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Journal Integration of Management Studies
Published by Integrasi Sains Media
ISSN : 2988389X     EISSN : 2988389X     DOI : 10.58229/jims
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal Integration of Management Studies (JIMS) is an academic journal in the field of business published by Integrasi Sains Media, Indonesia. This journal intends to foster and stimulate the exchange of scholarly thought on applied business research issues among professionals and academics worldwide. JIMS welcomes articles in all areas of science management, both applied and theoretical. Theoretical articles must link theory and essential and exciting management applications. This journal is an open-access journal that can be of essential reading for academic researchers and business professionals. Articles may include but are not limited to: 1. marketing management 2. finance management 3. human resources management 4. strategic management 5. tourism management 6. entrepreneurship 7. operational management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 103 Documents
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The Influence of Lazada's Jingle Towards Purchase Intention with Brand Awareness as the Mediating Variable Halim, Angeline; Qastharin, Annisa Rahmani
Journal Integration of Management Studies Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In today's digital era, e-commerce has gained significant popularity among Indonesian consumers. Lazada, a leading e-commerce platform in Indonesia, employs various advertising strategies, including the use of a catchy jingle, to enhance brand awareness and drive purchase intention. This study examines the effectiveness of Lazada's jingle in increasing customer purchase intention. Advertising effectiveness measures how well the campaign has achieved its goals, specifically in increasing purchase intention in this research. Despite widespread exposure of Lazada's jingle across various platforms, public reactions are mixed; some consumers find the jingle entertaining and memorable, while others consider it annoying and intrusive. This research aims to determine whether the jingle effectively enhances brand awareness and if this increased awareness translates into higher purchase intention. The study investigates the influence of Lazada's jingle on consumers' purchase intention, with brand awareness serving as a mediating variable. It focuses on Generation Z and Millennials aged 17 to 42 in Indonesia, as they represent a significant portion of Lazada's target market. Data were collected using a quantitative approach through preliminary and main research involving 409 respondents via online survey questionnaires. The findings reveal that Lazada's jingle significantly enhances brand awareness, which in turn positively influences purchase intention. The study highlights the importance of incorporating catchy jingles into advertising strategies to boost brand awareness and consumer engagement. These insights are crucial for e-commerce marketers aiming to optimize their advertising efforts and improve customer retention, thereby validating and strengthening existing studies. Future research should explore the long-term effects of jingles on consumer behavior and emotional response, as well as the frequency with which the jingle is played.
Financial Feasibility Analysis of XYZ Company Market Expansion Plan to Kalimantan Tsabita, Dinara; Kitri, Mandra Lazuardi
Journal Integration of Management Studies Vol. 2 No. 1 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v2i1.178

Abstract

XYZ Company, a B2B manufacturer of Songkok in Gresik, East Java, plans to expand its market by establishing a new distribution warehouse in Banjarmasin, Kalimantan. This strategy aims to leverage the growing demand for Songkok in Kalimantan, which has a significant Muslim population. The primary goal of this study is to evaluate the financial feasibility of purchasing versus renting the new warehouse for this investment plan. The financial feasibility analysis was conducted in multiple stages. Pro forma financial statements were constructed for both scenarios, incorporating historical data of the company's financial statements, industry benchmarks, and growth assumptions from management interviews. Free Cash Flow to the Firm (FCFF) and terminal cash flows were calculated using the Weighted Average Cost of Capital (WACC). Capital budgeting techniques were then used to evaluate financial feasibility, including Net Present Value (NPV), Internal Rate of Return (IRR), and Discounted Payback Period. Risk assessment was performed through sensitivity analysis and Monte Carlo simulation. Results indicate that the renting scenario, with an initial investment of IDR 242 million, has a higher NPV and IRR than the purchase scenario, which requires an initial investment of IDR 944 million. The renting scenario also offers a faster-discounted payback period of 2 years and one month, making it more feasible. Risk assessment shows moderate risk, with an 83% probability of achieving a positive NPV. The financial feasibility analysis recommends renting the new warehouse in Banjarmasin. This option provides a quicker payback period, higher NPV and IRR, and positive risk assessment results. Investing in this project will enhance XYZ Company's market presence in Kalimantan, cater to the growing demand for Songkok, and achieve sustainable growth and profitability.
The Effect of Financial Literacy on Impulsive Buying Behavior Towards Online Food Delivery of Generation Z and Millennials in Indonesia with Media as A Moderating Variable Oktaviana, Yasinta; Irawan, Atika
Journal Integration of Management Studies Vol. 2 No. 1 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v2i1.179

Abstract

The rapid growth of online food delivery applications (OFDA), coupled with the increasing digital media exposure of younger generations, has raised concerns about impulsive buying behavior and its financial implications. This study investigates the effect of financial literacy on impulsive buying behavior towards OFDA among Generation Z and Millennials in Indonesia, with media as a moderating variable. This study employed a quantitative approach. The object of this study is Generation Z, aged 17-27 years old, and Millennials, aged 28-43 years old, living in Indonesia. The number of participants includes 434 for Generation Z and 407 for Millennials. The research uses Partial Least Squares Structural Equation Modeling (PLS-SEM) and Multi-Group Analysis (MGA) to examine the relationships between variables and compare effects across generational groups. The findings reveal that financial literacy positively and significantly affects impulsive buying behavior towards OFDA in the entire group, Generation Z and Millennials. The effect is stronger in Generation Z than in the complete and Millennial groups. The study also found a significant moderating effect of media usage, highlighting the importance of considering digital influences in financial behavior research. Based on these findings, the study recommends further research to explore the underlying factors causing this positive relationship. For practical applications for individuals, the study suggests that Generation Z and Millennials should implement their financial knowledge more effectively to manage their finances and distinguish between essential and non-essential spending. The study suggests incorporating financial literacy into curricula through courses and practical programs for educational institutions. The study suggests leveraging digital platforms for government bodies to provide interactive financial literacy content. This research significantly advances the understanding of financial literacy's impact on consumer behavior in the digital age, particularly in the context of OFDA among younger generations in Indonesia; by including media usage as a moderating variable, the research explores how digital media exposure influences the relationship between financial literacy and impulsive buying behavior. This aspect of the study underscores the media's significant role in shaping financial behaviors in the digital age.
Organizational Structure Settlement Research for Healthy Drink Company To Reduce High Turnover Research and Development Team : Case of Asa Cerra Company Tulalessy, Timothya Jayce
Journal Integration of Management Studies Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v2i2.183

Abstract

Asa Cerra is a small-medium business that produces and markets healthy products. Currently, it focuses on turning mozzarella cheese waste called whey into healthy drinks that offer excellent probiotics and strains to improve digestive health. The company faced difficulties finding an R&D (research and development) team which had a negative impact on product development and sales. Through the 5-Whys analysis, it was concluded that an organizational structure that was not optimal was the main cause of the problem. This research uses a cyclical problem driven action research approach which iteratively collects data and implements changes based on the findings. SWOT (Strengths, Weakness, Opportunities, Threats) and TOWS (Threats, Opportunities, Weakness, Strengths) and the analysis is to identify internal and external factors that influence employee turnover. The ratio method and Analytic Hierarchy Process (AHP) is used to measure the relative impact of these factors and choose the most appropriate organizational structure. The findings of this research identify the most effective organizational structure to reduce the high turnover of R&D employees to support Asa Cerra's business continuity and product development. Keywords: Micro, Small and Medium Enterprises (MSMEs); Organizational Structure; SWOT and TOWS Analysis; Ratio Method; Analytical Hierarchy Process (AHP)
Improving Company Performance using Financial Planning Approach Toward Fragrance Companies: A Case Study of Saja Salmatun Nafisah; Irawan, Atika
Journal Integration of Management Studies Vol. 2 No. 1 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v2i1.184

Abstract

The perfume industry has experienced significant shifts towards using natural oils and synthetic components, driven by changing customer preferences and increased awareness of natural products. Saja, a perfume company established in 2022, aims to capitalize on this growing trend by offering natural products. Despite its potential, the company faces financial challenges due to a lack of strategic financial planning. An analysis of Saja's financial performance from late 2023 to mid-2024 revealed inconsistent income and fluctuating cash flow, as identified through financial ratios and DuPont analysis. These issues highlight the company's low financial performance. To address these challenges,  Saja plans to enhance its financial planning by optimizing budget allocations, increasing production cost efficiency, and expanding product and market segments to boost income and reduce expenses. The sustainability of this strategy was assessed using three economic and risk scenarios: realistic, optimistic,  and pessimistic. The feasibility of the proposed strategy was measured through the Payback Period (PP)  in future and present value, Internal Rate of Return (IRR), and Net Present Value (NPV). Results indicate that the proposed financial strategy is acceptable and feasible, suggesting that its implementation would improve Saja's financial performance.
Innovative Business Models for Design Service Providers: Enhancing MSME Digital Transformation Fathiya Putri Zahra; Suharto, Yulianto
Journal Integration of Management Studies Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v2i2.205

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are supported by the Indonesian government to grow through digital transformation as one of the biggest players in the Indonesian economy. Unfortunately, many MSMEs struggle to grow optimally due to the uneven distribution of information and education on business and digital transformation. Design service providers aim to help MSMEs maximize their potential through effective branding and digital marketing. However, even a design service provider encounters challenges, including inefficiencies in the business model and a lack of customer acquisition and retention. This research aims to provide insights and recommendations for business model innovation by evaluating the current business model of a design service provider and developing strategies aligned with current industry conditions. Using the Business Model Framework by Chu and Ten Types of Innovation by Doblin, the study identifies areas that should be evaluated, improved, and innovated. The methodology includes (1) a focus group discussion with the internal team of a design service provider to uncover issues from an internal perspective and (2) interviews with the customer persona of the design service provider, which includes ten potential and past customers, to understand external perspectives. The data is analyzed using thematic analysis, open coding, and pattern coding, followed by triangulation to ensure validity. The findings suggest that existing business models may not meet customer needs and desires. Additionally, MSMEs' varying levels of technology understanding influence their purchasing decisions for design services. Therefore, continuous evaluation and improvement of business models are essential to meet the target market's needs. Design service providers will also need to understand the diverse types of MSMEs to tailor their offerings effectively.
The Impact of Whistleblowing System Implementation Level on Company's Operational Efficiency in Indonesia Consumer Goods Sector : Mediating Role of Fraud Prevention Shafitri, Aarum; Kitri, Mandra
Journal Integration of Management Studies Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v2i2.207

Abstract

Indonesia faces significant issues with fraud across various business sectors, including consumer goods, which negatively impacts operational efficiency. This highlights the need for effective fraud prevention methods to mitigate these effects. This study uses panel data regression analysis, based on annual reports and financial statements from 2019 to 2023, to examine how the implementation level of whistleblowing systems affects operational efficiency, with fraud prevention as a mediating variable, in consumer goods companies listed on the Indonesia Stock Exchange (IDX). The findings indicate that a higher level of whistleblowing system implementation significantly enhances operational efficiency. However, fraud prevention does not mediate this relationship, as the analysis shows insignificant results regarding the impact of whistleblowing systems on fraud prevention and the effect of fraud prevention on operational efficiency. This suggests that while whistleblowing systems directly improve operational efficiency, their role in fraud prevention does not significantly influence this improvement. This research contributes to the literature by demonstrating the direct positive impact of whistleblowing systems on operational efficiency in the Indonesian consumer goods sector. It also offers practical recommendations for companies to enhance their whistleblowing systems to boost operational efficiency. Additionally, the study calls for future research to explore alternative mechanisms through which whistleblowing systems impact operational efficiency beyond fraud prevention and to investigate other methods for assessing whistleblowing system implementation and fraud incidence to reduce bias.
Evaluating the Socio-Economic Effects of Fly Ash and Agricultural Waste on the Construction Sector Laory, Irwanda; Ekaputri, Januarti Jaya; Kusbiantoro, Andri; Rahadi, Raden Aswin; Setiamarga, Davin H. E.; Adha, Augusta; Afgani, Kurnia Fajar
Journal Integration of Management Studies Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v2i2.232

Abstract

The building industry significantly impacts environmental degradation due to its reliance on conventional materials such as cement and concrete, which are associated with high carbon emissions and substantial energy consumption. This study explores the socio-economic impacts of substituting fly ash and agricultural waste for traditional construction materials. A comprehensive review of 50 peer-reviewed papers, industry reports, and online sources reveals that these alternative materials offer considerable benefits. Cost savings average between 15% and 20%, driven by reduced material costs and lower disposal requirements. Environmentally, using fly ash and agricultural waste significantly reduces greenhouse gas emissions, with fly ash cutting emissions by approximately 25% and agricultural waste by about 20%, primarily due to decreased energy consumption. Furthermore, technical assessments show that these materials enhance the strength and durability of concrete, meeting or exceeding conventional standards. The study also highlights broader socio-economic advantages, including support for rural economies through new markets for agricultural by-products and job creation in recycling and construction sectors. These findings suggest integrating fly ash and agricultural waste into construction practices can positively impact economic growth and environmental sustainability. However, the study acknowledges limitations such as reliance on secondary data and potential geographic biases. Future research should prioritize original data collection, long-term performance assessments, and investigation of regional material-use variations. This study underscores the practical and environmental benefits of incorporating these sustainable materials, contributing to a more eco-friendly construction industry.
A Financial Feasibility Study of New Product Line Healthy Children Food Business: Case Study of Lil'bites Tantuayo, Fairuuz Fawwas Alfarizi; Afgani, Kurnia Fajar
Journal Integration of Management Studies Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v2i2.251

Abstract

Based on data from the Indonesian Nutrition Status Survey (SSGI) in 2022, 21.6% of Indonesian children suffer from wasting 7.7%. A disorder known as "wasting" in children occurs when their weight falls till it is higher than what is considered normal for their age. For children's growth and well-being, they must consume enough fruits. Although fruits provide vital vitamins and minerals that boost immunity and general health, many kids dislike them because of their flavor, texture, or inexperience with new meals. Lil'Bites, a startup focusing on children's health, sees this opportunity to create kid-friendly fruit jams as a viable approach to ensuring kids consume enough fruits. This research aims to assess the financial feasibility of developing a new product line, which is a healthy jam for kids, using a quantitative approach, utilizing company data as primary data and data from similar companies as secondary data. The study will evaluate the payback period, net present value (NPV), and internal rate of return (IRR) and assess risk through sensitivity analysis. The results based on the base scenario indicate that the Lil'Bites new product line project is financially feasible, resulting in a payback period of 1.9 years, an NPV of IDR401,807,628, and an IRR of 54.94%, which is significantly higher than the WACC of 9.36%.
Charting the Future of K-Pop: Navigating Globalization, Technological Innovations, and Cultural Dynamics in the Next Five Years Rahadi, Raden Aswin; Hardjakaprabon, Raden Bayuningrat; Raihani, Atika Fatka; Putri, Alya Indira; Afgani, Kurnia Fajar
Journal Integration of Management Studies Vol. 2 No. 2 (2024)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v2i2.255

Abstract

This research explores the future trends of K-pop by analyzing the genre's trajectory in the context of globalization, technological innovations, cultural dynamics, and sustainability. The study provides a comprehensive understanding of the factors influencing K-pop's global expansion and the implications for various stakeholders, including music industry professionals, cultural analysts, and scholars of global pop culture. Through a descriptive and analytical research design, utilizing secondary data from existing literature, online resources, and industry reports, the study identifies key themes such as cultural hybridization, technological advancements, fan engagement, and ethical practices. The findings reveal that K-pop's success is driven by its ability to blend diverse cultural elements, leverage digital platforms and VR/AR technologies, foster participatory fan culture, and adopt sustainable practices. These insights offer theoretical, managerial, and practical implications for the future of the K-pop industry, highlighting the need for an integrative approach to understanding its global impact and sustainability.

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