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Andre Suryaningprang
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Jl. Soekarno Hatta No. 448, Batununggal, Bandung Kidul, Kota Bandung, Jawa Barat. 40266
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INDONESIA
Inaba of Community Services Journal
Published by Universitas Indonesia Membangun
ISSN : 28296540     EISSN : 28295390     DOI : https://doi.org/10.56956/inacos.v2i02.225
Core Subject : Economy, Health, Science, Education, Social,
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health Social Sciences
Inaba of Community Services Journal (Inacos-J) contains a variety of scientific articles about the activities of the community that deals with all areas of science, both in the broad sense as well as in specific fields related to current issues from a variety of multi-discipline that concerns the application and service to the community. The aim of this journal is to publish the results of original and never before published from the fruit of the thoughts, ideas, as well as the integration of technology that has been applied to the activities of the community.
Arjuna Subject : Umum - Umum
Articles 95 Documents
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Snapseed As A Digital Bridge: Tam-Based Product Photo Editing Training On Traditional Culinary MSMEs Tam Approach Guntoro Barovih; Fahmi Ajizmanto
Inaba of Community Services Journal Vol. 5 No. 1 (2026): Volume 5 Number 1, June 2026
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/snsry466

Abstract

Inadequate product photography represents a persistent barrier to effective digital marketing among micro-scale culinary enterprises in Indonesia. This community service study aimed to enhance the digital marketing capacity of MSME Dapoer KuKia through structured product photo editing training using the Snapseed mobile application, while evaluating technology acceptance using the Technology Acceptance Model (TAM). The program was implemented over eight weeks through a Participatory Action Research (PAR) approach, comprising four structured training sessions and guided independent practice. A 14-item TAM questionnaire with established content validity was administered at pre- and post-intervention time points, and changes were assessed using the Wilcoxon Signed-Rank Test. Results confirmed significant improvements across all four TAM constructs (W = 0, N = 14, p < 0.05). Perceived Ease of Use recorded the highest improvement, increasing from a mean of 2.00 to 4.50 (+125.0%), followed by Perceived Usefulness from 2.25 to 4.25 (+88.9%), and both Attitude toward Using and Behavioral Intention to Use from 3.00 to 4.67 (+55.6%). These findings demonstrate that contextual, hands-on mobile technology training effectively dismantles perceived complexity barriers and enhances technology acceptance among micro-scale culinary MSME practitioners.
Breaking Financial Barriers: Empowering Persons With Disabilities Through Inclusive Investment Education Diah Febriyanti; Adnan Bahalwan; Zulhamka Julianto Kadir; Devyanthi Syarif; Iis Hanifah
Inaba of Community Services Journal Vol. 5 No. 1 (2026): Volume 5 Number 1, June 2026
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/4gz54b87

Abstract

This community service program aimed to improve financial literacy and economic empowerment among persons with disabilities through collaboration between Universitas Indonesia Membangun (INABA), the West Java Indonesia Stock Exchange (IDX), and the Bandung Independent Living Center (BILIC). The program provided education on personal financial management, capital market literacy, and safe investment practices through seminars, mentoring, and practical activities. The results showed increased understanding of financial management, greater awareness of legal investment opportunities, and enhanced motivation toward economic independence. The program highlights the importance of multi-stakeholder collaboration in promoting financial inclusion and social empowerment for persons with disabilities.
Go-To-Market Strategy And Customer Value Proposition Assistance To Increase Competitive Advantage Of Textile MSMEs Muhammad Iqbal Alamsyah; Deden Syarif Hidayatulloh; Candiwan Candiwan
Inaba of Community Services Journal Vol. 5 No. 1 (2026): Volume 5 Number 1, June 2026
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/wekk6102

Abstract

Textile MSMEs in Bandung face increasingly intense competition due to penetration of cheap imported products, changes in digital consumer behavior, and growing competition on marketplace platforms. The main problems faced include a weak customer value proposition (CVP), unstructured marketing funneling, and the absence of a go-to-market (GTM) strategy grounded in competitive advantage. This community service activity aims to improve the strategic capacity of textile MSMEs through assistance in formulating customer value propositions, designing marketing funneling based on customer journey, and developing segmented and positioning-based go-to-market strategies. The activity was carried out with 19 textile MSME participants at CV. Million Bandung Indonesia, Arcamanik District, Bandung City, from March to June 2026. The implementation method used a participatory approach through stages of baseline assessment, workshop, coaching and business mentoring, implementation, and monitoring and evaluation. Post-activity survey results showed that 92–100% of the 19 participants strongly agreed that the program materials, duration, and facilitation met their needs, while five core management personnel received intensive one-on-one mentoring to translate the strategic frameworks into business-specific action plans. Results show that participants were able to identify main customer segments, formulate clearer value propositions, develop more structured marketing strategies, and establish simple marketing performance indicators. Program outputs include a practical module on marketing funneling and go-to-market strategy, a marketing KPI dashboard, and improved partner capabilities in designing data-based marketing strategies.
Empowering Entrepreneurs With Disabilities By Enhancing Digital Marketing Skills Through E-Marketplace Design and Content Marketing Training Dadan Abdul Aziz Mubarok; Ida Farida Oesman; Ridho Riadi Akbar; Wildan Guretno Prasetiyo; Adang Muhidin
Inaba of Community Services Journal Vol. 5 No. 1 (2026): Volume 5 Number 1, June 2026
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/2y8ef174

Abstract

The empowerment of entrepreneurs with disabilities is frequently hindered by physical mobility constraints and limited marketing literacy. This community service initiative aimed to build the digital marketing skills of the VirageAwie community in Cimareme Village, West Bandung. The program involved 50 participants (20 individuals with disabilities and 30 non-disabled members) focusing on their bamboo speaker innovation known as "Awietronix". We utilized a Participatory Action Research (PAR) approach carried out across four cycles, using pre-test and post-test instruments to measure cognitive progress. Based on the results, there was a substantial growth in digital marketing literacy. The average cognitive score of the disabled participants rose sharply from 46.9 to 82.8. Practically speaking, the hands-on training in setting up a Shopee storefront and creating video content created a direct operational impact. It successfully ended a production standstill of zero units, driving the output up to 93 units by October. This digital transition also led to massive financial benefits, recording a total revenue of IDR 42,000,000 over a four-month period. To conclude, combining e-commerce platforms with visual content marketing is an effective way to overcome physical barriers, expand digital literacy, and establish an inclusive economic independence model for entrepreneurs with disabilities.
English Hospitality: Income Improvement On Cibiru Wetan Village Deni Hamdani; Anisa Nur Salsabila; Cantika Zahra Rahmania; Azzah Afifah; Anisa Mulia Wati
Inaba of Community Services Journal Vol. 5 No. 1 (2026): Volume 5 Number 1, June 2026
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/pgwqy571

Abstract

Cibiru Wetan Educational Tourism Village has tourism and cultural potential that needs to be supported by adequate service quality, particularly in providing services to international tourists. The Dewitan management team still faces difficulties in using English to communicate and independently convey tourism-related information. This community service program aims to improve the English language competence of the Dewitan management team in the field of hospitality as an effort to support tourism service quality and income improvement in the tourism village. The program was implemented through needs identification, Training of Trainers (TOT), a pre-test, four English language assistance sessions, a post-test, and evaluation. The assistance activities employed discussions, communication practices, and role-play simulations adapted to actual tourism service situations. The results showed that two out of three participants who actively participated in the program demonstrated improvement in their ability to communicate and conduct guiding activities in English. The participants’ average score increased from 7.52 in the pre-test to 7.62 in the post-test. However, the results cannot fully represent the abilities of all management members due to the limited number of participants and varied attendance. English language assistance in hospitality can serve as an initial step toward improving tourism service quality, which may potentially contribute to economic benefits for the tourism village.

Page 10 of 10 | Total Record : 95

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