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Doni Mardiyanto
Contact Email
hlc.donsmart@gmail.com
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+6281548341191
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saj_fe@unsa.ac.id
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Jln. Raya Palur, Km 5, Surakarta
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INDONESIA
SURAKARTA ABDIMAS JOURNAL
Published by Universitas Surakarta
ISSN : -     EISSN : 29628970     DOI : https://doi.org/10.52429/saj.v1i1
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Surakarta Abdimas Journal (SAJ) adalah Jurnal Pengabdian Masyarakat yang dikelola oleh Fakultas Ekonomi Universitas Surakarta (UNSA). Terbit selama dua kali setahun yakni bulan Desember dan Juli. SAJ memuat hasil pengabdian masyarakat berbagai bidang keilmuan dari para praktisi dan akademisi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 62 Documents
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PENDAMPINGAN UMKM KOPI PATI DALAM MENEMBUS PASAR EKSPOR MELALUI INOVASI PRODUK DAN STRATEGI PEMASARAN BERKELANJUTAN Rohwiyati; Sulistya; Kim Budiwinarto; Juni Trisnowati; Dewi Pujiani
Surakarta Abdimas Journal Vol 4, No 1 (2025): Juli 2025
Publisher : Surakarta Abdimas Journal

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Abstract

This community service activity aims to enhance the capacity of coffee MSMEs in Pati Regency to meet the challenges of the global market, particularly in penetrating export channels. The main focus of the program is on mentoring product innovation and implementing sustainable marketing strategies aligned with international market demands. The implementation method includes need assessments, product innovation workshops (flavor diversification and packaging design), digital and sustainable marketing training, and export procedure simulations. The program employed a participatory approach through workshops, hands-on practices, and technical assistance. Evaluation was conducted using pre-test and post-test assessments as well as direct observation of participants’ implementation. The results showed a significant improvement in participants’ understanding (average increase of 68%) and their ability to develop new products and utilize digital platforms for promotion. This activity demonstrates that strategic collaboration and practical mentoring effectively equip MSMEs with the skills and confidence to compete in the export market.
PELATIHAN MEDIA SOSIAL SEBAGAI MEDIA PROMOSI DESA WISATA DI DESA NGARGOREJO, KECAMATAN NGEMPLAK, KABUPATEN BOYOLALI Setyo Purwanto; Diana Sukorina; Aurora Luna Marsela; Abdullah Zailani
Surakarta Abdimas Journal Vol 4, No 1 (2025): Juli 2025
Publisher : Surakarta Abdimas Journal

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Abstract

This community service program aims to enhance digital literacy among the residents of Ngargorejo Village, Ngemplak Subdistrict, Boyolali Regency, by providing training on social media as a tool for promoting the village’s tourism potential. Ngargorejo Village possesses significant tourism potential, including natural beauty, local culture, and distinctive products. However, the community's limited knowledge of social media utilization poses a major challenge in effectively promoting these assets. The training program was designed using a participatory workshop approach, involving ten participants from local tourism managers and small business owners (UMKM). The training materials covered the creation of social media accounts, content development, management strategies, and hands-on practice. Evaluation results indicate a significant improvement in participants’ understanding of social media, with the average pre-test score of 49 increasing to 85 in the post-test. Additionally, the quality of participants uploaded content showed notable improvements in terms of visualization, narrative, and consistency. However, challenges remained, including low initial digital literacy, limited internet infrastructure, and inconsistency in content management after the training. To address these issues, the program provided solutions such as individualized mentoring, structured content guidelines, and the establishment of a village social media management team. This program has successfully provided the community with relevant digital skills, enabling them to independently promote their village’s potential. Recommendations for program sustainability include advanced training, infrastructure improvements, and local government support for regular content management.

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