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INDONESIA
Jurnal Ilmu Komunikasi AKRAB
Published by Akademi Komunikasi Radya Binatama
ISSN : 25414305     EISSN : 25487310     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal Ilmu Komunikasi AKRAB adalah terbitan ilmiah berkala yang terbit dua kali setahun pada bulan Oktober dan April. Jurnal ini fokus pada bidang ilmu komunikasi dalam bentuk akumulasi pengetahuan baru, pengamatan empiris atau hasil penelitian, dan pengembangan gagasan baru.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 64 Documents
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Komunikasi Dalam Wilayah Pembangunan dan Pemberdayaan Masyarakat Yudhatama, Iranda; Virgo Kartika, Widyaningtyas
Jurnal Ilmu Komunikasi AKRAB Vol. 10 No. 01 (2025): April 2025
Publisher : AKADEMI KOMUNIKASI RADYA BINATAMA

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Abstract

In the context of development and community empowerment and social change, academics and practitioners may differ somewhat regarding the terminology and definitions they use regarding the role and function of communication. However, in substance, they can be said to be relatively similar, namely, that development and community empowerment programs cannot produce social change without ongoing and socially and culturally relevant communication activities between the implementing agency for the development or community empowerment program and the beneficiary groups of the program Based on this context, this article attempts to explain the relationship between communication science and community empowerment and the role of communication in community empowerment programs through literature studies. Some of the literature that became the main study materials were books, including Designing Messages for Development Communication; An Audience Participation Based Approach, (Mody, 1998); Diffusions of Innovations, 5th Edition,(Rogers, 2003); Communication for Development and Social Change, (Servaes, 2008) and several journal articles. The results of the study show that communication is a very important factor in community empowerment, and in theory and practice there are at least three communication models that are often used, namely; (1) the innovation diffusion model; (2) the participatory communication model and (3) the ethnographic communication model.
IMITASI BUDAYA HALLYU DALAM ARUS GLOBALISASI DAN MASYARAKAT SIBER: ANALISIS TEORI IMPERIALISME BUDAYA HERBERT SCHILLER Muflichah, Halla Sayyidah; Saputri, Dessy Listiana
Jurnal Ilmu Komunikasi AKRAB Vol. 10 No. 01 (2025): April 2025
Publisher : AKADEMI KOMUNIKASI RADYA BINATAMA

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Abstract

Fenomena Hallyu atau Korean Wave telah menjadi salah satu fenomena budaya global paling berpengaruh di abad ke-21, memengaruhi berbagai aspek kehidupan masyarakat di seluruh dunia, termasuk Indonesia. Penelitian ini bertujuan menganalisis proses imitasi budaya Hallyu di Indonesia dalam konteks globalisasi dan masyarakat siber, menggunakan kerangka teori imperialisme budaya Herbert Schiller. Metode penelitian yang digunakan adalah studi literatur dan analisis deskriptif-kualitatif terhadap data sekunder yang diperoleh dari jurnal ilmiah, artikel akademik, dan laporan media. Hasil penelitian menunjukkan bahwa penyebaran budaya populer Korea melalui media digital, seperti YouTube, TikTok, Netflix, dan Instagram, memfasilitasi proses imitasi budaya secara masif. Proses ini berdampak positif dalam meningkatkan kreativitas, memperluas wawasan lintas budaya, dan mendorong pertumbuhan industri kreatif; namun juga membawa konsekuensi negatif seperti krisis identitas, konsumerisme berlebihan, dan homogenisasi budaya. Analisis menggunakan teori Schiller menunjukkan bahwa fenomena Hallyu mencerminkan bentuk imperialisme budaya yang bekerja secara halus melalui media global, meskipun berasal dari negara non-Barat. Kajian ini menegaskan pentingnya literasi budaya dan sikap kritis generasi muda untuk memfilter pengaruh budaya asing, serta perlunya penguatan budaya lokal di tengah arus globalisasi.
Komunikasi Intrapersonal: Analisa Perilaku Muhasabah untuk Evaluasi Diri Sudarmawan, Wahyu
Jurnal Ilmu Komunikasi AKRAB Vol. 10 No. 01 (2025): April 2025
Publisher : AKADEMI KOMUNIKASI RADYA BINATAMA

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Abstract

Studi ini merupakan survei dari 113 responden yang dilibatkan dalam penelitian tentang komunikasi intrapersonal terkait perilaku muhasabah untuk evaluasi diri. Analisis crosstab dengan parameter chi-square dilakukan untuk mencari kaitan karakteristik individu dengan perilaku muhasabah untuk evaluasi diri. Hasil menemukan bahwa karakteristik individu yang terdiri dari gender, umur, domisili dan pekerjaan tidak signifikan dengan komunikasi intrapersonal. Terkait dengan perilaku muhasabah, variabel pekerjaan ditemukan signifikan.
Mal Sebagai Ruang Ketiga: Eksplorasi Perilaku Window Shopping Masyarakat Urban Kota Mudjiyanto , Bambang; Yanuar, Fit; Launa, Launa
Jurnal Ilmu Komunikasi AKRAB Vol. 10 No. 02 (2025): Oktober
Publisher : AKADEMI KOMUNIKASI RADYA BINATAMA

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Abstract

Today, malls have transformed from mere shopping centers (transactions) into strategic social spaces. In dense urban spaces, malls often function as a ‘third space’—a neutral public space outside the home (first space) and workplace (second space)—that facilitates social interaction as well as relaxation and recreational activities. This study will explore window shopping behavior among urbanites as a form of non-transactional participation in the consumerist space. Through a qualitative study using virtual phenomenology and a non-participatory observation approach with mall visitors, this study found that window shopping is not only related to shopping interests but also becomes a social practice that reflects the need for escapism, identity flexing, and the fulfillment of psychosocial needs. Malls provide a comfortable, safe, and well-conditioned environment, making them a primary choice for urbanites to unwind and build social connectivity. These findings indicate that the function of malls has transcended issues of consumerism and commercialization. As a third space, malls have become an important arena for modern urban social life.

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