cover
Contact Name
Atalisi Zalukhu
Contact Email
atalisizalukhu2000@gmail.com
Phone
+6282189238740
Journal Mail Official
journaloflanguageeducation@gmail.com
Editorial Address
Jurnal of Language Education (JoLE) Publisher : Merwinspy Publisher alamat: Jl Keramat Indah No 8 Medan email : admin@merwinspy.org Jurnal JoLE is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0)
Location
Kota medan,
Sumatera utara
INDONESIA
Journal of Language Education
Published by Merwinspy Publisher
ISSN : -     EISSN : 3026250X     DOI : 10.69820
Core Subject : Education,
Focus Journal of Language Education, Language Teaching, Litterature and Applied Linguistics focuses on research related to English Language Pedagogy, TEFL English Teaching, English for Specific Purposes (ESP), ELT Materials Development and Evaluation, English Language Testing and Assessment, Linguistics, Literatture, Translation, Critical Discourse Analysis Research method approaches include: Quantitative, Qualitative, and Mix Method. JoLE has the following objectives: Provide a means of publication of empirical research and the field of teaching and applied linguistics. Disseminating the results of new scientific research in these field that can be applied as an alternative solution in the field of applied linguistics, language education as well as teaching. Accelerate the transfer of knowledge from research to practice. Therefore, this journal contains empirical articles and critical reviews both using quantitative approaches (mainstream), qualitative approaches (alternative), and other methods. Scope Topics that can be published in this journal are topics related to Teaching language, Litterature and Applied Linguistics, such as: English Language Pedagogy, TEFL Language Education English Teaching English for Specific Purposes (ESP) ELT Materials Development and Evaluation English Language Testing and Assessment Linguistics Indonesia Language Literature Translation Critical Discourse Analysis
Arjuna Subject : Umum - Umum
Articles 61 Documents
An Analysis of Semiotics in Balenciaga Advertisements Panggabean, Desy Deria; Pasaribu, Arsen Nahum; Pasaribu, Donna Ria
Journal of Language Education (JoLE) Vol. 3 No. 4 (2025): December
Publisher : Merwin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69820/jole.v3i4.430

Abstract

Advertising is one of the media used to promote a product. Balenciaga is one of the fashion brands that is very famous because the advertisements and products displayed have successfully generated controversy. The controversy arises because the signs used in the advertisement seem strange, unusual, and off the mark. These signs are analyzed using Roland Barthes' Theory. The purpose of this research is to find signs along with denotation meaning, connotation meaning, and myth in Balenciaga advertisements. Descriptive qualitative analysis is the method used. The results of the research show that the signs found in Balenciaga advertisements have denotation, connotation, and mythological meanings. The signs represent sexuality issues, war issues, environmental issues, and poverty issues.