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Nirmana

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Published by Universitas Kristen Petra Surabaya

ISSN : - EISSN : 02150905 DOI : -

Core Subject : Humanities, Art,

Arts Humanities

NIRMANA Jurnal Deskomvis aims to: Promote a comprehensive approach to visual communication design incorporating viewpoints of different diciplines Strenghten academic exchange with other institution. Encourage designer, practicing, academic and others to conduct research and other similar activities.

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Articles 177 Documents

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DESAIN KOMUNIKASI VISUAL DAN PERILAKU KONSUMEN Limandoko, Bagus
Nirmana Vol 2, No 2 (2000): JULY 2000
Publisher : Institute of Research and Community Outreach - Petra Christian University

The word design is a word with different meanings. In the visual communication context it has became part of the team in the communication industry - the world of advertising%2C magazine and newspaper publishing%2C marketing and public relations%2C and%2C indeed%2C it has became one of the influential aspects to shape the behavior of a society and its economic development. Abstract in Bahasa Indonesia : Desain merupakan sebuah kata dengan banyak makna. Dalam konteks komunikasi visual%2C desain sudah menjadi bagian dari tim dalam industri komunikasi. Dunia advertising%2C publikasi majalah dan suratkabar%2C pemasaran dan public relations%2C dan yang pasti desain juga sudah menjadi salah satu aspek yang berpengaruh dalam membentuk perilaku suatu masyarakat dan perkembangan ekonominya. design%2C designer%2C visual communication design%2C behavior%2C consumer

Media Pembelajaran tentang Pola Makan Seimbang Bagi Anak-Anak Usia 4â€“6 Tahun Melalui Permainan Hendriani, Maria
Nirmana Vol 12, No 1 (2010): JANUARY 2010
Publisher : Institute of Research and Community Outreach - Petra Christian University

Today, junk food has become the staple food favored by children. Therefore research is needed in the creation of media aids that provide information and explanation of a balanced diet for children, so children can understand about healthy and unhealthy food for their growth and bodies. This research used observational methods, interviews, and descriptive qualitative analyses. The study started from the media analysis of good learning, child psychology, intellectual games, and the importance of image. Appropriate learning media strategy for children is acquired from the results of the analysis. The delivery of messages is done using a 3-dimensional board game where there are several problems in the game which aims to remind and provide further explanation to children.

PEREMPUAN DAN IKLAN: SEBUAH CATATAN TENTANG PATOLOGI IDEOLOGI GENDER DI ERA KAPITAL Kasiyan, Kasiyan
Nirmana Vol 3, No 2 (2001): JULY 2001
Publisher : Institute of Research and Community Outreach - Petra Christian University

Observing commercial ads attentively from gender perspective in mass media in capitalism era%2C it will soon prove empirically the gloomy side of Â‘capital economic politicsÂ’ which is existing revolutionarily and globally in this era that is when ads media%2C turning out to be the most effective profit making machine%2C has far poked the sensitivity of gender injustice%2C particularly on women. When commercial ads expression almost always Â‘useÂ’ women decoratively within a big narration%2C not far from stereotype exploitation on womanhood of women%2C womenÂ’s dignity has been incredibly retrenched. Because of this%2C many times%2C their beings are recognized negatively. The remaining embodiment is conceived as merely an object being prone to victims due to low bargaining power she holds. Therefore%2C it is compelling and crucial to raise the issue on reconstructing universal awareness%2C trying to clear up the gender ideology expression in libidinal economic era%2C hence it can be dug out as an alternative outlet/release and collective attitude towards absurd gender ideology. The following article is attempting to approach the addressed issue that from certain diametrical%2C will sharpen ads reality and mass media as a gender regime and some conceptions from macro-paradigmatic. Abstract in Bahasa Indonesia : Menyimak cermati perihal wacana iklan komersial di media massa di era kapital dari perspektif gender%2C maka akan segera memberikan bukti empiris perihal satu sisi buram dari warna Â‘politik ekonomi kapitalÂ’ yang amat revolutif dan mengglobal keberadaannya di saat ini%2C yakni ketika wacana iklan sebagai salah satu mesin profit komoditas yang paling efektif%2C ternyata telah terlampau jauh menyinggung sensitivitas ketidakadilan gender%2C terutama bagi kaum perempuan. Ketika ekspresi iklan komersial yang ada hampir selalu Â‘memakaiÂ’ dekoratif perempuan dengan segala narasi besarnya%2C yang tak pernah jauh dari makna eksploitasi stereotipi Â‘keperempuananÂ’ perempuan%2C maka ketika itu pula perempuan sebagai insani sudah demikian jauh tereduksi harkatnya%2C dan oleh karenanya kerap kali menjadi ternegasikan keberadaannya. Ejawantahan yang tersisa kemudian hanyalah tinggal maknawi perempuan sebatas sebagai objek yang akan senantiasa rentan terhadap terminologi korban%2C karena teramat rendahnya gravitasi tawar yang bisa ia (perempuan) genggam. Oleh karena itu merupakan sesuatu yang amat mendesak dan krusial kiranya%2C keberadaan sebuah konstruksi kesadaran baru bersama%2C yang mencoba menjernihi ekspresi ideologi gender dalam era ekonomi libidinal ini%2C sehingga akan dapat digali berbagai alternasi outlet/pelepasan serta penyikapan kolektif bagi kenyataan ideologi gender yang absurd tersebut. Tulisan berikut berupaya untuk mendekatkan dengan hal dimaksud%2C dalam artian pada diametrikal tertentu akan mencoba memberikan penajaman perihal realitas iklan dan media massa sebagai rezim gender dan beberapa konsepsional dari perspektif yang makro-paradigmatik. women%2C advertisement%2C gender ideology.

Segmentation, Targeting, dan Positioning Studio Tato di Surabaya dalam Perkembangan Gaya Hidup Wahyudi, Anang Tri
Nirmana Vol 15, No 1 (2013): JANUARY 2013
Publisher : Institute of Research and Community Outreach - Petra Christian University

This study attempts to examine in depth the influence of lifestyle on the orientation of recipients (tattoo users) to the art of tattooing, which is independent of the value of a valuable commodity, and explore the extent to which the process of tattoo studiosâ€™ segmentation, targeting, and positioning in managing a tattoo studio. This study uses qualitative research methods with interpretive phenomenological foundation of thinking, which is oriented to truth that is subjective to informants, which consists of a tattoo studio tattooist and managers who have more than five years of experience, and the recipient women and men under the age of 30. The development of post-modern lifestyle is synonymous with consumer culture, which affects the orientation of recipients towards tattoos as works of art, a medium of expression, search for identity, and part of fashion accessories, therefore tattoos become works of art that have commodity value. The existing tattoo studios already have market segments, target markets, positioning, and clear marketing strategy, however there are some tattoo studios that do not determine their market segments and target goals. They tend to flow and follow the situation and market conditions. Several factors that affect the condition and management of tattoo studios today are environmental factors, resource constraints, and tattoos as art products that are homogeneous.

HARUSKAH IKLAN DILENYAPKAN Tinarbuko, Sumbo
Nirmana Vol 4, No 2 (2002): JULY 2002
Publisher : Institute of Research and Community Outreach - Petra Christian University

Must advertisement be vanished? Observing the percentage between the pros and the cons carried out at random concerning the existence of advertisement%2C we will find out an emotional response%2C i.e. it must be vanished from this earth. The sins performed by the advertisement seem unforgivable. But if we analyze the mass (chaos) the advertisement problems more deeply%2C we should negotiate and introspect as well among all sides. Abstract in Bahasa Indonesia : Haruskah iklan dilenyapkan? Jika melihat presentase secara acak antara yang pro dan kontra terhadap keberadaan iklan%2C maka jawaban emosionalnya%2C iklan harus dilenyapkan dari muka bumi ini! Sebab dosa iklan sudah tidak bisa dimaafkan lagi. Tetapi jika kita kaji lebih dalam carut marut perihal periklanan tersebut%2C kita bisa melakukan negosiasi sekaligus introspeksi antarpara pihak. negotiation%2C introspection of all sides.

Performa Brosur dan Situs Web Program Wisata Museum Sebagai Media Promosi Destinasi Wisata Museum Febriani, Rika
Nirmana Vol 17, No 1 (2017): JANUARY 2017
Publisher : Institute of Research and Community Outreach - Petra Christian University

Museum di Indonesia menghadapi permasalahan kurangnya pengunjung. Di tahun 2007 Museum HoS didukung oleh Sampoerna untuk Indonesia menggagas program Wisata Museum sebagaiinisiatif membantu promosi museum-museum lain di Indonesia sebagai destinasi wisata.Program inimengÂgunakan media promosi berupa brosur pada periode 2008 â€“ 2010 dan berubah ke format situs web di tahun 2010 hingga kini. Setiap media promosi destinasi wisata memiliki kelebihan dan kekurangan, maka perubahan format media pun akan membawa konsekuensi. Pembahasan ini hendak melihat bagaimana performa brosur dan situs web tersebut dalam mempromosikan museum-museum rekanan sebagai destinasi wisata. Penelitian ini bersifat kualitatifdeskriptif menggunakan metode studi kasus instrumental dengan harapan kelak menjadi acuan bagi promosi destinasi wisata museum. Hasil penelitian menunjukkan bahwa kedua media memenuhi kriteria media promosi destinasi wisata yang ideal. Konten akurat (pada saat informasi dicantumkan) dalam menampilkan fasilitas museum-museum sebagai destinasi wisata.Tampilan kedua media atraktif. Agar semakin optimal diperlukan pesan yang lebih kuatuntuk memotivasi wisata ke museum, yang mampu memerangi biaya psikologis calon pengunjung.Situs web perlu penambahan elemen interaktif dan audio visual agar makin atraktif, serta menambah tautan dengan situs-situs lain (dengan peminatan serupa), direktori, portal, atau situs web komunitas tertentu. Akan lebih baik jika ditunjang dengan promosi media-media melalui lain yang mampu menjangkau khalayak luas dan sesuai dengan kemajuan teknologi, seperti melalui media jejaring sosial dan aplikasi mobile.

ILUSTRASI IKLAN CETAK DENGAN PENDEKATAN AFEKTIF DALAM HUBUNGANNYA DENGAN PENERIMAAN DAN INGATAN KHALAYAK Tri Handoko, Cons.
Nirmana Vol 5, No 2 (2003): JULY 2003
Publisher : Institute of Research and Community Outreach - Petra Christian University

Illustrations in print advertisements have function to attract and hold the attention of the audiences beside influence their acceptance and memory. Recently%2C illustrations of print advertisements have been using affective approaches by using appeal to anxiety%2C appeal to sorrow%2C appeal to warmth%2C appeal to equity%2C and appeal to sex influencing audiences acceptance and memory. Abstract in Bahasa Indonesia : Ilustrasi dalam iklan cetak selain berfungsi sebagai daya tarik dan penahan perhatian khalayak juga dapat mempengaruhi penerimaan dan ingatan khalayak terhadap pesan iklan. Dalam perkembangannya dewasa ini iklan cetak telah banyak memanfaatkan pendekatan afektif dalam ilustrasinya dengan menggunakan daya tarik ketakutan/kekuatiran%2C kesedihan/penderitaan%2C kehangat-an%2C persamaan derajat%2C serta pendekatan daya tarik seks untuk mempengaruhi penerimaan dan ingatan khalayak. Advertisements illustrations%2C affective approach

EFEK REDUNDANSI: DESAIN PESAN MULTIMEDIA DAN TEORI PEMROSESAN INFORMASI Pranata, Moeljadi
Nirmana Vol 6, No 2 (2004): JULY 2004
Publisher : Institute of Research and Community Outreach - Petra Christian University

Delivering text simultaneously in written and spoken form is common in multimedia presentations. Nevertheless%2C the assumption that simultaneous presentations of written and auditory text is beneficial may be erroneous. From a theoretical perspective%2C it is suggested that it persons are required to coordinate and stimultaneously process redundant material are such as written and spoken text%2C an excessive working memory load is generated. Working memory may be overburdened if instruction involves excessive elements of novel information processed simultancously. The common instructional procedure (particularly in multimedia instructional) of presenting identical spoken and written material simultancously may need to be avoided. Abstract in Bahasa Indonesia : Mengirim teks secara simultan dalam bentuk tulisan dan ucapan merupakan hal yang lumrah dalam presentasi-presentasi multimedia. Namun demikian%2C asumsi bahwa presentasi simultan dari teks tulisan dan terucap menguntungkan mungkin berlebihan. Dari perspektif teoritis%2C dinyatakan bahwa jika pelajar diminta untuk mengkoordinasikan dan secara simultan memproses materi yang berlebihan seperti teks tertulis dan terucap%2C dihasilkan muatan memori kerja yang berlebihan. Memori kerja mungkin terlalu dibebani jika instruksi melibatkan elemen-elemen informasi baru yang berlebihan yang diproses secara simultan. Prosedur instruksional umum (khususnya dalam instruksi multimedia) dari menghadirkan material oral dan tertulis secara simultan mungkin harus dihindari. multimedia%2C instructional%2C message design%2C redundant.

MENGEMAS KESENIAN TRADISIONAL MELALUI STASIUN TELEVISI SWASTA DI INDONESIA Tanudjaja, Bing Bedjo
Nirmana Vol 8, No 1 (2006): JANUARY 2006
Publisher : Institute of Research and Community Outreach - Petra Christian University

There is an incompletion in a traditional art performance when using communication media such as television compared to being present in the event. They are missing some non verbal nuances%2C like the body language%2C face expressions%2C etcetera%2C that would help in deeply understanding word meanings.The concept of "social presence" is about the presence or absence of social codes that help carry unseen meanings. This makes the electronic media an inferior medium in developing interrelationships.However%2C mass media potentially overflows the "real" culture from the people with the affair of preserving class hegemony Abstract in Bahasa Indonesia : Pertunjukan kesenian tradisional sudah tentu ada bagian yang hilang jika menggunakan komunikasi melalui media seperti televisi dibandingkan dengan jika hadir di tempat kejadian. Akan ada kehilangan nuansa-nuansa non verbal seperti sikap tubuh%2C ekpresi wajah dan lain-lain yang membantu memahami makna kata-kata lebih mendalam. Konsep yang disebut Â“kehadiran sosialÂ” atau hadir tidaknya isyarat-isyarat sosial yang membantu membawa makna-makna yang tak terlihat. Hal ini yang membuat media elektronik menjadi sarana yang inferior dalam membangun hubungan antar pribadi. Namun media massa secara potensial melimpahi budaya Â“sebenarnyaÂ” dari masyarakat dengan kepentingan mempertahankan hegemoni kelas. traditional art%2C television%2C culture.

TINJAUAN VISUAL GAMBAR UANG KERTAS INDONESIA Banindro, Baskoro Suryo
Nirmana Vol 10, No 1 (2008): JANUARY 2008
Publisher : Institute of Research and Community Outreach - Petra Christian University

Images depicted on currency bills are works of art containing aesthetic value. They involve elements of letters, pictures, colors, and specialized printing techniques. Moreover, the images indicate information and even visual codes. Understanding art is attempt to interpret symbols used in a certain culture. One can express and implement oneâ€™s experience in forms or images. In images of currency bills, their visual expressions can reflect ideas, concepts, or political legitimation and ideology. Thus, this article investigates symbolic meanings through visual semiotic descriptions of images in Indonesian currency bills. Abstract in Bahasa Indonesia: Gambar pada uang kertas adalah salah satu hasil karya seni rupa, di dalam uang kertas terkandung nilai estetika yang berhubungan dengan masalah keindahan visual, antara lain tersusun atas elemen huruf, gambar, warna serta teknik cetak yang khas. Selain itu gambar pada uang kertas sarat dengan muatan informasi, atau bahkan kode visual. Memahami seni adalah usaha membaca simbol yang digunakan dalam budaya masyarakat tertentu, manusia dapat mengekspresikan dan memancarkan pengalamannya dalam bentuk ujud atau rupa. Dalam gambar uang kertas, ekspresi visual yang dituangkan dapat mencerminkan gagasan, ide, konsep atau muatan politik terkait legitimasi dan ideologi. Melalui uraian semiotika visual gambar uang kertas yang pernah beredar di Indonesia, akan dikaji makna-makna simbolik bahasa rupa di dalamnya. Kata kunci: bahasa rupa, semiotika visual, Uang Kertas Indonesia.

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