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Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Published by Asosiasi Seni Desain dan Komunikasi Visual Indonesia
ISSN : 30322073     EISSN : 30321808     DOI : 10.62383
Core Subject : Art,
Arts
The fields of study in this journal include the Communication Studies, Design, Arts and Culture sub-groups. Philosophy: Publication of Communication Studies, Design, Arts and Culture accepts articles in English and Indonesian
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 146 Documents
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Analisis Framing Robert N. Entman Pemberitaan Pondok Pesantren Al-Zaytun Di Media Online Kompas.com Oktami Pangestu; Amin Shabana
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 1 No. 3 (2024): Agustus : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v1i3.152

Abstract

Framing is understood as the process of how someone classifies, organizes, and interprets their social experiences to understand themselves and the reality outside themselves. The current situation of radicalism raises serious concerns and needs to be watched out for. In Indonesia, radicalism is generally related to religious extremism, especially in the Islamic context. Several Islamic extremist groups in Indonesia have emerged and caused tension in society. This research aims to define the problem, estimate the source of the problem, assess morals, and emphasize solving problems that occur at the Al-Zaytun Islamic Boarding School on the online media Kompas.com. The theory used in this research is Robert N. Entman's framing analysis theory. This research uses a qualitative approach with descriptive methods. Data collection techniques use documentation and observation. Analyze data by means of data reduction, data presentation, and summary. The results of this research show the essence of the construction formed by the online media Kompas.com by looking at Robert N. Entman's dimensions, namely the selection of issues and highlighting aspects related to the selection of complex facts and realities and how the news is written. Overall, Kompas.com reports regarding the Al-Zaytun Islamic Boarding School which is affiliated with the NII at this early stage, based on the author's observations, it tends to refer more to the MUI which is struggling to be able to prove clearly and in detail to prove that the Al-Zaytun Islamic Boarding School is definitely affiliated with the NII. However, there are several things and several parties who are trying to prevent this from being revealed, but the MUI team does not want to explain this. In framing the news about the NII-affiliated Al-Zaytun Islamic Boarding School case, it emphasizes the extent to which the Al-Zaytun Islamic Boarding School case has been handled and which parties are involved in this case.
Implementasi Customer Experience PT PGN Area Bekasi Dalam Membangun Brand Awareness Yurika Dita Pratiwi; Jamiati KN
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 1 No. 3 (2024): Agustus : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v1i3.161

Abstract

People today form their opinions based on their experiences interacting with brands. Experience is the main aspect to win the hearts of consumers. The aim of this research is to find out how the implementation of Customer Experience through the City Gas Tour event carried out by PT Perusahaan Gas Negara Bekasi Area builds brand awareness. As well as to find out the inhibiting and supporting factors in the City Gas Tour event in building brand awareness. Using Pelsmacker, Geuen, Van De Bergh's brand activation dimension theory. Using a Qualitative Approach with Descriptive methods. Data collection techniques through Semi-Structured Interviews. Test the validity of the data using the Source Triangulation technique for participants attending the 2022 City Gas Tour event and also Customer Experience Specialists. The results of the research are that the dimensions that play an important role are Sense, Think and Act. The sense dimension by taking a direct approach through various striking facilities; dimensions related to activating Instagram social media and making broadcasts via WhatsApp blast to local residents at the event point; think by inviting participants to think from staff explanations through the question and answer booth provided; Take action by taking direct action to experience the facilities. The inhibiting factors are the underutilization of social media and the lack of conduciveness to the event due to interference with vehicle traffic and the volume of people's voices. The supporting factor is natural gas products from PGN which guarantee that the gas will be distributed 24 hours. Also, the location where the event takes place, by holding an event in the middle of a crowd, you can attract people to visit this event.
Strategi Komunikasi Interpersonal Guru Tunanetra dalam Pembelajaran Al-Qur’an dengan Murid di Madrasah Diniyah Takmiliyah Awwaliyah Ahlul Ihya’ Ponorogo Fitri Annas Sholikhah; Andhita Risko Faristiana
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 1 No. 3 (2024): Agustus : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v1i3.168

Abstract

Learning the Koran requires special attention because of the high level of difficulty of the material. Blind teachers face complex challenges in classroom management and delivery of material, requiring special interpersonal communication strategies. This research aims to describe the interpersonal communication strategies of blind teachers in learning the Koran at MDTA Ahlul Ihya' Ponorogo, along with obstacles and solutions. A qualitative phenomenological approach was used by collecting data through observation, interviews and documentation from blind teachers, fellow teachers, students and parents. Data analysis includes reduction, presentation and drawing conclusions. The results show that communication strategies involve getting to know students personally, determining appropriate messages, methods and media. Barriers include difficulties in visual instructions, unclear use of symbols, impaired facilities, as well as semantic barriers due to incompatibility of language and background experience. The proposed solution includes deliberation and evaluation, collaboration with fellow teachers, meetings with student parents, and the creation of a learning guidebook.
Analisis Sentimen Positif Terhadap Avoskin sebagai Eco Friendly Brand di Media Sosial X dan TikTok Magrifatul Zania Maharani
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 1 No. 3 (2024): Agustus : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v1i3.169

Abstract

. The Indonesian beauty industry continues to grow, marked by the emergence of many local skincare brands. Avoskin is a local skincare brand that is committed to "green beauty" with environmentally friendly products. This research aims to determine general positive sentiment, mentions, and specific positive sentiment towards Avoskin as an eco friendly brand on social media Data was collected from online communities using social media monitoring tools, namely Brand24. This research shows that there are 858 general positive sentiments, 2,564 mentions, and 28 specific positive sentiments towards Avoskin as an eco-friendly brand with related keywords. The final results of the research show that X and TikTok users still do not give full attention to Avoskin as a eco friendly brand. Keywords: , , ,
Strategi Social Media Marketing USS Feed Dalam Membangun Social Media Engagement Darma Tri Putra; Jamiati KN
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 1 No. 3 (2024): Agustus : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v1i3.170

Abstract

The creative industry is changing the way people communicate from physical contact to using internet technology. A strategy that utilizes social media as a means of growing social media engagement. The aim of this research is to explain USS Feed's social media marketing strategy in building social media engagement. This research uses a qualitative approach, with descriptive methods and to obtain research data using observation, documentation and in-depth interviews. Next, it is analyzed by reducing the data, presenting the data, and making a summary by drawing conclusions. The theory used. Social media strategy, namely business goals: building a company image, target audience: millennial generation and gen-z, social analysis gathering information that is developing among gen-z and millennials, planning and brainstorming big ideas about things that are currently happening to create a content, human integrity advertising and social media: promotional strategies on other social media platforms, platform implementation: designing the flow and content of content so that it provides appeal. The theory of social media engagement is: the content resonates with them, originates from a source the trust, reflects something about themselves, other responds, you respond, you give benefits. Research shows that the strategy implemented by USS Feed has accommodated all elements of social media marketing and social media engagement strategies well so that it can increase social media engagement.
Representasi Sosial Budaya dan Kesenjangan Gender Pada Tari Lengger, Tari Bedhaya dan Tari Reog Amira Juliani Surbakti; Dinda Melati Putri; Lidia Lestari; Mia Audia; Widy Kurniawan; Syairal Fahmy Dalimunthe
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 1 No. 3 (2024): Agustus : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v1i3.171

Abstract

Dance serves as a significant reflection of human cultural heritage, and its role in shaping and reflecting socio-cultural realities remains debated. In this context, the concept of gender holds significant influence in shaping representations and social disparities within dance. This research aims to delve into the influence of gender concepts in dance, particularly within Javanese culture, focusing on contemporary dance practices. Through qualitative approaches and content analysis, the study reveals strong gender stereotypes and objectification of bodies in dance, as well as the idealization of women's roles in Javanese cultural guidelines. The findings highlight challenges to gender norms in traditional Javanese dance, while also indicating limitations in existing research, such as cultural context constraints and limited data. It is hoped that this research contributes to understanding the role of gender concepts in dance and their implications in society, while also providing a foundation for further research.
Strategi BNI Menjadi Bank Kampus dalam Era Digital Putri Melinda Silfiana; Adinda Martha Rahayu; Irfadella Fauzia
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 1 No. 3 (2024): Agustus : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v1i3.175

Abstract

Digital transformation is a process that organizations implement to integrate digital technology in all areas of business. This process influences the way organizations provide services to consumers. Digital transformation has changed the banking sector, including Bank BNI. This research analyzes the role of digital technology in BNI Mobile Banking services. With quantitative methods, data is collected through questionnaire surveys to measure user satisfaction. The results show that the majority of customers are satisfied with the service and ease of use of BNI digital facilities such as mobile banking and internet banking, which meet their needs.
Analisis Media Monitoring Terhadap Pemberitaan Brand Kosmetik Emina Pada Periode Maret - April 2024 Hanna Aliya Khairunnisa
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 1 No. 3 (2024): Agustus : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v1i3.178

Abstract

According to data from the Ministry of Industry, the growth of Indonesia's cosmetics industry has continued to expand by up to 20% since 2017. Emina, a cosmetic brand from PT Paragon Technology and Innovation, is one of the brands targeting a young audience. Emina has demonstrated its popularity by achieving sales revenue totaling IDR 1.5 billion in the first two weeks of September 2022 through the Shopee marketplace. Additionally, Emina has garnered over 3 million followers on Shopee and has an average product rating of 4.9 out of 5 from 2.5 million reviews. This success highlights the need for media monitoring as a means to track and analyze brand and product insights on the internet. By utilizing social media monitoring analytical tools and collecting timeline-based data from Brand24, this study employs Netnography as a descriptive qualitative research method.
Retorika Anies Baswedan Dalam Mengangkat ISU Pendidikan Di Indonesia Pada Debat Calon Presiden Pemilu Tahun 2024 Hasna Athifa Hadaina; Suwandi Sumartias; Trie Damayanti
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 1 No. 3 (2024): Agustus : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v1i3.193

Abstract

Anies Rasyid Baswedan is a politician with an academic background. He joined two other contenders as a candidate in The Presidential Election of 2024, which required him to participate in The 2024 Presidential Candidate Debate. Compared to the other candidates, Anies was thought to have had strong performance and rhetorical abilities, particularly in discussions pertaining to education. Thus, the purpose of this study is to evaluate the rhetoric used by Anies Baswedan to bring up the subject of education in Indonesia during the 2024 presidential debate. This research uses a constructivist paradigm and descriptive qualitative research methods. Three types of rhetorical evidence are examined in this study using an Aristotelian rhetorical approach: ethos, pathos, and logos. In this study, seven units of analysis were examined. Eight ethos forms, four pathos forms, and eight logos forms were identified by the researchers from the seven units of study. The analysis's findings demonstrate Anies Baswedan's proficiency and effectiveness with rhetoric in influencing listeners during political campaigns.
Komunikasi Eufemisme dalam Berita Penembakan Brigadir J pada Media Online Detik.com dan Kompas.com Muh. Salman Rafiq; Puji Laksono
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 1 No. 3 (2024): Agustus : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v1i3.194

Abstract

The results of the research obtained showed that the use of euphemisms was used as a support, in 10 news stories found as many as 372 words, namely 161 in Detik.com news, and 211 words in Kompas.com news with their respective uses. The forms of euphemisms used are metaphors, initials, acronyms, uptake, foreign languages, and periphrases. Furthermore, the audience's perspective is determined by the framing made on the news using metaphors, catchphrases, exemplars, depictions, visual images, roots and appeal to principle. In Detik.com news the perspective of the audience is made with Brigadier J as the victim, while in the news Kompas.com the perspective of the audience is directed at Brigadier J as the perpetrator because of the issue of sexual harassment.

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