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Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Published by Asosiasi Seni Desain dan Komunikasi Visual Indonesia
ISSN : 30322073     EISSN : 30321808     DOI : 10.62383
Core Subject : Art,
Arts
The fields of study in this journal include the Communication Studies, Design, Arts and Culture sub-groups. Philosophy: Publication of Communication Studies, Design, Arts and Culture accepts articles in English and Indonesian
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 146 Documents
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Penggunaan Window Light Sebagai Sumber Pencahayaan Alami dalam Fotografi Desipriani Desipriani
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 1 No. 3 (2024): Agustus : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v1i3.301

Abstract

The use of window light as a natural lighting source in photography offers a unique blend of softness and directionality that enhances the subject's features while creating an aesthetically pleasing atmosphere. This study explores the characteristics of window light, including its intensity, color temperature, and the effects of various window placements on the final image. By understanding how to manipulate window light, photographers can achieve professional-quality results without the need for expensive lighting equipment. The findings emphasize the importance of natural light in creating dynamic and expressive photographs, making it a valuable resource for photographers at all skill levels.
Literasi Digital dan Berkembangnya Hate Speech di Media Sosial dalam Pilpres 2024 Lenda Tri Hardianti
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 1 No. 4 (2024): November : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v1i4.317

Abstract

In the 2024 presidential election, political activity on social media is very intensive, with the aim of attracting people's attention and voting power towards presidential candidates. However, the low literacy level of Indonesian society often triggers negative behavior such as hate speech. This research aims to describe the behavior of hate speech on social media towards the 2024 Presidential candidate of the Republic of Indonesia. The method used in this research is a qualitative approach. The research results show that there are still many individuals who use social media to express their dislike of presidential candidates in negative ways, including through hate speech. Many social media users are unaware of the legal implications of their actions. This situation requires public vigilance and wisdom in using social media to avoid negative things. To overcome this problem, digital literacy is not enough to just focus on models such as critical consuming, functional prosuming, and critical prosuming. This research suggests adding a moral values ​​model that includes two main indicators: ethical behavior and motivation skills. Hate speech can appear either in the form of hoaxes or true information, so a moral value-based approach is very necessary to increase people's awareness and responsibility in interacting in cyberspace. This research emphasizes the importance of more comprehensive digital literacy education to combat the spread of hate speech on social media during the 2024 presidential election.
Tradisi Berdimbar sebagai Budaya Pernikahan Masyarakat Melayu di Stabat Kabupaten Langkat Putri Seftrin; Yusra Dewi Siregar
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 1 No. 4 (2024): November : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v1i4.323

Abstract

In this research there are four focus issues, namely how the process of implementing mandi berdimbar in Langkat Malay traditional weddings, what is the community's view of changes in the mandi berdimbar tradition in Stabat, Langkat Regency, what are the meanings of the mandi berdimbar tradition and how is the development of mandi berdimbar at the moment . The type of method used in this research is a historical research method that goes through four stages, namely heuristics, verification, interpretation and historiography. In collecting data, this research used two methods, namely interviews and documentation. The results obtained from this research are that the mandi berdimbar tradition is a Malay wedding custom from the past. Mandi berdimbar is also called a decorated mandi which is a series of bridal ceremonies which contain a lot of wisdom and teaching. want to get married. Berdimbar bathing is done after the party, the development of the berdimbar tradition is now rarely used, including by Malays, due to the times and the large costs involved in this berdimbar bathing tradition, as well as the lack of time to carry out the berdimbar bathing tradition. In essence, the aim of carrying out the berdimbar bathing event is to teach or remind the bride and groom to carry out the Big Bath (junub) after the wedding night and to convey the joy and gratitude of all the family. In essence, the existence of this tradition must be increased. If it exists among low society, over time this tradition will fade and disappear.
Brand Experience Melalui Fitur Keynote dalam Mempromosikan Iphone 15 Ghina Fitriyana; Agus Hermanto
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 1 No. 4 (2024): November : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v1i4.335

Abstract

This research explores how the features of Apple's Keynote presentation influence the brand experience for the iPhone 15. The primary focus is on how the visual, narrative, and design elements in Keynote play a role in shaping consumers' sensations, feelings, thoughts, actions, and relationships with the brand. Using a qualitative approach, the study analyzes how sensory elements presented through animations and graphics enrich the consumer experience, and how touching narratives create a deep emotional connection. Additionally, the research evaluates how clear and engaging information delivery shapes consumer perceptions of the product, driving purchasing decisions and product recommendations. Interviews with key informants and consumers reveal that Keynote is effective in reinforcing brand loyalty and deepening emotional connections with consumers. A well-integrated presentation not only enhances consumer engagement but also strengthens their personal bond with the iPhone 15 brand. These findings offer valuable insights into how presentation features can be leveraged to create a positive and lasting brand experience.
Pengaruh Terpaan, Efektivitas dan Kualitas Konten terhadap Pemenuhan Kebutuhan Hiburan Pada Youtube Windah Basudara Arbi Octo Mahendra; Irwandaru Dananjaya
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 1 No. 4 (2024): November : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v1i4.342

Abstract

YouTube Windah Basudara is a YouTube channel that provides entertainment content. This study aims to determine the influence of exposure, effectiveness, and quality of Windah Basudara's YouTube content on fulfilling entertainment needs. This research uses a quantitative approach with a positivist paradigm, where the sample is taken using purposive sampling with a total sample of 400 respondents obtained from calculations using the Slovin formula. The population in this study consists of subscribers of the Windah Basudara YouTube channel. This study employs the Uses and Gratifications theory. Elements of satisfaction include the influence of exposure, effectiveness, quality, and the fulfillment of entertainment needs. The utility is the subscribers of the Windah Basudara YouTube channel. The results of this study indicate that there is an influence of exposure, effectiveness, and quality on the fulfillment of subscribers' entertainment needs. The better the exposure, effectiveness, and quality of the content, the more the entertainment needs are fulfilled. This shows that the results of this study are relevant to the Uses and Gratifications theory, where when an individual obtains satisfaction, a response is formed.
Representasi Sosok Tom Cruise dalam Film Top Gun: Marverick (Analisis Semiotika Roland Barthes) Irfan Tito; Ade Budi Santoso
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 1 No. 4 (2024): November : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v1i4.349

Abstract

This research analyzes the representation of Tom Cruise's figure in the film "Top Gun: Maverick" by using Roland Barthes' semiotic approach. The main focus of this research is to understand how the character of Maverick played by Tom Cruise is represented through various signs and symbols in the film. The method of analysis used is semiotic analysis, which allows researchers to identify the signs and symbols used in representing the character. This research uses a qualitative approach by analyzing various visual, narrative, and contextual elements in the film. The findings of this research reveal how Tom Cruise as an actor and the character of Maverick are represented in the context of relevant culture and ideology. The results of this analysis provide a deeper understanding of how the character is understood and accepted by the audience, as well as the implications of his representation in a broader social and cultural context. This research contributes to the understanding of how symbols in popular media such as movies can shape our perception and understanding of certain characters in popular culture.
Pengaruh Kredibilitas Brand Ambassador terhadap Minat Beli Cessa Natural Essential Oil Roll On Rd. Funny Mustikasari Elita; Ira Mirawati; Muhammad Fauzan Chaidir
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 1 No. 4 (2024): November : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v1i4.350

Abstract

This research aims to determine whether there is an influence of Expertise, Trustworthiness, and Attractiveness (credibility) of Nagita Slavina and Rayyanza, both simultaneously and partially, as brand ambassadors on the purchase intention of followers of the Instagram account @cessa.official. The research utilizes the Source Credibility Theory proposed by Carl Hovland, Janis, and Kelly in 1953. A quantitative method was employed by distributing a questionnaire via Google Forms to 68 research samples online. The results of this study show that the credibility of Nagita Slavina and Rayyanza as brand ambassadors, which includes Expertise, Trustworthiness, and Attractiveness, has a significant influence, both simultaneously and partially, on the purchase intention of Cessa Essential Oil Roll On among the followers of @cessa.official.
Pengaruh Konten, Terpaan Media dan Kredibilitas Akun Instagram @tempodotco terhadap Pemenuhan Kebutuhan Informasi Politik Followers Kamil Anshori; Sugiharti Binastuti
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 1 No. 4 (2024): November : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v1i4.369

Abstract

The use of Instagram social media cannot be separated from the various needs of each user. Instagram is used as a medium for political communication and political education. In addition, Instagram social media is also used as a place to meet the need for political information. One of them is the Instagram account social media @tempodotco which presents various information related to politics. The purpose of this study was to determine and analyze the influence of content, media exposure, and credibility of the Instagram account @tempodotco on the fulfillment of followers' political information needs simultaneously and partially. This study uses a quantitative method sourced from primary data by distributing questionnaires as a data collection instrument. Valid data amounted to 400 people who are followers of the Instagram account @tempodotco which was determined by the Slovin formula using a purposive sampling technique. The results of the study showed that content, media exposure, and credibility significantly influenced the fulfillment of followers' political information needs. The results of the study support the uses and gratification theory which explains that those known as audiences or media users play an active role in choosing and trying to fulfill their needs by finding the best media sources.
Bentuk Penyajian Tari Kerajaan Pelalawan di Sanggar Bina Tasik Kabupaten Pelalawan Provinsi Riau Dea Larisa; Yahyar Erawati
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 1 No. 4 (2024): November : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v1i4.372

Abstract

The title of this research is "Presentation Form of Pelalawan Kingdom Dance at the Bina Tasik Studio, Pelalawan Regency, Riau Province". This study aims to determine the form of presentation of Pelalawan Kingdom dance at the Bina Tasik Studio, Pelalawan Regency, Riau Province. Pada penelitian ini peneliti menggunakan metode kualitatif deskriptif. In this study, the researcher used a descriptive qualitative method. The data collection techniques used were observation, interviews and documentation. The results of this study indicate that the Pelalawan Kingdom dance uses dance movements with 5 basic dance movements, namely the salute movement, the Pangean silat movement, the rowing movement, the circular movement, and the last is the final movement. The musical instruments used to accompany the Pelalawan Kingdom dance are the long drum, kompang, gong, calempong, drum, violin, accordion and darmuka. The title of this dance is taken from a historical story about the Pelalawan Kingdom. The theme of the dance is about the feud or war between the Portuguese and the Malacca Kingdom which resulted in the Malacca Kingdom being destroyed and a new kingdom being born, namely the Pelalawan Kingdom. The type of dance is classified as a new creative dance type. The presentation mode is symbolic representational dance. The number of dancers is 11 dancers, of which 5 are male dancers and 6 are female dancers. The women's dance costume uses the kebaya tabuh shirt and the men's costume uses the Malay cekak musang shirt. The makeup of the female dancers uses beautiful makeup while the makeup of the male dancers only uses powder and eyebrows. Lighting but because this dance is danced during the day and the stage is outside the field, no light is needed. Dance properties are the door and wall of Pekan Tua, the door and wall of Pelalawan, keris and shawl. The audience was attended by school residents and invited guests.
Pengaruh Brand Ambassador Lyodra Ginting terhadap Brand Awareness Konsumen Produk Implora : Survey Dilakukan Kepada Followers Akun Instagram @Lyodraofficial Anita Rahmaan; Velda Ardia
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 1 No. 4 (2024): November : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v1i4.380

Abstract

Infuencer has a big impact on brands in order to improve their image to be more competitive with competitors, this is what Implora uses by using Lyodra's services as their Brand Ambassador, because Lyodra is considered to have Followers who is big and Lyodra himself is considered to have the appropriate charisma in the world of beauty. In this researchis to find out how much INFLUENCEBRAND AMBASSADOR LYODRA GINTING TOBRAND AWARENESS CONSUMERS OF IMPLORA PRODUCTS. The theory used is Brand Ambassador which includes Transference, Attractiveness, Congruence and Brand AwarenessUnware of Brand, Brand Recognition, Brand Recall, Top of Mind Data collection techniques were carried out by distributing questionnaires to 99 respondentsFollowers Instagram account @Lyodraofficial. Sampling using the techniqueProbability Sampling. Questionnaire retrieval method used namelyRandom Sampling. The results of this study indicate that InfluencePersonal Branding Lyodra Ginting as a whole responds well to respondents (Agree), as well as InfluenceBrand Ambassador Lyodra Ginting AgainstBrand Awareness consumers of Implora products (agree) from all statements from all X variables in the research questionnaire. In addition to the magnitude of InfluenceBrand Ambassador has a positive and strong relationship of 0.643 toBrand Awareness consumers of Implora productsFollowers Instagram account @Lyodraofficial with presentationBrand Awareness of 41.3% while the rest is influenced by other factors outside of this study. likeWord Of Mouth, other social media platforms and cosmetic product differences.

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