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Program Studi Administrasi Niaga Sekolah Tinggi ilmu Administrasi Said Perintah Masohi Jalan Nuri, Kota Masohi, Kabupaten Maluku Tengah, Provinsi Maluku, Indonesia
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Journal of Business Application
Published by Universitas Dr. Djar Wattiheluw
ISSN : -     EISSN : 29644569     DOI : https://doi.org/10.51135/jba.v1.i2.y2022
Core Subject : Economy,
Economics, Econometrics & Finance
The focus and scope of the article consists of Business Application; Business Policy Business Education Financial Management Human Resource Management Marketing Management Operational Management Strategic Management Corporate Governance SMEs and Corporation Leadership Management Management Theories and Practices Sustainable Development Business Costumers Behavior Entrepreneurship Organizational Behavior & Culture Organizational Development Capital Market Accounting Behavior Auditing Public Sector Accounting Public Sector Management Tax Policy Tourism Business
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 44 Documents
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Analisis Faktor-Faktor yang Membentuk Niat Penggunaan Berkelanjutan pada Pengguna Aplikasi Marketplace Nofia Khoirunnisa; Wolor, Christian Wiradendi; Monoarfa, Terrylina Arvinta
Journal of Business Application Vol. 3 No. 2 (2024): Journal of Business Application
Publisher : Program Studi Administrasi Niaga STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v3.i2.p81-96

Abstract

Advances in technology and internet access have made people more likely to make online purchases. This is also what drives the popularity of online shopping applications such as Shopee to increase the likelihood of users making purchases on an ongoing basis. In this situation, Shopee has the challenge of maintaining increased user sustainability by addressing several factors that are thought to have an impact on the sustainability of using the Shopee application. The purpose of this study is to identify the characteristics of Shopee application users, to analyze the behavior of Shopee application users, and to analyze what factors can shape the intention of continuous use in Shopee application users. This research uses a descriptive quantitative approach using a survey method. this research was analyzed using descriptive analysis techniques. In this study, descriptive analysis includes respondent profiles and data. In addition, in analyzing the data, this study uses the Exploratory Factor Analysis (EFA) analysis method approach using SPSS 30 software. The results of the study found that one main factor was formed that influenced the intention to continue using the Shopee application users in Jabodetabek. This factor is the intention to continue using the Shopee application. This factor reflects the dimensions of satisfaction, benefits, convenience, trust, and service performance perceived by users. This single factor is explained by an eigenvalue of 10.047 which explains 66.978% of the total variance which then influences their intention to continue using it.
Analisis Efektivitas Live Streaming “PVN Shoes” pada E-Commerce Putra, Prakasta Karisma; Monoarfa, Terrylina Arvinta; Berutu , Meta Bara
Journal of Business Application Vol. 4 No. 1 (2025): Journal of Business Application
Publisher : Program Studi Administrasi Niaga STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v4.i1.p13-24

Abstract

This study aims to evaluate the effectiveness of "PVN Shoes" live streaming on the Shopee E-Commerce platform using the Stimulus-Organism-Response (SOR) framework. The descriptive analysis indicates that the E-Commerce Anchor Attribute dimension demonstrates a high level of effectiveness. The host plays a crucial role in enhancing audience interaction and influencing purchasing decisions, as viewers tend to feel more confident and emotionally connected to the promoted products. Similarly, the Immersion dimension reveals a significant positive impact, where audience engagement and deep experiential involvement contribute to a more enjoyable and interactive viewing experience. This fosters a stronger connection between the viewers and the products, encouraging active participation during live sessions. Moreover, the Perceived Scarcity dimension also shows high effectiveness, with the perception of limited product availability triggering a sense of urgency and competitive behavior among viewers. This psychological response stimulates quicker purchasing decisions and heightens consumer enthusiasm for PVN Shoes. Overall, the study concludes that the three dimensions Anchor Attribute, Immersion, and Perceived Scarcity elicit effective audience responses to PVN Shoes’ live streaming events. However, several aspects within each dimension require further improvement to enhance the overall audience experience and increase both interaction quality and purchase conversion rates.
Implikasi Reposisi Manajerial BUMN Terhadap Pertanggungjawaban Tindak Pidana Korupsi Rahajaan, Jakobus Anakletus; Niapele, Sarifa
Journal of Business Application Vol. 4 No. 1 (2025): Journal of Business Application
Publisher : Program Studi Administrasi Niaga STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v4.i1.p1-12

Abstract

This study analyzes the repositioning of State-Owned Enterprise (SOE) management following the enactment of Law No. 1 of 2025 on SOEs, and its implications for criminal liability in corruption cases. Employing a normative juridical method with statutory and conceptual approaches, this research offers a prescriptive perspective in response to public concerns regarding the exclusion of SOE executives from the category of state administrators. The findings reveal that such concerns are unfounded, as the new provisions in fact strengthen the immunity of SOE management from political interference by state officials, which is often a source of corruption. Although Law No. 1 of 2025 does not explicitly regulate the nexus between the management of state-derived finances and criminal liability for corruption, SOEs as legal entities (rechtpersoon) remain subject to criminal prosecution when implicated in acts of corruption. Corporate criminal liability in corruption has been clearly stipulated in existing anti-corruption legislation. This study contributes new insights to the discourse on SOE governance law, demonstrating that the new regulation serves not as a weakening, but rather as a reinforcement of accountability and the independence of SOE management.
Pengaruh Penetapan Harga Jual Produk Thrifting Terhadap Minat Beli Hamizar, Arizal; Buton, Rosalinda Nadam; Amin, Darwis
Journal of Business Application Vol. 4 No. 1 (2025): Journal of Business Application
Publisher : Program Studi Administrasi Niaga STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v4.i1.p25-36

Abstract

This study aims to determine the effect of product thrifting price determination on consumer purchase intention. The research employs a quantitative approach with data collection techniques using questionnaires and documentation. The sample of the study consisted of 71 respondents. Data analysis methods include instrument testing (quantitative descriptive test), descriptive percentage analysis, classical assumption tests, and hypothesis testing with the assistance of SPSS 20. The results indicate that the selling price of thrifting products significantly influences consumer purchase intention at Pasar Lorong Tahu Ambon, with an Adjusted R-Square value of 55.4%. This means that more than half of the variation in consumer purchase intention can be explained by pricing factors. From a managerial perspective, price indicators such as price affordability, price-quality conformity, price comparison with similar products, and price transparency were proven to affect consumer decisions to buy. These findings emphasize that an appropriate pricing strategy in thrifting businesses such as maintaining competitive prices, adjusting prices to product quality, and ensuring price transparency can increase consumer interest and purchase intention. Meanwhile, the remaining 44.6% of the variation is influenced by other factors outside this research, such as promotion, fashion trends, and individual preferences.

Page 5 of 5 | Total Record : 44

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