cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Andre Suryaningprang
Contact Email
inabajournals@inaba.ac.id
Phone
+62895405780777
Journal Mail Official
inabajournals@inaba.ac.id
Editorial Address
Jl. Soekarno Hatta No. 448, Batununggal, Bandung Kidul, Kota Bandung, Jawa Barat. 40266
Location
Kota bandung,
Jawa barat
INDONESIA
Inaba of Community Services Journal
Published by Universitas Indonesia Membangun
ISSN : 28296540     EISSN : 28295390     DOI : https://doi.org/10.56956/inacos.v2i02.225
Core Subject : Economy, Health, Science, Education, Social,
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health Social Sciences
Inaba of Community Services Journal (Inacos-J) contains a variety of scientific articles about the activities of the community that deals with all areas of science, both in the broad sense as well as in specific fields related to current issues from a variety of multi-discipline that concerns the application and service to the community. The aim of this journal is to publish the results of original and never before published from the fruit of the thoughts, ideas, as well as the integration of technology that has been applied to the activities of the community.
Arjuna Subject : Umum - Umum
Articles 93 Documents
 6   7   8   9   10 
Snapseed As A Digital Bridge: Tam-Based Product Photo Editing Training On Traditional Culinary MSMEs Tam Approach Guntoro Barovih; Fahmi Ajizmanto
Inaba of Community Services Journal Vol. 5 No. 1 (2026): Volume 5 Number 1, June 2026
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/snsry466

Abstract

Inadequate product photography represents a persistent barrier to effective digital marketing among micro-scale culinary enterprises in Indonesia. This community service study aimed to enhance the digital marketing capacity of MSME Dapoer KuKia through structured product photo editing training using the Snapseed mobile application, while evaluating technology acceptance using the Technology Acceptance Model (TAM). The program was implemented over eight weeks through a Participatory Action Research (PAR) approach, comprising four structured training sessions and guided independent practice. A 14-item TAM questionnaire with established content validity was administered at pre- and post-intervention time points, and changes were assessed using the Wilcoxon Signed-Rank Test. Results confirmed significant improvements across all four TAM constructs (W = 0, N = 14, p < 0.05). Perceived Ease of Use recorded the highest improvement, increasing from a mean of 2.00 to 4.50 (+125.0%), followed by Perceived Usefulness from 2.25 to 4.25 (+88.9%), and both Attitude toward Using and Behavioral Intention to Use from 3.00 to 4.67 (+55.6%). These findings demonstrate that contextual, hands-on mobile technology training effectively dismantles perceived complexity barriers and enhances technology acceptance among micro-scale culinary MSME practitioners.
Breaking Financial Barriers: Empowering Persons With Disabilities Through Inclusive Investment Education Diah Febriyanti; Adnan Bahalwan; Zulhamka Julianto Kadir; Devyanthi Syarif; Iis Hanifah
Inaba of Community Services Journal Vol. 5 No. 1 (2026): Volume 5 Number 1, June 2026
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/4gz54b87

Abstract

This community service program aimed to improve financial literacy and economic empowerment among persons with disabilities through collaboration between Universitas Indonesia Membangun (INABA), the West Java Indonesia Stock Exchange (IDX), and the Bandung Independent Living Center (BILIC). The program provided education on personal financial management, capital market literacy, and safe investment practices through seminars, mentoring, and practical activities. The results showed increased understanding of financial management, greater awareness of legal investment opportunities, and enhanced motivation toward economic independence. The program highlights the importance of multi-stakeholder collaboration in promoting financial inclusion and social empowerment for persons with disabilities.
Go-To-Market Strategy And Customer Value Proposition Assistance To Increase Competitive Advantage Of Textile MSMEs Muhammad Iqbal Alamsyah; Deden Syarif Hidayatulloh; Candiwan Candiwan
Inaba of Community Services Journal Vol. 5 No. 1 (2026): Volume 5 Number 1, June 2026
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/wekk6102

Abstract

Textile MSMEs in Bandung face increasingly intense competition due to penetration of cheap imported products, changes in digital consumer behavior, and growing competition on marketplace platforms. The main problems faced include a weak customer value proposition (CVP), unstructured marketing funneling, and the absence of a go-to-market (GTM) strategy grounded in competitive advantage. This community service activity aims to improve the strategic capacity of textile MSMEs through assistance in formulating customer value propositions, designing marketing funneling based on customer journey, and developing segmented and positioning-based go-to-market strategies. The activity was carried out with 19 textile MSME participants at CV. Million Bandung Indonesia, Arcamanik District, Bandung City, from March to June 2026. The implementation method used a participatory approach through stages of baseline assessment, workshop, coaching and business mentoring, implementation, and monitoring and evaluation. Post-activity survey results showed that 92–100% of the 19 participants strongly agreed that the program materials, duration, and facilitation met their needs, while five core management personnel received intensive one-on-one mentoring to translate the strategic frameworks into business-specific action plans. Results show that participants were able to identify main customer segments, formulate clearer value propositions, develop more structured marketing strategies, and establish simple marketing performance indicators. Program outputs include a practical module on marketing funneling and go-to-market strategy, a marketing KPI dashboard, and improved partner capabilities in designing data-based marketing strategies.

Page 10 of 10 | Total Record : 93

 6   7   8   9   10 

Filter by Year

2022 2026


Reset
Filter By Issues
All Issue Vol. 5 No. 1 (2026): Volume 5 Number 1, June 2026 Vol. 4 No. 2 (2025): Volume 4 Number 2, December 2025 Vol. 4 No. 1 (2025): Volume 4 Number 1, June 2025 Vol. 3 No. 2 (2024): Volume 3 No. 2, December 2024 Vol. 3 No. 1 (2024): Volume 3 No. 1, June 2024 Vol. 2 No. 2 (2023): Volume 2 No. 2, December 2023 Vol. 2 No. 1 (2023): Volume 2 No. 1, June 2023 Vol. 1 No. 2 (2022): Volume 1 No. 2, December 2022 Vol. 1 No. 1 (2022): Volume 1 No. 1, June 2022