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Jurnal Administrasi Bisnis Nusantara
Published by Sekolah Tinggi Ilmu Administrasi Bengkulu
ISSN : -     EISSN : 28281136     DOI : 10.56135
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Administrasi Bisnis Nusantara was first published in January 2022 and is published twice a year, in January and July. The editor invites writers and researchers to contribute research articles or conceptual articles in the field of Administration and Business. The editor has the right to change or improve the writing that is published as long as it does not interfere with the intent and content. The opinions expressed in this journal are entirely those of the authors of the articles or do not necessarily reflect the opinions of the publishers and editors.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 57 Documents
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Pengaruh Digital Marketing Terhadap Minat Beli Produk Frozen Food di Kota Bengkulu Wiji Rahayu, Shinta; Susanto, Yohanes
Jurnal Adminitrasi Bisnis Nusantara Vol 5 No 1 (2026): Januari
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jabnus.v5i1.282

Abstract

Perkembangan teknologi digital telah memberikan dampak yang signifikan terhadap strategi pemasaran produk, termasuk pada sektor makanan beku (frozen food). Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing terhadap minat beli konsumen terhadap produk frozen food. Pendekatan penelitian yang digunakan adalah kuantitatif dengan metode deskriptif dan verifikatif. Populasi dalam penelitian ini adalah konsumen produk frozen food di wilayah Kota Bengkulu, dengan jumlah sampel sebanyak 100 responden yang diperoleh melalui teknik purposive sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner, sedangkan analisis data menggunakan regresi linier sederhana untuk menguji pengaruh antara variabel independen (digital marketing) dan variabel dependen (minat beli).Hasil penelitian menunjukkan bahwa digital marketing berpengaruh positif dan signifikan terhadap minat beli konsumen. Hal ini mengindikasikan bahwa semakin optimal penerapan strategi digital marketing, seperti promosi melalui media sosial, kualitas konten digital, dan kemudahan akses informasi produk, maka semakin tinggi pula minat beli konsumen terhadap produk frozen food. Temuan ini menegaskan bahwa digital marketing memiliki peran strategis dalam meningkatkan daya saing dan penjualan produk frozen food di era ekonomi digital.
Akuntabilitas Keuangan dan Kontribusi Sosial Ritel Modern Terhadap Ekonomi Lokal: Kajian Akuntansi Organisasi Laba di Boalemo Sukrianto; S. Lakoro, Fibriyanti
Jurnal Adminitrasi Bisnis Nusantara Vol 5 No 1 (2026): Januari
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jabnus.v5i1.325

Abstract

This study aims to analyze the influence of financial accountability and the social contribution of modern retail on the local economy of Boalemo Regency. The rapid growth of modern retail, on the one hand, provides easier access to goods and creates employment opportunities, but on the other hand, it exerts pressure on the sustainability of micro, small, and medium enterprises (MSMEs) and traditional markets. This research employs a quantitative approach with an explanatory research design. Data were collected through questionnaires distributed to 30 modern retail outlets that have been operating for at least two years in Boalemo Regency, complemented by limited interviews and documentation. Data analysis was conducted using multiple linear regression with classical assumption tests. The results indicate that financial accountability has a positive and significant effect on the local economy, with a coefficient of 0.463 and a significance value of 0.003. The social contribution of modern retail also has a positive and significant effect on the local economy, with a coefficient of 0.298 and a significance value of 0.022. Simultaneously, financial accountability and social contribution have a significant effect on the local economy, with an Adjusted R² value of 0.64. These findings suggest that financial transparency, compliance with accounting standards, and the social contribution of modern retail play an important role in supporting regional economic stability, although the involvement of local MSMEs in the modern retail supply chain remains relatively limited. This study recommends strengthening local government regulations and integrating modern retail corporate social responsibility programs that are oriented toward strengthening the local economy and ensuring the sustainability of MSMEs.
Penerapan Model Integratif Perilaku Organisasi: Faktor yang mempengaruhi Komitmen Kerja Tenaga Pendidik Deltari Novitasari
Jurnal Adminitrasi Bisnis Nusantara Vol 5 No 2 (2026): Juli
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jabnus.v5i2.352

Abstract

Penelitian ini bertujuan untuk menganalisis komitmen kerja tenaga pendidik dengan meninjau keterkaitan antara nilai pribadi, kepuasan kerja, spiritualitas kerja, dan ketekunan (grit) dalam perspektif perilaku organisasi. Metode penelitian yang digunakan melalui pendekatan Integrative Literature Review (ILR) terhadap dua artikel jurnal internasional bereputasi Scopus Q1 terbitan tahun 2024–2026. Fenomena meningkatnya sistem kerja fleksibel dan hybrid pasca pandemi Covid-19 menyebabkan tantangan baru bagi organisasi pendidikan, khususnya terkait loyalitas dan turn over tenaga pendidik. Hasil penelitan menunjukkan bahwa komitmen profesional guru dan dosen tidak dibentuk oleh satu faktor tunggal, melainkan melalui kombinasi antara pilar internal-spiritual dan pilar eksternal-struktural organisasi. Pada konteks dosen, kepuasan kerja yang meliputi gaji, peluang promosi, dan supervisi terbukti menjadi faktor dominan dalam meningkatkan komitmen profesional. Sementara itu, pada konteks guru sekolah Islam, spiritualitas Islami dan grit berperan penting dalam membangun komitmen karir jangka panjang. Temuan penelitian juga menunjukkan bahwa nilai spiritual yang bersifat abstrak tidak secara otomatis meningkatkan komitmen kerja tanpa diterjemahkan ke dalam perilaku kerja nyata seperti ketekunan, disiplin, dan konsistensi. Selain itu, struktur organisasi yang suportif, kepemimpinan berbasis coaching, serta pemanfaatan teknologi pendidikan berkontribusi dalam menjaga loyalitas dan keberlangsungan karir tenaga pendidik. Penelitian ini memberikan implikasi teoritis bagi pengembangan ilmu perilaku organisasi dan manajemen sumber daya manusia, sekaligus menjadi rekomendasi praktis bagi institusi pendidikan dalam membangun lingkungan kerja yang mendukung komitmen profesional tenaga pendidik.
Analisis Kinerja Keuangan Terhadap Keputusan Pemberian Kredit Pada Bank Bri Kota Bengkulu Nansi Rianindita; Yuli Yusnita
Jurnal Adminitrasi Bisnis Nusantara Vol 5 No 2 (2026): Juli
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jabnus.v5i2.360

Abstract

This study aims to analyze the effect of financial performance on credit decision-making at Bank BRI Bengkulu City, focusing on credit risk and banking policies. The research method used is descriptive quantitative with a financial ratio analysis approach for the 2022–2024 period, including liquidity, solvency, profitability, and credit risk ratios. The results show that the financial performance of Bank BRI Bengkulu City positively and significantly affects credit decision-making. Improved liquidity and profitability increase management’s confidence in extending credit, while credit risk control through the 5C principle helps reduce potential non-performing loans. Therefore, good financial performance serves as a strategic foundation in strengthening sustainable credit decision-making.
Pengaruh Program Makan Bergizi Gratis (MBG) terhadap Pendapatan Pedagang Pasar Panorama Kota Bengkulu Shinta Wiji Rahayu; Yohanes Susanto
Jurnal Adminitrasi Bisnis Nusantara Vol 5 No 2 (2026): Juli
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jabnus.v5i2.361

Abstract

This study aims to analyze the effect of the Free Nutritious Meal Program (Makan Bergizi Gratis/MBG) on traders’ income at Panorama Market, Bengkulu City. The MBG program is a government policy that not only focuses on improving students’ nutritional status but also has the potential to generate economic impacts through increased demand for local food commodities. This research uses a quantitative approach with a descriptive method. The sample consists of 50 food traders selected using purposive sampling. Data were analyzed using simple linear regression, t-test, and coefficient of determination (R²). The results show that the MBG program has a positive and significant effect on traders’ income. This is evidenced by the regression equation Y = 2.03 + 2.12X, a t-value of 4.71 which is greater than the t-table value of 2.01, and an R² value of 0.75, indicating that 75% of the variation in traders’ income is explained by the MBG program. The most significant impact is experienced by traders of essential food commodities such as vegetables, eggs, and meat. In conclusion, the MBG program not only contributes to social welfare through improved nutrition but also acts as a driver of local economic activity by increasing trade activities in traditional markets, Bengkulu City.
Pengaruh Harga, Dan Kelangkaan Lpg 3 kg Terhadap Keputusan Konsumen Pada PT. Bengkoelen Berkah Atmosfir di Kecamatan Selebar Kota Bengkulu Dea Julita; Septi Rindawati; Ovita Charolina
Jurnal Adminitrasi Bisnis Nusantara Vol 5 No 2 (2026): Juli
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jabnus.v5i2.374

Abstract

This research aims to find out the Effect of Price, and Scarcity of 3kg Lpg on Consumer Decisions at PT. Bengkoelen Blessed The Atmosphere In A District As Wide As The City Of Bengkulu. The formulation of the problem in this study is: (1) whether the price of 3kg LPG has a significant effect on consumer decisions, (2) whether the scarcity of 3kg LPG has a significant effect on consumer decisions, (3) whether the price and scarcity of 3kg LPG simultaneously affect consumer decisions. The type of research used in this research is a quantitative approach. The population in this study is 3kg lpg consumers. The sample used in this study was 100 respondents taken using the distribution of questionnaires and data analysis techniques. The results of the partial test (t), showed the presence of a Sig value. (0.000) is less than 0.05, this shows that the Price variable has a significant influence on Consumer Decisions. In other words, changes in Price will significantly affect Consumer Decisions. just like Price, because the value of Sig. (0.000) is less than 0.05, this shows that the Scarcity variable also has a significant influence on Consumer Decisions. While the calculated F Value is 27,722. the result of statistical calculations that compare the variations explained by the regression model with unexplained variations (residual). The significance value is 0.000 which is much smaller than 0.05, so it can be concluded that the hypothesis is accepted which means that price, scarcity has a positive and significant effect on consumer decisions at PT. Bengkoelen blessed the atmosphere in a sub-district as wide as the city of Bengkulu. The result of the determination coefficient value of 0.364 means that the price variable, scarcity is able to explain the variation of the consumer decision variable of 36.4% and the remaining 63.6% is influenced by other variables that are not studied. That is, the scarcity of a product or service significantly affects consumer decisions. Suggestions for the next researcher can develop new variables so that the results are more in-depth from the variables studied by the researcher.
Pengaruh Kualitas Produk Terhadap Kepuasan Konsumen di Kedai Kopi Soedjenk Kota Bengkulu Siti Yuningsih; Samsul Akmal; Rijalul Fhikri
Jurnal Adminitrasi Bisnis Nusantara Vol 5 No 2 (2026): Juli
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jabnus.v5i2.377

Abstract

The purpose of this study, among others, to determine the effect of product quality on consumer satisfaction at the Soedjeng Coffee Shop, Bengkulu City. This research is quantitative research. The population in this study were all consumers of the Bengkulu City Soedjenk coffee shop. The sample used in this study were 60 people. In this study, researchers used data collection methods by means of observation, interviews and distributing q`uestionnaires. Further data analysis used a simple linear regression analysis instrument test, coefficients, determination, and also hypothesis testing. The results of this study indicate that product quality has a positive and significant effect on consumer satisfaction.

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