cover
Contact Name
Eko Sumartono
Contact Email
ekosumartono@relawanjurnal.id
Phone
+6282390844935
Journal Mail Official
fitri_santi@unib.ac.id
Editorial Address
https://ejournal.unib.ac.id/sjbm/about/editorialTeam
Location
Kota bengkulu,
Bengkulu
INDONESIA
Student Journal of Business and Management (SJBM)
Published by Universitas Bengkulu
ISSN : -     EISSN : 30266165     DOI : -
Core Subject : Economy,
Student Journal of Business and Management (SJBM) e-ISSN : 3026-6165 is an open access journal that publishes the results of writing scientific papers, as a forum for research publications and academic review results in the field of Management and Business. Editors invite writers and experts to publish and share their ideas through scientific and empirical research in the field of Management and Business. The main aim of this publication is to enhance theory, concepts and practice in management and business. Research dissemination will enable young researchers, and practitioners to present and share their empirical scientific findings. We will be a bridge between theory and practice in management and business. This journal is intended for researchers, lecturers, undergraduate and graduate students, and practitioners. Prepare your articles, SJBM editors will immediately accept articles for the next issue of the journal. Focus and Scope The focus of published journal articles is journal articles related to economics, business, management. The scope of writing journal articles within the scope of financial management, marketing management, business practices, human resource management, operations management, innovation and production, and financial management.
Articles 71 Documents
Influence of Product Quality, Brand Credibility, and Perceived Value on Customer Satisfaction of MS Glow Users in Bengkulu Sari, Pera Sunita; Anggarawati, Sularsih
Student Journal of Business and Management Vol. 7 No. 3 (2024)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Market competition in the cosmetics industry especially skincare is currently increasingly tighter. MS Glow, which was initially the best-selling brand on e-commerce was forced to be replaced by another skincare brand. The inconsistency in MS Glow's sales levels is thought to be because MS Glow is unable to meet consumer satisfaction with the result of using MS Glow products. This is what underlies this research, namely to find out the causes of consumer dissatisfaction with MS Glow products using three variables, namely Product Quality, Brand Credibility and Perceived Value. The method used in this research is a survey method with a sampling technique used a purposive sampling method. The data obtained will be processed by SPSS. The results of research show that the three variables, namely Product Quality, Brand Credibility and Perceived Value, have a positive influence on consumen satisfaction as users of product MS Glow in Bengkulu.