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Mohammad Rofiuddin
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Nur Science Institute Jl. Abdul Majid Cabean Mangunsari Sidomukti, Salatiga, Jawa Tengah
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Journal of Halal Industry Studies
Published by Nur Science Institute
ISSN : -     EISSN : 29628113     DOI : https://doi.org/10.53088/jhis
Core Subject : Religion, Economy, Science, Social, Engineering,
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
The Journal of Halal Industry Studies is a journal published twice a year by the Nur Science Institute. This journal is dedicated to improving the research and development of the halal industry. This journal publishes research on various topics in the study of the halal industry, including tourism; food and agriculture; management, business, and finance; fashion; the halal lifestyle; and other related topics.
Arjuna Subject : Umum - Umum
Articles 33 Documents
 1   2   3   4 
Tingkat religiusitas, pengetahuan produk, dan sikap konsumen terhadap pembelian makanan dan minuman halal Hakim, Lukman; Waluyo, Agus
Journal of Halal Industry Studies Vol. 2 No. 1 (2023): Journal of Halal Industry Studies
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jhis.v2i1.373

Abstract

This research aims to determine and analyze the influence of religiosity, product knowledge and consumer attitudes on purchasing decisions for food and drinks with halal labels as intervening variables, a study of consumers using the Tokopedia application in Salatiga. This research uses a type of quantitative research obtained through a questionnaire given to Tokopedia application users in Salatiga. The sample of this research was 100 respondents using purposive random sampling technique. The data analysis method used in this research is path analysis. The research results show that religiosity, product knowledge and consumer attitudes have a significant positive effect on purchasing decisions. Religiosity and product knowledge have a positive effect on the halal label. Meanwhile, consumer attitudes do not influence the halal label. The halal label has a positive influence on purchasing decisions. Religiosity and product knowledge have a significant positive effect on purchasing decisions through the halal label. Meanwhile, consumer attitudes have no influence on purchasing decisions through halal labels.
Tingkat kepuasan konsumen dalam belanja di Ayam Penyet Surabaya: Pengaruh label halal, kualitas pelayanan Islami, dan atmosfer toko Safrudin, Ryan; Saifudin, Saifudin
Journal of Halal Industry Studies Vol. 1 No. 1 (2022): Journal of Halal Industry Studies
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jhis.v1i1.431

Abstract

This research aims to determine the influence of halal labels, Islamic service quality, and store atmosphere on repurchase intention, with consumer satisfaction as an intervening variable. The number of samples in this research was 100 respondents. The data analysis technique was carried out using path analysis. The research results show that the halal label is insignificant to consumer satisfaction, while Islamic service quality and Store Atmosphere are significant. Islamic service quality has a positive effect on repurchase intention. The Store Atmosphere halal label is not significant in repurchase interest. Consumer satisfaction has a positive effect on repurchase interest. Halal labels cannot be mediated by repurchase interest, while Islamic service quality and store atmosphere can be mediated by consumer satisfaction with repurchase intention.
Analisa keberhasilan produk pakaian asal Jepang: Eksistensi brand Uniqlo di Indonesia Shifra, Nasya Faza Cahya
Journal of Halal Industry Studies Vol. 2 No. 2 (2023): Journal of Halal Industry Studies
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jhis.v2i2.562

Abstract

The halal industry is a sector that has developed very rapidly. Its development was followed by an increasingly advanced era of globalization so that its existence can be recognized by the whole world. Opportunities that the halal industry gets are not only in Muslim countries, but non-Muslim countries are also taking part in getting these benefits and attention. Japan is a non-Muslim majority country, Japan is doing business by expanding to Indonesia which aims to penetrate the Indonesian market. The research method carried out by researchers is by means of library research and qualitative methods with secondary data. Where in this study using data originating from literature and supported by some secondary data. The results and the conditions explained by the researchers are related to the strategy carried out by Japan with the UNIQLO brand in providing Muslim-friendly clothing. In penetrating the market and its existence, Japan and UNIQLO have used many ways to attract the attention of the Indonesian people. The strategy in penetrating the Indonesian market carried out by Japan is by bringing the Cool Japan concept and the strategy in penetrating Muslim communities with Muslim friendly clothing is by collaborating with well-known designer Hana Tajima.
Implementasi strategi dan dampak nike sebagai brand olahraga dalam industri fashion halal Maulidah, Dhini Citra
Journal of Halal Industry Studies Vol. 2 No. 2 (2023): Journal of Halal Industry Studies
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jhis.v2i2.565

Abstract

The development of halal industry trends has attracted the attention of multinational companies such as Nike to enter the halal fashion market with the launch of hijab products in 2018. This research aims to analyze the strategy implementation and impact of Nike as a sports brand in the halal fashion industry. By using descriptive qualitative methods and collecting secondary data from various sources, this research explores the reasons behind Nike's controversial move to enter this market. The results show that the launch of the Nike Pro hijab is part of the company's efforts to expand market share and improve its brand image among Muslim consumers. Additionally, this research highlights the impact of capitalism in companies' expansion strategies in this rapidly growing market, as well as the social and economic implications associated with the presence of large companies such as Nike in the halal fashion industry.
Keputusan pembelian Halal Food: Peran pengetahuan produk, labelisasi halal, dan religiusitas Marta, Martavia; Sa’adati , Nila
Journal of Halal Industry Studies Vol. 1 No. 2 (2022): Journal of Halal Industry Studies
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jhis.v1i2.753

Abstract

This research examines the influence of product knowledge, halal labeling, and religiosity on purchasing decisions, with attitude as an intervening variable. This research uses a quantitative type of research. This research uses primary data by distributing questionnaires via Google Forms. The population in this research is halal food consumers in Semarang Regency. The sampling method in this study used a purposive sampling technique, and the results were obtained from 100 respondents. The data analysis used is path analysis. This research shows that product knowledge, halal labeling, and religiosity have a positive and significant effect on purchasing decisions. Product knowledge and halal labeling have a positive and significant effect on attitudes. Religiosity has a significant negative effect on attitudes. Product knowledge and halal labeling can mediate attitudes toward purchasing decisions, while religiosity cannot mediate attitudes toward purchasing decisions.
Pedagang Pasar Bringin: Faktor-faktor yang mempengaruhi keputusan penggunaan produk Bank Syariah Fauzizah, Nurul; Setiawan , Ari
Journal of Halal Industry Studies Vol. 2 No. 1 (2023): Journal of Halal Industry Studies
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jhis.v2i1.754

Abstract

This research is inspired by which Pasar Bringin as the center of the economy as many  many traders are no aware to the prductt of Syarah Bank. This is due to public knowledge about Islamic banks is still poor and the social environment is less supportive. People still use traveling bank as capital loan in the market. The sample in this study were traders in Pasar Bringin in 93 respondents. The results show that: Knowledge has a positive and significant effect on the decisions of market traders in using Islamic Bank products, Social environment has a positive and significant effect on the decisions of market traders in using Islamic Bank products, Religiosity has a positive and significant effect on market traders' decisions in using Islamic Bank products. In general, interest is able to mediate the influence of knowledge, social environment, and religiosity on the decisions of market traders in using Islamic Bank products.
Pengaruh label halal, kualitas layanan online, dan harga terhadap pembelian di Go Food Zaen, M. Zaenal Abidin
Journal of Halal Industry Studies Vol. 2 No. 2 (2023): Journal of Halal Industry Studies
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jhis.v2i2.756

Abstract

This research aims to determine the influence of the halal label, e-service quality, and price on purchasing decisions, with purchase interest as an intervening variable. This research uses a quantitative method by processing primary data through a questionnaire distributed to 100 go-food customers. The data analysis method uses path analysis. The research results show that the halal label variable is insignificant in purchasing decisions, while e-service quality, price, and intention influence purchasing decisions. The halal label and price have a significant positive effect on purchase intention. However, e-service quality is not significant in terms of purchase intention. Meanwhile, e-service quality is insignificant in purchasing decisions, with purchase intention as an intervening variable. Meanwhile, the halal label and price are significant in purchasing decisions, with purchase intention as an intervening variable.
Analisis faktor-faktor yang mempengaruhi keputusan pembelian produk Nobby Hijab Salatiga, dengan trust sebagai variabel pemoderasi Anggraini, Destya Kusuma; Mochlasin, Mochlasin
Journal of Halal Industry Studies Vol. 2 No. 2 (2023): Journal of Halal Industry Studies
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jhis.v2i2.757

Abstract

This research aims to determine the influence of lifestyle, product quality, and religiosity on purchasing decisions by using the trust variable as moderation. This type of research is quantitative and primary data is obtained through a questionnaire instrument. The research sample consisted of 96 consumers who had made purchases at Nobby Hijab Salatiga. Data were analyzed using statistical tests and MRA tests. Based on the research results, lifestyle and religiosity variables have a positive effect on purchasing decisions. Meanwhile, the product quality variable is proven to have no effect and is not significant on purchasing decisions. The majority of consumers do not make product quality their main goal. Consumers make purchases because they are obliged to fulfill basic needs. Based on the MRA test results, trust is able to moderate the influence of lifestyle, product quality and religiosity on purchasing decisions for Nobby Hijab Salatiga products.  
Minat beli konsumen Nobby Hijab Salatiga: Pengaruh eWOM, influencer marketing, dan Islamic brand congruence melalui citra merek Putri, Megawati Guntari; Rofiuddin, Mohammad
Journal of Halal Industry Studies Vol. 2 No. 1 (2023): Journal of Halal Industry Studies
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jhis.v2i1.758

Abstract

This article aimed to determine the effect of electronic word of mouth (eWOM), influencer marketing, and Islamic brand congruence on purchase intention with brand image as a mediating variable. This type of research is quantitative, with a population of Nobby Salatiga consumers. The sampling technique in this study used purposive sampling with 100 respondents. The analysis technique used is path analysis. Statistical test results show that eWOM has an effect, while influencer marketing and Islamic brand Congruence do not affect productivity. eWOM, influencer marketing, and Islamic brand congruence affect brand image. Brand image as a mediating variable cannot mediate eWOM on purchase intention but can mediate Influencer Marketing and Islamic Brand Congruence on purchase intention.
Strategi keuangan di masa pandemi: Analisis Faktor-faktor yang mempengaruhi minat menabung di Bank Syariah di Kabupaten Tegal Velayati, Maya Fauziah
Journal of Halal Industry Studies Vol. 2 No. 2 (2023): Journal of Halal Industry Studies
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jhis.v2i2.765

Abstract

This study analyzes factors influencing people's interest in saving in Islamic banks, especially in the Tegal Regency area, with knowledge, promotion, trust, religiosity, income, and brand awareness being the moderating variables. This study uses a quantitative approach with primary data collected through a questionnaire with a random sampling technique. The number of samples used was as many as 100 respondents, who are the people of the Tegal Regency. The analysis used moderated regression analysis. The results showed that knowledge, promotion, and income positively and significantly affected interest in saving. Trust has a negative and insignificant effect on interest in saving. Religiosity has a negative and significant effect on interest in saving. Brand awareness has a positive and significant effect on interest in saving. Meanwhile, brand awareness can only moderate the influence of religiosity and income on interest in saving. Islamic banks must continue to improve the determinants of public interest to increase the existence of Islamic banks.

Page 2 of 4 | Total Record : 33

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