurma Yuwita
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 2 No. 3 (2025): Agustus : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v2i3.910

Abstract

The Sea Picking Tradition is a cultural ritual of the coastal community in Jatirejo Village, Lekok District, Pasuruan Regency, which is held annually as a form of gratitude for marine products. Amidst the current of modernization, this tradition has an important meaning in preserving local wisdom and cultural heritage of coastal communities. This study aims to understand the symbolic meaning contained in the series of Sea Picking Tradition processions and examine its role as a form of local wisdom in maintaining community identity and solidarity. Cultural symbols displayed through offerings, decorated boats, traditional clothing, collective prayers, and other socio-cultural activities are seen as having deep meanings that represent the relationship between humans with nature, each other, and the Creator. The research method used is a qualitative approach with descriptive methods and symbolic interaction analysis. Data were obtained through observation, interviews, and documentation, then analyzed to uncover the hidden meanings in cultural symbols. The results show that the symbols in the Sea Picking Tradition form collective meanings that strengthen individual self-concept, social relations, and ecological awareness of coastal communities. This tradition serves as a means of strengthening social solidarity, solidifying local cultural identity, and preserving spiritual values ​​and local wisdom amidst the challenges of modernization. Thus, the Petik Laut tradition serves not only as a ritual of gratitude but also as a cultural heritage that must be preserved to maintain the social, cultural, and spiritual values ​​of coastal communities.
Aktivisme Digital NCTzen dalam Kampanye Boikot Produk Pro-Israel (Studi Kasus pada Akun @nctzenhumanity) Neng Desti Nur Laelasari
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 2 No. 3 (2025): Agustus : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v2i3.913

Abstract

This study aims to determine the forms of interaction, participation, and motivation of Indonesian NCTzens in the boycott campaign of pro-Israel products through the @nctzenhumanity account on social media X. This study uses Henry Jenkins' theory of participatory culture and the concept of digital activism as the basis of analysis. The data for this study were obtained through semi-structured interviews with informants directly involved in the campaign, observations of campaign content, and digital documentation from the @nctzenhumanity account and related articles. Data validation techniques were carried out by triangulating sources to ensure the accuracy and consistency of the information obtained. The results showed that NCTzen interactions in the boycott campaign occurred through various activities, such as discussions, providing positive affirmations, and exchanging information that formed a virtual community. Their participation included digital actions such as retweets, raising hashtags, content creation, and sharing information that raised awareness about the boycott issue. In addition, real support was also given in the form of donations and boycotts of products originating from pro-Israel companies. Motivation for participation was driven by educational, moral, spiritual, emotional values, and fandom solidarity towards humanitarian issues. This campaign reflects the practice of participatory culture in fandom digital activism, where fandom transforms into an active social actor in the struggle for humanitarian issues through digital media.
Nilai Pesan dan Kredibilitas Influencer dalam Meningkatkan Brand Trust pada Konten Iklan Youtube Puspaningdyah, Ruth Karmelita; Kurnia Kurnia
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 2 No. 3 (2025): Agustus : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v2i3.926

Abstract

The Sambal ABC advertising campaign “Cap Cip Top – Icap Icip Ngetop ABC” in YouTube advertising content uses a character named Tejo. The Sambal ABC advertisement can strengthen the brand image and increase customer trust by including a character that fits the brand. Tejo is known as a housewife who cooks with passion, and the use of Sambal ABC in her kitchen reflects its quality and deliciousness. This study specifically discusses the ABC chili sauce advertisement “Cap Cip Top – Icap Icip Ngetop ABC” in YouTube advertising content using a character named Mrs. Tejo. This is because Tejo is known as a housewife who cooks with passion, and the use of Sambal ABC in her cooking reflects the quality and deliciousness of her product. Therefore, this advertisement can strengthen the brand image and increase customer trust. This study uses a quantitative approach and uses random sampling. This study targets Sambal ABC consumers who watch the YouTube advertisement “Sambal ABC: Cap Cip Top – Icap Icip Ngetop”. This survey involved 109 respondents who were all aware of the Sambal ABC YouTube advertisement, had consumed Sambal ABC products, and were also aware of the Sambal ABC advertising campaign. A total of 109 respondents were interviewed; however, only 100 met the specified criteria. Survey data was collected through an online survey using SmartPLS 3.0. The results showed that respondents trusted the Sambal ABC brand more due to the use of influencers in its advertisements. This was determined based on the content of the advertisements and who spoke first. Ibu Tejo's power was such that respondents felt close to her and believed she was close to them because they shared similarities with her in several aspects of influencer credibility, including interests. Respondents also found Ibu Tejo interesting because she was funny, engaging, interesting, and entertaining, and she was able to explain Sambal ABC very well.
Upaya Pelestarian Musik Talempong Pacik di Kenagarian Lawang Mandahiling Randi Yolanda; Syeilendra Syeilendra
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 2 No. 1 (2025): Februari : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v2i1.554

Abstract

This research aims to describe the system of efforts to preserve talempong pacik music in the Lawang Mandahiling district. This research is classified as qualitative research and the method used is descriptive analysis. The research instrument is the researcher himself as the main instrument. Data collection was carried out through the stages of literature study, observation, interviews, and audio and video recording. The results of this research are that Mr. Zulkarnai is preserving Talempong Pacik music in three ways, namely: 1) Protection, efforts to protect Talempong Pacik music are carried out by holding talempong music training at Mr. Zulkarnai's house. 2) Development, the art of talempong pacik music has now been developed by artists in Tanah Datar Regency, especially in Kenagarian Lawang Mandahiling. 3) Utilization, talempong pacik music has begun to be used to fill events, namely events, batagak galas, mutual cooperation and entertainment at Kenagarian Lawang Mandahiling. Steps to preserve talempopng pacik music in Kenagarian Lawang Mandahiling include: 1) Studying traditional music, 2) Introducing traditional music to the younger generation, 3) Maintaining traditional music, 4) Introducing traditional music to the outside world.
Representasi Konsep Diri (Self Concept) dalam Lirik Lagu “Mengenal Lebih Jauh” Karya Nuca : Analisis Semiotik Ferdinand De Saussure Aisyah Salwa Salsabila
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 2 No. 4 (2025): November: Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v2i4.961

Abstract

Music and song lyrics serve as a means of self-expression capable of conveying messages, feelings, and representing a person's self-concept in the face of reality and social expectations. This research focuses on a semiotic analysis of the lyrics of the song "Mengenal Lebih Jauh" by Nuca to identify the representation of self-concept and individual understanding of themselves amidst complex social demands. This research aims to reveal an analysis of self-concept representation in the lyrics of the song "Mengenal Lebih Jauh" by Nuca. Using Ferdinand de Saussure's semiotic analysis approach, the researcher attempts to uncover the meaning within the lyrics of the song "Mengenal Lebih Jauh." The results of this study reveal that the lyrics of the song "Mengenal Lebih Jauh" by Nuca contain a relationship between the signified and the signifier. The lyrics of this song are not just a beautiful sequence of words, but also a form of communication that expresses very human feelings and emotional experiences. The lyrics from the first to the sixth stanzas are a series of stories that depict a person's journey in understanding themselves and others.

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