Student Journal of Business and Management (SJBM)
Student Journal of Business and Management (SJBM) e-ISSN : 3026-6165 is an open access journal that publishes the results of writing scientific papers, as a forum for research publications and academic review results in the field of Management and Business. Editors invite writers and experts to publish and share their ideas through scientific and empirical research in the field of Management and Business. The main aim of this publication is to enhance theory, concepts and practice in management and business. Research dissemination will enable young researchers, and practitioners to present and share their empirical scientific findings. We will be a bridge between theory and practice in management and business. This journal is intended for researchers, lecturers, undergraduate and graduate students, and practitioners. Prepare your articles, SJBM editors will immediately accept articles for the next issue of the journal. Focus and Scope The focus of published journal articles is journal articles related to economics, business, management. The scope of writing journal articles within the scope of financial management, marketing management, business practices, human resource management, operations management, innovation and production, and financial management.
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71 Documents
<![CDATA[Perbedaan Generasi Pada Hubungan Kinerja Dan Motivasi Kerja Karyawan Di PT. HM Sampoernaarea Bengkulu ]]>
<![CDATA[Nurdianto Nurdianto]]>;
<![CDATA[Fahrudin Js Pareke]]>;
<![CDATA[Nasution Nasution]]>
<![CDATA[ Student Journal of Business and Management Vol. 6 No. 1 (2023) ]]>
Publisher : <![CDATA[Universitas Bengkulu ]]>
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DOI: 10.33369/sjbm.v6i1.33190
<![CDATA[The existence of the phenomenon of several work forces and based on several different generational theories makes it an interesting thing to study. This is based on the phenomenon that many companies currently have employees with different generations. The purpose of this study is to describe the level of performance and motivation between generations. This study uses two variables, namely performance and motivation. Performance variables use task, adaptive and contextual indicators while motivational variables are measured by intrinsic and extrinsic indicators. Collecting data using a questionnaire to 108 respondents who work at PT. HM Sampoerna Bengkulu. To see the relationship between the two variables, this study used the one-way ANOVA test. The results of the analysis on performance variables and work motivation between generations show a significant relationship, it is concluded that employee performance has a high value, meaning that performance increases, indicating good work results. Variable employee motivation between generations has a very high value. This means the high work motivation of employees then the performance is increasing. The performance of employees between generations has significant differences in generations X, Y and Z which shows that the higher the performance, the better the work will be. Employee motivation has been shown to have significant differences in intergenerational performance, indicating that differences in generational ability produce good performance in the presence of motivation.]]>
<![CDATA[Pengaruh Kecerdasan Emosional Dan Kecerdasan Spiritual Terhadap Kinerja Pegawai Di Rsjko Soeprapto Bengkulu Dimediasi Oleh Motivasi Kerja ]]>
<![CDATA[Adian Saputra]]>;
<![CDATA[Fahrudin Js Pareke]]>;
<![CDATA[I Wayan Dharmayana]]>
<![CDATA[ Student Journal of Business and Management Vol. 6 No. 1 (2023) ]]>
Publisher : <![CDATA[Universitas Bengkulu ]]>
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DOI: 10.33369/sjbm.v6i1.33191
<![CDATA[This study aims to analyze the effect of emotional intelligence, spiritual intelligence on work motivation and nurse performance. In addition, the study also analyzed the mediating role of work motivation on the influence of emotional intelligence and spiritual intelligence on performance. This research is a type of descriptive research with a quantitative approach (survey). The type of data used is primary data obtained through distributing questionnaires. Respondents of this study were 49 nurses of RSJKO Soeprapto Bengkulu. The data analyzed used descriptive analysis and PLS analysis with the help of the SmartPLS version 3 application. Based on field research, the results obtained that (1) The effect of emotional intelligence on work motivation is not significant. This means that changes in emotional intelligence have no impact on nurses' work motivation; (2) The effect of spiritual intelligence on work motivation is significantly positive. This means that the higher the spiritual intelligence of nurses, the impact on nurses' work motivation; (3) Work motivation has a positive effect on performance. This means that the higher the nurse's work motivation, the higher the nurse's performance; (4) Work motivation does not mediate the effect of emotional intelligence on performance. This means that work motivation does not play a role in the effect of emotional intelligence on performance; and (5) Work motivation mediates the effect of spiritual intelligence on performance. This means that work motivation plays a role in the influence of spiritual intelligence on performance. The mediation role is partially mediation.]]>
<![CDATA[Analisis Pengaruh Service Quality, Perceived Value Dan Institution Image Terhadap kepuasan Mahasiswa Universitas Bengkulu ]]>
<![CDATA[Kurniawan Saputra]]>;
<![CDATA[Effed Darta Hadi]]>;
<![CDATA[Sularsih Anggarawati]]>
<![CDATA[ Student Journal of Business and Management Vol. 6 No. 2 (2023) ]]>
Publisher : <![CDATA[Universitas Bengkulu ]]>
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DOI: 10.33369/sjbm.v6i2.33192
<![CDATA[This research was conducted to obtain an overview of service quality at Bengkulu University by linking it to various aspects as implications of the implementation of quality services. The aim of this research is to analyze the influence of service quality, perceived value, and institutional image on student satisfaction at Bengkulu University. The population of this research is Bengkulu University students from various faculties who have studied for at least 2 semesters (third semester and above). The sampling method that collects data is purposive. The sample size was 268 respondents. The research results found that: 1) Service quality has a positive and significant influence on student satisfaction at Bengkulu University. This means that the better the quality of educational services, the better the satisfaction of Bengkulu University students. 2). Perceived value has a positive influence on student satisfaction at Bengkulu University. This means that if the perceived value increases, student satisfaction will increase. 3). The image of the institution has a positive effect on student satisfaction at Bengkulu University. This means that improving the image of the institution will have an impact on increasing student satisfaction at Bengkulu University. 4). Service quality, perceived value, and institutional image have a positive influence on Bengkulu University student satisfaction.]]>
<![CDATA[Pengaruh Kualitas Pelayanan (Offline) Dan Kualitas Digitalisasi Layanan (Online) Terhadap Kepuasan Peserta Pada Pt Taspen (Persero) ]]>
<![CDATA[Asep Slamet Riyadi]]>;
<![CDATA[Effed Darta Hadi]]>;
<![CDATA[Muhammad Rusdi]]>
<![CDATA[ Student Journal of Business and Management Vol. 6 No. 2 (2023) ]]>
Publisher : <![CDATA[Universitas Bengkulu ]]>
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DOI: 10.33369/sjbm.v6i2.33193
<![CDATA[The purpose of this study is to determine the effect of service quality (offline) on customer satisfaction, also to determine the effect of quality of service digitization (online) on customer satisfaction. The type of research used in this research is quantitative research. The data collection tool used a questionnaire distributed to 196 respondents studied, namely, member of PT Taspen (Persero) Palembang and Bengkulu Branch. The questionnaire was distributed online via google form. The validity test used in this study is convergent validity and discriminant validity with PLS 3.2.9 software. The reliability test uses the Cronbach's Alpha dan Composite Reliability with PLS 3.2.9 software. The analysis method used is inner model tested with path coefficients and R-Square analysis, also outer model tested with t tested. The results of this study indicate that (1) service quality has a significant and positive effect on customer satisfaction for member of PT Taspen (Persero). This means that the better quality of service that more satisfaction of participants who use the direct services provided by employees of PT Taspen (Persero). (2) the quality of service digitization has and positive effect on customer satisfaction for participants of PT Taspen (Persero) but not significant. This means that the better the quality of service digitization, the higher level of customer satisfaction of participants who use digital services of PT Taspen (Persero) but the impact is not significant.]]>
<![CDATA[Analisis Faktor-Faktor Yang Mempengaruhi Terhadap Keputusan Penggunaan Shopee Paylatter Di Provinsi Bengkulu ]]>
<![CDATA[Hennie Vianora]]>;
<![CDATA[Effed Darta Hadi]]>;
<![CDATA[Muhammad Rusdi]]>
<![CDATA[ Student Journal of Business and Management Vol. 6 No. 2 (2023) ]]>
Publisher : <![CDATA[Universitas Bengkulu ]]>
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DOI: 10.33369/sjbm.v6i2.33194
<![CDATA[This research aims to determine whether there is an influence of Paylater payments on the desire to use Shopee Paylatter in Bengkulu province. This research uses five variables, namely one dependent variable (Y) and four independent variables (X). variable Y is intention to use, variable X1 is convenience, variable X2 is benefit, variable X3 is risk and variable X4 is trust. Data collection was carried out using a questionnaire to 169 respondents. To see the influence of the independent variable on the dependent variable, the analysis was carried out using multiple linear regression analysis. The results of the research state that variable X1 (comfort) has a coefficient of 0.374, variable X2 (comfort) has a coefficient of 0.628 and variable ) has a coefficient of -0.493. The three variables that give positive values indicate that the comfort, benefit and trust variables have a positive influence on the desire to use the Shopee Paylatter application. On the other hand, variable X3 (risk) can have a negative influence on consumers' desire to use the Shopee Paylatter application. The independent variables, namely variables X1 (comfort), X2 (benefits), and X4 (trust) in this study show a significant influence on variable Y (intention to use). With a value for each variable of 0.000 (> alpha 0.05), and variable X4 (trust) which has an insignificant effect is 0.455]]>
<![CDATA[Pengaruh Self Efficacy, Komitmen Organisasi Dan Motivasiterhadap Kinerja Pegawai Dinas Kesehatan Provinsi Bengkulu ]]>
<![CDATA[Sri Wahyuni]]>;
<![CDATA[Fahrudin Js Pareke]]>;
<![CDATA[Praningrum Praningrum]]>
<![CDATA[ Student Journal of Business and Management Vol. 6 No. 2 (2023) ]]>
Publisher : <![CDATA[Universitas Bengkulu ]]>
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DOI: 10.33369/sjbm.v6i2.33195
<![CDATA[The aim of this research is to examine and analyze the influence of self-efficacy, organizational commitment and motivation on employee performance. This research was conducted using a quantitative approach. The sample in this study was civil servants at the Bengkulu Provincial Health Service, totaling 309 employees and taken using the sencus method. The data analysis method used is multiple linear regression analysis. This research uses a casual study because it examines the influence of self-efficacy, organizational commitment and motivation on the performance of Bengkulu Provincial Health Service employees. Based on the research results, it is known that: (1) Self-efficacy has a significant positive effect on employee performance at the Bengkulu Provincial Health Service. This result means that the higher the self-efficacy, the higher the performance; (2) Organizational commitment has a significant positive effect on employee performance at the Bengkulu Provincial Health Service. This result means that the higher the organizational commitment, the higher the performance; (3) Motivation has a significant positive effect on employee performance at the Bengkulu Provincial Health Service. This result means that the higher the motivation, the higher the performance; and (4) Self-efficacy, organizational commitment and motivation have a significant effect on the performance of Bengkulu Provincial Health Service employees. This result means that the higher the Self-Efficacy, organizational commitment and motivation, the higher the performance.]]>
<![CDATA[Pengaruh Celebrity Endorser Dan Brand Image Terhadap Keputusan Pembelian Konsumen Di- Youtube untuk Produk Kosmetik Wardah Dan Maybelline Di Kota Bengkulu ]]>
<![CDATA[Daniel Edy Susanto]]>;
<![CDATA[Kamaludin]]>;
<![CDATA[Effed Darta Hadi]]>;
<![CDATA[Rina Suthia Hayu]]>;
<![CDATA[Berto Usman]]>
<![CDATA[ Student Journal of Business and Management Vol. 6 No. 2 (2023) ]]>
Publisher : <![CDATA[Universitas Bengkulu ]]>
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DOI: 10.33369/sjbm.v6i2.33454
<![CDATA[Saat ini gaya hidup masyarakat khususnya generasi X mengalami perubahan seiring dengan pesatnya perkembangan teknologi di era digital. Hal ini terlihat pada sistem pembayaran dari era tradisional hingga era digital. Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor penentu utama adopsi mobile banking generasi X di Indonesia dengan teori Technology Acceptance Model 2 (TAM 2), yang diperluas dengan menambahkan konstruk norma subjektif dan kepercayaan. Penelitian ini mengadaptasi pendekatan kuantitatif dengan menggunakan metode survei untuk proses pengumpulan datanya. Sampel penelitiannya adalah generasi X di Indonesia yang menggunakan mobile banking. Lembar kuesioner yang digunakan berupa link dan barcode disebar secara acak melalui media sosial. Sampel penelitian yang dikumpulkan sebanyak 224 responden. Metode analisis data menggunakan PLS-SEM untuk mengetahui hipotesis penelitian. Hasil penelitian adalah persepsi kemudahan penggunaan dan kepercayaan berpengaruh positif signifikan terhadap niat berperilaku. Sedangkan persepsi manfaat dan norma subjektif tidak berpengaruh positif signifikan terhadap niat berperilaku. Di sisi lain, persepsi kemudahan penggunaan juga berpengaruh positif signifikan terhadap persepsi kegunaan. Penelitian ini juga menunjukkan bahwa niat berperilaku memiliki dampak positif yang signifikan terhadap penggunaan aktual. Temuan penelitian ini memiliki implikasi penting dalam pengembangan aplikasi mobile banking untuk generasi X di Indonesia.]]>
<![CDATA[The Influence of Brand Image and Online Customer Reviews on Purchase Intention in Shopee Live Streaming Shops with Trust as a Mediating Variable in Bengkulu City ]]>
<![CDATA[Fachriansyah, Aditya]]>
<![CDATA[ Student Journal of Business and Management Vol. 6 No. 3 (2023) ]]>
Publisher : <![CDATA[Universitas Bengkulu ]]>
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DOI: 10.33369/sjbm.v6i3.36212
<![CDATA[The aim of this research is to determine and analyze brand image, customer reviews, trust, purchase intention, and the mediating influence of trust on brand image, customer reviews, on purchase intention. This research uses quantitative methods using primary data obtained by distributing questionnaires online via social media as well as friends and family. The non-probability sampling technique used in this research is purposive sampling as a sampling method. The number of samples in this study was 250 respondents who had used Shopee live streaming in Bengkulu City. Then the data obtained was processed using the Structural Equation Modeling (SEM) method with the help of the SmartPLS 3.0 application. SmartPLS 3 was used to analyze data collected from online questionnaires. The results of this research show that: 1) Brand Image can have a positive and significant effect on Purchase Intention. 2) Customer reviews can have a positive and significant effect on Purchase Intention. 3) Trust has a positive and significant effect on Purchase Intention. 4) Brand image has a positive and significant effect on Trust. 5). Customer Reviews can influence Trust positively and significantly. 6). Trust can mediate the relationship between Brand Image and Purchase Intention. 7). Trust can mediate the relationship between Customer Reviews and Purchase Intention. Practical advice in this research is for shopee shop live streaming application developers, they can continue to maintain their brand image and customer reviews, so they can continue to innovate and maintain the quality of their products that online customer reviews continue to increase and make other consumers interested see them buying products via the Shopee live streaming application.]]>
<![CDATA[Analysis of Key Performance Identification at Splash Hotel ]]>
<![CDATA[Pertiwi, Adilla]]>;
<![CDATA[Widanti, Afrima]]>
<![CDATA[ Student Journal of Business and Management Vol. 6 No. 3 (2023) ]]>
Publisher : <![CDATA[Universitas Bengkulu ]]>
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DOI: 10.33369/sjbm.v6i3.36220
<![CDATA[This research was conducted to examine this research with the research objective of knowing and analyzing the relevant Key Performance Indicators (KPI) applied to the Splash Hotel using the Performance Prism method. This type of research is descriptive research to analyze relevant KPI applied to the Splash Hotel using the Performance Prism method. The population and sample in this research is the General Manager of the Splash Hotel, namely Mr. Dawn. Content Analysis is a qualitative research technique that emphasizes the accuracy of communication content, meaning in communication content, interpretation of symbols, and understanding symbolic interactions that occur in communication. The results of the research show that the Splash Hotel KPI using the Performance Prism method is not optimal because: 1) The KPI seen from Splash Hotel Stakeholders is not optimal. This is because Splash Hotel has not been able to increase the number of purchases it needs from suppliers, superiors' attention to employees is still low and Splash Hotel's support for the community around the hotel is still low, 2) KPI seen from Stakeholder Contribution Splash Hotel is not optimal. This is because Splash Hotel's provision of incentives to employees is still low, superiors' appreciation for employees is still low, and the number and quality of local employee recruitment is still low, 3) KPI seen from Splash Hotel's Strategy is not optimal. This is because the Splash Hotel strategy in gaining profits and hotel development strategies is still lacking, and the provision of guidance and training to employees is low, 4) KPI seen from the Splash Hotel Process is not optimal. This is because the strategy in the partnership and environmental development program around the Splash Hotel is still low and 5) the KPI seen from the Capability of the Splash Hotel is not optimal. This is because the accuracy of payments to raw material suppliers is still low or not on time.]]>
<![CDATA[Analysis of Factors Influencing Organizational Citizenship Behavior Mediated by Employee Job Satisfaction at PT. BSL, Kedurang Ilir District ]]>
<![CDATA[Agustina, Dwi]]>
<![CDATA[ Student Journal of Business and Management Vol. 6 No. 3 (2023) ]]>
Publisher : <![CDATA[Universitas Bengkulu ]]>
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DOI: 10.33369/sjbm.v6i3.36221
<![CDATA[The purpose of this study was to determine the effect of Emotional Intelligence and Work-Life Balance on Organizational Citizenship Behavior mediated by employee job satisfaction at PT BSL Kedurang Ilir District. The theory used in this study is empathy-altruism theory and affective event theory. The measurement indicators in this study consisted of 38 indicators which were used as instruments to collect sample data from respondents. This research uses a quantitative approach with a research design, namely a survey design. The data used is primary data obtained through direct questionnaire distribution. This research involved employees of PT BSL Kedurang Ilir District. The sampling technique used the census technique. The total sample in this study were 184 respondents. This research data processing technique uses SEM PLS (Partial Least Square) with the help of the Smart PLS version 4.0 program. The tests carried out in this study are outer model, inner model, hypothesis testing and mediation effect testing. The results of this study indicate that: 1) Emotional Intelligence has no significant effect on Organizational Citizenship Behavior. 2) Work-Life Balance has a significant effect on Organizational Citizenship Behavior. 3) Job satisfaction has a significant effect on Organizational Citizenship Behavior. 4) Emotional Intelligence has an insignificant effect on job satisfaction. 5) Work-Life Balance has a significant effect on job satisfaction. 6) Job satisfaction is proven unable to mediate Emotional Intelligence on Organizational Citizenship Behavior. 7) Job satisfaction is proven to be able to mediate Work-Life Balance on Organizational Citizenship Behavior.]]>
