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Student Journal of Business and Management (SJBM)
Published by Universitas Bengkulu
ISSN : -     EISSN : 30266165     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Student Journal of Business and Management (SJBM) e-ISSN : 3026-6165 is an open access journal that publishes the results of writing scientific papers, as a forum for research publications and academic review results in the field of Management and Business. Editors invite writers and experts to publish and share their ideas through scientific and empirical research in the field of Management and Business. The main aim of this publication is to enhance theory, concepts and practice in management and business. Research dissemination will enable young researchers, and practitioners to present and share their empirical scientific findings. We will be a bridge between theory and practice in management and business. This journal is intended for researchers, lecturers, undergraduate and graduate students, and practitioners. Prepare your articles, SJBM editors will immediately accept articles for the next issue of the journal. Focus and Scope The focus of published journal articles is journal articles related to economics, business, management. The scope of writing journal articles within the scope of financial management, marketing management, business practices, human resource management, operations management, innovation and production, and financial management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 71 Documents
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Influence of Financial Literacy, Financial Technology, Hedonism Lifestyle, and Self-Control on Financial Management Behavior of Undergraduate Students at the University of Bengkulu Refianti, Refianti; Zoraya, Intan
Student Journal of Business and Management Vol. 7 No. 2 (2024)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v7i2.36326

Abstract

The research aims to find out whether financial literacy, financial technology, hedonism lifestyle, self-control influence the financial management behavior of Bengkulu University students. The research method used in this study is quantitative using primary data collected through questionnaires distributed online through various social media. This study distributed questionnaires to 120 respondents from students of the University of Bengkulu who has a bussiness and then processed statistically using IBM SPSS 24 and multiple linear regression methods. The research finding that financial literacy has a positive and significant effect on financial management behavior, financial technology has no effect on financial management behavior, hedonism lifestyle has no effect on financial management behavior, and self-control has a positive and significant effect on financial management behavior.
Brand Experience, Brand Image, Self-Brand Congruity: Relationship with Brand Loyalty Mediated by Brand Satisfaction (On Gen Z Apple Smartphone Users in Bengkulu City) Lingga, Nora Elisa
Student Journal of Business and Management Vol. 7 No. 2 (2024)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v7i2.36327

Abstract

The primary objective of this study is to investigate the influence of brand experience, brand image, and self-brand congruity, mediated by brand satisfaction, on Generation Z Apple smartphone users in Bengkulu City. The research employed purposive sampling to select participants and collected data through an online questionnaire distributed via social media channels. The sample size for this study consisted of 198 individuals. The analytical method used was Partial Least Squares Structural Equation Modeling (PLS-SEM), executed with SmartPLS version 4 software. The study's findings reveal several significant relationships: brand experience, brand image, and self-brand congruity all positively influences brand satisfaction. Additionally, brand experience and self-brand congruity also contribute to brand loyalty, while brand satisfaction is positively linked to brand loyalty. Notably, the analysis shows that brand image does not directly impact brand loyalty. However, brand satisfaction acts as a mediator in the relationship between brand image and brand loyalty, as well as between self-brand congruity and brand loyalty. Interestingly, brand satisfaction does not mediate the relationship between brand experience and brand loyalty. These findings provide insights into the complex relationship between these factors among Generation Z Apple smartphone users in Bengkulu City, valuable for marketers and practitioners.
Queue Model Analysis at PT Bank Rakyat Indonesia Manna Branch Office in South Bengkulu Marike, Leriza; Abdillah, Willy
Student Journal of Business and Management Vol. 7 No. 2 (2024)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v7i2.36328

Abstract

The purpose of this study was to describe the teller waiting list at the Bank Rakyat Indonesia Manna branch office in Bengkulu Selatan. This research is a type of qualitative descriptive research that explains how the application of the queuing system at the BRI bank teller Manna Branch Office in South Bengkulu. The data collection method of this study uses observation and the tool used to make observations is a stop watch which is used to measure how long it takes customers to make transactions at the teller and will be calculated using the B model: M / M / S (Multi-Channel Single Phas) model. Based on the results of the study, it shows that the service provided by the level of use of 3 teller facilities is still not optimal and the utility level is still low if the number of customers is above 173 per day. Therefore, based on the analysis, there must be an alternative done by the bank by adding 1 teller. And in quiet conditions or not busy days because it has a low level of facility usability and a low level of teller busyness, the author suggests that the BRI bank Manna Branch Office in South Bengkulu for tellers can be utilized for other work such as clearing administration and tax reports
Influence of Online Customer Reviews and Ratings on Purchasing Decisions on Shopee E-commerce with Trust as Mediator and Emotional as Moderation Putri, Nuraisyah; Hadi, Effed Darta
Student Journal of Business and Management Vol. 7 No. 2 (2024)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v7i2.36329

Abstract

The objective of this research is to analyze the effect of online customer reviews and ratings on purchasing decisions on Shopee e-commerce with trust as a mediator and emotions as a moderator. The research method used is quantitative, and primary data was collected by online questionnaires. The population in this study are Shopee e-commerce users. Participabts in this research concisted of 217 respondents in Indonesia. The sampling technique uses purposive sampling. The method of analysis this study using Lisrel 8.8 is analysis with a variance-based structural equation modeling approach. The findings reveal that the: 1) online customer reviews have a positive effect on purchasing decisions. 2) online customer ratings have a negative effect on purchasing decisions. 3) online customer reviews have a positive effect on trust. 4) online customer ratings have a positive effect on trust. 5) trust has a positive effect on purchasing decisions. 6) the mediating role of trust between online customer review variables on purchasing decisions has an influence that has a partially mediated mediating role. 7) the mediating role of trust in mediating online customer assessments of purchasing decisions has a full mediating role. 8) emotional variables cannot moderate online customer review variables on purchasing decisions.
Influence of Authentic Leadership and Work Motivation on Organizational Commitment with Job Satisfaction as a Variable Mediation at RSUD Dr. M. Yunus Bengkulu Sapri , Muhammad Falah
Student Journal of Business and Management Vol. 7 No. 2 (2024)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v7i2.36330

Abstract

The objective of this research is to analyze the effect of online customer reviews and ratings on purchasing decisions on Shopee e-commerce with trust as a mediator and emotions as a moderator. The research method used is quantitative, and primary data was collected by online questionnaires. The population in this study are Shopee e-commerce users. Participabts in this research concisted of 217 respondents in Indonesia. The sampling technique uses purposive sampling. The method of analysis this study using Lisrel 8.8 is analysis with a variance-based structural equation modeling approach. The findings reveal that the: 1) online customer reviews have a positive effect on purchasing decisions. 2) online customer ratings have a negative effect on purchasing decisions. 3) online customer reviews have a positive effect on trust. 4) online customer ratings have a positive effect on trust. 5) trust has a positive effect on purchasing decisions. 6) the mediating role of trust between online customer review variables on purchasing decisions has an influence that has a partially mediated mediating role. 7) the mediating role of trust in mediating online customer assessments of purchasing decisions has a full mediating role. 8) emotional variables cannot moderate online customer review variables on purchasing decisions.
Influence of Financial Literacy and Financial Technology on Financial Inclusion in the Use of Dana Digital Payment Services (Case Study on Students of the University of Bengkulu) Elvionita, Melinia; Zoraya, Intan
Student Journal of Business and Management Vol. 7 No. 3 (2024)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the influence of financial literacy and financial technology on the level of financial inclusion with the research object DANA digital payments among Bengkulu University students. This research is quantitative and uses proportional sampling techniques and stratified random sampling. The population in this study were active D3 and S1 students at Bengkulu University, totaling 390 respondents. The data analysis technique uses multiple linear regression analysis using IBM SPSS 26.0 software. The results of this research show that financial literacy influences financial inclusion. Meanwhile, financial technology does not influence financial inclusion.
Influence of Workplace Spirituality and Perceived Organizational Support on Organizational Citizenship Behavior Mediated by Organizational Commitment on BPBD Employees of Bengkulu Province Akbar, Alif Putra
Student Journal of Business and Management Vol. 7 No. 3 (2024)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The type of research used is quantitative research, where there is hypothesis testing. The method of collecting this research is primary data by distributing questionnaires offline. From distributing the questionnaires, 124 respondents from 128 samples were obtained because 4 questionnaires were not returned. Then the data obtained were analyzed in this study using SmartPLS4. This research was conducted to examine (1) the effect of workplace spirituality on organizational citizenship behavior (2) the effect of perceived organizational support on organizational citizenship behavior (3) the effect of organizational commitment on organizational citizenship behavior (4) the effect of workplace spirituality on organizational commitment (5) the effect of perceived organizational support on organizational commitment (6) effect of workplace spirituality on organizational citizenship behavior mediated by organizational commitment (7) effect of perceived organizational support on organizational citizenship behavior mediated by organizational commitment. The conclusion in this study is that workplace spirituality and perceived organizational support on organizational citizenship behavior mediated by organizational commitment show a positive and significant influence. Suggestions for BPBD Bengkulu Province are that it is necessary to increase collaboration with fellow employees, improve facilities and provide rewards for employees and provide comfort for BPBD Bengkulu Province employees.
Implementation of Process Innovation and Product Innovation to Improve Operational Performance at the Batik Production House "Uni Batik" in Surakarta City, Central Java Putri , Wina Dahlia; Abdillah, Willy
Student Journal of Business and Management Vol. 7 No. 3 (2024)
Publisher : Universitas Bengkulu

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Abstract

The purpose of thus study was to analyze whether process innovation and product innovation can improve operational performance at the Batik Production House “Uni Batik” in Surakarta, Center of Java. The type of research used is qualitative research, with a research design that is semi-structured interview design and direct observation. The data used is in the form of primary data and secondary data. The informants consisted of one key informant and one key informant. The analytical method used is content analysis method which is qualitative in nature. The resulting data is a 'thick description' or an in-depth interpretation that is based on a real context. The interview results were transcribed using true verbatim transcripts. The results of this study explain that the process innovation carried out at Uni Batik uses a measurement method based on the OECD, by assessing the level of efficiency of the production process, the quantity and quality of the products produced, the accuracy of the delivery process, and the level of production costs. Product innovation carried out at Uni Batik uses 6 stages of the product innovation process. Therefore, with the implementation of process innovation and product innovation, direct benefits can be felt in the form of increased productivity and operational performance of the company as a whole.
Influence of Perceived Price, Product Quality, and Brand Image on Purchase Decisions on the TikTok Application with Customer Trust as a Mediating Variable in Bengkulu City Pratama, Bayu Abdi; Hayu, Rina Suthia
Student Journal of Business and Management Vol. 7 No. 3 (2024)
Publisher : Universitas Bengkulu

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Abstract

The purpose of this study is to examine the effect of Perceived Price, product quality and brand image mediated by Customer Trust in the Tik Tok application in the city of Bengkulu. The sampling technique in this study used a purposive sampling technique. The data collection technique used a questionnaire which was distributed online through social media. Measurement research in this questionnaire consists of 17 questions to respondents. The number of samples is 160. The analysis tool used is PLS-SEM with the help of the SmartPls program version 3.2.9. The results show that (1) Perceived Price has a positive effect on Customer Trust; (2) the quality of product has a positive effect on Customer Trust; (3) brand image has a positive effect on Customer Trust; (4) Perceived Price has a positive effect on purchase decision; (5) the quality of product has a positive effect on purchase decisions; (6) brand image influences purchase decision; (7) Customer Trust influences purchase decision; (8) Customer Trust mediates the effect of Perceived Price on purchase decision; (9) Customer Trust mediates the effect of product quality on purchase decisions; (10) Customer Trust mediates the effect of brand image on purchase decision
Analysis of Coal Briquette Quality Control at PT. Asririmba Wirabhakti Sabatiyah, Nur; Abdillah, Willy
Student Journal of Business and Management Vol. 7 No. 3 (2024)
Publisher : Universitas Bengkulu

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Abstract

The aim of this research is to determine the level of quality of coal briquette production, to analyze the types of damage that occur to the products produced and to identify what factors cause damage to products produced by PT. Asririmba Wirabhakti. The sample used in this research was PT. Asririmba Wirabhakti. This research uses the statistical quality control (SQC) analysis test method. The results of this study indicate that from January to June 2023 it can be concluded that the damaged product in the coal briquettes produced by PT. Asririmba Wirabhakti did not earn more than 10% during that period. This shows that the performance of the production team at PT. Asririmba Wirabhakti is doing quite well, with a defective product rate of no more than 10% per month. Based on the image of the control chart above, it can be seen that the data obtained were 2 (two) points which were outside the control limits and 4 (four) points which were within the control limits, so that it can be said that the process is under control. This states that quality control at PT. Asririmba Wirabhakti is good enough. Because the points that experience deviations (2 points) are fewer than the points that do not experience deviations (4 points). From the analysis of the causal diagram, it can be seen that the factors that cause damage or defects in production come from human/worker factors, production machines, work methods, materials/raw materials.

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