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Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Published by Asosiasi Seni Desain dan Komunikasi Visual Indonesia
ISSN : 30322073     EISSN : 30321808     DOI : 10.62383
Core Subject : Art,
Arts
The fields of study in this journal include the Communication Studies, Design, Arts and Culture sub-groups. Philosophy: Publication of Communication Studies, Design, Arts and Culture accepts articles in English and Indonesian
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 146 Documents
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Framing Pemberitaan Atlet Voli Megawati Hangestri di Liga Voli Korea pada Media bola.com dan okezone.com Carissa Emilyana Wati; Sumardjijati Sumardjijati
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 2 No. 1 (2025): Februari : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v2i1.511

Abstract

Sports news today is increasingly being looked at by the public, unfortunately the presentation of news is not entirely paying attention to the objective and value aspects of the news, especially the view of the value of women in the news about female athletes who are often considered less proportional and cause other views that are not true. Using the constructivism paradigm to find out how athlete Megawati Hangestri was framed through the online media Bola.com and Okezone.com during her match in the 2024 Korean Volleyball League with 8-9 news stories each to study, using the framing analysis developed by Zhongdang Pan and Gerald M. Kosicki classifying framing devices into four main elements, namely syntactic structure, script structure, thematic structure, and rhetorical structure. The results found that Bola.com online media framed Megawati Hangestri as a professional athlete and hero in the eyes of the Indonesian people. Meanwhile, Okezone.com framed Megawati Hangestri as an inspirational influencer. Both produce positive narratives by accentuating Megawati Hangestri's achievements so as to form a positive image and be able to change public perceptions.
Analisis Interaksi Dan Respon Penonton Di Media Sosial Terhadap Sinetron “Asmara Gen Z” Dengan Menggunakan Teori Uses And Gratification Qanitah Salma; Rini Sartika; Putri Handayani
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 2 No. 1 (2025): Februari : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v2i1.513

Abstract

This study aims to analyze the interaction and response of viewers on social media to the soap opera Asmara Gen Z using the Uses and Gratification theory. The research method used is a qualitative approach with interaction and response analysis, as well as in-depth interviews with active viewers. The results of the study indicate that the main motivation of viewers in watching the soap opera Asmara Gen Z is because of the presence of young actors and actresses who are relatable to their lives, an interesting and diverse storyline, and a hit soundtrack. This soap opera also succeeded in building hype through social media with active interaction from the players. These findings indicate that the soap opera Asmara Gen Z meets various audience needs, including cognitive, affective, personal identity, social integration and interaction, and escape needs. This study provides insight into how soap operas can create high engagement on social media and provides implications for entertainment content marketing strategies in the digital era.
Analisis Semiotika Nilai Moral dan Budaya Film Ngeri – Ngeri Sedap Afdal Rizki I
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 2 No. 2 (2025): Mei : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v2i2.567

Abstract

This study aims to determine how moral and cultural values ​​are formed in the Ngeri-ngeri sedap film. This study uses a descriptive research type. The results of this study discuss several scenes related to the issue of family conflict in the Ngeri-Ngeri Sedap film. The issues include: parents who have the right to control their children, parents who tell their children to marry fellow Batak people to continue the culture, parents who tell their children to return from their travels, the cause of family conflict because each family member feels like they want to be heard but doesn't want to hear, and the role and opinions of women in this family are not considered. The relationship in the family is very eternal and eternal, therefore every conflict in the family must be resolved so that a harmonious family is realized.
Perancangan E-Book Interaktif sebagai Media Informasi Koleksi: (Studi Kasus: Museum Sandi) Eneng Wulan Sari; Suhadi Parman; Rifqi Fahrudin
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 2 No. 2 (2025): Mei : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v2i2.588

Abstract

Museum is an institution that collects, receives, and studies collections of items that have knowledge and informational value as well as valuable assets. Generally, the items in a museum are solid objects that cannot interact directly with visitors. Therefore, each museum has a special staff, known as museum guides, to accompany visitors in exploring all museum collections. However, not all visitors want to be guided by museum guides, so there is a need for supporting media to help guides manage visitors who do not want to be guided. The media to be created is an interactive e-book. This interactive e-book can help visitors who want to explore the museum independently to obtain information from the museum collections. The e-book contains a menu of content consisting of information about museum collections, images of museum collections, text and audio information about museum collections, and animation illustrations of museum mascots. With a total of 33 pages containing information from 8 museum rooms. This design was made using the ADDIE method and evaluated using UEQ (User Experience Questionnaire) with a result of "Excellent".
Redesain Logo Band Regian Music dalam Upaya Meningkatkan Nilai Profesionalitas Visual Deni Apriyanto; Suhadi Parman; Linda Norhan
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 2 No. 2 (2025): Mei : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v2i2.589

Abstract

Regian Music is a music service provider company established in 2021 and has been operating in the regions of Cirebon, Indramayu, Majalengka, and Kuningan, contributing to various events including parties. The Regian Music band has the potential to emphasize professionalism, but it faces challenges with its visual logo element. The current logo of Regian Music does not yet represent the band's vision and mission. In the old logo, there is inconsistency in the use of elements, typography, and colors. There is also a "Canva" watermark in the center of the logo, which detracts from its professionalism in a visual context. Therefore, a logo redesign is necessary to better reflect the characteristics of the Regian Music band. The logo redesign process follows the Brand Identity design method (Alina Wheeler, 2013). The new logo is created with a music theme and minimalist design style, using a combination of red, black, and white colors, as well as incorporating Japanese element concepts.
Dampak Framing Tagar #Kaburajadulu Terhadap Opini Publik dan Kebijakan Sosial di Indonesia Nova Abelia; Karina Jinan Farah; Damar Wibisono; Imam Mahmud; Usman Raidar
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 2 No. 2 (2025): Mei : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v2i2.577

Abstract

This journal presents public opinion on an event that is currently being widely discussed by Indonesian people on social media, namely the hashtag #KaburAjaDulu. The hashtag #KaburAjaDulu is a form of reaction from some Indonesian people regarding the government's policies under President Prabowo Subianto and the disappointment of Indonesian citizens over their failed hopes of getting a better life after this cabinet change. The government, which should have resolved the problems experienced by the community, instead provided unreasonable policies that increasingly made many people think that fleeing Indonesia and moving abroad was the best way for them to avoid government decisions that were increasingly ensnaring. By using qualitative research methods and collecting data through non-participant observation and literature studies, this study explains how the impact of the #KaburAjaDulu hashtag framing influences people in expressing opinions on social media, thereby giving rise to negative sentiment reactions to the emergence of President Prabowo Subianto's government policies.
Game Monster Hunter sebagai Inspirasi dalam Karya Drawing Menggunakan Teknik Cross Hatching Ottosay Pratama; Nelson Tarigan; Raden Burhan Surya Nata Diningrat
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 2 No. 2 (2025): Mei : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v2i2.593

Abstract

This work was created out of the author's interest in the world of video games and realized in the form of graphic art. In this video game, the author found interesting aspects of the Monster Hunter game, starting from its ecosystem, system, and the excitement of playing it. Until the point where the author encounters bosses in the game called elder dragons, including Gore Magala, Shagaru Magala, and Valstrax. This research aims to bring the world of the game to life as a work of art. In this research, the author created 15 artworks depicting monster forms, monster hunts, and tasks that monster hunters must undertake. In creating this work, the author used a pen with black and white ink, employing the cross-hatching technique. This technique helps the author create a dynamic impression, contrast, balance, and volume, and also makes it easier for the author to add depth to the shading in the created works. The result of this research produced 15 works with titles taken from several video game references and some tasks taken from monster hunters.
Strategi Komunikasi Korporasi Mixue dalam Upaya Membangun Citra Positif Intan Purwi Maharani; Miftahus Saadah; Nanda Silvia Br Galingging; Riska Ferdiana
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 2 No. 2 (2025): Mei : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v2i2.594

Abstract

This research aims to evaluate Mixue's corporate communication methods to create a positive perception of the wider audience. In this digital era, corporate image is one of the assets that affect the trust of customers. This research uses a qualitative approach based on critical analysis. The results show that the Mixue company uses several communication strategies, such as utilizing social media, open communication and transparency, cooperation with influencers, and using mascots as branding. These strategies help the brand's good reputation in the eyes of the public. It is hoped that this research will help develop corporate communication theory as well as provide practical examples of how a company builds and creates an image using good and effective strategies.
Analisis Semiotika Logo UIN Sumatera Utara: Pendekatan Tanda dan Makna Menurut Teori Charles Sanders Peirce Liana Hutapea; Siti Auliza Fatma Nasution; Muhammad Fikri Alif Ghani; Nursiah Nursiah; Hanif Maulana Pratama; Riki Novianto; Amanda Yasmintia; Mauly Efendi
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 2 No. 2 (2025): Mei : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v2i2.602

Abstract

This study aims to analyze the logo of the State Islamic University of North Sumatra (UINSU) using Charles Sanders Peirce's semiotic approach. Peirce's theory divides signs into icons, indexes, and symbols, and views meaning through a triadic process: representamen, object, and interpretant. With a qualitative approach, this study identifies visual elements in the UINSU logo and interprets their meaning based on the context of Islam, science, and nationalism. The results of the analysis show that each visual component, whether shape, color, or typography, contains deep philosophical and ideological meanings and represents the identity and institutional vision of UINSU.
Peran Teknologi dalam Tranformasi Tradisi Siri’ Na Pacce Terhadap Generasi Z di Kota Makassar Alifka Alya Zhafirah; Nur Rezky Asman; Muhammad Rasyid Ridha
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 2 No. 2 (2025): Mei : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v2i2.606

Abstract

This study examines the role of technology in the transformation of Siri' na Pacce cultural values among the Z generation in Makassar City. The values of Siri' (shame) and Pacce (pain) are deeply rooted philosophical foundations in Bugis-Makassar society, but face relevance challenges in the digital era. Through a descriptive qualitative approach with data collection techniques in the form of observation, interviews, and documentation, this study analyzes how digital media such as Instagram, YouTube, and TikTok act as a means of transmitting traditional cultural values. The results show that technology facilitates the dissemination of Siri' na Pacce values in a broader and more engaging way for generation Z, while transforming cultural understanding from what was previously perceived as a culture of violence to civilized values. This research concludes that there is a need for synergy between digital technology, family and educational institutions to ensure that Generation Z does not only know the value of Siri' na Pacce superficially, but is able to internalize and implement it in daily life according to the context of the times.

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